1.
ORGANIZING AND MANAGEMENT OF INTELLECTUAL PROPERTY OBJECTS WORLDWIDE
POCKET IP

2.
85 million
active trademarks

3.
IP lawyers & Automation
One of the most stressful jobs in the world
- deadlines
- legislation changes
- cost of mistake

4.
63%
tasks of legal teams are repetitive

5.
Pocket IP
One-stop shop web platform solves main problems in managing trademark
portfolio globally for:
- IP law specialists
- Legal departments

6.
Solution – all in one place
Docket
Search
Monitor
Find lawyer
POCKET IP
х32
х5

7.
Market - constant growth
Growth rate of trademark applications worldwide
14%
CAGR
12.2
6.4 6.6 7.8
15.1
16.5
30.4
18.8
5.7
16.5
%
2020
2018 2019
2017
2016
2015
2012 2013
2011 2014

8.
Market
Trademark services
*According to average professional fee requested by lawyers and World Intellectual Property Organization statistics 2020
TAM
€19.7B
SAM
€4.7B
SOM
€47M
First regions to operate
(EU and North America)

9.
Monetization - Transactions
Client
POCKET IP
Online application system: everybody wins
Reliable lawyer in other jurisdictions
Immediate fees calculation
Lower fees comparing with market
average
Commission from each order Flow of clients
Automated and unified process of
instructions
Foreign lawyers

10.
Monetization – Subscription services
New users and small number of objects - no fees
All-in-one pricing packages
€150-1000 per month
Docketing Monitoring Searching
> 10 objects – from €50 per
month
> 10 requests per day – from €50 per
month
> 2 objects – from €100 per
month

11.
Road map
Pre-MVP EU + US databases Europe & China
MVP
2019-21 February 2022 2022 2023
3 trademark databases
3 languages
+ 3 trademark databases
+ 1 language
+ 25 trademark databases
+ 5 languages
155 clients from 33 countries

12.
Founders
Elena Polosmak
14 years of experience in IP Law
Ivan Nikitchenko
Andrii Chepurnyi
COO
CEO
CTO
- Online marketer
Experience in project
management, PR, finances
6 years of experience working on IT projects
of different level of complexity
- Front-end developer
- Back-end developer
5 years of experience on legal market
Specializises on sales on international IP
Law market
- UI/UX designer
Team

13.
KEEP YOUR INTELLECTUAL PROPERTY IN SAFE
POCKET IP
ivan@pocketip.com
linkedin.com/in/ivan-nikitchenko
+380503869905

14.
Q&A

15.
Competitors
There is no unified integrated online system that solves main issues and works in all countries/regions
Marcaria
Corsearch
TM Cloud
WebTMS
IPfolio
Pocket IP
Registrations
worldwide
Searches and
Monitoring
Docketing
Markify

16.
Go-to-Market strategy
We know our clients and their particular needs
Personalized approach
Invitation letter to use Pocket IP to make trademark renewing
fast and cheap
Efficiency of customers acquisition
Trademark portfolio in a country added automatically and is free to use

17.
Investments
Founders investment
Mentorship
€25k and hundreds of hours of work
Participants of programs

18.
Investments
Pre-Seed round
€220k
- R&D
- Marketing & Sales
2022 2023 2024
Transactions Subscription services
ARR, EUR
620k
3.4m
2,2k

19.
Investments
Funding needed
€220k
- Sales specialists: 1 in 2022 and up to 4 in 2023
- IT specialists: 1 in 2022 and up to 4 in 2023
- Marketing/PR specialists: up to 2 in 2023

20.
We are not newcomers
Was made before MVP release
We established own law firm to test business model
One contact point to manage IP portfolio in many countries
Serving clients with network of agents
It works all around the world

21.
Easy to scale model
Penetration on a new market with three steps:
Integrate national trademark database
Translate service interface into local language
Add local lawyers to the application system (min. 2)
1.
2.
3.

22.
Start of sales: August 2022
Open rate: 49%
Click rate: 5%
- New UI and tools
- Sales EU market
Unsubscribed: 3%
October 2022

23.
Road map
Ukraine
WIPO
EUIPO
Currently End of 2022 1st half of 2023
English
Ukrainian
Russian
German
USA
UK
2nd half of 2023
Canada
Turkey
Switzerland
16 EU countries
Italian
French
Turkish
Polish
China
11 EU countries
Chinese
12% of world market 25% 37% 49%

24.
Flows of non-resident trademark application between top origins and offices
China
USA
UK
Japan
Germany
Applicant origin IP Office
Other
EUIPO
China
USA
UK
Japan

25.
2022 2023 2024
Transactions Subscription services
Financial forecast
ARR, EUR
2,2k
620k
3.4m

26.
Pre-MVP period
Number of clients:
Total revenue:
2019-2022
29
22
21
10
6
4
6
155
€127k
Clients, geographical
representation in %

27.
Managing IP portfolio – how it works
3. Find local
lawyer
4. Updating statuses
and responding in time
5. Docketing all
registrations
6. Monitoring of
using TMs
7. Avoid missing
deadlines & records
Steps should be taken before and after applying for trademark
1. Preliminary
searches
2. Terms
& budget
Log in to my.pocketip.com

28.
- Docket hundreds of IP objects properly
- Run searches in separate databases
- Update statuses and monitoring using TMs
- Find lawyers abroad
- Scattered data on procedures and fees
Problems & Solutions
Web-platform solves main problems for IP lawyers, inhouse-lawyers, and management of
companies - managing IP objects worldwide:
- Unified docketing system
- Single search form with integrated databases
- Alerting system
- Online application system
- 24/7 access to all data
Problem Solution

29.
Legal Tech Boom is just getting started
Legal Tech market size ‘Traditional’ legal services market size
2026
$14-17 billion
$42-50 billion
+200% $849 billion
$886 billion
+4,4%
2021
2026
2021

30.
Why us
5. IT company with unique solution and deep R&D
4. We automate processes for companies from different sectors of economy
Why we are interested for VCs
2. Easy to scale business model, global focus
1. Proven business model and tight-knit team of diverse specialists
3. Operate on constantly growing market

31.
Business Partner
1. Monitoring R&D activities of competitors: notifications on
new trademark and patent applications
2. Monitoring of technologies development and latests trends: notifications
on new patent applications in particular fields
What we offer for Industrial companies
3. New patent applications monitoring for acquiring developments on time