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12015 B2B Marketing Trends
B2B Social Strategies That Actually
WorkPRESENTED BY
&
Make sure to share
your thoughts with
us:
@joelloyd
@JaimeReints
22015 B2B Marketing Trends
Joé Lloyd: Retail Practice Lead,
Write2Market
Joé Lloyd is lead on Write2Market’s Retail
Technology practice, where she has opened doors
for clients at leading institutions such as the
National Retail Federation, Chain Store Age,
Internet Retailer, Retail Systems Awards and World
Retail Alliance. She is proud of building substantial
stories for industry leaders in the making. Prior to
joining the Write2Market team, Joé was a client
manager and team leader at ShopVisible, a SaaS
based e-commerce company, where she managed
client relationships for key accounts such as
Tempur-Pedic and Loehmann’s. With over 10 years
experience performing and leading strong
organizations, she has become a definitive decision
maker with a collaborative approach focused on
customer service, business and technology
alignment and industry leadership.
@joelloyd
@write2market
32015 B2B Marketing Trends
Jaime Reints: Senior Manager, Global Marketing, Chainalytics
Jaime Reints, Director of Global Marketing for
Chainalytics, a leading supply chain market
intelligence and management consulting firm, is
an up & coming, dynamic B2B marketing
professional focused on strategy and innovation
for online and in-person end-to-end marketing
programs. From implementing social media
strategies, managing lead generation activities,
to establishing and growing online communities
leveraging LinkedIn, Jaime is a strategic thinker
who has a passion for producing revenue-
generating results through solution-driven
marketing.@JaimeReints
@chainalytics
42015 B2B Marketing Trends
Why is Social Important?
• LinkedIn: Where B2B Business is Getting Done
• Twitter: Why 140 Character Count
52015 B2B Marketing Trends
How Social Execution and Content Supports Sales:
Chainalytics | W2M Case Study Wins:
• Winning our “follower” race
• Changing our Conversation path
• Creating the Content:
• Content Calendar
• The Content that Converts
• Leads to conversation
• Engaging the Team
62015 B2B Marketing Trends
The Challenges:
1. Getting on a Schedule
2. Engaging the Team
3. Staying Timely
72015 B2B Marketing Trends
1. Meeting the Goals:
Challenging the Competition
2. Raising Brand Awareness
3. Creating more opportunities
in the top of the funnel
The Rewards:

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B2B Social Strategies That Work: Joe' & Jaime SCMP

  • 1. 12015 B2B Marketing Trends B2B Social Strategies That Actually WorkPRESENTED BY & Make sure to share your thoughts with us: @joelloyd @JaimeReints
  • 2. 22015 B2B Marketing Trends Joé Lloyd: Retail Practice Lead, Write2Market Joé Lloyd is lead on Write2Market’s Retail Technology practice, where she has opened doors for clients at leading institutions such as the National Retail Federation, Chain Store Age, Internet Retailer, Retail Systems Awards and World Retail Alliance. She is proud of building substantial stories for industry leaders in the making. Prior to joining the Write2Market team, Joé was a client manager and team leader at ShopVisible, a SaaS based e-commerce company, where she managed client relationships for key accounts such as Tempur-Pedic and Loehmann’s. With over 10 years experience performing and leading strong organizations, she has become a definitive decision maker with a collaborative approach focused on customer service, business and technology alignment and industry leadership. @joelloyd @write2market
  • 3. 32015 B2B Marketing Trends Jaime Reints: Senior Manager, Global Marketing, Chainalytics Jaime Reints, Director of Global Marketing for Chainalytics, a leading supply chain market intelligence and management consulting firm, is an up & coming, dynamic B2B marketing professional focused on strategy and innovation for online and in-person end-to-end marketing programs. From implementing social media strategies, managing lead generation activities, to establishing and growing online communities leveraging LinkedIn, Jaime is a strategic thinker who has a passion for producing revenue- generating results through solution-driven marketing.@JaimeReints @chainalytics
  • 4. 42015 B2B Marketing Trends Why is Social Important? • LinkedIn: Where B2B Business is Getting Done • Twitter: Why 140 Character Count
  • 5. 52015 B2B Marketing Trends How Social Execution and Content Supports Sales: Chainalytics | W2M Case Study Wins: • Winning our “follower” race • Changing our Conversation path • Creating the Content: • Content Calendar • The Content that Converts • Leads to conversation • Engaging the Team
  • 6. 62015 B2B Marketing Trends The Challenges: 1. Getting on a Schedule 2. Engaging the Team 3. Staying Timely
  • 7. 72015 B2B Marketing Trends 1. Meeting the Goals: Challenging the Competition 2. Raising Brand Awareness 3. Creating more opportunities in the top of the funnel The Rewards: