Despite being at a nascent stage, the smart home market in India is poised for significant growth till 2023. To know what will drive growth in this market, take a look at the snapshot of our Smart Home Market in India report.

1. 1

2. Smart Home Market in India 2018
Executive summary
Market overview
Drivers and
challenges
Technology
trends
Competitive
landscape
• Globally, the smart home market is estimated to reach a value of INR x Tn by 2023 growing at a compound annual growth rate (CAGR) of ~x% from
2018
• Cloud computing technologies, Internet of Things (IoT) and Machine-to-Machine (M2M) communication are supporting the growth of the smart home
market
• Favorable government initiatives and changing consumer behavior are providing a conducive environment for the growth of smart homes in India
• xx
Drivers
• Increasing disposable income
• Increasing consumer acceptance
• Advanced features, applications and digital contents
• Rising demand for energy conservation
• Increasing internet usage on smartphones
Challenges
• High installation cost
• Technological fragmentation
• Cyber security
• Smart home devices are user friendly and can be installed with ease to provide superior user experience
• xx
Major players
ABB India Ltd. Honeywell Automation India Ltd. Oakter Silvan Innovation Labs Pvt. Ltd.
Thasmai Automation
L&T Electricals and Automation
Ltd.
Samsung India Electronics Pvt.
Ltd.
Schneider Electric India Ltd.
2

3. Socio-economic indicators
Market overview
Market influencers
Competitive landscape
Recent developments
Appendix
3
Government initiatives
Smart home technology

4. Smart Home Market in India 2018
SAMPLESocio-economic indicators
Total population
4
Population density
1,000
500
0
1,500
20122010
Mn
20152011 2013 2014 2016 2017 2018 2019 2020
X%
0
100
200
300
400
500
2010 20152014
Persons per sq. km
2011 2012 2013 2016 2017 2018 2019 2020
X%

5. Smart Home Market in India 2018
Market definition and structure
5
• A smart home is a home with better, faster and enhanced operating abilities and performance
• In a smart home the electronic devices such as fridge, television, air conditioning [heating, ventilation and air conditioning (HVAC)], lighting, and camera systems are usually controlled
remotely by the smartphone
• xx
Smart home (by prototype)
Powerline carrier systems Wired or bus cable Wireless
• xx • xx • xx
Focus of Study
SAMPLE

6. Smart Home Market in India 2018 6
Market size & growth forecast
0
1,000
2,000
3,000
4,000
5,000
2019e 2022e2016 2017e 2018e 2021e2020e 2023e
X%
• The smart home market is predicted to expand globally at a CAGR of x% to reach INR x Bn, during FY 2016-2023
• In residential spaces, smart homes form a major level to obtain more convenient, comfortable, secure and sustainable living
• Technological advancements in voice control and the artificial intelligence (AI) have made the intelligent assistant a viable control centre for a connected home
• xx
Current market scenario
Market overview – global

7. Smart Home Market in India 2018 7
Smart devices installed base within smart cities
Market segmentation – global
0
20
40
60
80
100
2017e2016e
Segment 6
Segment 1
Segment 3
Segment 4
Segment 2
Segment 5
Segment 7
Region-wise smart home penetration percentage
0
5
10
15
20
Worldwide AustraliaAsia Latin AmericaEurope North
America
2016 2020e
Total revenue = INR x Bn
Asia
Australia
Europe
Latin America
North America
Region-wise revenue contribution (2016)
• Smart homes form an integral part of smart cities and it constitutes the maximum
number of devices amongst all other sectors
• xx

8. Smart Home Market in India 2018
SAMPLEMarket overview – India
8
Market size & growth forecast
0
50
100
150
200
250
300
350
400
2021e2018e2016
INR bn
2020e2017e 2019e 2022e 2023e
X%
• In India, the smart home market is in its nascent stage and is expected to increase at an astounding growth rate in the coming years
• The smart home market in India was valued at INR x Bn in 2016 and is estimated to reach a value of INR x Bn by 2023, growing at a CAGR of ~x% since 2016
• xx
Current market scenario

9. Smart Home Market in India 2018
SAMPLEPESTEL analysis
9
Legal
Environmental
Technological
Economical
Social
Political
• xx • xx
• xx • xx
• Telecom Regulatory Authority of India (TRAI)
issued consultation paper on M2M spectrum
requirements, licensing issues, mechanism to
license/authorize/register M2M service provider
(MSP), security and privacy, M2M roaming
requirements, and Quality of Service (QoS) in
M2M services
• xx
PESTEL analysis

10. Smart Home Market in India 2018
Internet of Things (IoT)
10
Evolution of smart homes
• The IoT is a cloud-based service that connects physical objects through the internet
 It consists of a network of sensors that are embedded into different devices to collect data and can be handled remotely
• xx
Smart Home
Connected Home
Ubiquitous Home
xx
xx
xx

11. Smart Home Market in India 2018
Value chain analysis
11
IoT value chain
Chip/module
makers
Device/applic
ation
manufacturer
Mobile/telec
om service
providers
Cloud service
provider
Application
provider
• xx • xx • xx • xx • xx
SAMPLE

12. Smart Home Market in India 2018
SAMPLE
12
Smart home technology and features
Major smart home technology and features
• Wireless connectivity usually connects smart devices
to a home network in a smart home
• xx
Wi-Fi
• Wireless home technology enables consumers to
charge multiple electronic devices without the use of a
cable
• xx
Wireless charging
• Robust broadband is the backbone of smart homes
• xx
Robust broadband
• The BLE technology ensures low power consumption
• xx
Bluetooth smart/ Bluetooth Low Energy (BLE)

13. Smart Home Market in India 2018
SAMPLESmart home offerings
13
Key smart home offerings
• Smart home provides smart lighting solutions to
control the lights of home
• xx
• xx
• xx
• xx
Smart lighting Smart speakers
Smart home hub
Smart thermostats
• xx • xx
Smart surveillance Miscellaneous services

14. Smart Home Market in India 2018
SAMPLESmart home architecture
14
Smart home - typical architecture
Home network
xx
xxTelevision
xx
Camera
Telephone
xx
xx
xx
xx
Smart home generations
First generation
• xx
Second generation Third generation
• xx • xx

15. Smart Home Market in India 2018
Government initiatives
15
• Urbanization, digitization and industrialization are the main drivers responsible for boosting the Indian economy
• The Indian government launched the Digital India program in 2015 to transform India into a digitally empowered society
• xx
Digital India
Development of internet infrastructure
• xx
• xx
• xx

16. Smart Home Market in India 2018
Market drivers
16
• The steady increase in the per-capita
disposable income in India has resulted in
greater demand for smart homes
• xx
Increasing disposable income
• With the advent of technology, the mindset
of Indian consumers have evolved and
changed dramatically which in turn is
affecting their purchasing power
• xx
Increasing consumer acceptance
• Smart homes are equipped with enhanced
features and applications which attract
consumers of all age groups
• xx
Advanced features, applications and digital
contents

17. Smart Home Market in India 2018
Market challenges
17
• Consumers in India display a price sensitive
behavior and a high cost implies a lower
installation rate among the Indian
consumers
• xx
High installation cost
• In smart homes, technological
fragmentation is a major concern among
end users
• xx
Technological fragmentation
• Smart devices are connected wirelessly,
therefore, hacking poses a major threat to
smart homes
• xx
Cybersecurity

18. Smart Home Market in India 2018 18
Company information
Products and services
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Stock Exchange : Ticker
Key people
Name Designation
Person 1 Managing Director
Person 2 Chief Financial Officer
Person 3 Country Operations Officer
Person 4 Chief Technology Officer
Business description
• xx
Category Products/services
xx xx
xx xx
xx xx
Public: Domestic company – Company A

19. Smart Home Market in India 2018 19
Key ratios
Particulars 2015 2016 2017 2018
Profitability Ratios
Gross Margin %
Net Income Margin %
EBITDA Margin %
EBITA Margin %
EBIT Margin %
Return on Assets %
Return on Capital %
Return on Equity %
Return on Common Equity %
Liquidity Ratios
Current Ratio
Quick Ratio
Leverage Ratios
Total Debt/Equity
Total Debt/Capital
Interest Coverage
Efficiency Ratios
Total Asset Turnover
Fixed Asset Turnover
Accounts Receivable Turnover
Inventory Turnover
Financial snapshot
Key financial performance indicators
Indicators Value (13/08/2018)
Market capitalization (INR Mn)
Total enterprise value (INR Mn)
Total Income Net Profit / Loss
0
1,000
2,000
3,000
4,000
5,000
0
20,000
40,000
60,000
80,000
1,00,000
FY 2016
INR Mn INR Mn
FY 2015 FY 2017
Financial year changed from Dec 31st to June 30 in 2018
Public: Domestic company – Company A (continued)

20. Smart Home Market in India 2018 20
Key business segments Key geographical segments
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FY 2017FY 2016FY 2015
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FY 2016FY 2015 FY 2017
Country 1
Country 2
Segment 1
Segment 2
Segment 3
Segment 4
Public: Domestic company – Company A (continued)

21. Smart Home Market in India 2018 21
Private: Domestic company – Company B
Company information
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Business description
• xx
Products and services Key people
Name Designation
Person 1 Managing Director
Person 2 Chief Financial Officer
Person 3 Country Operations Officer
Person 4 Chief Technology Officer
Category Products/services
xx xx
xx xx
xx xx

22. Smart Home Market in India 2018
Indian start-ups (continued)
22
Company name
Corporate address
Tel No.
Website
Year of incorporation
Company name
Corporate address
Tel No.
Website
Year of Incorporation
Business description
• xx
• xx
Business description

23. Smart Home Market in India 2018
Recent developments
23
Date Category Description Impact
June 20, 2018 Investments • xx High
September 29, 2017 Collaboration
• xx
High
May 11, 2017 Product launch
• xx
Medium
May 10, 2017 Product launch
• xx
High
April 25, 2017 Expansion
• xx
High

24. Smart Home Market in India 2018 24
Research methodology
Secondary research
Print media
Annual reports
of companies
Leading
newspapers
Magazines and
journals
Open sources
Company
website
Premium
databases
Electronic
media
• Developed by internal team of market analysts who track government statistics, consumer and trade association statistics, market research reports, annual company reports and
accounts, directories, press articles from around the world and online databases. The effect of macroeconomic and demographic factors influencing consumer spending patterns have
been considered while analyzing the current market dynamics and predicting growth forecasts.

25. Smart Home Market in India 2018 25
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Smart Home Market in India (2018-2023)
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