And finally good data have come!
Google, Ipsos & MMA have made an effort to get insights about mobile user and its mobile usage. The site www.ourmobileplanet.com provides a full immersion on data that can be used to drive decisions on how to engage with consumers.
It’s the first time that such an extensive study is available for free and we should take advantage of this data field.
The site gives the opportunity to use a tool to create custom charts and to retrieve raw data, so I spent a little time to enjoyed the opportunity to make available some charts that I hope will be useful and explanatory on the consumer’s behaviours.
Gregor Smith: Director UK Mobile, comScore provides a reflective look back at the trends of what has happened across the global online and mobile markets. The session will also cover the latest ideas driving the business of online and mobile services and applications.
The Evolution of the Internet - in this presentation I will be look at How the Internet was created, how consumers access the internet, the different ways we use the internet, what consumers buy online, consumer trends and how consumers search for information.
Next Generation Media Quarterly October 2012 dentsu
This is the thirteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
Gregor Smith: Director UK Mobile, comScore provides a reflective look back at the trends of what has happened across the global online and mobile markets. The session will also cover the latest ideas driving the business of online and mobile services and applications.
The Evolution of the Internet - in this presentation I will be look at How the Internet was created, how consumers access the internet, the different ways we use the internet, what consumers buy online, consumer trends and how consumers search for information.
Next Generation Media Quarterly October 2012 dentsu
This is the thirteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
Media.Mobile.Social. Staying Ahead of Technology TrendsAXEL
Digital media is a key contributor to the projected growth of the personal cloud and cloud
storage industry. Combine the consumer’s love of their favorite music, videos and photos
with the increasing use of mobile devices and social networking, and the need for a cloudbased media management system quickly becomes evident.
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
The State of Mobile Communications Presentation for the American Gas Association and the Edison Electric Institute Customer Service Conference in Milwaukee, Wisconsin, April 12, 2010
Research from mobile survey company, On Device Research, which was conducted directly on the mobile internet, has revealed a new internet audience.
More than 50% of Asian and African mobile internet users as well as more than 20% of users in developed markets, such as the UK and US do not use the internet on a PC.
The deck shows the profile of this new generation of internet users and is the first in a series of free quarterly reports.
Mobile media module part 2 - audience & usage rev-mfMichelle Ferrier
The Mobile Media Module is designed as a two-week, broad-based study on the mobile landscape that can be applied in many courses.
The program was implemented at Ohio University’s Scripps College of Communication to support our Scripps Innovation Challenge and to build knowledge of the mobile landscape across our communication curricula.
For implementation, we brought in an expert in mobile development to teach in four existing classes over two weeks in Spring 2013. Faculty teaching those classes became the students and built their capacity to teach the material in subsequent semesters.
By “hacking the curriculum” using the “module method,” we were able to reach more than 500 students in one semester with new material.
For more information, contact Dr. Michelle Ferrier, associate dean for innovation, Scripps College of Communication, ferrierm@ohio.edu.
Smartphones have become the main mobile device of many and are as important as wallet and keys. Trends on smartphones and tablets in the enterprise (Androids, iPads and iPhones), technology distractions, how many workers use their personal devices at work, future of BlackBerry and Microsoft phones and more. For the most recent report: http://bit.ly/104g0OY
The mobile media landscape is shifting rapidly. The mobile web will overtake the fixed Internet by 2015. The mobile usage is ramping up at a quicker velocity than the desktop version ever did. Detailed insights, metrics and demographics on mobile internet use, app usage, app spent, smartphone marketshare, etc.
Snapshot of the SmartPhone Usage trends with specific emphasis on India. Some predictions regarding 'shape of things to come' for content consumed on SmartPhones.
This was a team project where we were tasked with developing a campaign proposal for a new product. Other team member names have been removed. I was responsible for the strengths and weaknesses of the competitors and for the launch event
Media.Mobile.Social. Staying Ahead of Technology TrendsAXEL
Digital media is a key contributor to the projected growth of the personal cloud and cloud
storage industry. Combine the consumer’s love of their favorite music, videos and photos
with the increasing use of mobile devices and social networking, and the need for a cloudbased media management system quickly becomes evident.
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
The State of Mobile Communications Presentation for the American Gas Association and the Edison Electric Institute Customer Service Conference in Milwaukee, Wisconsin, April 12, 2010
Research from mobile survey company, On Device Research, which was conducted directly on the mobile internet, has revealed a new internet audience.
More than 50% of Asian and African mobile internet users as well as more than 20% of users in developed markets, such as the UK and US do not use the internet on a PC.
The deck shows the profile of this new generation of internet users and is the first in a series of free quarterly reports.
Mobile media module part 2 - audience & usage rev-mfMichelle Ferrier
The Mobile Media Module is designed as a two-week, broad-based study on the mobile landscape that can be applied in many courses.
The program was implemented at Ohio University’s Scripps College of Communication to support our Scripps Innovation Challenge and to build knowledge of the mobile landscape across our communication curricula.
For implementation, we brought in an expert in mobile development to teach in four existing classes over two weeks in Spring 2013. Faculty teaching those classes became the students and built their capacity to teach the material in subsequent semesters.
By “hacking the curriculum” using the “module method,” we were able to reach more than 500 students in one semester with new material.
For more information, contact Dr. Michelle Ferrier, associate dean for innovation, Scripps College of Communication, ferrierm@ohio.edu.
Smartphones have become the main mobile device of many and are as important as wallet and keys. Trends on smartphones and tablets in the enterprise (Androids, iPads and iPhones), technology distractions, how many workers use their personal devices at work, future of BlackBerry and Microsoft phones and more. For the most recent report: http://bit.ly/104g0OY
The mobile media landscape is shifting rapidly. The mobile web will overtake the fixed Internet by 2015. The mobile usage is ramping up at a quicker velocity than the desktop version ever did. Detailed insights, metrics and demographics on mobile internet use, app usage, app spent, smartphone marketshare, etc.
Snapshot of the SmartPhone Usage trends with specific emphasis on India. Some predictions regarding 'shape of things to come' for content consumed on SmartPhones.
This was a team project where we were tasked with developing a campaign proposal for a new product. Other team member names have been removed. I was responsible for the strengths and weaknesses of the competitors and for the launch event
1st Greek Mobile Barometer. 19 things you wanted to know about mobile & Smart...Tempo OMD Hellas SA
In early 2014 and in the absence of other data sources we conducted a large comprehensive study invloving 3.500+ users regarding mobile and smartphone trends in Greece. This 1st Barometer introduces the Greek smartphone & tablet user and herein are our basic key findings about trends and practices regarding mobile usage, applications, second screen, favourite practices, demographics etc. and how they might be used by brands. Loads of interesting goodness. Feel free to share but just mention what the study was.
Smartphones - the ultimate recruitment toolThirtyThree
The first of a new series of seminars aimed at discussing some of the hottest topics in attraction and recruitment today. This one looked at new trends in mobile recruitment marketing and the importance of mobile-optimised career sites.
Smartphones have become an indispensable part of our daily lives. Smartphone penetration has
risen to 65% of the population and these smartphone owners are becoming increasingly reliant on their
devices. 65% access the Internet every day on their smartphone and most never leave home without it.
Implication: Businesses that make mobile a central part of their strategy will benefit from the opportunity
to engage the new constantly connected consumer.
Hành vi của người tiêu dùng trên điện thoại thông minh và báo cáo quốc gia từ các làn sóng nghiên cứu điện thoại thông minh mới nhất được tiến hành trong năm 2013.
Understanding the Mobile Consumer - USA Research and StatisticsAndy Gee
Smartphones are Indispensable to Daily Life
Smartphones Have Transformed Consumer Behaviour
Smartphones Help Users Navigate the World
Smartphones Change the Way that Consumers Shop
Smartphones Help Advertisers Connect with Customers
Newsletter analysis - The apparel & personal objects industry in 2013Amodiovalerio Verde
Thanks to NewsletterMonitor, throughout 2013 we collected a huge quantity of newsletters and have brought them together here in an analysis of how the apparel and personal objects industry communicated with its users. The analysis relates to over 1,900 international brands that send newsletters in the English language.
Email Marketing Analysis: Apparel and Personal Objects 2013Amodiovalerio Verde
Thanks to NewsletterMonitor, throughout 2013 we collected a huge quantity of newsletters and have brought
them together here in an analysis of how the apparel and personal objects industry communicated with its users.
The analysis relates to over 1,900 international brands that send newsletters in the English language.
Some findings:
• In 2013, 165,000 English language emails were sent by over 1,900 brands in the apparel and personal object industry.
• On average, each brand sent 114 emails per year (9.5 emails per month).
• Only 1 email out of 5 is sent out during weekends.
• At the end of the year (starting from October) there was an increase in frequency.
• 9.5% of the emails are sent while users are sleeping! (between 00:00 gmt+1 and 07:00 gmt+1).
• Emails are sent at every hour of the day. The first minutes of each hour are generally preferred.
• 9% of emails use a “noreply@” for the mail-from address
…and more
Apparel and Personal Objects Report 2013 - NewsletterMonitorAmodiovalerio Verde
Thanks to NewsletterMonitor, throughout 2013 we collected a huge quantity of newsletters and have brought them together here in an analysis of how the apparel and personal objects industry communicated with its users. The analysis relates to over 1,900 international brands that send newsletters in the English language.
A document about Facebook. It shows the number of users worldwide (near to 600 million users) with a breakdown by continent, macro-area and countries.
It also shows sex and age in continents, macro-area and age distribution in top20 countries.
Il documento ha lo scopo di illustrare i risultati dell’indagine multiscopo Istat ed in particolare quelli relativi all’indagine “Aspetti della vita quotidiana 2009” e all'e-commerce.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3. 1. Penetration – Smartphone, Internet & mobile
Credits: Amodiovalerio Verde
The penetration of smartphone is on average about 26% (going from 18% to 34%)
With an average Internet penetration of 74%, three out of four people use the Internet; Italy is the only country below 60%
Mobile subscriptions, with an average of 1,22 per person, show that it is not uncommon to have a contract with multiple mobile operator
4. 1. Penetration – Smartphone
Credits: Amodiovalerio Verde
Use of smartphones is particularly high in the age class 18 to 29, and considerably lower in the 50+ class
In the age class 30 to 49 the usage is still far above the average
5. 1. Penetration – Smartphone
Credits: Amodiovalerio Verde
In all selected European countries, smartphone adoption is higher in male than in female
In UK and Norway the gap between genders, about smartphone adoption, is lower
7. 2. Behavior – Internet usage
Credits: Amodiovalerio Verde
Over 60% of smartphone owners connect to the Internet via smartphone at least once a day
Desktop computers are still the most used media to connect to the Internet, with over 90% of smartphone owners who use it to connect at least
once a day
8. 2. Behavior – Internet usage
Credits: Amodiovalerio Verde
Smartphone owners have frequent but short online sessions via smartphone, and few but long sessions via desktop
9. 2. Behavior – Mobile use cases
Credits: Amodiovalerio Verde
Smartphones are mainly used to browse Internet, take photo/video, email and general search while are less used to job search, house search
and coupons for shopping
The mobile use cases can vary significantly depending on the considered country
10. 2. Behavior – Mobile use cases
Credits: Amodiovalerio Verde
11. 2. Behavior – Mobile use cases
Credits: Amodiovalerio Verde
12. 2. Behavior – Mobile use cases
Credits: Amodiovalerio Verde
13. 2. Behavior – Mobile use cases
Credits: Amodiovalerio Verde
14. 2. Behavior – Mobile use cases
Credits: Amodiovalerio Verde
15. 2. Behavior – Mobile use cases
Credits: Amodiovalerio Verde
Use of the smartphone does not vary much by gender, although some activities such as social networking are more used by women
16. 2. Behavior – Location of smartphone usage
Credits: Amodiovalerio Verde
Smartphones are mainly used at home, on the go and at work
Use of smartphone in stores and airports varies widely from country to country
In school, on average, more than one student out of four uses the smartphone
19. 2. Behavior – Statements
Credits: Amodiovalerio Verde
Smartphones are considered a good way to pass time while waiting for something and to connect to the Internet and to get information in the
absence of an alternative connection
The perception of the Internet as a kind of accessory for the mobile device, varies widely by country
Smartphones are also a quick and easy way to get immediate answers to questions
20. 2. Behavior – Statements
Credits: Amodiovalerio Verde
Smartphones are a way to stay in touch on the go,
In some countries people think that smartphones are pretty discreet and good to be used to browse the Internet without being seen
Few people use the smartphone because it has lower costs than an alternative Internet connection and very few people do not have an
alternative connection at home and use exclusively the smartphone to connect to Internet
22. 3. Activities – Apps
Credits: Amodiovalerio Verde
The number of installed apps varies from country to country and is between 14 and 34
In Austria, Germany, Spain and Switzerland at least half of the apps installed were purchased
The number of apps used at least once every 30 days is less than half the number of installed apps
23. 3. Activities – Parallel media usage
Credits: Amodiovalerio Verde
The most common parallel activity is listening to music, followed by watching tv/movies and using Internet on another device
Other activities such as reading or playing video games, seem to be less suitable for a parallel usage
24. 3. Activities – Parallel media usage
Credits: Amodiovalerio Verde
Over 70% of smartphone owners does something else while using smartphone
This percentage grows up to 88% in age class 18-29 showing how younger people are more multitasking
People in age class 50+ are less likely to do something else while using smartphone showing less multitasking capabilities
25. 3. Activities – Parallel media usage
Credits: Amodiovalerio Verde
The kind of parallel media activities varies with age class
Listening to music and watching tv or movies are activities done frequently by younger people and decrease quickly with age
Using Internet on another device and reading something while using the smartphone is more common in all age classes
26. 3. Activities – Search, social, video and email usage
Credits: Amodiovalerio Verde
For common activities such as search engine usage, social networking, email and video platform, desktop computer are still used more than
smartphone but with small differences
This is true especially in activities like social networking where the gap is really low and engagement on smartphone is higher than on desktop
27. 3. Activities – Search, social, video and email usage
Credits: Amodiovalerio Verde
Owners of smartphones will stay mainly on the first page of search results when using their smartphone to search for information
On a desktop, instead, they browse more than five pages of results
28. 3. Activities – Local search
Credits: Amodiovalerio Verde
Use of smartphone for local search also varies with country; Italy and Spain are the first countries for this kind of usage
29. 3. Activities – Local search
Credits: Amodiovalerio Verde
Although it varies from country to country, the most frequent activities performed after a local search are: visit the website, locate the venue on a
map or visit the business itself
30. 3. Activities – Statements
Credits: Amodiovalerio Verde
More than half of smartphone owners do not leave home without it
Often after having found the information with the smartphone, the search goes on desktop computer
31. 3. Activities – Statements
Credits: Amodiovalerio Verde
The smartphone is not a full substitute for other media and very few people would replace the TV or PC with it
33. 4. Commerce – Mobile Commerce
Credits: Amodiovalerio Verde
Over 20% of the smartphone owners, except in France and Netherlands, has ever purchased something via smartphone
In Italy and Spain, the frequency of mobile purchases is much higher than other countries and over 25% of the smartphone owners who purchase via
Internet on their smartphone do it with a medium or high frequency
34. 4. Commerce – Mobile Commerce
Credits: Amodiovalerio Verde
Most people still prefer to use a PC or laptop to buy online
The most frequent barrier to purchase is about security and in some countries like UK, France and Spain over 25% of the smartphone owners do
not purchase because they don’t feel secure
Another barrier is the complexity of the purchase via the Internet
35. 4. Commerce – Mobile Commerce
Credits: Amodiovalerio Verde
The payment method used varies greatly from country to country
Credit card/debt card is one of the widely used method although in some countries, like Germany and Italy, PayPal is the preferred one
Invoice is also wide used while prepaid cards are mainly used in Italy
NFC is not yet widely used
36. 4. Commerce – Research & Purchase
Credits: Amodiovalerio Verde
37. 4. Commerce – Research & Purchase
Credits: Amodiovalerio Verde
38. 4. Commerce – Research & Purchase
Credits: Amodiovalerio Verde
39. 4. Commerce – Research & Purchase
Credits: Amodiovalerio Verde
40. 4. Commerce – Statements
Credits: Amodiovalerio Verde
Information gathered with smartphone are important to inform about products and help comparing prices
In some countries like UK, Spain, Italy and Czech Republic more than one person out of five is influenced by these informations in his purchasing
decision
42. 5. Advertising – Awareness
Credits: Amodiovalerio Verde
Mobile ads awareness is high in quite all countries where people notice them most of the time over 25%, except for Norway, Denmark, Spain and UK
At least 2 out of 4 notice advertising sometimes
Less than 1 out of 4 never notice an ads
43. 5. Advertising – Ad location
Credits: Amodiovalerio Verde
Ads are most noticed in search engines and in apps
After noticing an ads more than 30% of the people, on average, do something
46. 5. Advertising – Statements
Credits: Amodiovalerio Verde
Most people will not be annoyed by ads received as rewards or for freebies
Less than 15%, have used a mobile coupon to purchase a product in-store
48. 6. About
Source:
All data comes from a study by Google, Ipsos and the MMA
Data was taken during March and July 2011 and published by Google on October 2011
More information on: http://www.ourmobileplanet.com/omp/omp_about
Compiled on:
11-11-2011
Compiled by:
Amodiovalerio Verde
e-mail: amodiovalerio.verde@gmail.com
LinkedIn: http://www.linkedin.com/in/amodiovalerioverde
about.me: http://about.me/amodiovalerio.verde
Licence:
CC-BY-NC
Few words from me:
Much about me could be found in the links above; what you won't find there is what I believe in.
I believe in the diversity of people who share their knowledge and their different culture and I hope you found
useful this presentation and that you will share it. I was tempted to use a “Pay with a tweet” service but I prefer to let
decide by yourself. So, it’s your own decision to share knowledge
As I often deal with data, I try to organize them in an easy way to be usable by people, but moreover I analyze them to
finding new solutions within my consulting activities about innovations and technology
I appreciate people who, like me, think out of the box and with whom it is possible to share thoughts
picturing new paths.
This is just something about me but not all, feel free to contact me for any question or proposal or just to
connect me via LinkedIn.