Elise Smart must decide on a performance rating for Darlene Ketchum. Key factors Smart should consider include Ketchum's background, skills, family situation, and work behavior managing her team. While Ketchum showed enthusiasm and knowledge, she became distracted by personal projects and did not complete her major assignment. An "excellent" rating could motivate Ketchum, while a "needs improvement" rating may demotivate her. Given Ketchum's previous success and the challenges of her assignment, Smart would likely assign an "excellent" rating.