1. THE PROPOSAL
Introduction
Promotion is not just advertising it is in instead a planned series of activities used to send out
consistent positive messages to existing and potential customer’s .Associating with Smiley
rewards program just ensures your product/brand to be in a perfect platform. As our market
surveys are convincing enough to conclude that ‘below-the-line’ promotion is far effective, can
be made target specific and also measured. Our program combines the best of the
methodology and these include:
 General and targeted Events
 Flyers & Brochures
 Direct mailing
 SMS campaigning
 Online Banners
And in track we have come up with the concept of creating a pool of privileged customers
through Smiley Rewards program.
Now why do you need the Smiley reward program?
Your brand + Smiley = increased brand awareness
+
Maintaining customer-brand relationship
+
Unlock the potential untapped customers
+
Increase market share by widening customer base
We have two Three modes of solutions for your brand
Solution 1: Smiley Platinum Edition
 Prized at Rs.2499, the platinum edition focuses at the creamy layer of the society and is
primarily a dine in and beverage oriented product.

2.  The features include up to 50% discount on dining at the best restaurants in India.
 It will also give the customer reward points based on the purchase.
 3 star and above rated cuisines will be featured in the booklet given to the customers.
 Customers will be encouraged to use the outlets featured in the booklet as their
platinum membership entitles them up to 50 % on their food billing.
 The booklet given to the customers will have all features and specialties of the cuisine
giving the participating outlets greater reach.
 The outlet/cuisine is thus is listed on our website and all our print materials given to
customers giving your band more visibility.
 Our exclusive membership brings the most sociable clientele together with the finest
restaurants and bars.
 Overall you'll get - Increased visibility, footfalls and revenue.
Solution 2: Smiley Gold Edition
 Prized at Rs.800, it’s made for all
sections of society and offers
privileges in all segments.
 The brand will be a part of print
materials, websites etc.
 Branding will be a part of events and
promotional activities.
Solution 3: Smiley Co-Branded
Edition
 The above two solutions can be
passed onto your customers by providing
them a co-branded Smiley card.
 Give your customers added
privileges of availing special offers from

3. more than 102 outlets in Kerala from the best brands.
 Improve your customer relation by implementing and encouraging rewards system for
customers using your products/services.
 Build a strong relationship with your customers by giving them more than life offers.
 Co-branding will unlock your brand potential and since this card alone offers multiple
benefits ensuring that the card is effectively used by the customers.
Proposed Services: Common
 Your logo will be a part of :
o the website ”www.smileycard.in”,
o print materials given to customers,
o print properties at events such as flux, tickets, posters etc
 Cost sharing for Specific client promotional activities: Your branding will be a standard
feature for all our events, but however at instances where a client requires a lead
generation or aggressive marketing tools or events the client shall bare or share the
event expenses based on the type of activity.
 Confirmed consolidated sales through Cash vouchers purchased by us at discounted
rates which will be given to customers as incentives for their reward points.
 Access to all events conducted every month to ensure an increased customer
interaction and that the brand reaches out to all sections. Your brand will be a part in
the branding space available. The type of events conducted are:
o Customer interactive events at shopping malls
o DJ party
o Dine-in corporate networking party
o Competitions and shows for all age groups

4.  Concept Events: Other than regular promotional event mega concept events shall be
conceived and executed by Smiley Concepts which will be a mass endorsement
campaign with both high frenzy media publicity and on ground publicity stunts. The two
concepts currently being worked are:
 Style Icon Awards
 Walkathon Kochi
 Rock Carnival Kochi
 Client services information can be sent to the card holders during dispatch of
cards/newsletters
 Within four months we plan to launch in 4 more cities:-Calicut, Thrissur, Trivandrum,
Kottayam and plan to launch across major metros across India within one year.
 Our marketing system helps us in adding 20,000 members every month.
 Gift Vouchers of various denominations to be provided for free every month for
promotional activity
Summary
 Exclusive branding across India by means of:
 Website
 Brochures and other print materials
 Event banners and tickets
 Promotional SMS
 Promotional events and campaigns at all touch points.
 Measurable increase in sales and foot falls through cash vouchers circulated to
customers.
 Increase in brand awareness among customers.
 Market penetration by widening customer base.
 Encouraging new customers through privileged offers.
 Fee applicable for clients based on choice of solution.

5. This is what we can do to your brand
Chart Title
4.5 4.2
4
3.5
3 3.5
3 3
2.5
2
1.5
1 Before Smiley
0.5
After Smiley
0
Brand Awareness
Consolidated
Sales Promotional
events Market
Development
Ad campaign touch point report
Press
Online Banner
Radio
30-50 age group
Television
23-30 age group
Posters 15-23 age group
Flyers & brochures
At general event
0 1 2 3 4 5 6 7 8

6. Previous Events