This document proposes an innovation called "The Transparent 10" to increase consumer transparency and engagement. It involves utilizing existing marketing outlets like local events and social media, as well as innovative approaches like QR codes and Bluetooth beacons. The plan has two parts - providing information to consumers before appointments through tools like pre-authorization, and direct links after appointments. It aims to increase member incentives like internal reviews and health data sharing through wearables. The goal is to advance consumer education while improving engagement and care quality in a cost-efficient manner.

1. Innovation Title
Innovation & Consumer Transparency
The Transparent 10

2. “Every champion was once a
contender that refused to give up.”
-RockyBalboa

3. Agenda
• Thriving in the consumer market
–Marketing
–IBX Wires
–Incentives
–Blue Beacons
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4. Marketing
• Utilization of pre-existing outlets
– Local Events
– Local Advertising
– Independence Express
• Innovative Outlets
– Social Media
– QR Codes/Stickers
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5. QR + NFC Sample
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6. IBX Wire
• Target Audience
• Two Pronged Plan
– Before Appointments
• Pre-authorization
– After Appointments
• Direct Links
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7. Incentives
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• Reviews
– Internal Employee Reviews
• Associate Advantages
• CaféWell
– Member Incentives
• CaféWell

8. 8
• Bluetooth Beacon Technology
• Applicable Uses
– Increased Consumer Engagement
– Advertising the Brand & App
• Limited Cost
“Blue Beacons”

9. “Blue Beacon” Possibilities
• Automatic Check-In
• Wireless Pay, Insurance Card/Info
– “Wearable” Health Data/Statistics
• “Personal Touch” Patient Notes
• Patient Chart Pop-up
• Patient Visit Statistics
• Notification / invite for review of care
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10. Summary
• Significance
– Higher Member Engagement
– Advancing Consumer Education
• Cost Efficiency
• Transparency of Quality of Care
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12. With Special Thanks to the Following:
Allen Gonczol
Brian Lobely
Chris Colombo
Christa Menichini
Christine Seewagen
Doug Chaet
Eileen Hughes
Elissa Marsicano
Gregory Barnowsky
John Clayton
Kathy Albanese
Kendal Wilkins
Kenneth Russo
Lytanja Beulah-Jones
Maryann Phillip
Maureen Whitman
Michael McGilloway
Nicole Gold
Paula Sunshine
Raffaella Bucco
Renee Rhem
Rick Lauro
Robert Jarrett
Ryan Grusemeyer
Stephanie Wallington
Susan Larkin
… and all of our managers!
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