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WHAT IS SEO – SEARCH ENGINE OPTIMIZATION?
HOW IS SEO DIFFERENT FROM SEM AND PPC?
WHY IS SEO IMPORTANT?
TYPES OF SEO
SEO SPECIALTIES
HOW DOES SEO WORK?
SEO IS ONGOING
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3. WHAT IS SEO – SEARCH
ENGINE OPTIMIZATION?
SEO stands for “search engine optimization.” In
simple terms, SEO means the process of
improving your website to increase its visibility in
Google, Microsoft Bing, and other search engines
whenever people search for:
Products you sell.
Services you provide.
Information on topics in which you
have deep expertise and/or
experience.
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www.nidmindia.com +91 9611361147
4. SEO
HOW IS SEO DIFFERENT FROM SEM AND PPC?
SEO stands for
“search engine
optimization.” In
simple terms, SEO
means the process
of improving your
website to increase
its visibility in
Google, Microsoft
Bing, and other
search engines.
SEO = driving organic
traffic from search
engines.
SEM
SEM stands for search engine
marketing – or, as it is more
commonly known, search
marketing.
Search marketing is a type of
digital marketing. It is an
umbrella term for the
combination of SEO and PPC
activities .
SEM = driving organic and
paid traffic from search
engines.
PPC
PPC stands for pay-
per-click – a type of
digital marketing
where advertisers are
charged whenever
one of their ads gets
clicked on.
If we think of search
marketing as a coin,
SEO and PPC are two
sides of the same
coin – SEO is the
unpaid side, PPC is
the paid side.
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5. WHY IS SEO IMPORTANT?
SEO is a critical marketing channel. First, and foremost:
organic search delivers 53% of all website traffic.
32% start on Walmart.com.
1.
20% start on YouTube.
2.
19% start on Facebook
3.
15% start on Instagram.
4.
11% start on TikTok.
5.
SEO is the foundation of holistic marketing, where
everything your company does matters. Once you
understand what your users want, you can then
implement that knowledge across your:
Campaigns (paid and organic)
1.
Website content.
2.
Social media properties.
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6. Optimizing the
technical elements of
a website is crucial
and fundamental for
SEO success.
01
TECHNICAL SEO
02 03
Optimizing the
content on a website
for users and search
engines.
ON-SITE SEO
Creating brand assets
and doing things that
will ultimately enhance
brand awareness and
recognition and
demand generation.
OFF-SITE SEO
Types of SEO
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www.nidmindia.com +91 9611361147
7. SEO SPECIALTIES
Ecommerce SEO: Additional SEO elements
include optimizing category pages and more.
Enterprise SEO: This is SEO on a massive scale.
Typically this means dealing with a website
with 1 million+ pages – or it may be based on
the size of the organization.
International SEO: This is global SEO for
international businesses.
Local SEO: Here, the goal is to optimize
websites for visibility in local organic search
engine result.
News SEO: With news, speed is of utmost
importance.
Search engine optimization also has a few subgenres. Each of
these specialty areas is different from “regular SEO” in its own
way, generally requiring additional tactics and presenting
different challenges.
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8. HOW DOES SEO WORK?
PEOPLE
PROCESSES
The actions taken
to make the work
more efficient.
TECHNOLOGY
The platforms
and tools used.
If you found this page via Google search, you likely searched
Google for [what is seo] or [seo].
This guide is published on Search Engine Land, an
authoritative website with great expertise on and
experience in the topic of SEO.
The person or team
responsible for doing
or ensuring that the
strategic, tactical and
operational SEO work
is completed.
The end product, or
output.
ACTIVITIES
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www.nidmindia.com +91 9611361147
9. SEO IS ONGOING
SEO never ends. Search engines, user behavior
and your competitors are always changing.
Websites change and move (and break) over
time. Content gets stale. Your processes should
improve and become more efficient.
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