Smarterkey pitch for investors @ Accelerator Academy Investor Day.

1. ”guest access control in the peer to peer lodging marketplace”
www.smarterkey.com
Accelerator Academy : Investor Day
10/12/12
Presenter : David Moss
Co-founder : Simon Moss

2. smarterkey : Introduction
 What ? Mobile app & hardware device.
 Vertical : Guest access control.
 Short term rental marketplace.
 Marketplace = Host & Guest.
 Demand : Host rents on airbnb.com.
 Problem : Host no B&B no staff no time for check-in.

3. smarterkey : The Solution
 Host : guest access control remotely.
 Guest : self check-in. No meet & greet.
 smarterkey platform no need for keys.
 Digital encrypted key.

4. smarterkey : Product – Benefits - Team
 Demo. App 2 Cloud 2 Hardware 2 Door.
 Live installation 3 apartments.
 British Standards BS 3621. On/Off.
 Benefits : Host-secure/ Guest-calm.
 Airbnb “travel like a human”.
 smarterkey : “Convenience for both hosts
& guests.”
 Team .

5. smarterkey : Market
 >1m rental/vacation hosts in Europe.
 Hosts : Airbnb 150K / HouseTrip 140K in Europe.
 Customer : Domestic, landlords.
 Partners : Portals, property management companies
with existing distribution channels.
 Competition : Manufacturers – Lockitron .
 smarterkey USP.

6. smarterkey : Numbers
 Revenue : Host £150 installation.
 Host £150 annual subscription to smarterkey platform.
 Host £5 PAYG check-in.
 Outsource traditional check-in costs £20-£40.
 Average European host 25 check-ins / annum. USA=80.
 Airbnb sold 5M check-ins.
2013 2014 2015 2016
Hosts 1600 4700 11000 25000
£ T/O .5M 1.3M 3.1M 7.7M
£ G. Profit 125K 430K 1.3M 4.0M
£ Costs 320K 420K 470K 570K
£Net Profit (190K) 10K 830K 3.4M

7. smarterkey : The Ask
 £250,000.
 25% share capital.
 Post money valuation £1M.
 Lead seed B2B2C sales & marketing.
 SEIS.
Spend £’000
Staff 138
Legal & IP 26
Hardware & software development 27
Marketing 29
Equipment 13

8. smarterkey : Exit
 Trade exit 5yrs £10M.
 Telecoms / Lock / airbnb.
 airbnb £7.5M crashpadder.
 Google Ventures : £25M homeaway.com
recent £17M bufferbox.com.
 smarterkey “convenience for both hosts
& guests.”
 CLOSE. Demo @ stand / Q&A.

9. “guest access control for the peer to peer lodging marketplace”