This presentation talks about the benefits of creating an Audience Cloud & Audience Clusters within it - in order to understand your audience better and run campaigns tuned to what you know about your audience.

1. Ohana QB: Audience Clustering Technology & Intent Analytics Product & Marketing, Team Ohana www.ohana-media.com @ohana_media Ohana Knowledge Series

2. Ohana QB: Audience Clustering Technology and Intent Analytics Online eCommerce Service XYZ.com XYZ.com XYZ.com eCommerce Website Add to Cart Thank-You Metrics Measured Total Transactions per Day Visitors 1% - 3% Average Ticket Size Revenue Per Day Funnel Conversion Customers www.ohana-media.com @ohana_media Ohana Knowledge Series

3. Ohana QB: Audience Clustering Technology and Intent Analytics There is more behind the 1% conversion rate Visitors 1% Funnel Conversion Customers Not all users convert at 1%. Certain audience segments may convert at 5%, some at 0.5% 0.3% 0.1% 0.7% 1% 2% 3% 5% The Micro-funnels The above-average audience clusters Below average clusters www.ohana-media.com @ohana_media Ohana Knowledge Series

4. Ohana QB: Audience Clustering Technology and Intent Analytics XYZ.com Audience Cloud 48% Apparel & Fashion Audience Network Cloud: Post Ohana QB implementation, QB forms an universal cluster of all visitors which is also referred to as the audience network cloud. The underlying QB technology enables this audience network to capture all user intent patterns – explicit and implicit. Audience clusters are later defined out of this Cloud 8% Books 12% Custo-mers 34% Music Players 19% Digital Cameras 25% Mobile Phones XYZ.com Audience Network Cloud. 1,342,124 Users in Network www.ohana-media.com @ohana_media Ohana Knowledge Series

5. Ohana QB: Audience Clustering Technology and Intent Analytics Understanding Audience Cluster building Technology Browsing Patterns & Paths 48% Apparel & Fashion Based on website navigation and consumer flow User Intent & Behavior Capture Implicit and Explicit – Onsite & Offsite search, Advertisements (Search, Display for other), Event Triggers Segmentation of Users Category Based City or Country Based Using Content Sensing Customers v/s Non-Customers Level of User Engagement Time Spent, Recency, Frequency of Visit/Intent www.ohana-media.com @ohana_media Ohana Knowledge Series

6. Ohana QB: Audience Clustering Technology and Intent Analytics Intent Analytics behind these Clusters Cluster Intent Analytics Total Revenue: $50,000 Avg Ticket Price: $1000 Number of Transactions: 500 Funnel Conversion: 10% Engagement: High Audience Cluster Size: 250,000 Active in last 30 days: 65% % of Universal: 18% Emails Captured: 150,000 48% Apparel & Fashion Universal Cluster Cluster DefinitionAll users who: - Visited Apparel Category - Searched for T-Shirt - Came from Facebook - Spent more than 5 minutes Total Revenue: $500,000 Avg Ticket Price: $500 Number of Transactions: 1000 Funnel Conversion: 1% XYZ.com Audience Network Cloud. 1,342,124 Users in Network www.ohana-media.com @ohana_media Ohana Knowledge Series

7. Ohana QB: Audience Clustering Technology and Intent Analytics Benefits of Audience Clustering Know More about your Audience Ohana QB Audience Clustering Technology Understand which clusters/intents convert best for your service, contribute highest revenues, have highest level of user engagement Actionable Analytics Your audience network cloud provides actionable analytics. Personalize user experience on your site and market off your website. Intelligent Marketing Campaigns Build highly relevant marketing experiences across channels (SEM, Display & Email) based on rich user data and self-learning algorithms Save Time! Cluster-wise funnels, engagement, reports. Actionable Analytics Relevant Marketing Experiences for consumers. Its all here in one place. www.ohana-media.com @ohana_media Ohana Knowledge Series

8. Mahalo! Interested in building your own Audience Network and Clusters? Talk to Us: Vivek, Shameek or Pravin write on: aloha@ohana-media.com www.ohana-media.com @ohana_media Ohana Knowledge Series