SlideShare a Scribd company logo
LinkedIn Campaigns
- Nandhini
LinkedIn Marketer
Nandhinipachaikani@gmail.com
Organic Campaigns
 Organic campaignes can be used for both
 Personal branding
 Company branding
Personal branding
 Linkedin can be used to create great personal brand for
individuals.
 It offers SSI (Social selling Index) as a metric to asses
personal branding.
How to use linkedin for personal
branding?
 Personal branding can be done by sharing relevant ,inspiring,
interesting thoughts in Linkedin regularly.
 It could be a post,article, or video.
 It is a great tool to express , what you are good at?
 And you can get recognised for it.
 No need to spend money for the above activities.
Company branding
 Company branding can be done through the following,
 Company page
Like any individual , A company can also post its news, information,
update, anything.But , the company must creat a page for it to do these
activities.
 After creating the company page, the firm can provide its daily
updates to linkedin.
 Remember, Relevant, Insteresting , inspiring content in regular interval
can have good image about the firm.
 No need to spend money for the above activities.
Paid campaigns
 All the below products are available in linkedin as a paid service closely
same as google adwords
 Sponsored Content
 Sponsored InMail
 Text Ads
 Dynamic Ads
 Programmatic Display Ads
 Elevate
Sponsored Content
 The content of your post/articlewill be shown in the feed to the
widerange of targetedaudience.
 Video ads can also be published.
Sponsored InMail
 You can send personalized invites/messages about your business to
the target audience.
 Ex : you can send a message about product with website URL
 Invite to the webinar, podcast , competion etc
Text Ads
 The followingwill be included in the text ad
 Title
 Picture
 Description
 URL
 Text ads willbe shown to the targeted audiences in the alloted
postion in the linkedinpage.
Dynamic ads
 These ads can be personalized to each profile.
 For Example, The ad with the profile owners name and photo in it.
 It is to give more personalized experience to the audience.
Programmatic Display Ads
 These are similar to banner advertising.
 It can be bought by using demand-side platform (DSP) or agency
trading desk (ATD).
 These are all the platforms which gives ad inventoryas a managed
service.
Elevate
 It is a paid service which can be bought by the firm to
make employees to collaborate in linkedin with other
professionals.

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Linked in campaigns

  • 1. LinkedIn Campaigns - Nandhini LinkedIn Marketer Nandhinipachaikani@gmail.com
  • 2. Organic Campaigns  Organic campaignes can be used for both  Personal branding  Company branding
  • 3. Personal branding  Linkedin can be used to create great personal brand for individuals.  It offers SSI (Social selling Index) as a metric to asses personal branding.
  • 4. How to use linkedin for personal branding?  Personal branding can be done by sharing relevant ,inspiring, interesting thoughts in Linkedin regularly.  It could be a post,article, or video.  It is a great tool to express , what you are good at?  And you can get recognised for it.  No need to spend money for the above activities.
  • 5. Company branding  Company branding can be done through the following,  Company page Like any individual , A company can also post its news, information, update, anything.But , the company must creat a page for it to do these activities.  After creating the company page, the firm can provide its daily updates to linkedin.  Remember, Relevant, Insteresting , inspiring content in regular interval can have good image about the firm.  No need to spend money for the above activities.
  • 6. Paid campaigns  All the below products are available in linkedin as a paid service closely same as google adwords  Sponsored Content  Sponsored InMail  Text Ads  Dynamic Ads  Programmatic Display Ads  Elevate
  • 7. Sponsored Content  The content of your post/articlewill be shown in the feed to the widerange of targetedaudience.  Video ads can also be published.
  • 8. Sponsored InMail  You can send personalized invites/messages about your business to the target audience.  Ex : you can send a message about product with website URL  Invite to the webinar, podcast , competion etc
  • 9. Text Ads  The followingwill be included in the text ad  Title  Picture  Description  URL  Text ads willbe shown to the targeted audiences in the alloted postion in the linkedinpage.
  • 10. Dynamic ads  These ads can be personalized to each profile.  For Example, The ad with the profile owners name and photo in it.  It is to give more personalized experience to the audience.
  • 11. Programmatic Display Ads  These are similar to banner advertising.  It can be bought by using demand-side platform (DSP) or agency trading desk (ATD).  These are all the platforms which gives ad inventoryas a managed service.
  • 12. Elevate  It is a paid service which can be bought by the firm to make employees to collaborate in linkedin with other professionals.