The question isn’t whether or not Hispanic consumers adapt to mobile technology faster than their non-Hispanic counterparts. We know they do. The same goes for the frequency of mobile phone use. The questions are… To what degree? and For what purposes? Find out in this insightful new study by ThinkNow Research
New poll finds that social media is seen as the top threat to public imageBob Pickard
Signal Leadership Communication Inc., a social PR consultancy for executives dealing with digital disruption, commissioned Nanos Research to conduct a public opinion poll of 1,000 Canadians which has found that social media is seen as the medium most able to cause damage to public image. Eighty-four percent (84%) of respondents surveyed said that social media ‘can do a great deal of damage to the image of an individual or organization.’ Only 71% felt this was true of both online news and broadcast television, while just over half (52%) said it about print newspapers and just under half (48%) about radio.
Powers and Problems of Integrating Social Media Data with Public Health and S...Cody Buntain
Social media sites like Twitter provide readily accessible sources of large-volume, high-velocity data streams, now referred to as ``Big Data.''
While private companies have already made great strides in leveraging these social media sources, many public organizations and government agencies could reap significant benefits from these resources.
Care must be exercised in this integration, however, as huge data sets come with their own intrinsic issues.
This presentation explores these advantages and hazards with several experiments that demonstrate social media data's ability to support government organizations and supplement existing programs.
The ThinkNow Mobile App Report is a nationwide survey that looks at how Americans use and perceive their mobile device apps. The report includes the following insights:
# The majority of mobile devices users download applications at least once a month.
# Younger people are more likely to download an app to share with others
# Users access their apps an average of 8x a day
# And More...
By Aaron Smith, Senior Researcher, Pew Research Center, JUNE 5, 2013, www.pewresearch.org
Key figure:
"56% of American adults now own a smartphone of some kind; Android and iPhone owners account for half of the cell phone user population. Higher income adults and those under age 35 lead the way when it comes to smartphone ownership."
African-American Millennials cemented their position as trendsetters in the media and technology space in 2016. But this cohort has been setting the tone for the conversations feeding social media and the web at large with an influence that vastly outweighs its user base for some time now.
New poll finds that social media is seen as the top threat to public imageBob Pickard
Signal Leadership Communication Inc., a social PR consultancy for executives dealing with digital disruption, commissioned Nanos Research to conduct a public opinion poll of 1,000 Canadians which has found that social media is seen as the medium most able to cause damage to public image. Eighty-four percent (84%) of respondents surveyed said that social media ‘can do a great deal of damage to the image of an individual or organization.’ Only 71% felt this was true of both online news and broadcast television, while just over half (52%) said it about print newspapers and just under half (48%) about radio.
Powers and Problems of Integrating Social Media Data with Public Health and S...Cody Buntain
Social media sites like Twitter provide readily accessible sources of large-volume, high-velocity data streams, now referred to as ``Big Data.''
While private companies have already made great strides in leveraging these social media sources, many public organizations and government agencies could reap significant benefits from these resources.
Care must be exercised in this integration, however, as huge data sets come with their own intrinsic issues.
This presentation explores these advantages and hazards with several experiments that demonstrate social media data's ability to support government organizations and supplement existing programs.
The ThinkNow Mobile App Report is a nationwide survey that looks at how Americans use and perceive their mobile device apps. The report includes the following insights:
# The majority of mobile devices users download applications at least once a month.
# Younger people are more likely to download an app to share with others
# Users access their apps an average of 8x a day
# And More...
By Aaron Smith, Senior Researcher, Pew Research Center, JUNE 5, 2013, www.pewresearch.org
Key figure:
"56% of American adults now own a smartphone of some kind; Android and iPhone owners account for half of the cell phone user population. Higher income adults and those under age 35 lead the way when it comes to smartphone ownership."
African-American Millennials cemented their position as trendsetters in the media and technology space in 2016. But this cohort has been setting the tone for the conversations feeding social media and the web at large with an influence that vastly outweighs its user base for some time now.
Rise of the Apps Culture - Pew Internet Project Sustainly
This new report from PIP documents the growth of an Apps culture among US cellphone users.
Keypoints:
35% of adult cell phone users in the U.S. have apps on their phones
11% of phone users don't know if they have apps
29% of cell phone owners have downloaded apps
13% have paid to download apps
The Pew Internet and American Life Project released a report examining how consumers find and consume news via a variety of sources and media platforms.
Recognition of the role local public health departments play has risen sharply since 2018, according to a national poll conducted by Public Opinion Strategies for the de Beaumont Foundation. 73 percent of voters say public health departments play an important role in making communities healthy, compared with 56 percent in 2018. And 61 percent say they'd be willing to pay more in state and local taxes to provide funding for public health services.
Read more at debeaumont.org/2020poll.
Lee Rainie, director of internet, science and technology research at Pew Research Center, gave this speech at Flagler College in St. Augustine, Florida on Feb. 16, 2017, about the new age of politics and media. He described what Donald Trump's campaign and the dawn of the Trump presidency have taught us about the historic shifts in politics and media that have occurred in the last generation.
The growth of social media and the rapid adoption of internet-enabled mobile devices have changed the way Americans engage in the political process.
For Social Media Week 2013 in Washington, D.C., Pew Internet Researcher Aaron Smith presented the latest data from Pew Research Center national surveys to engage the politically savvy and tech-obsessed peole in DC who have noticed this shift in political life, taking a look at the raw data behind the new political process, and how it relates to our political infrastructure.
Jonathan Mendelson presented this talk at HCI in Las Vegas. Data are from a probability-based online panel with US adults over the age of 25. We found that QR Code awareness, knowledge, and usage were highest for young adults and lowest for older adults. See slides for more details and see Jonathan's blog post about this talk at: http://www.forsmarshgroup.com/index.php/blog/post/hcii-2013-preview-age-and-qr-codes
This presentation of The Podcast Consumer 2016 contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital. This presentation charts the rise of podcasting over the past decade, and also includes information on the following:
Demographics
Podcast Consumption
Device Usage
Social Media Behaviors
Other Media Behaviors
The updated Share of Ear ® for podcasting
Andrew Woodruff, Program Director, ISIS, presented on ISIS’ experience using text messaging to reach youth with sexual health information through SexInfo and Hookup.
Entefy's research report on information overload and digital complexityEntefy
Entefy conducted a survey of 1,500 professionals in the U.S. What we found were surprising insights into digital complexity, app fatigue, and information overload.
Rise of the Apps Culture - Pew Internet Project Sustainly
This new report from PIP documents the growth of an Apps culture among US cellphone users.
Keypoints:
35% of adult cell phone users in the U.S. have apps on their phones
11% of phone users don't know if they have apps
29% of cell phone owners have downloaded apps
13% have paid to download apps
The Pew Internet and American Life Project released a report examining how consumers find and consume news via a variety of sources and media platforms.
Recognition of the role local public health departments play has risen sharply since 2018, according to a national poll conducted by Public Opinion Strategies for the de Beaumont Foundation. 73 percent of voters say public health departments play an important role in making communities healthy, compared with 56 percent in 2018. And 61 percent say they'd be willing to pay more in state and local taxes to provide funding for public health services.
Read more at debeaumont.org/2020poll.
Lee Rainie, director of internet, science and technology research at Pew Research Center, gave this speech at Flagler College in St. Augustine, Florida on Feb. 16, 2017, about the new age of politics and media. He described what Donald Trump's campaign and the dawn of the Trump presidency have taught us about the historic shifts in politics and media that have occurred in the last generation.
The growth of social media and the rapid adoption of internet-enabled mobile devices have changed the way Americans engage in the political process.
For Social Media Week 2013 in Washington, D.C., Pew Internet Researcher Aaron Smith presented the latest data from Pew Research Center national surveys to engage the politically savvy and tech-obsessed peole in DC who have noticed this shift in political life, taking a look at the raw data behind the new political process, and how it relates to our political infrastructure.
Jonathan Mendelson presented this talk at HCI in Las Vegas. Data are from a probability-based online panel with US adults over the age of 25. We found that QR Code awareness, knowledge, and usage were highest for young adults and lowest for older adults. See slides for more details and see Jonathan's blog post about this talk at: http://www.forsmarshgroup.com/index.php/blog/post/hcii-2013-preview-age-and-qr-codes
This presentation of The Podcast Consumer 2016 contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital. This presentation charts the rise of podcasting over the past decade, and also includes information on the following:
Demographics
Podcast Consumption
Device Usage
Social Media Behaviors
Other Media Behaviors
The updated Share of Ear ® for podcasting
Andrew Woodruff, Program Director, ISIS, presented on ISIS’ experience using text messaging to reach youth with sexual health information through SexInfo and Hookup.
Entefy's research report on information overload and digital complexityEntefy
Entefy conducted a survey of 1,500 professionals in the U.S. What we found were surprising insights into digital complexity, app fatigue, and information overload.
Finding and engaging minority influencers on social mediaElon iMedia
Reach your whole potential audience. This white paper from Elon University's graduate program in Interactive Media describes best practices for reaching minority influencers on social media.
Although I don't speak Spanish, I have often contributed to multicultural marketing efforts by representing the acculturated, assimilated Hispanic POV. This deck was prepared for a strategic brainstorming session. It's purpose was to give the group a quick view of digital media behavior
Hispanic Millennial Attitudes Towards Health & Wellbeing ThinkNow
Five Key Themes:
Hispanic Millennials…
1.Have sophisticated health attitudes
2.Are engaged in healthy lifestyles
3.Embrace technology. Is that pro or anti-health?
4.Send conflicting messages regarding diet
5.Are widely insured but not apt to visit doctors
Bank of America 2015 Consumer Mobility Report Philippe Dumont
Bank of America dévoile ce qu’attendent ses clients sur mobile
Il est très rare de voir un annonceur publier une étude complète sur ses propres clients, et dans cas précis sur leur utilisation détaillée du mobile. C’est pourtant ce que vient de faire Bank Of America avec son Consumer Mobility Report 2015 !
Cette étude (centrée sur les US) donne de très nombreux enseignements sur l’importance du mobile dans la vie de tous les jours, notamment quand il s’agit de banque et de mobile...
The Hispanic Millennial Project Wave 5: Media, Entertainment & Technology - A...ThinkNow
Our detailed report explores the impact of Asian culture on the Millennial consumption of media, technology, and entertainment.
Some of the topics covered are:
# How social media heavily influences entertainment consumption
# How new technology & wearables are making inroads
# What is the key to pay TV services
Similar to ThinkNow Research - Mobile Trends Study 2014 (20)
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
ThinkNow recently conducted a nationally representative quantitative survey revealing insights into what Americans buy and spend for the holidays. From shopping habits to spending patterns, let's delve into the top five trends shaping the 2023 holiday shopping season.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
The beauty industry has transformed in recent years driven by consumer demands for products that align with their cultural values and personal beliefs. While the top cosmetic brands continue to be L’Oreal and Estee Lauder, they are being challenged by younger, edgier brands like Selena Gomez’s Rare Beauty, Rihanna’s Fenty and e.l.f. Cosmetics. Consumer opinion, however, is not homogeneous. There are significant differences in preferences based on ethnicity, age, income and gender. ThinkNow uncovered some of those differences in our recent Inclusive Beauty Report based on a nationally representative online survey of 2,800 respondents.
Black Consumer Project Wave 4 - Media + EntertainmentThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The fourth wave of the Black Consumer Project explores explores media consumption, behaviors and the power of creators.
Black Consumer Project Wave 3 - Health + WellnessThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The third wave of the Black Consumer Project explores the intersections of health, wellness and lifestyle from a mindset and behavioral lens.
Black Consumer Project Wave 2 - Finance + BankingThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The second wave of the Black Consumer Project explores banking behaviors, financial perceptions and aspirations for the future.
Black Consumer Project Wave 1 - Identity + ValuesThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The first wave of the Black Consumer Project explores core values, personal goals, layers of identity and definitions of success
We surveyed a nationally representative sample of LGBTQ+ Americans on their views of the current social climate, corporate support for LGBTQ+ causes, personal pronouns, and mental health care.
Our report findings highlight the persistent challenges faced by the LGBTQ+ community and emphasize the role that acceptance, advocacy and allyship play in fostering their well-being and advancement.
The earth isn’t having a good 21st century. In terms of environmental health, the planet is deteriorating across all metrics, and most governments worldwide have failed to address this issue adequately. Politicians may be more willing to push for substantive policies on issues like climate change if they feel their constituents would support them, but they need the data. So, to commemorate Earth Day and Arbor Day, ThinkNow conducted a nationally representative quantitative consumer research study to identify sustainability policies that Americans support and to highlight their views on environmental concerns.
How America Celebrates Holidays & Traditions: Black AmericansThinkNow
Celebrations are positive ways for communities to connect and families to bond. How we celebrate differs by ethnicity, values, traditions, and even geography. In honor of Black History Month, ThinkNow conducted a national study of U.S. adults to understand Black Americans’ attitudes and behaviors toward holiday celebrations and traditions and how they compare to other demographic groups. This report is one in a series of reports examining how Americans celebrate popular holidays throughout the calendar year.
ThinkNow teamed up with Venci Group to create The Digital Media Buyer's Guide to Zero-Party Data – a complete guide for advertisers who want to get the most out of their campaigns using zero-party data. Inside our guidebook, you will:
# Understand why zero-party data is different
# Get a refresher on the different types of data
# Learn why ZPD has become so effective when targeting multicultural audiences
America is at a critical crossroads regarding guns. With growing gun violence being normalized in American culture, we felt as researchers and communicators that we needed to understand the hard facts.
How do gun owners feel about gun control? How about Republican voters? Are there gun control measures that Republicans, Democrats, and Independents would all support?
In a collaborative research project, Team Friday and ThinkNow asked 1,200 Americans their opinions and attitudes toward gun laws.
In a time when U.S. viewership of international sporting events like the Olympics is declining, more attention will be placed on the expanding World Cup audience. Americans will be tuning in, or more precisely, logging on. Brands that care about staying relevant need to be there with them.
ThinkNow conducted a nationwide online survey of U.S. adults to understand how people will be engaging with the 2022 World Cup.
Multicultural consumers are often motivated by a desire to represent their culture in how they identify their race and ethnicity. In 2020, ThinkNow conducted a nationwide online survey among Hispanics, African Americans, and Asian Americans ages 18 to 64 to understand how they prefer to identify themselves among peers and in marketing and media. This year, we conducted a follow-up study in which we found that the needle hadn’t moved much, with a few exceptions.
ThinkNow partnered with Klick Health to address the insight gaps in healthcare marketing geared toward Hispanic communities. To honor the nuances of Hispanic health within the community versus continuing to center the non-Hispanic experience as the baseline for analysis, we looked at the intricacies of Hispanic health attitudes and behaviors through Hispanic identity, age and acculturation, and gender and sexuality.
ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent ReportThinkNow
America’s youth, the first multicultural majority generation in U.S. history, is growing rapidly, adding over 2.3 million consumers (about twice the population of New Hampshire) to the population each year, making them a significant force to be reckoned with. These "mini-millennials” challenge brands to address societal stereotypes, particularly around gender identity, and use their influence to support or disapprove of brands’ diversity and inclusion efforts.
In our first report on diversity and inclusion last year, we analyzed consumer reactions to companies' public declarations of support for social justice in 2020. In our latest wave of ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent, we find differences in perceptions and expectations among key demographic groups compared to last year’s report.
ThinkNow Web 3.0 Cryptocurrency Report 2022ThinkNow
Mobile apps like Apple Pay have made online and offline purchases more convenient for consumers, liberating them from having to pull out their wallets, credit cards, and wads of dollar bills and loose change. But the innovations of Web 2.0 are in the rearview, as consumers explore Web 3.0 where digital currency is just a fraction of what the virtual experience has to offer.
For enthusiasts, Web 3.0, or Web3, is a way of democratizing the internet, shifting power away from the behemoths dominating search, sales, and social and giving it back to consumers. The blockchain has made bitcoin, non-fungible tokens (NFTs), and other forms of cryptocurrency ubiquitous among devotees, and the metaverse has become a virtual utopia for consumers and brands.
In our second look at cryptocurrency, ThinkNow conducted a nationwide online survey of adults ages 18 to 64 to understand their familiarity, usage, and interest in cryptocurrency and other Web3 technologies.
Two years ago, the global shutdown sent the economy reeling, and many Americans, especially lower-income households, experienced a seismic shift in their financial security. Consumers reported worsening personal finances and a feeling that the economy was weakening. Their outlook for 2021 was equally as dim, with fewer Americans feeling optimistic about improvements in personal finances for the coming year. Uncertainty about the pandemic, unemployment, and higher prices threatened to thwart the comeback story of the American consumer. But with the mass distribution of COVID-19 vaccines, better protocols and treatments, and the distribution of trillions of dollars in federal stimulus, consumer sentiment has returned to pre-pandemic levels. In our seventh annual ThinkNow Pulse™ Report, Americans say their income has improved in the past year, and their outlook on personal finances and the U.S. economy is just as strong as it was in 2019 or stronger. Download the report here.
ThinkNow Smart Fitness: The Rise of Connected Fitness and CommunityThinkNow
The pandemic has accelerated the shift from traditional in-person gym memberships to broader acceptance of at-home connected fitness equipment. But a recent ThinkNow study shows that the gym isn’t dead, and connected fitness has a long way to go.
For our 2021 ThinkNow Smart Fitness Report, ThinkNow conducted a nationwide online survey of American adults ages 18 to 64 to understand consumer usage of internet-connected fitness equipment and perceptions of connected fitness brands.
Room To Grow
Twenty-five percent of respondents report owning connected fitness equipment. Ownership is highest among Non-Hispanic Whites and African Americans. Within the Total Market, ownership is highest among Millennials and increases drastically with income, and men are twice as likely as women to own smart exercise equipment.
It’s important to reiterate that only one out of four respondents report owning connected fitness equipment, and 20% of those who do not currently own it are at least somewhat interested in purchasing it. This data suggests a tremendous opportunity for brands innovating in or entering the connected fitness space.
Most Popular Connected Fitness Equipment
However, differences emerge when we take a closer look at the types of connected fitness equipment consumers own. Exercise bikes and treadmills, artifacts of the 1970s and 80s fitness movement, have maintained their appeal over the years, getting “smarter” with each passing year. Traditional resistance weight machines, reminiscent of the bodybuilding craze, appear to be losing some ground to, more minimalistic forms of strength training, like resistance bands.
Of the most popular brands of connected fitness equipment available, Peloton, Mirror, and NordicTrack are favored by respondents, while CLMBR, Tonal, and SoulCycle, rank in the bottom few. However, competition within this space is heated, with only a slim margin separating one brand from the next, especially as lines start to blur on product offerings.
Mirror, for example, offers a variety of workouts, from cardio and strength training to Pilates and Tai Chi. Accessories include fitness bands and yoga blocks but no weights. They likely pride themselves on their minimal impact on home life. Tempo and Tonal, however, both positioning themselves as “smart gyms,” offers accessories like weights and smart handles to maximize workouts. NordicTrack has a suite of products, including exercise bikes and an interactive “mirror” similar to Tempo, with a vault of weights and accessories inside. And while Peloton is probably more known for its bikes, the company also offers boot camp style workouts, yoga, barre, among others, with no equipment required.
The most significant threat to the success and continued adoption of connected fitness equipment is forward-thinking gyms innovating to stay competitive.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
2. 1. Survey Background and Methodology
2. Summary of Key Findings
3. Survey Results
4. Appendix
Contents
2
3. Research Methodology
3
Method Online survey programmed and hosted by ThinkNow
Sample Size
• Hispanics: n=503
• Non-Hispanics: n=303
Screening Criteria • Age 18-64
Sample quotas
• Age bracket
• Gender balance
• Region
• Primary language spoken at home (Hispanics only)
Weighting applied to balance 2014 samples to U.S. Census data with respect to age, gender and
region.
Test areas / cities Nationwide
Fieldwork Timing February 2014
Survey margin of error
At the 95% confidence interval:
Hispanic sample (n=503) +/- 4.7%
Non-Hispanic sample (n=303) +/- 5.7%
5. Android is easily the most popular mobile phone operating system among Hispanic
consumers. Apple ranks second.
• 51% of Hispanics 18 to 64 reported owning an Android phone compared to 34%
among Non-Hispanics.
• Apple is the number two operating system among both Hispanics and Non-
Hispanics at approximately one-quarter each.
Hispanic adults are more likely to engage in mobile phone activities as compared to
Non-Hispanics, including (past week usage):
• Using an app (47% Hispanics vs. 34% Non-Hispanics)
• Using a search engine (45% vs. 35%)
• Watching a video (43% vs. 34%)
• Listening to music (45% vs. 34%)
• Playing a game (45% vs. 37%)
• Downloading an app (36% vs. 26%)
Key Findings
5
6. The types of applications used by Hispanics and Non-Hispanics are quite similar, with
games and social networks being the most common.
• Among ‘app’ users, the majority reported having apps for gaming (68 Hispanics vs.
74% Non-Hispanics) and social networking (62% vs. 67%) apps:
• Nearly all users of social networking apps use Facebook.
• The Instagram app is significantly more common among Hispanics (44% vs. 29%) while
Twitter is more popular among Non-Hispanics (61% vs. 45%)
• Other popular types of apps include music (52% Hispanics vs. 46% NH), weather
(50% vs. 55%) and banking (42% each).
Hispanics and Non-Hispanics alike feel that advertisements that are received on cell
phones are annoying. However, a significant number would be willing to put up with
those ads for lower payments and/or free services.
Agreement with Statements:
• I would be willing to receive advertisements on my cell phone in exchange for lower
monthly costs (57% agreement among Hispanics vs. 56% Non-Hispanics)
• I would be willing to receive advertisements on my cell phone in exchange for services such
as live TV or Text Messages (45% Hispanics vs. 42% Non-Hispanics)
Key Findings
6
7. Both Hispanics and Non-Hispanics agree that mobile phones are a useful vehicle for
obtaining information about bargains as well as new products and services.
Agreement with Statements:
• Mobile phones provide me with useful information about bargains (57% agreement
among Hispanics vs. 52% Non-Hispanics)
• Advertising on mobile phones provide me with useful information about new products and
services (44% vs. 42%)
• Advertising on mobile phones provide me with meaningful information about the product
use of other consumers (41% vs. 38%)
Hispanics on average text more people during the day than non-Hispanics (3.3 vs. 2.6)
• They also update their status on social media sites more frequently than non-Hispanics (4
times per day vs. 3.6)
Key Findings
7
10. Activities Done on Mobile Phone in Past 7 Days
Q: Which of the following activities have you done with your mobile phone in the last 7 days?
Base: All respondents
Hispanics are significantly more likely to do most mobile phone activities compared to their
Non-Hispanic counterparts– especially the downloading and usage of apps.
10
59%
47%
45%
45%
45%
43%
42%
34%
35%
29%
27%
26%
15%
15%
14%
11%
52%
34%
35%
34%
37%
34%
33%
26%
31%
26%
22%
29%
6%
8%
8%
22%
Send a text to someone you know
Used an application or "App"
Used a search engine
Listened to music
Played a game
Watched a video
Visited or used a Social Networking site
Downloaded an application or "App"
Visited a website for Weather
Visited a website for News
Searched for information about a product
Looked at a text ad you received
Visited a website for Celebrity Gossip
Used a mobile coupon
Purchased a song
None of these
Hispanics
Non-Hispanics
Hispanics (n=503)
Non-Hispanics (n=303)
Non-Hispanics are twice
as likely to do none of
these activities
indicates statistically larger at
95% confidence
12. Hispanics Non-
Hispanics
76% 79%
8% 10%
8% 6%
4% --
2% 4%
-- --
2% 1%
96%
45%
44%
42%
36%
18%
17%
99%
61%
29%
45%
32%
18%
16%
Facebook
Twitter
Instagram
Google+
Pinterest
LinkedIn
Snapchat
Hispanics
Non-Hispanics
Social Media Apps
Q: Which social media apps or sites do you currently use?
Q: Of the social media apps/sites you told us you use, which ONE site do you most prefer to access from your mobile?
Base: Have used social networking app in past 7 days
Facebook is the dominant social media app of both Hispanic and Non-Hispanic adults.
12
Social Networking Apps
Used in Past 7 Days
Hispanics (n=145), Non-Hispanics (n=70)
indicates statistically larger at
95% confidence
Favorite Social Networking App
13. Texting & Updating Status/Checking Social Media
Q: How many different people do you exchange text messages with on a typical day? Base: All Respondents.
Q: In a typical day, how many times do you use your cell phone to update your status or check in with social media sites?
Base: Use social networking app
On average, Hispanics exchange text messages with more people on a day-to-day basis
compared to Non-Hispanics.
13
8%
36%
34%
12%
10%
23%
36%
26%
6%
9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
None 1-2 3-4 5-6 7+
Hispanics
Non-Hispanics
Number of People Text With Per Day
Hispanics (n=503), Non-Hispanics (n=303)
Hispanics Non-
Hispanics
MEAN 3.3 2.6
11%
33%
21%
10%
25%
10%
34%
25%
9%
23%
0%
10%
20%
30%
40%
50%
60%
70%
80%
None 1-2 3-4 5-6 7+
Hispanics
Non-Hispanics
Number of Times Use Cell
Phone to Update Status or
Check Social Media Sites
Hispanics (n=145), Non-Hispanics (n=69)
Hispanics Non-
Hispanics
MEAN 4.0 3.6
indicates statistically larger at
95% confidence
14. 80%
57%
57%
51%
45%
44%
41%
81%
56%
52%
57%
42%
42%
38%
Hispanics
Non-Hispanics
Attitudes About Mobile Advertising
Q: Please indicate how much you AGREE or DISAGREE with each of the following statements by checking the box that comes
closest to how you feel. Bases: All respondents.
Although Hispanics and Non-Hispanics agree that advertisements that are received on cell phones are
annoying, just over half of each group said they would put up with those ads in exchange for lower monthly
payments.
14
Hispanics (n=503), Non-Hispanics (n=303)
indicates statistically larger at
95% confidence
Top 2 Box Agreement: Agree Completely/Somewhat
Advertisements on cell phones are annoying
I would be willing to receive advertisements on my cell phone
in exchange for lower monthly costs
Mobile phones provides me with useful information about
bargains
I just want to use my cell phone to make and receive calls and
don’t care about any other features
I would be willing to receive advertisements on my cell phone
in exchange for services, like live TV or Text Messages
Advertising on mobile phones provides me with useful
information about new products and services
Advertising on mobile phones provides me with meaningful
information about the product use of other consumers
Roughly 4-in-10 find
mobile ads to be useful in
providing info about
products/ services
16. Sample Profile
16
Metric
Hispanics
n=503
Non-
Hispanics
n=303 Metric
Hispanics
n=500
Non-
Hispanics
n=300
Male 48% 48% Marital Status:
Female 52% 52% Married 53% 41%
Single 30% 33%
Age: Separated/divorced 7% 10%
18 to 24 20% 15% Living with partner 8% 11%
25 to 34 27% 20% Widowed 2% 4%
35 to 44 24% 20%
45 to 54 18% 23% Average household size 3.4 3.0
55 to 64 11% 21%
Mean age 37 40 Have children <18 in HH 57% 41%
Census Region: Household Income:
Northeast 18% 20% Less than $40,000 43% 45%
Midwest 12% 24% $40,000 or more 54% 50%
South 35% 38% Mean Income $51,900 $46,400
West 36% 18%
17. Sample Profile – Cont.
17
Metric
Hispanics
n=503 Metric
Hispanics
n=503
Acculturation: Hispanic Origin:
Low Acculturation 16% Mexican 58%
Medium Acculturation 58% Puerto Rican 17%
High Acculturation 27% Cuban 8%
South American 11%
Language Spoken at Home: Central American 8%
Spanish only 10% Dominican 3%
Spanish mostly 26%
Spanish and English equally 27%
English mostly 18%
English only 19%
18. CONTACT
INFO:
2100 W. Magnolia Blvd.
Suite A-B
Burbank, CA 91506
Main Phone: 877-200-2710
Mario X. Carrasco, M.A.
818-843-0220 x101
mario@thinknowresearch.com
Roy Eduardo Kokoyachuk, MBA
818-843-0220 x102
roy@thinknowresearch.com