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The document discusses how brands are adapting to changes in consumer behavior and expectations as platforms like Google and Amazon play a larger role in customer experiences. It argues that the traditional model of owned websites and advertising is giving way to one where brands distribute content across multiple platforms and cede some control over customer journeys. To succeed in this new environment, brands will need to focus on influencing implied customer preferences through positive interactions, delivering meaningful experiences, and building brand currency rather than direct conversions.

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The slides from Tom Vaughton's Brighton SEO talk Sept 2021. SEO is a bit like Formula 1. It is a zero-sum game and needs competitive, creative and technical people to succeed. How you get a podium finish in F1 is controlled by the car’s engine, aerodynamics, support team, strategy, competitor knowledge and driver. In our SEO world, we are similarly impacted by multiple factors that will influence the rankings of a website. So in his talk, using the analogy of Formula 1, Tom will consider the areas to explore and develop when creating a winning SEO team.

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The document discusses the growth of voice search and how marketers should adapt their search engine optimization strategies. It notes that by 2020, 50% of searches are predicted to be via voice. It recommends marketers rethink keywords to focus on longer, multi-word phrases suited for voice. It also suggests localizing keywords and focusing on intent to provide helpful answers. Marketers should optimize for voice by including actions like call buttons and considering how branding sounds when spoken. Early adaptation of voice search strategies will benefit marketers.

Colchester Digital Presentation 2019

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The document provides tips for creating content that performs well in search engine results. It emphasizes that SEO is about fulfilling user intent rather than gaming algorithms. Content should be based on keyword research and an understanding of search intent for different queries. Examples of common intent types like informational, navigational, and transactional are provided. The document recommends analyzing existing top search results to understand what constitutes good content for different queries. Following these guidelines can help produce content that drives consistent traffic and achieves "best in class" status.

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1) The document discusses the failure of an underground hip hop e-commerce site called UGHH and lessons learned. 2) Key issues included focusing too much on content over paid media, technical issues with the website platform, and lack of testing. 3) The author outlines changes for the future, including rebranding, a new website, improved customer service, and focusing relentlessly on identifying and optimizing the "step function" - the key driver of growth.

What You Need to Know to Win PPC Business

This document provides tips for paid search marketers to win new PPC business. It discusses starting sales conversations by understanding prospects and introducing paid search benefits. Common objections like SEO being enough or PPC being too expensive are addressed. Selling to clients with existing solutions requires focusing on underperforming areas and gaining access to their accounts. Red flags in potential clients like lack of trust or commitment issues are also identified. The document aims to equip PPC professionals with strategies for acquiring new customers.

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Brighton SEO April 2016 - Engagement Rate Optimisation

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Google Search: Rapid-Fire 2016 Predictions, 2015 Analysis

Are you scrambling to get results from your search campaigns as you head into 2016? Luckily, we have two search experts to walk you through the best features of 2015 and demystify search marketing for the upcoming year. In this live webinar, Larry Kim of WordStream will guide you through paid search options, while Pete Meyers of Moz will take on organic search features, each offering their predictions for what’s to come in 2016. During this webinar, you’ll learn: -The best PPC and SEO features of Google from 2015 -What to expect from paid and organic search in 2016 -PPC secret weapons like ad customizers and customer match -SEO strategies from our special guest Pete Meyers

How Content Marketing Can Skyrocket Your Brand Authority

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Do CTR's Really Affect Organic Rankings?

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Influence – How To Get It and Use It For Business in 2018 & Beyond

Cheryl Snapp Conner gives a presentation on influence and how to get it, keep it, and use it for business success. She discusses how reputation, content marketing, and PR are blending together. Original research is presented showing how educational articles can increase consumer willingness to buy a company's products by over 100% and boost trust and positive associations. Examples are provided of how companies like Instructure and Char-Broil have achieved revenue growth through influence and thought leadership strategies using content on sites like LinkedIn. Tips are shared on what types of content is most likely to go viral.

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The document discusses the evolution of search engine optimization (SEO) and introduces the concept of web presence optimization (WPO). It provides trends and studies showing the importance of organic search and social media in digital marketing. The document also outlines "Ten things you didn't know about SEO 3.0", highlighting the importance of content, social media, local search, and creating conversations online. It promotes a company's web presence optimization solution.

How Artificial Intelligence is Impacting Marketing Today and How Smart Market...

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Overview of Artificial Intelligence AI and Machine Learning technologies that are impacting marketing today, and how marketers can plan their career and build the relevant computer science / engineering / statistics / and data-driven decision-making skills to excel in the future. Covers relevant algorithms, and marketing strategies like segmentation, targeting, and positioning, and how marketers can prepare

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40 Tips & Tricks with Conductor Pro Services

Digital Marketing is Dead: Survival Tips for What Comes Next

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21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015

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Creating a Profitable PPC Agency; How to Price Your Services

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Creating a Customer Centric Keyword Strategy | SMX East 2015

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Google Search: Rapid-Fire 2016 Predictions, 2015 Analysis

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Influence – How To Get It and Use It For Business in 2018 & Beyond

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Rachel Betterbid, Vice President of Digital Marketing at Coalmarch, summarized the current state of digital marketing and provided recommendations for home service companies. She explained that search engine optimization and pay-per-click advertising through Google are essential for gaining search engine repetition and leads. While other channels like social media and video ads have lower lead volumes, an omnichannel approach is still important. The key takeaways were that Google dominates digital marketing, search engine repetition through SEO and SEM should be the top priority, and focusing on local tactics while using other channels for brand awareness is recommended.

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Is Digital Marketing a Good Career? Digital marketing is a rapidly growing field with a high demand for qualified professionals. The average salary for a digital marketing manager in the United States is $128,750 per year. The job outlook for digital marketing managers is projected to grow 10% from 2019 to 2029, much faster than the average for all occupations. The global digital marketing industry is worth over $1.7 trillion.

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This document contains a question and answer session between digital marketing experts and attendees of a marketing conference. The experts discuss the differences between pay-per-click (PPC) advertising and search engine optimization (SEO), traditional SEO strategies, measuring campaign success, and local search marketing strategies. They emphasize that both PPC and organic search are still important for businesses and highlight tools like Google Analytics for measuring results.

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Once upon a time, buying ads on Google & Facebook was easy (& profitable!). But over the years, it got complicated (& expensive!). Luckily, there’s ONE game-changing & still under-the-radar source of competitive advantage that any advertiser can access with little/no cost… though almost none do (yet). This session explores the wonders of Google & Facebook’s own “native” machine learning engines, and how advertisers can win by interfacing with these “algobots” more intentionally…and better “training” the machines to drive better/faster/cheaper advertising outcomes. This session is for the paid media professional (or enthusiast!) that would like a strategy to improve ROAs, scale spend beyond a plateau or otherwise have a competitive edge in the auctions.

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This proposal outlines digital marketing and SEO services from Lorenzo Gutierrez Digital Marketing. Services include on-page SEO like keyword research and optimization, social media marketing, content marketing, website design, pay-per-click advertising, and reputation management. The proposal evaluates the client's current digital marketing efforts and provides recommendations to improve visibility and generate more leads through search engines, social platforms, and other online channels. Next steps involve scheduling a kickoff meeting to identify objectives and complete the necessary agreements to begin services.

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