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The First Amendment
and
the Power of Your Ideas
cc:	
  theqspeaks	
  -­‐	
  https://www.flickr.com/photos/83261600@N00
© 2...
Make your point.
Make it matter.
Make it fast.
cc:	
  Sarah	
  G...	
  -­‐	
  https://www.flickr.com/photos/96526303@N00
©...
Editorial & Opinion
Writing
• Builds support
• Shapes the debate
• Educates & informs
• Influences public opinion &
public...
How do you describe
cc:	
  inju	
  -­‐	
  https://www.flickr.com/photos/35468141938@N01
© 2016 by Teaching That Makes Sens...
Effective Editorials
• Start strong & pique interest
• Include a clear call to action
• Use just enough details
• Understa...
What frustrates us about
cc:	
  aldoaldoz	
  -­‐	
  https://www.flickr.com/photos/9049083@N04 © 2016 by Teaching That Make...
cc:	
  .scribe	
  -­‐	
  https://www.flickr.com/photos/60479251@N00
© 2016 by Teaching That Makes Sense, Inc. All rights r...
Photo by Yogendra174 - Creative Commons Attribution License https://www.flickr.com/photos/39072595@N03 Created with Haiku ...
Understand Your Audience
• Who are you addressing?
• What are their questions?
• What are their concerns or
fears?
• What ...
Photo by Yogendra174 - Creative Commons Attribution License https://www.flickr.com/photos/39072595@N03 Created with Haiku ...
Define Your Purpose
• What do you want people to
think and feel?
• What do you want them to do?
• What do you want to see
...
Photo by Yogendra174 - Creative Commons Attribution License https://www.flickr.com/photos/39072595@N03 Created with Haiku ...
• What’s the big take-away?
• Which questions, concerns &
objections should you
address?
• What examples, explanations
& e...
• Evidence: facts & data for
people ready to decide.
• Examples: anecdotes & stories
for people who don’t need a
lot of in...
Photo by Yogendra174 - Creative Commons Attribution License https://www.flickr.com/photos/39072595@N03 Created with Haiku ...
Find Your Voice
• What tone of voice is suitable
for your audience and
content?
• Who is the kind of person the
audience w...
Photo by Yogendra174 - Creative Commons Attribution License https://www.flickr.com/photos/39072595@N03 Created with Haiku ...
cc:	
  US	
  Army	
  Africa	
  -­‐	
  https://www.flickr.com/photos/36281822@N08
© 2016 by Teaching That Makes Sense, Inc....
Photo by Yogendra174 - Creative Commons Attribution License https://www.flickr.com/photos/39072595@N03 Created with Haiku ...
Common Structures
• Main Idea, Details, Purpose
• Question, Detail, Main Idea,
Details, Purpose
• Think/Feel, Details, Do
...
What questions
do you have?
cc:	
  Leo	
  Reynolds	
  -­‐	
  https://www.flickr.com/photos/49968232@N00
© 2016 by Teaching...
Downloadable packet on the CPA:
• bit.ly/Writing4Advocacy
Online:
• www.instagram.com/
beabetterwriter
• www.thewordfactor...
The First Amendment
and the Power of Your Ideas
with
Margot Carmichael Lester
Twitter: @word_factory
LinkedIn: /margotlest...
Opinion & Editorial Writing: The Power of Your Ideas
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Opinion & Editorial Writing: The Power of Your Ideas

This is a workshop I presented on editorial, opinion and advocacy writing for the 2017 National High School Journalism Conference. Download step-by-step instructions for using the strategy outlined in this deck at http://bit.ly/Writing4Advocacy.

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Opinion & Editorial Writing: The Power of Your Ideas

  1. 1. The First Amendment and the Power of Your Ideas cc:  theqspeaks  -­‐  https://www.flickr.com/photos/83261600@N00 © 2016 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com
  2. 2. Make your point. Make it matter. Make it fast. cc:  Sarah  G...  -­‐  https://www.flickr.com/photos/96526303@N00 © 2016 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com
  3. 3. Editorial & Opinion Writing • Builds support • Shapes the debate • Educates & informs • Influences public opinion & public policy • Changes minds & behaviors cc:  NYCArthur  -­‐  https://www.flickr.com/photos/70945486@N00 © 2016 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com
  4. 4. How do you describe cc:  inju  -­‐  https://www.flickr.com/photos/35468141938@N01 © 2016 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com effective editorial & opinion writing?
  5. 5. Effective Editorials • Start strong & pique interest • Include a clear call to action • Use just enough details • Understand the audience • Have the right tone • Present clear points of view • Aren't too emotional • Are reasonable in scope cc:  Le  Ciel  Azuré  -­‐  https://www.flickr.com/photos/12057629@N04 © 2016 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com
  6. 6. What frustrates us about cc:  aldoaldoz  -­‐  https://www.flickr.com/photos/9049083@N04 © 2016 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com editorial writing?
  7. 7. cc:  .scribe  -­‐  https://www.flickr.com/photos/60479251@N00 © 2016 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com Here’s a strategy that makes it easier…
  8. 8. Photo by Yogendra174 - Creative Commons Attribution License https://www.flickr.com/photos/39072595@N03 Created with Haiku Deck The Content-Purpose-Audience Strategy
  9. 9. Understand Your Audience • Who are you addressing? • What are their questions? • What are their concerns or fears? • What are their objections? cc:  Leo  Hidalgo  (@yompyz)  -­‐  https://www.flickr.com/photos/69474058@N03 © 2016 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com
  10. 10. Photo by Yogendra174 - Creative Commons Attribution License https://www.flickr.com/photos/39072595@N03 Created with Haiku Deck Audience
  11. 11. Define Your Purpose • What do you want people to think and feel? • What do you want them to do? • What do you want to see happen? cc:  Kevin.Souza  -­‐  https://www.flickr.com/photos/60414522@N00 © 2016 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com
  12. 12. Photo by Yogendra174 - Creative Commons Attribution License https://www.flickr.com/photos/39072595@N03 Created with Haiku Deck Purpose
  13. 13. • What’s the big take-away? • Which questions, concerns & objections should you address? • What examples, explanations & evidence make your case? cc:  nhuisman  -­‐  https://www.flickr.com/photos/27954776@N04 © 2016 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com Use Audience & Purpose to Inform Content
  14. 14. • Evidence: facts & data for people ready to decide. • Examples: anecdotes & stories for people who don’t need a lot of information or are low-trust • Explanations: definitions for curious or low-info audience members cc:  nhuisman  -­‐  https://www.flickr.com/photos/27954776@N04 © 2016 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com The 3 E’s
  15. 15. Photo by Yogendra174 - Creative Commons Attribution License https://www.flickr.com/photos/39072595@N03 Created with Haiku Deck Content
  16. 16. Find Your Voice • What tone of voice is suitable for your audience and content? • Who is the kind of person the audience would trust on this topic?
  17. 17. Photo by Yogendra174 - Creative Commons Attribution License https://www.flickr.com/photos/39072595@N03 Created with Haiku Deck Voice
  18. 18. cc:  US  Army  Africa  -­‐  https://www.flickr.com/photos/36281822@N08 © 2016 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com Write it Up!
  19. 19. Photo by Yogendra174 - Creative Commons Attribution License https://www.flickr.com/photos/39072595@N03 Created with Haiku Deck Start Drafting
  20. 20. Common Structures • Main Idea, Details, Purpose • Question, Detail, Main Idea, Details, Purpose • Think/Feel, Details, Do • Detail, Main Idea, Details, Purpose cc:  LeRamz  -­‐  https://www.flickr.com/photos/18615422@N00 © 2016 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com
  21. 21. What questions do you have? cc:  Leo  Reynolds  -­‐  https://www.flickr.com/photos/49968232@N00 © 2016 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com
  22. 22. Downloadable packet on the CPA: • bit.ly/Writing4Advocacy Online: • www.instagram.com/ beabetterwriter • www.thewordfactory.com/ our-blog More Writing Resources © 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com
  23. 23. The First Amendment and the Power of Your Ideas with Margot Carmichael Lester Twitter: @word_factory LinkedIn: /margotlester Instagram: @beabetterwriter Thanks for Attending © 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at margot@thewordfactory.com

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