IT-factory smart solutions and products for petrol stations based on indoor navigation and localization using beacons: - Smart keychain - loyalty system based on number of visits, prevent losing keys and smartphone (connection between mobile app and smart keychain), - Promotions and coupons - context information, push messages, exchange points for gifts and discounts - Statistics and reports - customers research, statistics of movement, statistics of using promotions and coupons. More information and contact on our website: it-factory.pl/

1. Solutions for petrol
stations

2. Solutions and products
Smart keychain
Statistics and
reports
Promotions
and coupons

3. Devices detect Beacon keychain and
send Bluetooth signal (Beacon) to
smartphones – devices are placed in
gas station
The keychain send Bluetooth signal, which
is recognized by devices in gas station
Smartphone receives Bluetooth signal from
Beacon in gas station and displays context
personalized information about promotions,
dedicated products or services
Beacons: scheme of working
Android + IOS

4. Smart keychains

5. Smart keychains: scheme of working
Raspberry PI
The user approaching a gas station
The user is equipped with a
keychain with a Bluetooth
signal transmitter
At the stations there are devices that
detect the presence of the customer
which is equipped with intelligent
keychain
Another visit to the stations - their
frequency and length are
exchanged into points in the loyalty
system
The number of points and promotions you can check in the
mobile application integrated with keychain. The user of
smartphone also receives personalized promotional
information about products and services of stations.

6. Smart keychain: smart loyalty system
• Scoring points for visiting the gas station and shopping
• Controlling the number of points in the mobile application
• Points can be exchanged into discounts on products and services at a
gas station
• Catalogue of awards and special offers
• Special e-mail promotions

7. Smart keychain: prevent losing keys
Keychain sends a notification on your
smartphone when the user moves away from
keys

8. Smart keychain: prevent losing keys

9. Smart keychain: prevent losing keys
Lost keys
• If you lose your keys, you can find them thanks connection a
keychain with the phone. The "Find the keys" button makes the
keychain starts beeping, which will enable to locate its position
• If the keys are out of range, the application will show the last
location
Lost smartphone
• If you have the keys, but you can't find the phone, button on the
keychain will help find the phone by the beep sound
The use of locators other users
• Other users devices help to identify key / object (if another user is
within range of a lost keychain - system provides information
about the last known location)

10. Promotions and coupons

11. Promotions and coupons: mobile application
Promotions, coupons and events
Always up to date - the most important
information in the phone. Sending messages to
users with dedicated PUSH notifications
Mobile favorites list
Integrated list of favorites, the ability to add
products to the list in the mobile application
Recommend to friends
With the integration with social media - you can
always share your products and news with
friends
• 97% of people reading the PUSH messages
• Push messages can contain text, pictures and video
• 48% of buyers looking for coupons on smartphones
• 65% of people consider opinions of friends during purchases (research Buzz Media)
• 40% of people can change their mind about the brand on the advice of friends (Consumer
Commerce Barometer - Poland / TNS Infratest "from 2010)
• 67% of Poles are buying, what their friends have (research Buzz Media)
• 75% of Poles ask friends for a place to buy interesting products (research Buzz Media)
• 25% looking for in shop on smartphones opinions of their friends about products (digitalbuzz 2013)
• 49% of users are using mobile lists of products for the purchasing (Jwire 2013)
• 10% of displayed promotions will be added to favorites
• 9% of the offers added to your favorite will be store bought (Danzinger 2015)

12. Promotions and coupons: Beacons in gas stations
Context promotions and coupons
Sending messages to users with dedicated PUSH
notifications, eg. about gas stations containing
products from the shopping list
Additional information about the offer
Displaying additional information about stores
and offers - smart channel to promote the shops
and their offers based on the location
• 53% of customers prefer to receive contextual information from other broadcasts
• 57% of customers engage in the received information
• 62% of customers share local promotions with friends
• 63% of customers prefer to use mobile coupons than others (Forbes)
• 70% of marketers believes that additional information increased brand awareness
• 59% of marketers claimed that additional information increased sales
• 45% of marketers believes that it reduces advertising costs (iMedia Connection)
• 29% of customers looks for in store additional information about products (digitalbuzz 2013)
Cross selling, Up selling
Displaying information about products
complementary to favorites and complementary
products near where the customer is located
• 39% klientów oczekuje podpowiedzi podczas wyboru produktów
(CiscoConsulting Services, 2015 )
• 61% klientów oczekuje podpowiedzi od obsługi podczas zakupów
(Accenture 2014)
• 34% klientów używa smartfonów do poszukiwania produktów podczas obecności w sklepie
(Accenture 2014)

13. Promotions and coupons: PUSH messages
• 97% of people reading PUSH messages
• Push messages can contain text, pictures and video
• Controlling push messages based on users preferences and location - direct
campaigns, dedicated campaigns
• The mobile application for iOS and Android allows you to receive push
messages

14. Analysis of customer behaviour in social media:
• The number of likes gas stations, offer and promotions on
Facebook
• Check-in gas stations on Facebook
• Buyers sharing information with friends about promotions,
coupons on Facebook
Promotions and coupons: examples of use

15. • Offer customize to specific customer preferences on the basis of analyze:
• The use of mobile application (mobile)
• The use of online catalogue (online)
• Location in the gas station (offline)
• The customer receives notifications about products related to purchased
before, thanks to intelligent algorithms analyzing data about purchases
• Cross selling provides reinforcement of sales
• Application can be also used for building networking around local petrol
stations – petrol station app can also promote local hotels, restaurants, auto
services etc. (earning additional money)
Promotions and coupons: cross selling, up selling

16. Promotions and coupons: exchange the points for gifts and
discounts
Counting points
• Users of mobile application can view the number of points collected for a
visit at petrol stations
The list of gifts and discounts
• Customers receive the notifications, how many points left to collect to get a
gift or discount
• Users can also check the list, to know how many points should get to go to
the next level of promotion and get even more attractive bonuses
The increase in the number of visits
• The points system engages customers through the introduction of
gamification elements
• Collecting points will increase the number of visits customers at gas station

17. Statistics and reports

18. Customers research
Summary traffic of
customers
Raports about
promotions and coupons
Statistics about
promotions and coupons
Gas stations: statistics and reports

19. Mobile application: customers research - surveys
The mobile application allows you to research of customer satisfaction , which
influences the increase quality of services and adapting the offer to the
expectations of buyers.
Surveys provide data on:
• Product offer - opinions about prices and quality of products
• Satisfaction from customer service at gas stations

20. What we analyze What we get
• Number of send PUSH messages
• Number of displayed or canceled messages
• The number of customers lead to a specific offer
• Number of likes offers and promotions on Facebook
• The number of products and promotions added to
shopping lists
• Places of actions: at the gas station, outside of a
station
• Used communication channels: online, mobile
Omnichannel: statistics and reports - promotions

21. Omnichannel: statistics and reports – traffic summary
1 The number of visits
2 Time spent at the gas station (speed of service)
3 Using of promotions or coupons (promotions display near
checkouts in stores)
4 The value of used promotions or coupons
5 The number of complementary purchases
6 The number of regular customers
7 The number of occasional customers
8 Used communication channels: online, mobile
What we analyze

22. Lighting

23. We also offer replacement of lighting LEDs on
petrol stations shelters and street lighting, parking
(guarantee 10 years), which generates significant
savings in electricity consumption and can actuate
the lighting through our system which will result in
even greater savings as well as we can offer the
exchange of indoor lighting turning existing lamp
LED counterparts.
Lighting

24. Contact