Created for Sales Pitches at Simple [A]

2. What is Content Marketing?
Content Marketing means creating and distributing
relevant and valuable content to attract, acquire, and
engage a clearly defined and understood target
audience - with the objective of driving profitable
customer action.

4. What is Content Marketing?
Content Marketing is the art of communicating with your
customers and prospects without selling. It is non-
interruption marketing.
0 Instead of pitching your products or services, you deliver
information that makes your buyer more intelligent.
0 The essence of this content strategy is the belief that if we,
as businesses and brands, deliver consistent, ongoing
valuable information to buyers, they ultimately reward us
with their business and loyalty. It’s also about being social
and providing excellent service.

5. What is Content Marketing?
Word of mouth is swiftly becoming the number one way
that people hear about products and services, so
content must be as much about education and
answering questions as it is seeking customer action.

7. Where is Content Happening?
0 With customers- via their web content, customer
service initiatives, social media, etc. Any content that
is shared via conversation.
0 Via events- that promote your brand or your clients’
brands.
0 Via employees- on social networks or at public events.
0 Via internal experts- conversing with industry
professionals.

8. Why Content Marketing?
Content marketing can
help your organization
achieve goals such as :
0 Brand Awareness
0 Customer Acquisition
0 Lead Generation
0 Customer
Retention/Loyalty
0 Thought Leadership

9. Why Content Marketing?
0 Because people don’t want advertising when shopping
and buying, they want valuable information.
0 Because content is the best way to achieve what
advertising cannot do online— to get people to know,
like, and trust your brand.

11. Top 5 Popular Content Marketing
Tactics
0 Social Media
0 Website Articles
0 eNewsletters
0 Blogs
0 Case Studies

13. Tactics Growing in Popularity
0 Research Reports
0 Videos
0 Mobile Content
0 Virtual Conferences

14. Effectiveness of Tactics
Marketers believe the following tactics are most
effective:
0 In-Person Events
0 Case Studies
0 Webinars/Webcasts
0 Blogs
0 Videos

15. Popularity of Social Media
0 87% of B2B Marketers use Social Media to distribute
content
0 B2B Marketers use an average of 5 social media sites
to distribute content
0 LinkedIn has replaced Twitter as the site B2B
marketers use most to distribute content
0 Pinterest is being used by more than 25% of B2B
marketers

17. Exposure to Social Media Boosts
Content Effectiveness

18. Biggest Content Marketing
Challenges
0 Producing enough content
0 Producing engaging content
0 Producing a variety of content
0 Lack of knowledge, training, and resources
0 Lack of integration across marketing
0 Lack of vision/strategy
0 Inability to measure content effectiveness
0 Finding trained marketing professionals

19. Content Marketing Budget
Allocation
0 The average amount of
B2B marketing budgets
is 33% which is up from
26% in 2011.

20. Outsourcing
On average, 44% of companies are outsourcing content
marketing efforts.

21. Simple [A] Services
Simple [A] can help with all content marketing efforts
including:
0 Content Strategies- over arching content strategies that
combine all channel efforts into one content driven plan
structured specifically around the content types that will
be/are most effective for the client
0 Content Generation – Blogs, Newsletters, Email blasts,
Whitepapers, Ebooks, Articles, Social Media, Video and more
0 Content Marketing Management – [A] management of content
strategies and editorial calendars, or collaboration between
our copywriters and your account managers

22. Suggested Reading
B2B Content Marketing: 2012 Benchmarks, Budgets, and
Trends—North America from MarketingProfs
Content Marketing 101- Essential Questions & Answers
by Lee Odden
The Content Marketing Explosion by Oli Gardener,
Unbounce

23. About Simple [A]
Simple [A] started as an integrator of web content management platforms. We focus on Microsoft .NET
solutions and partner with Ektron, Sitecore, and Kentico, as well as working with and facilitating
solutions using complementary WCMS platforms such as WordPress.
After years focused on technology, we realized that great technology platforms can't perform without
equally great content. Search engine relevance, social sharing, and ultimately online business outcomes
depend on the intersection of content, creative, and technology. We partner with agencies that need
top-quality support, and a hassle-free option with a principled partner.
The [A] Team's experience includes over 200 agency and client projects across 15 years. Agency
partners include public relations giants, advertising agencies, marketing firms, and design houses. End
clients include Federal and State governments, large multinational corporations, large-scale
educational and non-profit entities, and multiple sectors including healthcare, finance, and business to
business marketing.
Agency partners and clients tap [A] because we offer a rare combination of hybrid skills – we know how
to build enterprise-quality infrastructure, and we create and manage content to keep sites findable and
fresh in a busy marketplace of competing words and ideas.