Creating Your Social Media Plan & Strategy_DTCC April 2015

Creating Your Social Media
Plan & Strategy
@LisaL.Flowers
Strategist | Marketer | Advocate
@LisaLFlowers ~ LFlowers@FlowersMediaMatters.com ~ April 18 2015

Agenda
 Housekeeping
 Introductions
 Name, company, goals, 3 things
 Video
 Steps
 Recap
 3 things
 Next steps

@LisaLFlowers
 Marketing, business development and public
speaking – 25+ years
 Teaching, tutoring and mentoring – 15+ years
 Social media and business coaching – 5+ years
 Lifelong learner, volunteer, and advocate
 Global – Malaysia and Nigeria

It All Started With A Tweet
 One connection led to many
 A journey of online conversations

#LisaInLagos
 Educational institutions
 University of Lagos
 Nigerian Institute of Journalism (NIJ)
 NGOs
 Hands That Care

#LisaInLagos
 Media Houses
 The Source Magazine
 The News Magazine / PM News
 Radio and TV
 Cool FM
 Nigerian Info FM
 ONTV
 SoundCity

#LisaInLagos
 Business and social media professionals
 Traveled from all over Nigeria
 Social Media Meetup
 Nigeria’s first social media conference for EVERYONE
 Abuja and Lagos

#Socialnomics
https://www.youtube.com/watch?v=zxpa4dNVd3c

Why Use Social Media?
 It’s free or cheap
 It’s easier to learn
 It’s where the customers are
 To gain influence
 To listen
 To get new ideas

Because it’s making
a difference.

Steps
 3 Rings
 Musts
 S.M.A.R.T. goals
 Inventory or audit
 S.W.O.T analysis
 Competition
 S.M.A.R.T. goals (again)
 Decide which 3
 Content
 Editorial Calendar
 Next steps

3-Ring Binder
 One place
 Tabs
 All log-in IDs, passwords
 Idea To Do list
 Squirrels
 Measure
 Revise
 Track

Musts
 Must know who your audience is
 Must know where they are talking online
 Must have a destination for them to go to

S.M.A.R.T. Goals
 Specific (what, how often or how much, where, etc.)
 Measurable, mutual
 Achievable, action-oriented
 Relevant, realistic, recorded, results-oriented, revise,
resources
 Timely, time-bound

Example
Source: http://agemegracefully.com/?tag=smart-goal-setting

Inventory or Audit
 Followers, friends, following
 Conversation rate—How many conversations does each
post generate? This may include comments on Facebook
and Google+ and replies to a tweet.
 Amplification rate—How often is the content reshared or
retweeted?
 Applause rate—How many people like, favorite and +1
each post?
 Frequency of posts and keywords
 Great articles
 https://blog.bufferapp.com/social-media-audit
 http://blog.hootsuite.com/social-media-audit-template/

S.W.O.T. Analysis
@LisaLFlowers or LFlowers@FlowersMediaMatters.com ~ April 18 2015
 Strengths
 Weaknesses
 Opportunities
 Threats
 Ask others
 Internal and external

Competition
 Social media audit
 S.W.O.T. analysis
 Review in 3 months

S.M.A.R.T. Goals (Again)
 More info
 More insight
 More ideas
 Don’t throw away your old goals

Decide Which 3
 Website/blog – Must have
 Facebook
 Twitter
 LinkedIn
 YouTube – Don’t overlook
 Pinterest
 Instagram
 Yelp

The Top 3
Facebook is YOUR neighborhood.
Twitter is the GLOBAL watering hole.
LinkedIn is the GLOBAL job board.

Social Media Comparison Chart
Source: http://social-i.net/wordpress-2.9.2/wordpress/wp-content/uploads/comparisonchart.gif

Claim Your Real Estate
 Grab your name
 Basic completion
 Redirect
 Monitor

Content
 Curate and create
 Types of content
 What am I going to say?
 Editorial calendar

Curate and Create
 Curate content
 Sharing a post on Twitter
OR
 Doing an article curation (an article someone else wrote)
Adding content and/or images and then
writing new content around the original article
 A curater adds their own insight, links that make it deeper,
adding another layer of information. - @JanLGordon
 Create

Types of Content
 Blog posts
 Videos
 Infographics
 Guides
 Book reviews
 Images
 Opinion posts
 Product reviews
 Lists
 Link or resource pages
 eBook
 Case study
 Podcast
 Interviews
 Research
 Surveys
 Animated gifs
 Comics or cartoons
 What is your
competition doing?
 What is an unrelated
company doing?

What Am I Going To Say?
 Brainstorming exercise on content

Editorial Calendar
 Dollar Tree
 Don’t reinvent the wheel
 Army, Navy, Air Force, Marines
 Keep it simple
 Examples
 http://www.pinterest.com/scrappinmichele/editorial-
calendar/
 http://bit.ly/1HxiPQJ
 http://bit.ly/1uOse1h

1. YOUR PLAN
2. GET SUPPORT
1. Facebook group
3. GO SLOW, BUT GO!
Next Steps

Questions?

Thank you!
@LisaLFlowers
Facebook / LinkedIn / Twitter / Pinterest /Skype
Instagram – LisaLFlowers1
www.LisaLFlowers.com
or www.FlowersMediaMatters.com
LFlowersFlowers@FlowersMediaMatters.com
703-862-8743

Creating Your Social Media Plan & Strategy_DTCC April 2015

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Editor's Notes