Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
ProblemsWith
andSolutionsFor:
Focus
Clarity
Transparency
And a lightweight tool
for operationalizing.
Photo by UNU-WIDER - Creative Commons Attribution License http://www.flickr.com/photos/63315541@N05 Created with Haiku Dec...
Photo by UNU-WIDER - Creative Commons Attribution License http://www.flickr.com/photos/63315541@N05 Created with Haiku Dec...
Photo by Allspire - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/81132162@N03 Created with...
Let me tell you
a story
“Why don’t they
understand?”
Focus
facilitates results
Without Focus
•Mission creep
•Phoning it in
•Going rogue
•Low commitment
What influences your
audience?
If you don’t know the
purpose of the work, you’re
throwing away potential
performance gains and
opening the door to
unnece...
Focus
•Objections & Q’s
•Values & needs
•Voice that resonates
•Purpose
The most successful
communication is
purpose-focused and
audience-focused.
Clarity
fosters understanding
Without Clarity
•Miscues
•Confusion
•Uncertainty
•Less momentum
Plain Language
•Efficient
•Precise
•Light on jargon
•Not boring!
Clarity
•Mission
•Purpose
•Definition of done
•Metrics & results
No matter how clear
something is to you,
it must be clear to
your audience to have
the desired impact.
Transparency
builds trust
Without
Transparency
•Lack of trust
•Suspicion & skepticism
•Frustration
Why?
Transparency
•Processes
•Decision-Making
•Rationale
•Relationships
People don’t
trust change
so they need to
trust you.
Operationalizing
Focus, Clarity and
Transparency
•List audience influencers
•Clearly define purpose
•Clarify main idea & details
•Record rationale
Capture Your Thinking
Capture Your Thinking
Use the C-P-A to:
•Plan projects
•Map out content
•Articulate rationale
•Explain processes & relationships
The C-P-A is such an
easy way to evaluate
focus, clarity, and
transparency that
there is no reason
not to use it.
Communication
Shapes Culture
•Defines direction
•Speeds buy-in
•Establishes purpose
Focus
Communication
Shapes Culture
•Establishes authority
•Supports healthy debate
•Improves decisions
Clarity
Communication
Shapes Culture
•Builds trust
•Reduces friction
•Drives collaboration
Transparency
Every significant
communication
is an opportunity
to improve
organizational
culture.
Questions?
Communicating for Change: Focus, Clarity, Transparency
Communicating for Change: Focus, Clarity, Transparency
Communicating for Change: Focus, Clarity, Transparency
Upcoming SlideShare
Loading in …5
×

Communicating for Change: Focus, Clarity, Transparency

1,203 views

Published on

Learn the three core elements for effectively communicating change initiatives, including Lean, Agile or Balanced Scorecard adoptions. Go here to download the full text version with slides and presenter notes: https://ttms.box.com/s/7iu9yyv4asc3703q2wts.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Communicating for Change: Focus, Clarity, Transparency

  1. 1. ProblemsWith andSolutionsFor: Focus Clarity Transparency
  2. 2. And a lightweight tool for operationalizing.
  3. 3. Photo by UNU-WIDER - Creative Commons Attribution License http://www.flickr.com/photos/63315541@N05 Created with Haiku DeckType to enter text I see you every day. I know you. I know how you think.
  4. 4. Photo by UNU-WIDER - Creative Commons Attribution License http://www.flickr.com/photos/63315541@N05 Created with Haiku DeckType to enter text We’re all in this business together, so we MUST have the same needs for information.
  5. 5. Photo by Allspire - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/81132162@N03 Created with Haiku DeckType to enter text Effective communication does not rely on convenient assumptions or easy labels.
  6. 6. Let me tell you a story
  7. 7. “Why don’t they understand?”
  8. 8. Focus facilitates results
  9. 9. Without Focus •Mission creep •Phoning it in •Going rogue •Low commitment
  10. 10. What influences your audience?
  11. 11. If you don’t know the purpose of the work, you’re throwing away potential performance gains and opening the door to unnecessary risk. Purpose
  12. 12. Focus •Objections & Q’s •Values & needs •Voice that resonates •Purpose
  13. 13. The most successful communication is purpose-focused and audience-focused.
  14. 14. Clarity fosters understanding
  15. 15. Without Clarity •Miscues •Confusion •Uncertainty •Less momentum
  16. 16. Plain Language •Efficient •Precise •Light on jargon •Not boring!
  17. 17. Clarity •Mission •Purpose •Definition of done •Metrics & results
  18. 18. No matter how clear something is to you, it must be clear to your audience to have the desired impact.
  19. 19. Transparency builds trust
  20. 20. Without Transparency •Lack of trust •Suspicion & skepticism •Frustration
  21. 21. Why?
  22. 22. Transparency •Processes •Decision-Making •Rationale •Relationships
  23. 23. People don’t trust change so they need to trust you.
  24. 24. Operationalizing Focus, Clarity and Transparency
  25. 25. •List audience influencers •Clearly define purpose •Clarify main idea & details •Record rationale Capture Your Thinking
  26. 26. Capture Your Thinking
  27. 27. Use the C-P-A to: •Plan projects •Map out content •Articulate rationale •Explain processes & relationships
  28. 28. The C-P-A is such an easy way to evaluate focus, clarity, and transparency that there is no reason not to use it.
  29. 29. Communication Shapes Culture •Defines direction •Speeds buy-in •Establishes purpose Focus
  30. 30. Communication Shapes Culture •Establishes authority •Supports healthy debate •Improves decisions Clarity
  31. 31. Communication Shapes Culture •Builds trust •Reduces friction •Drives collaboration Transparency
  32. 32. Every significant communication is an opportunity to improve organizational culture.
  33. 33. Questions?

×