1.
ProblemsWith
andSolutionsFor:
Focus
Clarity
Transparency

2.
And a lightweight tool
for operationalizing.

3.
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I see you every day.
I know you.
I know how you think.

4.
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We’re all in this
business together,
so we MUST have
the same needs for
information.

5.
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Effective
communication does
not rely on
convenient
assumptions or easy
labels.

6.
Let me tell you
a story

7.
“Why don’t they
understand?”

8.
Focus
facilitates results

9.
Without Focus
•Mission creep
•Phoning it in
•Going rogue
•Low commitment

10.
What influences your
audience?

11.
If you don’t know the
purpose of the work, you’re
throwing away potential
performance gains and
opening the door to
unnecessary risk.
Purpose

12.
Focus
•Objections & Q’s
•Values & needs
•Voice that resonates
•Purpose

13.
The most successful
communication is
purpose-focused and
audience-focused.

14.
Clarity
fosters understanding

15.
Without Clarity
•Miscues
•Confusion
•Uncertainty
•Less momentum

16.
Plain Language
•Efficient
•Precise
•Light on jargon
•Not boring!

17.
Clarity
•Mission
•Purpose
•Definition of done
•Metrics & results

18.
No matter how clear
something is to you,
it must be clear to
your audience to have
the desired impact.

19.
Transparency
builds trust

20.
Without
Transparency
•Lack of trust
•Suspicion & skepticism
•Frustration

21.
Why?

22.
Transparency
•Processes
•Decision-Making
•Rationale
•Relationships

23.
People don’t
trust change
so they need to
trust you.

24.
Operationalizing
Focus, Clarity and
Transparency

25.
•List audience influencers
•Clearly define purpose
•Clarify main idea & details
•Record rationale
Capture Your Thinking

26.
Capture Your Thinking

27.
Use the C-P-A to:
•Plan projects
•Map out content
•Articulate rationale
•Explain processes & relationships

28.
The C-P-A is such an
easy way to evaluate
focus, clarity, and
transparency that
there is no reason
not to use it.

29.
Communication
Shapes Culture
•Defines direction
•Speeds buy-in
•Establishes purpose
Focus

30.
Communication
Shapes Culture
•Establishes authority
•Supports healthy debate
•Improves decisions
Clarity

31.
Communication
Shapes Culture
•Builds trust
•Reduces friction
•Drives collaboration
Transparency

32.
Every significant
communication
is an opportunity
to improve
organizational
culture.

33.
Questions?