Understanding the Mobile Consumer - USA Research and StatisticsAndy Gee
Smartphones are Indispensable to Daily Life
Smartphones Have Transformed Consumer Behaviour
Smartphones Help Users Navigate the World
Smartphones Change the Way that Consumers Shop
Smartphones Help Advertisers Connect with Customers
Smartphones have become an indispensable part of our daily lives. Smartphone penetration has
risen to 65% of the population and these smartphone owners are becoming increasingly reliant on their
devices. 65% access the Internet every day on their smartphone and most never leave home without it.
Implication: Businesses that make mobile a central part of their strategy will benefit from the opportunity
to engage the new constantly connected consumer.
Hành vi của người tiêu dùng trên điện thoại thông minh và báo cáo quốc gia từ các làn sóng nghiên cứu điện thoại thông minh mới nhất được tiến hành trong năm 2013.
Understanding the Mobile Consumer - USA Research and StatisticsAndy Gee
Smartphones are Indispensable to Daily Life
Smartphones Have Transformed Consumer Behaviour
Smartphones Help Users Navigate the World
Smartphones Change the Way that Consumers Shop
Smartphones Help Advertisers Connect with Customers
Smartphones have become an indispensable part of our daily lives. Smartphone penetration has
risen to 65% of the population and these smartphone owners are becoming increasingly reliant on their
devices. 65% access the Internet every day on their smartphone and most never leave home without it.
Implication: Businesses that make mobile a central part of their strategy will benefit from the opportunity
to engage the new constantly connected consumer.
Hành vi của người tiêu dùng trên điện thoại thông minh và báo cáo quốc gia từ các làn sóng nghiên cứu điện thoại thông minh mới nhất được tiến hành trong năm 2013.
Consumer Connected Study 2014 - Results for Portugal - GooglePedro Simões 007
Um estudo da Google e da TNS sobre o consumidor conectado para Portugal.
Sabiam que...
✔ 68% dos portugueses está online.
✔ 19% dos portugueses compra online através do seu smartphone.
✔46% tem pelo menos 2 dispositivos.
✔ 62% a penetração de smartphones entre os 25-34 anos.
✔ 64% dos portugueses prefere fazer coisas de forma digital.
✔ 96% dos compradores online portugueses utilizam o YouTube e 78% tem um smartphone.
✔ 41% dos utilizadores de serviços bancários online faz compras online, 40% tem um elevado rendimento e 89% utiliza o YouTube.
É caso para dizer, "Negócios com vida... Digital!" by L4D Web Agency - Live4Digital (Parceiros Google Partners)
Nota: Divulgação autorizada pela equipa Google/Google Portugal
How to reach out and engage with your Indonesian audience on social media?Agence Tesla
- Understand Indonesia, a strategic market : some statistics to understand the Indonesian market as a strategic market and how Indonesian people are using social media
- Popular social media platforms in Indonesia : a classification of the most used social networks in Indonesia among different age groups of the population
- Case study: the impact of beverage brands campaigns during Ramadhan - focus on Aqua's campaigns AdaAqua and Aqua242 – an interesting approach mixing social media listening first and confirming the insights with quantitative and qualitative market research
- Conclusion: how to engage with the audience in Indonesia on social media?
- Social media listening by Tesla Insights – our methodology based on social media analytics, manual sentiment analysis, and insights.
More about Tesla Insights : www.teslainsights.com.
YouTube Global User Study - Resultados para PortugalPedro Simões 007
Um excelente estudo realizado pela Ipsos MediaCT sobre o YouTube e a geração C em Portugal.
Sabiam que...
✔ 2.4X de utilizadores estão mais dispostos a criarem conteúdo online semanalmente.
✔ 2.2X de utilizadores estão dispostos a criarem ou partilharem conteúdo online para se expressarem.
✔ Youtube é uma local onde fãs e criadores se conectam.
✔ Youtube é uma rede social para seguirem os seus interesses.
✔ Youtube disponibiliza um espaço para celebrar a criatividade.
✔ 9 em 10 pessoas têm uma atividade de criação de conteúdos mensal.
✔ 2 em 5 afirmam que a 1ª coisa que fazem quando se levantam é ver o smartphone ou o tablet.
✔ 3 em 4 criadores de conteúdo constroem uma comunidade.
✔ 84% dos utilizadores do Youtube acedem semanalmente.
✔ 72% fala ou partilha o que vê no Youtube.
✔ 89% está ligado a criadores de conteúdo.
✔ 63% procura ou vê mais videos depois de fazer a sua pesquisa.
✔ 66% da geração C acede com smartphones ao Youtube e 70% acede com tablets ao Youtube.
✔ 61% entra no Youtube fora de casa.
✔ 74% fala frequentemente o que vê com amigos e familia.
✔ 129% dos utilizadores querem visitar o Youtube todos os dias.
✔ 2 em 5 pessoas da geração C dispende +/= tempo a ver o youtube do que TV na média semanal (44%).
✔ 56% Youtube complementa a TV e 54% presta menos atenção.
✔ 58% dos utilizadores estão ligados com a marca.
✔ 7% das pessoas pararam com serviços pagos por cabo.
✔ 4% vê os anúncios até ao fim , 53% vê parte do anúncio para saber do que se trata e decidir se avança e 3% desligam o som mas não fecham o anúncio e 41% avança a publicidade o mais rápidamente possível.
É caso para dizer, "Negócios com vida... Digital!" by L4D Web Agency - Live4digital :))
✚ Nota: Divulgação autorizada pela equipa Google/Google Portugal
»» LIKE & SHARE ««
Product Brochure: Global Mobile Gaming Market 2015yStats.com
Product Brochure with summarized information of our publication "Global Mobile Gaming Market 2015".
Find more here https://www.ystats.com/product/global-mobile-gaming-market-2015/
The deck covers:
- a bit of introduction of social media in Indonesia,
- a quick guide to create interesting content,
- social media cause examples,
- a quick guide to social media crisis,
- and a bit info of some social media tools available.
The current Covid-19 pandemic is impacting every aspect of our lives, from the places we can visit, to the way we spend our time, to the priorities we have, and to the way we plan our expenses.
This pandemic continues to evolve everyday and it is starting to develop new behaviors in our daily lives.
Social media buzz: which brand made the buzz during the SEA Games 2015?Tesla Insights
The SouthEast Asian (SEA) Games is the region's largest sport extravaganza and took place in Singapore this year. Brands have taken that opportunity to create themed campaigns, with more or less success.
We analyze here which brand managed to create good buzz online in Singapore during the SEA Games by analyzing all social media and mainstream media platforms.
We ran this case study from 1/05 to 19/06 and monitored the conversations about the sponsors ot the SEA Games event.
We have listened on all platforms : Websites, Facebook, Twitter, Youtube, Instagram, Blogs, Media, Forums.
The rich insights obtained from social media big data can help marketers make data-driven decisions.
Their comments, pictures, ratings and posts help to understand brand perceptions in a powerful way. Data is publicly available, and with the help of a social media listening tool and some analysis, it's possible to assess a brand's reputation in a few days or hours.
We'll do more of these case studies to analyze different industries in Singapore and South-East Asia as we go.
For feedback and inquiries, please contact us at insights@agencetesla.com or visit us at www.teslainsights.com
A global survey among Reuters.com users exploring how they consume news today and how this may change in the future.
Is it really all about mobile?
Which platforms and formats will dominate?
What will the news look and sound like, and will anyone be making money?
Global trends in social media - Latest insights from TGI Global Quick View Co...Kantar
82% of connected consumers in the world’s 22 largest markets today claim to use social media, according to TGI Global Quick View consumer data. Three quarters use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we will explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- How are social networks used across different markets?
COVID-19 pandemic continues to evolves everyday and it is starting to develop new behaviors to our daily lives. It impacts home activities, spending & financial planning, entertainment & games trends, travel & hospitality business, news & information delivery and media & advertising.
My team and I were tasked to conduct market research on the millennial generation, and provide suggested strategies and tactics to engage with that demographic. After much hard work and determination, we were selected as the winners of the Fox Sports University Challenge at the University of Iowa.
Consumer Connected Study 2014 - Results for Portugal - GooglePedro Simões 007
Um estudo da Google e da TNS sobre o consumidor conectado para Portugal.
Sabiam que...
✔ 68% dos portugueses está online.
✔ 19% dos portugueses compra online através do seu smartphone.
✔46% tem pelo menos 2 dispositivos.
✔ 62% a penetração de smartphones entre os 25-34 anos.
✔ 64% dos portugueses prefere fazer coisas de forma digital.
✔ 96% dos compradores online portugueses utilizam o YouTube e 78% tem um smartphone.
✔ 41% dos utilizadores de serviços bancários online faz compras online, 40% tem um elevado rendimento e 89% utiliza o YouTube.
É caso para dizer, "Negócios com vida... Digital!" by L4D Web Agency - Live4Digital (Parceiros Google Partners)
Nota: Divulgação autorizada pela equipa Google/Google Portugal
How to reach out and engage with your Indonesian audience on social media?Agence Tesla
- Understand Indonesia, a strategic market : some statistics to understand the Indonesian market as a strategic market and how Indonesian people are using social media
- Popular social media platforms in Indonesia : a classification of the most used social networks in Indonesia among different age groups of the population
- Case study: the impact of beverage brands campaigns during Ramadhan - focus on Aqua's campaigns AdaAqua and Aqua242 – an interesting approach mixing social media listening first and confirming the insights with quantitative and qualitative market research
- Conclusion: how to engage with the audience in Indonesia on social media?
- Social media listening by Tesla Insights – our methodology based on social media analytics, manual sentiment analysis, and insights.
More about Tesla Insights : www.teslainsights.com.
YouTube Global User Study - Resultados para PortugalPedro Simões 007
Um excelente estudo realizado pela Ipsos MediaCT sobre o YouTube e a geração C em Portugal.
Sabiam que...
✔ 2.4X de utilizadores estão mais dispostos a criarem conteúdo online semanalmente.
✔ 2.2X de utilizadores estão dispostos a criarem ou partilharem conteúdo online para se expressarem.
✔ Youtube é uma local onde fãs e criadores se conectam.
✔ Youtube é uma rede social para seguirem os seus interesses.
✔ Youtube disponibiliza um espaço para celebrar a criatividade.
✔ 9 em 10 pessoas têm uma atividade de criação de conteúdos mensal.
✔ 2 em 5 afirmam que a 1ª coisa que fazem quando se levantam é ver o smartphone ou o tablet.
✔ 3 em 4 criadores de conteúdo constroem uma comunidade.
✔ 84% dos utilizadores do Youtube acedem semanalmente.
✔ 72% fala ou partilha o que vê no Youtube.
✔ 89% está ligado a criadores de conteúdo.
✔ 63% procura ou vê mais videos depois de fazer a sua pesquisa.
✔ 66% da geração C acede com smartphones ao Youtube e 70% acede com tablets ao Youtube.
✔ 61% entra no Youtube fora de casa.
✔ 74% fala frequentemente o que vê com amigos e familia.
✔ 129% dos utilizadores querem visitar o Youtube todos os dias.
✔ 2 em 5 pessoas da geração C dispende +/= tempo a ver o youtube do que TV na média semanal (44%).
✔ 56% Youtube complementa a TV e 54% presta menos atenção.
✔ 58% dos utilizadores estão ligados com a marca.
✔ 7% das pessoas pararam com serviços pagos por cabo.
✔ 4% vê os anúncios até ao fim , 53% vê parte do anúncio para saber do que se trata e decidir se avança e 3% desligam o som mas não fecham o anúncio e 41% avança a publicidade o mais rápidamente possível.
É caso para dizer, "Negócios com vida... Digital!" by L4D Web Agency - Live4digital :))
✚ Nota: Divulgação autorizada pela equipa Google/Google Portugal
»» LIKE & SHARE ««
Product Brochure: Global Mobile Gaming Market 2015yStats.com
Product Brochure with summarized information of our publication "Global Mobile Gaming Market 2015".
Find more here https://www.ystats.com/product/global-mobile-gaming-market-2015/
The deck covers:
- a bit of introduction of social media in Indonesia,
- a quick guide to create interesting content,
- social media cause examples,
- a quick guide to social media crisis,
- and a bit info of some social media tools available.
The current Covid-19 pandemic is impacting every aspect of our lives, from the places we can visit, to the way we spend our time, to the priorities we have, and to the way we plan our expenses.
This pandemic continues to evolve everyday and it is starting to develop new behaviors in our daily lives.
Social media buzz: which brand made the buzz during the SEA Games 2015?Tesla Insights
The SouthEast Asian (SEA) Games is the region's largest sport extravaganza and took place in Singapore this year. Brands have taken that opportunity to create themed campaigns, with more or less success.
We analyze here which brand managed to create good buzz online in Singapore during the SEA Games by analyzing all social media and mainstream media platforms.
We ran this case study from 1/05 to 19/06 and monitored the conversations about the sponsors ot the SEA Games event.
We have listened on all platforms : Websites, Facebook, Twitter, Youtube, Instagram, Blogs, Media, Forums.
The rich insights obtained from social media big data can help marketers make data-driven decisions.
Their comments, pictures, ratings and posts help to understand brand perceptions in a powerful way. Data is publicly available, and with the help of a social media listening tool and some analysis, it's possible to assess a brand's reputation in a few days or hours.
We'll do more of these case studies to analyze different industries in Singapore and South-East Asia as we go.
For feedback and inquiries, please contact us at insights@agencetesla.com or visit us at www.teslainsights.com
A global survey among Reuters.com users exploring how they consume news today and how this may change in the future.
Is it really all about mobile?
Which platforms and formats will dominate?
What will the news look and sound like, and will anyone be making money?
Global trends in social media - Latest insights from TGI Global Quick View Co...Kantar
82% of connected consumers in the world’s 22 largest markets today claim to use social media, according to TGI Global Quick View consumer data. Three quarters use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we will explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- How are social networks used across different markets?
COVID-19 pandemic continues to evolves everyday and it is starting to develop new behaviors to our daily lives. It impacts home activities, spending & financial planning, entertainment & games trends, travel & hospitality business, news & information delivery and media & advertising.
My team and I were tasked to conduct market research on the millennial generation, and provide suggested strategies and tactics to engage with that demographic. After much hard work and determination, we were selected as the winners of the Fox Sports University Challenge at the University of Iowa.
HOT - Google report for Mobile Marketing in Vietnam Q4 2013Hai Dongkixot
This survey is designed to gain insights into how consumers use the Internet on their smartphones
How are smartphones used in daily life?
How do consumers multi-task with their smartphones?
What activities are consumers conducting on their smartphones?
What role do smartphones play in the shopping process?
How do consumers respond to ads, offline and on mobile?
IAB Always On – A Global Perspective of Mobile Consumer ExperienceNuno Acosta
Today’s consumers around the globe are living in an “always-on” world due to the ubiquity of mobile devices and mobile internet access. IAB (US) and its Mobile Marketing Center of Excellence, in conjunction with 17 IABs from around the globe, aims to uncover the latest trends of mobile behaviors and perceptions, particularly among global smartphone owners and mobile internet users. This study examines how consumers access and use the mobile internet and how they perceive and react to mobile advertising.
Specifically, the key interests lie in understanding and comparing the usage pattern of mobile web and mobile apps to access the internet among smartphone users across the participating countries.
The main objectives for this research project are to:
o Understand consumers’ mobile internet usage and perceptions toward the experience on mobile web and mobile apps.
o Examine whether there are differences in consumer reaction and perceptions to advertising on these two mobile platforms.
This presentation looks at the growing popularity of mobile phones and their impact on marketing. It looks at the increased emergence of applications across platforms, the merging of social and mobile, the bridging of offline and online worlds via mobile devices, mobile marketing case studies and some tips on getting started with mobile marketing.
Understanding Cross Platform Behaviour Across Multiple ScreemsNigel Mark Dias
90% of all media interactions today are screen-based. There are two distinct ways people move among screens to get stuff done: simultaneously and sequentially. Google's study shows how these two modes of interaction trigger specific behaviors such as online shopping, & which devices people are using at the various stages of these interactions.
Next 10 Years - presentation by WebComrades - for InsilencioPanenka76
This is my (20min) keynote presentation given on stage at the Next 10 Years, a HR Conference by Insilencio. We even launched a new word today: marketeamwork ;-)
May 9th, 2014
#next10
www.insilencio.be
www.webcomrades.com
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
THE CURRENT STATE OF SMARTPHONE USE
1. Google Confidential and ProprietaryGoogle Confidential and Proprietary
Understanding the Mobile Consumer
May 2013
Our Mobile Planet:
United States of America
1
2. Google Confidential and Proprietary
Executive Summary
2
Smartphones have become an indispensable part of our daily lives. Smartphone penetration has
risen to 56% of the population and these smartphone owners are becoming increasingly reliant on their
devices. 67% access the Internet every day on their smartphone and most never leave home without it.
Implication: Businesses that make mobile a central part of their strategy will benefit from the
opportunity to engage the new constantly connected consumer.
Smartphones have transformed consumer behaviour. Mobile search, video, app usage and social
networking are prolific. Smartphone users are multi-tasking their media with 82% using their phone
while doing other things such as watching TV (53%). Implication: Extending advertising strategies to
include mobile and developing integrated cross-media campaigns can reach today’s consumers more
effectively.
Smartphones help users navigate the world. Appearing on smartphones is critical for local
businesses. 94% of smartphone users look for local information on their phone and 84% take action as a
result, such as making a purchase or contacting the business. Implication: Ensuring that clickable phone
numbers appear in local results and leveraging location based services on mobile make it easy
for consumers to connect directly with businesses.
Smartphones have changed the way that consumers shop. Smartphones are critical shopping tools
with 77% of users having researched a product or service on their device. Smartphone research
influences buyer decisions and purchases across channels. 46% of smartphone users have made
a purchase on their phone. Implication: Having a mobile-optimised site is critical and a cross-channel
strategy is needed to engage consumers across the multiple paths to purchase.
Smartphones help advertisers connect with consumers. Mobile ads are noticed by 89% of
smartphone users. Smartphones are also a critical component of traditional advertising as 56% have
performed a search on their smartphone after seeing an offline ad. Implication: Making mobile ads
a part of an integrated marketing strategy can drive greater consumer engagement.
3. Google Confidential and Proprietary
Understanding the Mobile Consumer
This survey is designed
to gain insights into how
consumers use the Internet
on their smartphones
3
How are smartphones
used in daily life?
How do consumers multi-task
with their smartphones?
What activities are consumers
conducting on their smartphones?
What role do smartphones play
in the shopping process?
How do consumers respond
to ads, offline and on mobile?
DAY
In detail:
• Facts and figures about smartphone
adoption and usage
• Internet usage in general, search, video,
social networking, mobile advertising
and m-commerce behaviour via
smartphones
• This country report is part of a global
smartphone study conducted in multiple
countries. Visit OurMobilePlanet.com for
access to additional tools and data
4. Google Confidential and Proprietary
Agenda
4
1 Smartphones are Indispensable to Daily Life
2 Smartphones Have Transformed Consumer Behaviour
3 Smartphones Help Users Navigate the World
4 Smartphones Change the Way that Consumers Shop
5 Smartphones Help Advertisers Connect with Customers
6. Google Confidential and Proprietary 6
Smartphone Penetration is on the Rise
Q1 2011
31%
44%Q1 2012
Base: National representative population 16+, n= 1.000
Q1: Which if any of the following devices do you currently use?
56%Q1 2013
7. Google Confidential and Proprietary
Smartphones are a Central Part of
Our Daily Lives
7
have used their
smartphones every day in
the past 7 days
67%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q18: Thinking about the last seven days, on how many days were you online with ...?
8. Google Confidential and Proprietary
Smartphones are Always On, Always with You
8
don’t leave home without
their device
83%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q52: To what extent do you agree to each of these statements?, Top2 Boxes; scale from 5 – completely agree to 1 – completely
disagree. "I don’t leave house without my smartphone"
9. Google Confidential and Proprietary
Smartphones Are Used Everywhere
9
At home
96%
On the go
84%
In a store
83%
96%
84%
83%
82%
71%
70%
64%
61%
55%
45%
39%
Home
On-the-go
In a store
Restaurant
Work
At a social gathering/function/event
Doctor's office
Cafe or coffee shop
Airport
Public transport
School
Place of Use
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q16: Where do you tend to use your smartphone? Please first select at which locations you ever use it - even if only seldom.
10. Google Confidential and Proprietary
Perceived Smartphone Usage Intensity
increased in last six months
10
Spent more time
online with their
smartphone in the
last 6 months
34%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q21: Thinking about the last 6 months, have you been using your smartphone to access the Internet more or less than you had before?
11. Google Confidential and Proprietary 11
Smartphones Have Become so Important
to Consumers that …
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q52: To what extent do you agree with each of these statements?, Top2 Boxes; scale from 5 – completely agree to 1 – completely
disagree. I would rather give up TV than my smartphone. "I would rather give up my TV / desktop PC than my smartphone"
would rather give up
TV than their smartphone
36%
13. Google Confidential and Proprietary
Smartphones are
a Major Access
Point for Search
13
61%search on their
smartphones
every day
Base: Private smartphone users who use the Internet in general and who are searching via search engine, Smartphone n= 945
Q31: How often do you do searches (via Google, Yahoo!, Bing, etc.) on your smartphone?
14. Google Confidential and Proprietary
Smartphones Inform Our Daily Life
14
Apartments, Housing info
32%
Job Offers
28%
Product Info
68%
Restaurants, Pubs & Bars
Travel
40%
58%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q23: Which of the following activities do you do with your smartphone? Please indicate whether you ever do this at all.
15. Google Confidential and Proprietary
Smartphones are a Multi-Activity Portal
15
Entertainment
91%
82%
72%
46%
45%
82%
72%
68%
63%
Emailed (sent or read)
Accessed a social network (e.g.
updated a status message, checked
messages or friends' pages)
Reviewed websites, blogs or message
boards
Read news on newspaper or
magazine portals
Browsed the Internet
Played games
Listened to music
Watched videos on a video sharing
website (e.g. YouTube.com)
Stay Informed
58%
Communication
89%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q23: Which of the following activities do you do with your smartphone? Please indicate whether you ever do this at all.
16. Google Confidential and Proprietary
App Usage is Ubiquitous
16
33
12
8Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000 Q24: How many apps do you currently have on your smartphone?
Base: Private smartphone users who use the Internet in general and who have, at minimum, one app on their smartphone, n= 987
Q25: And of the apps that you currently have installed on your smartphone, how many have you used actively in the last 30 days?
Q26: And of the apps that you currently have installed on your smartphone, how many have you purchased for a certain amount in an app distribution platform ?
apps installed
on average
paid apps installed
on average
apps used in the
last 30 days
17. Google Confidential and Proprietary
79%watch video
24%use video at least
once a day
17Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q35: How often do you watch videos via websites or apps (e.g. short video clips,
videos of TV shows, TV movies online, etc.) on your smartphone?
Smartphones Users are Avid Video Watchers
18. Google Confidential and Proprietary
Smartphone Users are Frequent
Social Networkers
18Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000 Q38:
How often do you visit a social network (via websites or apps) on your smartphone?
56%visit at least
once a day
83%visit social
networks
19. Google Confidential and Proprietary
Smartphones Are Used While Multi-tasking
with Other Media
19Base: Private smartphone users who use the Internet in general and who were online yesterday with their smartphone, n= 1000
Q22: When you use the Internet on your smartphone, which if any of the following – do you normally do at the same time?
82%
Use
smartphone
while…
Play video games
22%
Read a book
13%
Watch movies
32%
Watch TV
53%
Listen to music
47%
Use Internet
41%
Read magazines/
newspapers
16%
20. Google Confidential and Proprietary
SMARTPHONES
HELP USERS
NAVIGATE THE WORLD
AROUND THEM
20
21. Google Confidential and Proprietary
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q33: How often do you look for information about local businesses or services on your smartphone? (Ever)
Base: Private smartphone users who use the Internet in general and who look at least less than once a month for information
on their smartphone, Smartphone n= 941
Q34 Which of the following actions have you taken after having looked up this type of information (business or services close to your
location)?
21
of smartphone users
have looked for local
information
94%
have taken action as
a result
84%
22. Google Confidential and Proprietary
Look for local information
daily
Look for local information
at least once a week
57% 25%
Looking for Local Information is a Frequent
Smartphone Activity
22Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q33: How often do you look for information about local businesses or services on your smartphone? (Ever)
23. Google Confidential and Proprietary
Local Information Seekers Take Action
23
Base: Private smartphone users who use the Internet in general and who look at least less than once a month for
information on their smartphone, Smartphone n= 941
Q34: Which of the following actions have you taken after having looked up this type of information (business or
services close to your location)?
told others
about it
24%
48%
47%
51%
47%
17%
13%
29%
24%
Called the business or service
Looked up business or service on a
map or got directions to a business or
service
Visited a business (e.g., store,
restaurant)
Visited the website of a business or
service
Read or wrote a review about a
business or service
Recommended a business or service
to someone else
Made a purchase from a business in-
store
Made a purchase from a business
online
visited the
business
65%
connected with the
business
64%
made a purchase
38%
25. Google Confidential and Proprietary
Smartphones Allow Users to Research
Products Anytime, Anywhere
25
At home
55%
On the go
35%
In a store
31%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q51a: And where were you when you researched for products or services with your smartphone?
55%
35%
31%
28%
21%
15%
7%
Home
On-the-go
In a store
Work
Restaurant
Café or coffee shop
Public transport
Place of Search
26. Google Confidential and Proprietary
have researched
a product or service
on their phone
77%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q51a: And where were you when you researched for products or services with your smartphone?
26
27. Google Confidential and Proprietary
Smartphones are Our Primary Shopping
Companions
27
34%
33%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q52: To what extent do you agree to each of these statements? Please answer on a scale from 1 to 5. A "1" means that you
completely disagree with the statement, a "5" means that you completely agree with the statement.
I have changed my
mind about purchasing
a product or service
in a shop as of a result of information
that I gathered using my smartphone.
I have changed my mind about
purchasing a product or service
online as of a result of information that
I gathered using my smartphone.
28. Google Confidential and Proprietary
Research that Starts on Smartphones Leads
to Purchases Across Channels
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q48: Listed below are various products or services. For each of these products or services please indicate which statement applies to you.
28
Research
on smartphone
40%
38%
then purchased
via computer
then purchased
it offline
then purchased
29. Google Confidential and Proprietary
57%of these smartphone shoppers
have made a purchase
in the past month
46%of smartphone users
have purchased
a product or service
on their smartphone
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q44: Have you ever purchased a product or service over the Internet on your smartphone? By product or service we mean everything that you can buy
excluding apps.
Base: Private smartphone users who use the Internet in general and who purchased via Internet on their smartphone n= 458
Q45: Have you made a purchase by using your smartphone in the past month?
29
Smartphones Are an Emerging Point of
Purchase
30. Google Confidential and Proprietary
Smartphones Shoppers are Frequent Buyers
30
Base: Private smartphone users who use the Internet in general and who purchased via Internet on their smartphone, Smartphone n= 458
Q47: How frequently do you purchase products or services with your smartphone?
60%make mobile purchases
at least once a month
31. Google Confidential and Proprietary
Barriers to Mobile Commerce Still Exist
31Base: Private smartphone users who use the Internet in general and who NOT purchased via Internet on their smartphone n= 542
Q46: Why have you not made a purchase using your smartphone? – Top 7
40%
40%
27%
25%
22%
21%
11%
Screen size is too small
Cannot trust credit card security on
mobile device
Cannot see detailed product/service
information
Hard to type
Hard to compare prices and options
It takes too much time to open the web
site page
Mobile online access tend to be
interrupted
32. Google Confidential and Proprietary
Smartphones
Help Advertisers Connect
With Their Customers
32
33. Google Confidential and Proprietary
Offline Ad Exposure Leads to Mobile Search
33Base: Private smartphone users who use the Internet in general, n= 1000
Q43a: Thinking about the last 6 months, how often have you used your smartphone to do a search in
response to an ad you have seen in a magazine, on a poster, on TV or in a shop/business?
Ad location
TV
50%
Shop/business
46%
Magazines
38%
Posters / Billboards
26%
56%
have performed
a mobile search after
seeing an ad
34. Google Confidential and Proprietary 34
89%of smartphone users
notice mobile ads
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q41: How often do you notice advertising when you are using the browser or an app on your
smartphone? (Ever)
35. Google Confidential and Proprietary
Mobile Ads Make an Impression
35Base: Private smartphone users who use the Internet in general and who at least rarely notice advertising n= 893
Q42: Where have you noticed advertising when using your smartphone?
54%
48%
42%
35%
26%
25%
While in an app
While on a website
While using a search engine
While watching a video
While on a retailer website
While on a video website
While in app
54%
While on
a website
48%
While using
a search engine
42%
White watching
a video
35%
Where Mobile Ads Are Noticed
37. Google Confidential and Proprietary
Research Methodology
• In partnership with Ipsos MediaCT, we interviewed a total of 1,000
American online adults (18-64 years of age) who identified
themselves as using a smartphone to access the Internet
• The distribution is according to a national representative study and
the data is weighted on age, gender, region, brand of smartphone,
mobile internet usage frequency and tablet usage
• A smartphone is defined as "a mobile phone offering advanced
capabilities, often with PC-like functionality or ability to
download apps"
• Respondents were asked a variety of questions around device
usage, mobile search, video, social, web and commerce behaviour
and mobile advertising
• Interviews were conducted in Q1 2013
37
38. Google Confidential and Proprietary
Demographics
38
Area
52%
48%
17%
30%
22%
20%
12%
27%
52%
21%
32%
10%
47%
1%
9%
Female
Male
18-24 Years
25-34 Years
35-44 Years
45-54 Years
55+ Years
Urban
Suburban
Rural
Single
Living with partner
Married
Widowed
Divorce/separated
Age
Gender
Marital
Status
Base: Private smartphone users who use the Internet in general, n= 1.000
S2. Please indicate your gender. / S1. What is your age? / D3. In what area do you live? D2. What is your marital status?
39. Google Confidential and Proprietary
Demographics
39
13%
15%
13%
14%
25%
17%
63%
5%
10%
22%
7%
9%
17%
13%
24%
10%
12%
7%
Graduate high school
Some technical school/community college
Complete technical school/community college
Some undergraduate university
Completed undergraduate university
Completed post graduate university
Employed (full-time/part-time)
Retired
Student
Unemployed / housewife or househusband
Less than 15.000 USD
15.000 - 24.999 USD
25.000 - 39.999 USD
40.000 - 49.999 USD
50.000 - 74.999 USD
75.000 - 99.999 USD
100.000 USD or more
Don't know/ no answer
Employment
Status
Education
Income
Base: Private smartphone users who use the Internet in general, n= 1.000
D4. What is the highest level of education that you have completed? D5. Which of the following best describes your
employment status? D8. Which of these ranges comes closest to the total (annual) income of your household
before anything is deducted for VAT, National Insurance (Social security), pension schemes, etc.?