The document provides an overview of the consumer durables market in India. Some key points:
- The Indian appliance and consumer electronics market is expected to grow at a 9% CAGR to reach $48 billion by 2022 from $31 billion in 2017.
- Television, refrigerators, air conditioners, and washing machines are some of the major product categories.
- Leading players in the market include Samsung, LG, Whirlpool, Godrej, and Havells.
- Notable trends include growing demand for premium products, increased affordability due to financing options, and contract manufacturing.
Contents
Sector Information
GDP Contribution
Growth
Porter 5 forces Model
SWOT Analysis
About the company
Competitor Analysis
Marketing Strategies of SONY
Marketing Mix - 4P
STP
Distribution Strategy
Digital Marketing Strategy
Sales Forecast
Consumer buying behaviour
Factor analysis
Conclusion
References
how can I sell pi coins after successfully completing KYCDOT TECH
Pi coins is not launched yet in any exchange 💱 this means it's not swappable, the current pi displaying on coin market cap is the iou version of pi. And you can learn all about that on my previous post.
RIGHT NOW THE ONLY WAY you can sell pi coins is through verified pi merchants. A pi merchant is someone who buys pi coins and resell them to exchanges and crypto whales. Looking forward to hold massive quantities of pi coins before the mainnet launch.
This is because pi network is not doing any pre-sale or ico offerings, the only way to get my coins is from buying from miners. So a merchant facilitates the transactions between the miners and these exchanges holding pi.
I and my friends has sold more than 6000 pi coins successfully with this method. I will be happy to share the contact of my personal pi merchant. The one i trade with, if you have your own merchant you can trade with them. For those who are new.
Message: @Pi_vendor_247 on telegram.
I wouldn't advise you selling all percentage of the pi coins. Leave at least a before so its a win win during open mainnet. Have a nice day pioneers ♥️
#kyc #mainnet #picoins #pi #sellpi #piwallet
#pinetwork
how to sell pi coins on Bitmart crypto exchangeDOT TECH
Yes. Pi network coins can be exchanged but not on bitmart exchange. Because pi network is still in the enclosed mainnet. The only way pioneers are able to trade pi coins is by reselling the pi coins to pi verified merchants.
A verified merchant is someone who buys pi network coins and resell it to exchanges looking forward to hold till mainnet launch.
I will leave the telegram contact of my personal pi merchant to trade with.
@Pi_vendor_247
Resume
• Real GDP growth slowed down due to problems with access to electricity caused by the destruction of manoeuvrable electricity generation by Russian drones and missiles.
• Exports and imports continued growing due to better logistics through the Ukrainian sea corridor and road. Polish farmers and drivers stopped blocking borders at the end of April.
• In April, both the Tax and Customs Services over-executed the revenue plan. Moreover, the NBU transferred twice the planned profit to the budget.
• The European side approved the Ukraine Plan, which the government adopted to determine indicators for the Ukraine Facility. That approval will allow Ukraine to receive a EUR 1.9 bn loan from the EU in May. At the same time, the EU provided Ukraine with a EUR 1.5 bn loan in April, as the government fulfilled five indicators under the Ukraine Plan.
• The USA has finally approved an aid package for Ukraine, which includes USD 7.8 bn of budget support; however, the conditions and timing of the assistance are still unknown.
• As in March, annual consumer inflation amounted to 3.2% yoy in April.
• At the April monetary policy meeting, the NBU again reduced the key policy rate from 14.5% to 13.5% per annum.
• Over the past four weeks, the hryvnia exchange rate has stabilized in the UAH 39-40 per USD range.
how to sell pi coins in all Africa Countries.DOT TECH
Yes. You can sell your pi network for other cryptocurrencies like Bitcoin, usdt , Ethereum and other currencies And this is done easily with the help from a pi merchant.
What is a pi merchant ?
Since pi is not launched yet in any exchange. The only way you can sell right now is through merchants.
A verified Pi merchant is someone who buys pi network coins from miners and resell them to investors looking forward to hold massive quantities of pi coins before mainnet launch in 2026.
I will leave the telegram contact of my personal pi merchant to trade with.
@Pi_vendor_247
Even tho Pi network is not listed on any exchange yet.
Buying/Selling or investing in pi network coins is highly possible through the help of vendors. You can buy from vendors[ buy directly from the pi network miners and resell it]. I will leave the telegram contact of my personal vendor.
@Pi_vendor_247
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how can i use my minded pi coins I need some funds.DOT TECH
If you are interested in selling your pi coins, i have a verified pi merchant, who buys pi coins and resell them to exchanges looking forward to hold till mainnet launch.
Because the core team has announced that pi network will not be doing any pre-sale. The only way exchanges like huobi, bitmart and hotbit can get pi is by buying from miners.
Now a merchant stands in between these exchanges and the miners. As a link to make transactions smooth. Because right now in the enclosed mainnet you can't sell pi coins your self. You need the help of a merchant,
i will leave the telegram contact of my personal pi merchant below. 👇 I and my friends has traded more than 3000pi coins with him successfully.
@Pi_vendor_247
Currently pi network is not tradable on binance or any other exchange because we are still in the enclosed mainnet.
Right now the only way to sell pi coins is by trading with a verified merchant.
What is a pi merchant?
A pi merchant is someone verified by pi network team and allowed to barter pi coins for goods and services.
Since pi network is not doing any pre-sale The only way exchanges like binance/huobi or crypto whales can get pi is by buying from miners. And a merchant stands in between the exchanges and the miners.
I will leave the telegram contact of my personal pi merchant. I and my friends has traded more than 6000pi coins successfully
Tele-gram
@Pi_vendor_247
USDA Loans in California: A Comprehensive Overview.pptxmarketing367770
USDA Loans in California: A Comprehensive Overview
If you're dreaming of owning a home in California's rural or suburban areas, a USDA loan might be the perfect solution. The U.S. Department of Agriculture (USDA) offers these loans to help low-to-moderate-income individuals and families achieve homeownership.
Key Features of USDA Loans:
Zero Down Payment: USDA loans require no down payment, making homeownership more accessible.
Competitive Interest Rates: These loans often come with lower interest rates compared to conventional loans.
Flexible Credit Requirements: USDA loans have more lenient credit score requirements, helping those with less-than-perfect credit.
Guaranteed Loan Program: The USDA guarantees a portion of the loan, reducing risk for lenders and expanding borrowing options.
Eligibility Criteria:
Location: The property must be located in a USDA-designated rural or suburban area. Many areas in California qualify.
Income Limits: Applicants must meet income guidelines, which vary by region and household size.
Primary Residence: The home must be used as the borrower's primary residence.
Application Process:
Find a USDA-Approved Lender: Not all lenders offer USDA loans, so it's essential to choose one approved by the USDA.
Pre-Qualification: Determine your eligibility and the amount you can borrow.
Property Search: Look for properties in eligible rural or suburban areas.
Loan Application: Submit your application, including financial and personal information.
Processing and Approval: The lender and USDA will review your application. If approved, you can proceed to closing.
USDA loans are an excellent option for those looking to buy a home in California's rural and suburban areas. With no down payment and flexible requirements, these loans make homeownership more attainable for many families. Explore your eligibility today and take the first step toward owning your dream home.
Poonawalla Fincorp and IndusInd Bank Introduce New Co-Branded Credit Cardnickysharmasucks
The unveiling of the IndusInd Bank Poonawalla Fincorp eLITE RuPay Platinum Credit Card marks a notable milestone in the Indian financial landscape, showcasing a successful partnership between two leading institutions, Poonawalla Fincorp and IndusInd Bank. This co-branded credit card not only offers users a plethora of benefits but also reflects a commitment to innovation and adaptation. With a focus on providing value-driven and customer-centric solutions, this launch represents more than just a new product—it signifies a step towards redefining the banking experience for millions. Promising convenience, rewards, and a touch of luxury in everyday financial transactions, this collaboration aims to cater to the evolving needs of customers and set new standards in the industry.
how can I sell my pi coins for cash in a pi APPDOT TECH
You can't sell your pi coins in the pi network app. because it is not listed yet on any exchange.
The only way you can sell is by trading your pi coins with an investor (a person looking forward to hold massive amounts of pi coins before mainnet launch) .
You don't need to meet the investor directly all the trades are done with a pi vendor/merchant (a person that buys the pi coins from miners and resell it to investors)
I Will leave The telegram contact of my personal pi vendor, if you are finding a legitimate one.
@Pi_vendor_247
#pi network
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Latino Buying Power - May 2024 Presentation for Latino CaucusDanay Escanaverino
Unlock the potential of Latino Buying Power with this in-depth SlideShare presentation. Explore how the Latino consumer market is transforming the American economy, driven by their significant buying power, entrepreneurial contributions, and growing influence across various sectors.
**Key Sections Covered:**
1. **Economic Impact:** Understand the profound economic impact of Latino consumers on the U.S. economy. Discover how their increasing purchasing power is fueling growth in key industries and contributing to national economic prosperity.
2. **Buying Power:** Dive into detailed analyses of Latino buying power, including its growth trends, key drivers, and projections for the future. Learn how this influential group’s spending habits are shaping market dynamics and creating opportunities for businesses.
3. **Entrepreneurial Contributions:** Explore the entrepreneurial spirit within the Latino community. Examine how Latino-owned businesses are thriving and contributing to job creation, innovation, and economic diversification.
4. **Workforce Statistics:** Gain insights into the role of Latino workers in the American labor market. Review statistics on employment rates, occupational distribution, and the economic contributions of Latino professionals across various industries.
5. **Media Consumption:** Understand the media consumption habits of Latino audiences. Discover their preferences for digital platforms, television, radio, and social media. Learn how these consumption patterns are influencing advertising strategies and media content.
6. **Education:** Examine the educational achievements and challenges within the Latino community. Review statistics on enrollment, graduation rates, and fields of study. Understand the implications of education on economic mobility and workforce readiness.
7. **Home Ownership:** Explore trends in Latino home ownership. Understand the factors driving home buying decisions, the challenges faced by Latino homeowners, and the impact of home ownership on community stability and economic growth.
This SlideShare provides valuable insights for marketers, business owners, policymakers, and anyone interested in the economic influence of the Latino community. By understanding the various facets of Latino buying power, you can effectively engage with this dynamic and growing market segment.
Equip yourself with the knowledge to leverage Latino buying power, tap into their entrepreneurial spirit, and connect with their unique cultural and consumer preferences. Drive your business success by embracing the economic potential of Latino consumers.
**Keywords:** Latino buying power, economic impact, entrepreneurial contributions, workforce statistics, media consumption, education, home ownership, Latino market, Hispanic buying power, Latino purchasing power.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
US Economic Outlook - Being Decided - M Capital Group August 2021.pdfpchutichetpong
The U.S. economy is continuing its impressive recovery from the COVID-19 pandemic and not slowing down despite re-occurring bumps. The U.S. savings rate reached its highest ever recorded level at 34% in April 2020 and Americans seem ready to spend. The sectors that had been hurt the most by the pandemic specifically reduced consumer spending, like retail, leisure, hospitality, and travel, are now experiencing massive growth in revenue and job openings.
Could this growth lead to a “Roaring Twenties”? As quickly as the U.S. economy contracted, experiencing a 9.1% drop in economic output relative to the business cycle in Q2 2020, the largest in recorded history, it has rebounded beyond expectations. This surprising growth seems to be fueled by the U.S. government’s aggressive fiscal and monetary policies, and an increase in consumer spending as mobility restrictions are lifted. Unemployment rates between June 2020 and June 2021 decreased by 5.2%, while the demand for labor is increasing, coupled with increasing wages to incentivize Americans to rejoin the labor force. Schools and businesses are expected to fully reopen soon. In parallel, vaccination rates across the country and the world continue to rise, with full vaccination rates of 50% and 14.8% respectively.
However, it is not completely smooth sailing from here. According to M Capital Group, the main risks that threaten the continued growth of the U.S. economy are inflation, unsettled trade relations, and another wave of Covid-19 mutations that could shut down the world again. Have we learned from the past year of COVID-19 and adapted our economy accordingly?
“In order for the U.S. economy to continue growing, whether there is another wave or not, the U.S. needs to focus on diversifying supply chains, supporting business investment, and maintaining consumer spending,” says Grace Feeley, a research analyst at M Capital Group.
While the economic indicators are positive, the risks are coming closer to manifesting and threatening such growth. The new variants spreading throughout the world, Delta, Lambda, and Gamma, are vaccine-resistant and muddy the predictions made about the economy and health of the country. These variants bring back the feeling of uncertainty that has wreaked havoc not only on the stock market but the mindset of people around the world. MCG provides unique insight on how to mitigate these risks to possibly ensure a bright economic future.
The secret way to sell pi coins effortlessly.DOT TECH
Well as we all know pi isn't launched yet. But you can still sell your pi coins effortlessly because some whales in China are interested in holding massive pi coins. And they are willing to pay good money for it. If you are interested in selling I will leave a contact for you. Just telegram this number below. I sold about 3000 pi coins to him and he paid me immediately.
Telegram: @Pi_vendor_247
2. Table of Content
Executive Summary……………….….…….3
Advantage India…………………..….……..4
Market Overview …………………….……..6
Recent Trends and Strategies …………..14
Growth Drivers…………………….............17
Opportunities…….……….......……………22
Industry Associations…….……......……...26
Useful Information……….......…………….28
3. For updated information, please visit www.ibef.orgConsumer Durables3
EXECUTIVE SUMMARY
Indian Appliance and Consumer Electronics Industry (US$
billion)
31.49
48.37
0
20
40
60
2017 2022F
Television market in India (US$ billion)
9.18 10.19 11.34 13.31
0
5
10
15
CY2016 CY2017 CY2018E CY2020F
Indian appliance and consumer electronics (ACE) market reached
Rs 2.05 trillion (US$ 31.48 billion) in 2017.
It is expected to increase at a 9 per cent CAGR to reach Rs 3.15
trillion (US$ 48.37 billion) in 2022.
India is one of the largest growing electronics market in the world.
Indian electronics market is expected to grow at 41 per cent CAGR
between 2017-20 to reach US$ 400 billion.
Consumer electronics exports** from India reached US$ 362.12
million in FY18 and US$ 76.51 million in April-May 2018.
Television industry in India is estimated to have reached Rs 660
billion (US$ 10.19 billion) in CY2017 and projected to reach Rs 862
billion (US$ 13.31billion) in CY2020.
CAGR 9%
CAGR 9.8%
Source: Makeinindia, DeitY, Edelweiss research, FICCI-EY Re-imagining India's M&E sector , PWC - Championing change in the Indian appliance and consumer electronics industry
Notes: F – Forecast; CY - Calendar Year, E – Estimate, F – forecast, **Provisional
Electronics market in India (US$ billion)
100
400
0
100
200
300
400
500
FY17 2020F
CAGR 41%
5. For updated information, please visit www.ibef.orgConsumer Durables5
ADVANTAGE INDIA
Demand growth is likely to accelerate with rising
disposable incomes and easy access to credit
Increasing electrification of rural areas and wide
usability of online sales would also aid growth in
demand
Rise in working age population also to stimulate
demand
Huge untapped market with substantially lower
penetration of consumer appliances, compared
to other countries. Air conditioners have a
penetration of 4 per cent* in India, compared to
global average of 30 per cent.
Emerging rural areas have a great potential for
appliances like washing machines and
refrigerators. Currently** rural areas have only
20 per cent penetration for refrigerators and 9
per cent for washing machines.
Sector has attracted significant
investments over the years.
The S&P BSE Consumer Durables Index
has grown at 20 per cent CAGR
between 2010-17.
100 per cent FDI allowed in the
electronics hardware-manufacturing sector
under the automatic route; Approval of 51
per cent in multi-brand would further fuel
the growth in this sector
National Electronic Policy to boost
investment in the sector
Modified special incentive package
scheme (M-SIPS) has been introduced for
growth of consumer durable industry.
ADVANTAGE
INDIA
Source: DIPP, Aranca Research, ICE 360 Survey 2016,*Blue Star Investor Presentation May 2018 , **Whirlpool Annual Report 2016-17, BSE
7. For updated information, please visit www.ibef.orgConsumer Durables7
Air conditioners
Washing machines
Electric fans
Microwave
ovens
Televisions
Audio and video
systems
CD and DVD
players
Personal
computers
Laptops Digital cameras
Electronic
accessories
Camcorders
Refrigerators
Sewing
machines
Cleaning
equipment
Other domestic
appliances
THE CONSUMER DURABLES MARKET IS SPLIT INTO
TWO KEY SEGMENTS
Source: Electronic Industries Association of India, Aranca Research
Consumer durables
Consumer electronics
(brown goods)
Consumer appliances
(white goods)
8. For updated information, please visit www.ibef.orgConsumer Durables8
EVOLUTION OF THE INDIAN CONSUMER DURABLES
SECTOR
Source: Aranca Research
1980s and early
1990s Pre
Liberalisation
Mid and late 1990s
Liberalisation
Early 2000s
Growth
Late 2000s
Consolidation 2017
onwards
Closed market
Increased product availability,
increased media penetration
and advertising
Increasing availability and affordability of
consumer finance provides impetus to
growth
Low penetration of high-end products such
as air conditioners (<1 per cent)
Peak basic custom duty rate of 10 per cent is
applicable on good such as microwave ovens, air
conditioners, televisions, washing machines and
refrigerators. They can be now imported as
completely built units from SAFTA and ASEAN
countries like Japan and Thailand at concessional
rates of BCD ranging from 0-6 per cent.
Goods and Services Tax introduced from July 2017,
with most electronics goods taxed at 18 per cent.
Liberalisation of markets
Influx of global players such as LG and
Samsung
Shift in focus from promotion to product
innovation
Companies look to consolidate market share
Indian companies such as Videocon gaining global identity
Increasing penetration of high-end products such as air conditioners (>3 per cent)
Introduction of new aspirational products such as High Definition TVs (HDTVs)
Companies targeting high growth in rural market
Note: SAFTA - South Asian Free Trade Area, ASEAN - Association of Southeast Asian Nations
9. For updated information, please visit www.ibef.orgConsumer Durables9
CONSUMER DURABLES REVENUES HAVE BEEN
GROWING AT A HEALTHY PACE
17.66
26.87
13.82
21.50
0.00
10.00
20.00
30.00
40.00
50.00
60.00
2017 2022F
Other
Appliances
Smartphones
Source: Electronic Industries Association of India, Canalys, The Hindu, Edelweiss research, CMIE, PWC - Championing change in the Indian appliance and consumer electronics industry,
International Data Corporation
Appliance and consumer electronics (ACE) industry in expected to grow at 9 per cent CAGR during 2017-22 to reach Rs 3.15 trillion (US$ 48.37
billion) in 2022 from Rs 2.05 trillion (US$ 31.48 billion) in 2017.
The consumer durables sector in India is expected to grow 8.5 per cent in 2018-19. Consumer durables index under the Index of Industrial
Production grew 4.3 per cent year-on-year in April 2018.
Godrej group, Mirc Electronics, Blue Star and Videocon Industries are few of the major domestic players operating in India consumer durable
market
India was the world’s third largest smartphone market in 2017 with smartphone shipments growing 14 per cent year-on-year to 124 million units. In
Q1 2018, India witnessed 30 million smartphone shipments.
Indian Appliance and Consumer Electronics Industry (US$
billion)
Note: (F) Forecast, E – estimated, CY – Calendar Year, FY – Financial Year, F-forecast
11,538
11,882
3,048
3,197
5,515
5,794
-
2,000
4,000
6,000
8,000
10,000
12,000
2016-17* 2017-18*
Refrigerators
Air Conditioners
Washing &
Laundry Machines
Production of Major White Goods (‘000 units)
CAGR 9%
31.48
48.37
10. For updated information, please visit www.ibef.orgConsumer Durables10
CONSUMER ELECTRONICS – KEY PRODUCTS
CTVs are the largest contributors to this segment
Television industry in India is estimated to have reached Rs 660 billion (US$ 10.19 billion) in CY2017 and
projected to reach Rs 862 billion (US$ 13.31billion) in CY2020.
Number of TV households in India is expected to reach 200 million by 2020.
Colour TVs (CTVs)
Source: CEAMA, Electronic Industries Association of India, Aranca Research, Economic Times, TV Veopar Journal
India’s first LCD manufacturing unit is set to start in 2018. Currently all the displays used are imported to
India.
The price decline due to relatively low import duty on LCD panels, higher penetration levels and the
introduction of small entry-size models are key growth drivers in the segment
Flat Panel Display
The Set-Top Box (STB) market is growing rapidly, due to the expansion of DTH and introduction of the
Conditional Access System (CAS) in metros
Active DTH subscribers in the country increased from 62.65 million in December 2017 to 67.56 million in
December 2017.
Direct-To-Home (DTH)
Notes: LCD – Liquid Crystal Display, Information is as per latest available data
11. For updated information, please visit www.ibef.orgConsumer Durables11
CONSUMER APPLIANCES – KEY PRODUCTS
This segment made up 27 per cent of the consumer appliances market in 2017.
The market share of direct cool and frost free segment in FY18 is estimated at 70 per cent and 30 per cent
respectively.
The estimated market size in value for refrigerators in India is estimated to be Rs 195 billion (US$ 3.02 billion
in 2017 and is expected to reach Rs 344 trillion (US$ 5.34 billion) by 2022. Production of refrigerators in
India increased 3 per cent year-on-year in 2017-18* to 11.88 million units.
Refrigerators
Source: CEAMA, Electronic Industries Association of India, Mirc annual report, Edelweiss research , CMIE, Intex Technologies, TERI- Improving Air Conditioners in india
During FY17, market size for air conditioning in India was estimated at Rs 18,500 crore (US$ 2.76 billion),
while the market for room air conditioners was estimated at around Rs 12,000 crore (US$ 1.79 billion).
During 2017-18* production of air conditioners in India increased 4.9 per cent year-on-year to 3.19 million
units.
High income growth and rising demand for split ACs are the key growth drivers. Installed stock of room ACs
in India increased from two million units in 2006 to 30 million units in 2017 and is expected to be between 55-
124 million by 2030.
Air Conditioners (ACs)
Production of washing appliances in India increased 5.1 per cent year-on-year in 2017-18* to 5.79 million
units.
Fully automatic washing machines are garnering an increasing share of the market due to reduction in prices
and higher disposable incomes
Washing appliances
Domestic electric fan market in India increased at 13 per cent CAGR between FY08-17 to reach Rs 70 billion
(US$ 1.1 billion). 22.6 million fans were produced in the country in 2017-18*
Penetration of electric fans in rural areas is expected to reach 76-78 per cent in 2019-20 from 65 per cent in
2017.
Electric fans
Note: *As per latest available data, * April 2017 – February 2018
12. For updated information, please visit www.ibef.orgConsumer Durables12
KEY PLAYERS(1) IN THE CONSUMER DURABLES
SECTOR … (1/2)
(1)This list is indicative
Company Product category
ACs, refrigerators, specialty cooling products including mortuary chambers and cold storage
ACs and cooling equipment
Refrigerators, ACs, washing machines, microwave ovens, DVD players, digital-imaging products and
audio-visual products
ACs and refrigerators
TVs, audio-visual solutions, computers, mobile phones, refrigerators, washing machines, microwave
ovens, vacuum cleaners and ACs
LCDs, washing machines, DVD players, ACs, microwave ovens, mobile phones, projectors and
display products
13. For updated information, please visit www.ibef.orgConsumer Durables13
KEY PLAYERS(1) IN THE CONSUMER DURABLES
SECTOR … (2/2)
Company Product category
TVs, home theatre systems, DVD players, audio products, personal care products, household
products, computers and phones
TVs, home theatre systems, DVD players, mobile phones, digital cameras, camcorders, refrigerators,
ACs, washing machines, microwave ovens and computers
TVs, projectors, DVD players, audio systems, home theatre systems, digital cameras, camcorders,
computers, video-gaming products and recording media
TVs, DVD players, microwave ovens, refrigerators, washing machines, ACs and power backup
solutions
Refrigerators, washing machines, microwave ovens, water purifiers and power backup solutions
(1)This list is indicative
15. For updated information, please visit www.ibef.orgConsumer Durables15
As a result of increased exposure to global lifestyle and newer technologies, consumer perception in India has been
shifting in favour of premium consumer durables. These are no more viewed as only utility products.
The trend of premiumisation is visible across various categories like air conditioners, microwaves, refrigerators and
washing machines.
Easy finance schemes have been a major enabler for people to opt for premium products in the market.
Growing number of HNI’s and women in workforce is boosting demand for luxury products
Luxury brands like Porsche, Jimmy Choo are increasing their store presence
Luxury brands are launching their own websites to cater to Indian luxury brand market
Micromax plans to invest US$ 89.25 million by 2020 for transforming itself into a consumer electronics company.
Voltas, company of Tata Group, will launch its ‘Beko’ brand of consumer durables in the second half of 2018 through a
joint venture with Ardutech, a subsidiary of Arcelik.
Whirlpool India will launch one new product every two months in 2018 to tap the entry and premium segments in the
country.
NOTABLE TRENDS IN THE CONSUMER DURABLES
SECTOR
Expansion into new
segments
Source: CEAMA, India Retail Report, Aranca Research, Business Line, IMAP India, Economic Times
Premium Goods
Growing luxury market
Consumer durables loans in India increased by 83 per cent to 19.5 million in 2017-18.
Advancement in technology and higher competition are driving price reductions across various consumer durable
product segments such as computers, mobile phones, refrigerators and TVs. With the initiative of “Make in India”
campaign, many domestic and Chinese manufactures are investing in India to set up their manufacturing plants which
would produce more affordable products.
Increased affordability of
products
Leading consumer durable companies have started outsourcing manufacturing to local contact manufacturers like Dixon,
Amber and Jabil. Amber contract manufactures ACs for Voltas, Hitachi, Daikin, Godrej and others while Dixon contract
manufactures washing appliances, phones and other products for various brands.
As of June 2018, Xiaomi has also partnered with Dixon to manufacture around 55,000 Mi TVs every month.
Contract Manufacturing
16. For updated information, please visit www.ibef.orgConsumer Durables16
STRATEGIES ADOPTED
To reduce the price of their products, Xiaomi followed a totally different approach. Rather than using traditional
advertising it has used inexpensive social media campaigns which helped the company in producing mobile phones at
competitive prices in the market
Samsung has acquired JBL and Harman Kardon for US$ 8 billion, other brands to come under Samsung are Mark
Levinson, AKG, Lexicon, Infinity and Revel, Bowers and Wilkins and Bang and Olufsen brands.
Powerful competitive
strategy
Source: Aranca Research
The firms are now partnering with e-retailers to promote sales and increase penetration in the Indian market.
In February 2017, Microsoft Corp announced a strategic partnership with Flipkart, by virtue of which, Flipkart will adopt
Microsoft Azure as its exclusive public cloud computing platform and help customers in shopping online.
Birla Cellulose, a part of Aditya Birla Group’s Grasim Industries, is taking its Liva brand of viscose fabric abroad. The
company has already established a Liva Accredited Partners’ Forum (LAPF) in Bangladesh and Indonesia, and is
looking to set up a similar forum in China as well.
Marketing strategies
India is the land of occasions and festivals, therefore, customers are offered great deals
For instance the prices of products during Diwali, New Year, etc go down and customers are offered with great deals.
Such strategies are adopted so as to enhance revenues plus to maintain the goodwill amongst buyers.
Occasion based
marketing
Companies also plan to increase the use of environment-friendly components and reduce e-waste by promoting
product recycling
India has made it mandatory for manufacturing companies to control emissions from climate-damaging refrigerants.
In March 2018, Blue Star launched 40 new models of highly energy efficient air conditioners
Focus on energy
efficiency
Notes: ISEER - Indian Seasonal Energy Efficiency Ratio
18. For updated information, please visit www.ibef.orgConsumer Durables18
STRONG DEMAND AND POLICY SUPPORT DRIVING
INVESTMENTS
Source: Aranca Research
Inviting Resulting in
Growing demand Policy support Increasing investments
Higher real
disposable incomes
Easy consumer
credit
Growing working
population
Setting up of EHTPs
Increasing
liberalisation,
favourable FDI
climate
Policies like National
Electronics Mission
and Digitisation of
television
Expanding
production and
distribution facilities
in India
Increased R&D
activity Govt to
spend Rs 60,000 cr
more on rural jobs
Providing support to
global projects from
India
Reforms like
simplified labor laws
and Technology
Upgradation Fund
Scheme
Notes: EHTP - Electronic Hardware Technology Park, R&D - Research and Development
19. For updated information, please visit www.ibef.orgConsumer Durables19
INCOME GROWTH WILL BE THE KEY DRIVER OF
DEMAND FOR CONSUMER DURABLES
1,482
1,486
1,610
1,639
1,749
1,983
2,135
2,334
2,539
2,762
3,007
3,274
0
500
1,000
1,500
2,000
2,500
3,000
3,500
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
Source: World Bank, Aranca Research, RedSeer Consulting, International Monetary Fund, World Economic Outlook Database, April 2018
Demand for consumer durables in India has been growing on the
back of rising incomes; this trend is set to continue even as other
factors like rising rural incomes, increasing urbanisation, a growing
middle class and changing lifestyles aid demand growth in the sector
Significant increase in discretionary income and easy financing
schemes have led to shortened product replacement cycles and
evolving life styles where consumer durables, like ACs and LCD
TVs, are perceived as utility items rather than luxury possessions
Growth in demand from rural and semi-urban markets to outpace
demand from urban markets
Growth in online retailing is a key factor to reach out as a newer
channel for buyers, with increase in demand.
Per capita GDP of India is expected to reach US$ 3,274 in 2023 from
US$ 1,749 in 2017.
Non metro markets namely Vishakhapatnam, Bhopal, Vadodara,
Chandigarh etc. have grown rapidly in regard to consumption,
becoming the main target markets, posing a huge potential
transforming themselves into new business centers as compared to
metro cities.
Visakhapatnam port traffic (million tonnes)GDP Per Capita at Current Prices* (US$)
Notes: * estimates after 2013
20. For updated information, please visit www.ibef.orgConsumer Durables20
POLICY SUPPORT AIDING GROWTH IN THE SECTOR
Reduced custom duty on certain inputs like metals, wires, cables, refrigerators compressor parts will promote
the production of consumer electronics in India. Custom duty on LCD/LED TV reduced to nil from 10 per cent
Customs duty relaxation
Source: DIPP, Make in India, Aranca Research
100 per cent FDI is permitted in electronics hardware-manufacturing under the automatic route
FDI into single brand retail has been increased from 51 per cent to 100 per cent; the government is planning
to hike FDI limit in multi-brand retail to 51 per cent
Encouragement to FDI
A new National Electronics Policy will be finalised by Government of India in the second half of FY19.
Aims to create an ecosystem for a globally competitive electronic manufacturing sector and to achieve a
turnover of about US$ 400 billion by 2020, including investments of about US$ 100 billion, as well as to
provide employment to around 28 million people.
National Electronics
Policy and Government
Initiatives
EPCG allows import of capital goods on paying 3.0 per cent customs duty
EHTP provides benefits, such as duty waivers and tax incentives, to companies which replace certain imports
with local manufacturing
EPCG, EHTP schemes
Notes: EPCG - Export Promotion Capital Goods scheme, EHTP - Electronic Hardware Technology Park Scheme, SAD- Single Administrative Document ITA-1 - Information Technology
Agreement, Ministry of External Affairs
21. For updated information, please visit www.ibef.orgConsumer Durables21
RECENT INVESTMENTS BY KEY PLAYERS
Source: Company websites, Aranca Research
Notes: R&D - Research and Development, MSIPS - Modified Special Incentive Package Scheme, Ministry of External Affairs
Intex Technologies will invest around Rs 60 crore (US$ 9.27 million) in 2018 in technology software and Internet of Things (IoT) startups in India
in order to create an ecosystem for its consumer appliances and mobile devices.
Micromax plans to invest US$ 89.25 million by 2020 for transforming itself into a consumer electronics company.
In January 2018, Panasonic started its first refrigerator plant in India with an annual production capacity of 500,000 units with an investment of
Rs 115 crore (US$ 17.76 million).
British technology company Dyson will invest around Rs 1,300 crore (US$ 200 million) in the Indian consumer durables sector by 2023.
In August 2017, V-Guard acquired 49.43 per cent stake in GUTS Electro-Mech.
In October 2017, Flipkart launched its private label ‘Marq’ for selling large appliances in India.
In May 2017 Havells completed acquisition of Lloyd consumer durables business for an enterprise value of Rs 1,600 crore (US$ 248.2 million)
23. For updated information, please visit www.ibef.orgConsumer Durables23
ERA OF DIGITISATION OPENS NEW OPPORTUNITIES
55.96
62.65
67.56 67.53
0
10
20
30
40
50
60
70
80
Dec '15 Dec '16 Dec '17 Mar '18
DTH players are expected to get largest share in phase IV area of
digitisation market
Digitisation may lead to complete switchover from analogue cable to
Digital Addressable Systems in a phased manner
Active DTH subscribers in the country increased from 62.65 million
in December 2016 to 67.53 million in March 2018.
Visakhapatnam port traffic (million tonnes)
Active DTH subscribers (million units)
• As of March 2018, active DTH
subscriber base in India stood at
67.53 million users
Households with TVs in
India
• Around 183 million television households
in 2017
24. For updated information, please visit www.ibef.orgConsumer Durables24
APPENDIX: BENEFITS TO CONSUMER DURABLES
AND WIDER RETAIL SECTOR FROM FDI POLICY
Source: DIPP, Aranca Research
Multi brand, front end
retail
DIPP
Increase in
employment
Infrastructure
investment
Removing middlemen
Benefiting Indian
manufacturers
Benefits of FDI in Indian Retail
FDI limitSector Entry route
Whole sale cash and
carry trading
Single brand product
retailing
100%
100%
51%
Automatic
DIPP
25. For updated information, please visit www.ibef.orgConsumer Durables25
Products to be sold under the same brand internationally
In 2015, according to revised FDI regulations single brand retail companies if desire to sell on ecommerce
platform would be allowed only if they have licence for setting up physical outlets
Sale of multi brand goods is not allowed, even if produced by the same manufacturer
For FDI above 51 per cent, 30 per cent sourcing must be from SMEs
Any additional product categories to be sold under single brand retail must first receive additional
government approval
“Make in India” initiative to further strengthen the investments coming to India
Minimum investment cap is US$ 100 million
30 per cent procurement of manufactured or processed products must be from SMEs
Minimum 50 per cent of the first minimum tranche of US$ 100 million must be invested in back-end
infrastructure (logistics, cold storage, soil testing labs, seed farming and agro-processing units)
Removes the middlemen and provides a better price to farmers
50 per cent of the jobs in the retail outlet could be reserved for rural youth and a certain amount of farm
produce could be required to be procured from poor farmers
To ensure the Public Distribution System (PDS) and Food Security System (FSS), government reserves
the right to procure a certain amount of food grains
Consumers will receive higher quality products at lower prices and better service
APPENDIX: TWO KEY RETAIL RELATED FDI POLICIES
THAT WILL IMPACT CONSUMER DURABLES
51 per cent FDI in multi
brand retail
Status: Approved
Source: Aranca Research, DIPP
100 per cent FDI in
single brand retail
Status: Policy passed
According to the Department of Industrial Policy and Promotion, during April 2000 – March 2018, FDI inflows into the electronics sector stood at
US$ 1.92 billion.
27. For updated information, please visit www.ibef.orgConsumer Durables27
INDUSTRY ASSOCIATIONS
Agency Contact Information
Consumer Guidance Society of India
Block 'J' Mahapalika Marg, Mumbai–400 001
Tele fax: 91-22 22621612/2265 9715
E-mail: cgsibom@mtnl.net.in
Website: www.cgsiindia.org
Retailers Association of India
111/112, Ascot Centre, Next to Hotel Le Royal Meridien,
Sahar Road, Sahar, Andheri (E), Mumbai–400099.
Tel: 91-22-28269527—28
Fax: 91-22-28269536
Website: www.rai.net.in
Consumers Association of India
3/242, Rajendra Gardens, Vettuvankeni, Chennai,
Tamil Nadu–600 041
Tel: 91-44-2449 4576/4578
Fax: 91-44-2449 4577
E-mail: consumersassnofindia@vsnl.net
Consumer Electronics and Appliances Manufacturers Association
5th Floor, PHD House
4/2, Siri Institutional Area, August Kranti Marg
New Delhi-10 016
Telefax: 91- 11- 46070335, 46070336
E-mail: ceama@airtelmail.in
Website: www.ceama.in
ELCINA Electronic Industries Association of India
(Formerly Electronic Component Industries Association)
ELCINA House, 422 Okhla Industrial Estate, Phase III
New Delhi -110020
Tel: 91- 11- 26924597, 26928053
Fax: 91- 11- 26923440
E-mail: elcina@vsnl.com
Website: www.elcina.com
29. For updated information, please visit www.ibef.orgConsumer Durables29
GLOSSARY
CAGR: Compound Annual Growth Rate
Capex: Capital Expenditure
CENVAT: Central Value Added Tax
EHTP: Electronic Hardware Technology Park
EPCG: Export Promotion Capital Goods Scheme
FDI: Foreign Direct Investment
FY: Indian Financial Year (April to March)
So FY10 implies April 2009 to March 2010
LCD: Liquid Crystal Display
R&D: Research and Development
US$ : US Dollar
Wherever applicable, numbers have been rounded off to the nearest whole number
30. For updated information, please visit www.ibef.orgConsumer Durables30
EXCHANGE RATES
Exchange Rates (Fiscal Year) Exchange Rates (Calendar Year)
Year INR INR Equivalent of one US$
2004–05 44.95
2005–06 44.28
2006–07 45.29
2007–08 40.24
2008–09 45.91
2009–10 47.42
2010–11 45.58
2011–12 47.95
2012–13 54.45
2013–14 60.50
2014-15 61.15
2015-16 65.46
2016-17 67.09
2017-18 64.45
Q1 2018-19 67.04
Year INR Equivalent of one US$
2005 44.11
2006 45.33
2007 41.29
2008 43.42
2009 48.35
2010 45.74
2011 46.67
2012 53.49
2013 58.63
2014 61.03
2015 64.15
2016 67.21
2017 65.12
Source: Reserve Bank of India, Average for the year
31. For updated information, please visit www.ibef.orgConsumer Durables31
DISCLAIMER
India Brand Equity Foundation (IBEF) engaged Aranca to prepare this presentation and the same has been prepared by Aranca in consultation
with IBEF.
All rights reserved. All copyright in this presentation and related works is solely and exclusively owned by IBEF. The same may not be reproduced,
wholly or in part in any material form (including photocopying or storing it in any medium by electronic means and whether or not transiently or
incidentally to some other use of this presentation), modified or in any manner communicated to any third party except with the written approval
of IBEF.
This presentation is for information purposes only. While due care has been taken during the compilation of this presentation to ensure that the
information is accurate to the best of Aranca and IBEF’s knowledge and belief, the content is not to be construed in any manner whatsoever as a
substitute for professional advice.
Aranca and IBEF neither recommend nor endorse any specific products or services that may have been mentioned in this presentation and nor do
they assume any liability or responsibility for the outcome of decisions taken as a result of any reliance placed on this presentation.
Neither Aranca nor IBEF shall be liable for any direct or indirect damages that may arise due to any act or omission on the part of the user due to any
reliance placed or guidance taken from any portion of this presentation.