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Using mobile to address young
people’s sexual and reproductive
health and rights
ICT4D meetup
Chantal Foyer
@Ch_foyer
January 2016
what we do
OneWorld pioneers
internet and mobile
phone applications
that the world’s
poorest people
can use to
improve their
life chances,
and that help
people everywhere
understand global
problems – and
do something
about them.
Sexual and Reproductive
Health and Rights
Information
for Young People
CSE
eLearning
platform
Mobile &
web Q&A
platform
Radio
programs
for and by
youth
Advocacy
and
capacity-
building
Dynamic
social
media
platforms
Learning about Living
Learning about Living
Morocco
Mali
Senegal
Nigeria
Egypt
Cambodia
Myanmar
Nigeria – 2006
-  High rates of HIV
-  Early sexual debut
-  Unsafe abortions, 80% teenagers
Myths and
Misinformation
Young People
Our Approach
We young
people have so
many things that we
don’t want to speak
about with our parents...
We would just like it
to be private.
5Female&student,&Abuja&
A Mobile Question & Answer service
E-Learning in schools and youth clubs
Radio programming for young people
ess their opinions and get their burning questions answered in
he presence of many.
Social Media
Learning&about&Living&Egypt&–&Ma3looma&
Facebook&page&
Research and Advocacy
Some statistics
- socio-demographics -
Egypt – Where are our Facebook users?
Ma3looma’s fanbase by age and gender
45 % & 55 % &
3%&
22%&
20%&
0%&
10%&
20%&
30%&
40%&
50%&
13&5&17&y& 18&5&24&y& 25&5&34&y&
Female&
Male&
Egypt
40.5 %
Iraq 22.8 %
Jordan 1.6 %
Palestine 1.2 %
Saudi-Arabia 1%
Morocco 5.3%
Algeria 6.4 %
Tunisia 9.1%
Libya 8.7%
Senegal: Who is using the service?
73 %
27 %
75% are aged 16-24 years old
76.5% live in
urban or semi-
urban areas
Nigeria: Who is using the service?
56 %
44%
71% are aged 16-24 years old
25% live in
urban areas
(mainly South)
Some statistics
- channels of communication -
Nigeria: What channels do people use?
Email and Web
0.0696%
Facebook pageSMS
0.021%99.9 %
These statistics represent the messages sent in 2014 and 2015.
Despite the popularity of Facebook in Nigeria, the SMS channel still
dominates.
@&&
Egypt: What channels do people use?
Website widget:
ask.ma3looma
85.98%
Facebook page SMS
10.33% 3.68%
With Facebook - 407% increase in average number of
questions per month.
How our users access
Ma3looma.net
5%
39 %
Mobile Desktop Tablet
56 %
Some statistics
- topics -
Nigeria: What are they asking?
10 most frequent SRH terms by number of queries, Nigeria
0 15000 30000 45000 60000
Blood
Condom
Sperm
Love
Pregnancy
Menstruation
AIDS
Sex
HIV
Nigeria: What are they asking?
0 5000 10000 15000 20000
Treat
Cure
Symptom
Effect
Prevent
Test
Contract
Infect
Meaning
Cause
Information requested about health topics - 10 most
frequent key terms by number of queries
Egypt: What questions do young people ask?
Sexuality
42%
Sexual Dysfunction Puberty
Reproductive
Health
STIs Family
Planning
General
Health
30%
11%
7% 5% 4% 1%
Egypt: What information are young people
drawn to on the Ma3looma website?
Senegal: Most popular topics
Menstrual Cycle
17%
HIV/AIDS
15%
Pregnancy
9%
Virginity
7%
Please,'I'don’t'know'
where'I'can'have'an'HIV'
test.'I’m'scared'I'might'be'
infected'
Asking
questions
Asking
questions
Accessing
information
Asking
questions
Accessing
information
Finding Health
Services
Asking
questions
Accessing
information
Connecting with
Social Media
Finding Health
Services
Learning about Living
Contact information
Chantal Foyer Uju Ofomata
Programme Officer Global Programme Director
chantal.foyer@oneworld.org uju.ofomata@oneworld.org
Tel: +44 207 922 7844 Mobile: +44 795 177 6548

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Using mobile to address young people's sexual and reproductive health and rights