Communicating for Change: Focus, Clarity, Transparency
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Communicating for Change: Focus, Clarity, Transparency
•1 like•1,554 views
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Learn the three core elements for effectively communicating change initiatives, including Lean, Agile or Balanced Scorecard adoptions. Go here to download the full text version with slides and presenter notes: https://ttms.box.com/s/7iu9yyv4asc3703q2wts.
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Communicating for Change: Focus, Clarity, Transparency
- 3. And a lightweight tool for operationalizing.
- 4. Photo by UNU-WIDER - Creative Commons Attribution License http://www.flickr.com/photos/63315541@N05 Created with Haiku DeckType to enter text I see you every day. I know you. I know how you think.
- 5. Photo by UNU-WIDER - Creative Commons Attribution License http://www.flickr.com/photos/63315541@N05 Created with Haiku DeckType to enter text We’re all in this business together, so we MUST have the same needs for information.
- 6. Photo by Allspire - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/81132162@N03 Created with Haiku DeckType to enter text Effective communication does not rely on convenient assumptions or easy labels.
- 7. Let me tell you a story
- 10. Without Focus •Mission creep •Phoning it in •Going rogue •Low commitment
- 12. If you don’t know the purpose of the work, you’re throwing away potential performance gains and opening the door to unnecessary risk. Purpose
- 13. Focus •Objections & Q’s •Values & needs •Voice that resonates •Purpose
- 14. The most successful communication is purpose-focused and audience-focused.
- 17. Plain Language •Efficient •Precise •Light on jargon •Not boring!
- 18. Clarity •Mission •Purpose •Definition of done •Metrics & results
- 19. No matter how clear something is to you, it must be clear to your audience to have the desired impact.
- 21. Without Transparency •Lack of trust •Suspicion & skepticism •Frustration
- 22. Why?
- 24. People don’t trust change so they need to trust you.
- 26. •List audience influencers •Clearly define purpose •Clarify main idea & details •Record rationale Capture Your Thinking
- 28. Use the C-P-A to: •Plan projects •Map out content •Articulate rationale •Explain processes & relationships
- 29. The C-P-A is such an easy way to evaluate focus, clarity, and transparency that there is no reason not to use it.
- 30. Communication Shapes Culture •Defines direction •Speeds buy-in •Establishes purpose Focus
- 31. Communication Shapes Culture •Establishes authority •Supports healthy debate •Improves decisions Clarity
- 32. Communication Shapes Culture •Builds trust •Reduces friction •Drives collaboration Transparency
- 33. Every significant communication is an opportunity to improve organizational culture.
- 34. Questions?