Search Engine Optimization or SEO is a concept that has been around for less than two decades but has generated a huge job influx where marketers and men and women from almost every industry have made careers
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digital marketing ppt.pptx
1. Search Engine Optimization or SEO is a concept that
has been around for less than two decades but has
generated a huge job influx where marketers and men
and women from almost every industry have made
careers. Today there are over 1 billion websites and
each one of them has to compete for attention on the
search engine results pages of Google, Yahoo, Bing and
other lesser-known search engines. After all, SEO is
still the king of organic discovery and content
discovery.
2. Search engine optimization (SEO) refers to techniques that
help your website rank higher in organic (or “natural”)
search results, thus making your website more visible to
people who are looking for your product or service via
search engines. SEO is part of the broader topic of Search
Engine Marketing (SEM), a term used to describe all
marketing strategies for search. SEM entails both organic
and paid search. With paid search, you can pay to list your
website on a search engine so that your website shows up
when someone types in a specific keyword or phrase.
Organic and paid listings both appear on the search
engine, but they are displayed in different locations on the
page.
3. Search engines have one objective – to provide you
with the most relevant results possible in relation to
your search query. If the search engine is successful in
providing you with information that meets your needs,
then you are a happy searcher. And happy searchers
are more likely to come back to the same search engine
time and time again because they are getting the
results they need.
4. Marketing search engine
Search engine optimization and search engine marketing
(SEM) are often lumped together, but in practice, they are
very different. SEM is much broader and includes SEO.
SEM requires you to learn new skills, including pay-per-
click (PPC) marketing, advertising, and some customer
relationship management because you have to market to
both consumers and search engines. In SEO Corporate
Training In Noida helps with proper growth and make
feel that the person can achieve a lot of thing in life. While
many SEM professionals only specialize in paid search, you
can focus on SEM and SEO to cover both aspects.
5. Content marketing is a natural move for SEO
professionals who prefer working with content over
links and numbers. Content marketers need
knowledge of SEO as they work with the hands-on
creation of web content, blogs, white papers, videos,
graphics, reports and other content. While your exact
role varies from company to company, most content
marketers fall into the marketing team to respond to
content decisions in a marketing plan.
6. Some search engine optimization specialists are public
speakers, professional business consultants, and
marketing consultants. While this position typically
requires you to have success with your own company or
someone else's company, you will have the opportunity
to work with companies almost anywhere, be a public
speaker, and work on the client side with companies to
enhance their marketing and strategic planning.
With SEO Corporate Training In Noida the
employee will develop their brain thinking and
efficiency.
7. Switching to digital marketing is an easy way to
enhance your current SEO experience while
broadening your skillset and increasing your salary.
This means you need to be able to create and
implement a marketing strategy, use SEO, work with
content planning, understand and use social media as
part of a long-term strategy, use analytics and data
management, and work with advertising platforms, to
increase pay. traffic.
8. Search engine optimization often requires a team of
analysts, data managers, SEO specialists, content
strategists, technology experts etc. The bigger a
company, the bigger its SEO team and the more profit
it can get from an SEO manager. Managers must
understand search engine optimization and search
engine marketing possibilities, but oversee marketing
teams and strategies directly, rather than working
directly with the usual elements of data and link
analysis.
9. When you search any keyword using a search engine,
it displays thousands of results found in its database. A
page ranking is measured by the position of web pages
displayed in the search engine results. If a search
engine is putting your web page on the first position,
then your web page rank will be number 1 and it will be
assumed as the page with the highest rank. SEO is the
process of designing and developing a website to attain
a high rank in search engine results.