The document discusses two pre-writing tools - People-Ideas-Goals Strategy and Position-Rationale-Proof Strategy - that help create audience-focused writing. These tools support buy-in, speed up approvals, nail down the audience and ideas early, and focus content on the audience and purpose. They involve identifying the audience, establishing the writer's position and main ideas, and providing rationales and proofs to support the position. The tools are useful for planning projects, understanding audiences, and creating persuasive content.