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How to turn your smart home developments into a profitable and sustainable business using OSGi - Kai Hackbath

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OSGi Community Event 2014

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How to turn your smart home developments into a profitable and sustainable business using OSGi - Kai Hackbath

  1. 1. How to turn your smart home developments into a profitable and sustainable business Kai Hackbarth, Evangelist & Co-Chair OSGi Residential Expert Group Kai Hackbarth Evangelist & Co-Chair OSGi Residential Expert Group
  2. 2. Smart Home is now on Everybody's Agenda • Smart'homes'are'also'becoming'mainstream,'because'of'the'growing' interest'in'IoT' • Added'value'is'recognized'by'consumers'and'its'now'affordable' • Smart'Home'related'revenues'are'rising'according'to'Berg'Insight' • 17.4'Mio.'installed'systems'by'2017'in'Europe' • 2.6'Billion'€'expected'revenue'for'Europe'in'2017'' • BITKOM'expects'1'million'smart'homes'in'Germany'unOl'2020
  3. 3. Corporates Are Investing Big
  4. 4. Every Week New Crowdfunded Projects
  5. 5. Many New VC Backed Startups
  6. 6. but most of it is…
  7. 7. Proprietary Technology • The'use'of'standards'is'mostly'limited'to' protocols'(ZRWave,'ZigBee,'etc.)' • Expandability'is'restricted'to'one'vendor' • Limited'upgrade'capabiliOes' • No'tooling • Telcos'and'cablecos'don’t'play'a'role' in'many'of'these'developments' • No'interfaces'available'
  8. 8. Limited Functionality • Mostly'for'a'single'purpose'or' with'a'very'limited'set'of' funcOonaliOes' • Control'mostly'limited'to' Smartphone'or'Tablet'UI
  9. 9. Considerations Before You Get Started • There'will'be'no'single'killer'applicaOon' • Sustainable'business'can'only'be'generated'with'a'developer' ecosystem' • Apple'&'Google'have'proven'this' • Since'there'is'a'jungle'of'standards'&'technologies'making'the'right' choices'is'crucial' • Follow'requirements'defined'in'HGI'Open'Plaaorm'2.0' • Take'advantage'of'the'OSGi'Device'AbstracOon'Layer' • What'funcOonaliOes'should'be'in'cloud'and'/'or'in'the'home'gateway' • Smart'Home'is'just'the'beginning
  10. 10. Our Open Standards Approach ' Besides'our'activities'in'the'OSGi'Alliance,''''' ProSyst'is'actively' involved'in'other'open'standards'organizations'and'supports' even'additional'industry'standards'in'products:
  11. 11. HGI Open Platform 2.0 • HGI'was'founded'by'major'broadband'service'providers'and'equipment'vendors' • HGI'Open'Plaaorm'2.0'defines'requirements'for'a'soeware'execuOon' environment'for'home'gateways' • Generic'requirements' • Reliability'and'Security' • Lifecycle'Management' • InstallaOon,'UninstallaOon,'Update,'Start,'Stop' • Remote'Management,…' • OSGi'specific'requirements' • JRE'requirements' • which'OSGi'services'have'to'be'used'and'their'configuraOons
  12. 12. OSGi Device Abstraction Layer • API'applicable'for'all'relevant'device'protocols' • General'device'data'model' • Device'OperaOons' • Access'control'based'on'user'and'applicaOon'permissions' • FineRgrained'security'control' • Full'flexibility'of'OSGi'security'model' • NoOficaOon'mechanism'is'for' • Device'state'monitoring' • Device'data'model'monitoring' • Device'operaOons'monitoring
  13. 13. DAL solves common developer problems • Developers'don’t'have'to'deal'with'protocol'specific'behavior' • No'need'for'applicaOon'workarounds' • Avoiding''custom'device'abstracOon' • Avoiding'uncontrolled'dependencies
  14. 14. Reference Architecture of an Open Platform
  15. 15. Business Model Enabling Service'Provider' Carrier' defining' ISP' Business' Vendor' Models' Utility OSGi' Gateway LAN,'WAN'/'VPN'or'Internet outgoing''''secure'connection '''''''ProSyst'OSGi'Middleware/Stack Local'Logic'&'(Web)'Apps APIs'(Java'&'JSONRRPC'/'local'and'remote) Home'Automation' 'Manager' (Scenes,'Rules,'Conditions) Home'Device'Manager'(Devices,'Zones) Security EnOcean IP'Cams DLNA'/'UPnP '''''ProSyst' mPower'Remote'Manager Connected' Devices Managed' Devices TR.069,'OMA.DM,'… 3rd'party' App'Store 3rd'party' Web'Portal Data'Collection'Admin' (Event'History) Remote'Management SW+FW'Update ZigBee ZHWave DECT'ULE wMBus UPnP BT'LE
  16. 16. Potential Sources of Income Customers:' • Base'System' • AddiOonal'equipment' • Apps'&'Services' • Charging'once'per'download''' • Charging'a'monthly'fee'' • Charging'per'usage' • CombinaOon'of'all'the'above' Developers:' • SDK' • Developer'Programs'' • Entrance'Fee' • Yearly'Fees' • CerOficaOon' • Revenue'share'for'Apps' &'Services'
  17. 17. Open Source vs. Commercial Software • Open'Source'SoluOon'don’t'require'a'license'fee'but'is'not' totally'free'of'costs' • Missing'funcOonaliOes'need'to'be'implemented' • Usually'not'fully'opOmized'to'be'used'in'embedded'systems' • Liability,'other'potenOal'legal'issues'in'using'Open'Source'remain' • Maintenance'responsibility' • Limited'control'over'direcOon'of'development' • The'investment'may'in'the'be'higher'than'licensing'readyRtoRuse' commercial'soeware
  18. 18. Proprietary Solutions are likely to end up here
  19. 19. Example QIVICON • QIVICON'is'a'B2B'product'offering'from'Deutsche'Telekom' • QIVICON'Partners'receive' • QIVICON'Home'Gateway' • SDK' • Portal'incl.'Shop' • Backend' • OperaOon'&'Support' • Partnership'is'growing' • EnBW,'eQR3,'Miele,'Samsung,'Belkin,'bitronhome,'digitalSTROM,'DRLink,'4Noks,'herweck,'PAX,'Tunstall,' Vapenfall' • Deutsche'Telekom'wants'to'offer'QIVICON'also'in'other'countries
  20. 20. QIVICON based products
  21. 21. Example digital life AT&T'Digital'Life℠ • AT&T'Digital'Life℠''is'a' commercially'available''home' security'and'home'automation' service'offering'in'the'US' • Smart'Security'Package'plus' optional'add'ons'Water'detection,'' Door'package,'Energy'package,''and' Camera'Package'are'available' • ProSyst'mBS'Smart'Home'is'used'in' the'home'gateway'device' • More'information'at: https://myRdigitallife.att.com/learn/'
  22. 22. Smart Home DIY Retail Channel • A#solu(on#for#end#users#available#via# 16,000#electronic#retail#stores:#a#solu(on# for#greater#convenience#and#security#as# well#as#efficient#energy#savings#at#home.# devolo#Home#Control#is#intui(vely# operated#and#can#be#retrofiDed#or# expanded#at#any#(me#in#exis(ng# households.# • Devolo#Home#Control#is#based#on# ProSyst#mBS#OSGi#technology#and# mPRM.#

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