The document discusses how businesses and the economy in the UK have changed in recent years. It notes that while 245 large and medium businesses closed between 2008-2013, the number of new businesses started increased by 13% from 2007 to 2009. Various data points show that the number and size of private businesses continues to grow. It also discusses the rise of internet connectivity and how this has enabled more people to start online businesses, with one in six people in the UK now having an online business. The document advocates for an approach of openness, adaptiveness and non-linear thinking to deal with the changing business environment created by new technologies.

1. GROUP CLIENT DIRECTOR
CHARLOTTE CHILDS
SMART COOKIE
EMBRACING TECH

2. “The future is already here –
its just not very evenly distributed”
William Gibson
CHARLOTTE
CHILDS

3. SETTING THE SCENE
CHARLOTTE
CHILDS

4. BUSINESSES CLOSING
245 LARGE TO MEDIUM BUSINESSES CLOSED
BETWEEN 2008-2013
CHARLOTTE
CHILDS

5. C H A N G I N G FA C E O F B U S I N E S S
13% MORE
NEW
BUSINESSES
IN 2009
THAN 2007
S O U R C E : W W W. S TA R T U P S . C O . U K
CHARLOTTE
CHILDS

6. C H A N G I N G FA C E O F B U S I N E S S
2010
51%
MORE NEW BUSINESSES THAN
2008
SOURCE: BBC
CHARLOTTE
CHILDS

7. C H A N G I N G FA C E O F B U S I N E S S
4.8
MILLION
PRIVATE SECTOR
BUSINESSES
AT THE START OF
SOURCE: UK GOV/DEPT BUSINESS INVESTMENT & SKILLS
2012
CHARLOTTE
CHILDS

8. THE BRITISH
ECONOMY
C H A N G I N G FA C E O F B U S I N E S S
GREW
1.9% IN 2013
THE FASTEST
GROWTH SINCE
Q1 2008
S O U R C E : U K G O V / D E P T N AT I O N A L S TAT I S T I C S J A N 2 0 1 4
CHARLOTTE
CHILDS

9. C H A N G I N G FA C E O F B U S I N E S S
90,000
NEW BUSINESSES
CREATED FIRST HALF 2013
UP 3.4% ON SAME
PERIOD 2012
S O U R C E : B A R C L AY S / B U S I N E S S G R O W T H F U N D
CHARLOTTE
CHILDS

10. C H A N G I N G FA C E O F B U S I N E S S
ONE
in
SIX
PEOPLE IN THE HAVE AN
ONLINE BUSINESS
S O U R C E : W W W. S M A L L B U S I N E S S . C O . U K
CHARLOTTE
CHILDS

11. HYPER
CONNECTIVITY
In 2013, 36 Million Adults (73%)
access the internet everyday
Source: Office for National Statistics, Internet Access
Households, Individuals 2013
CHARLOTTE
CHILDS

12. HYPER
CONNECTIVITY
In 2013, 21 Million households (83%)
have access to the internet
Source: Office for National Statistics, Internet Access
Households, Individuals 2013
CHARLOTTE
CHILDS

13. HYPER
CONNECTIVITY
2011 saw more people connected to the internet
than there were people in the world
Source: The Global Information Technology Report 2012
CHARLOTTE
CHILDS

14. HYPER
CONNECTIVITY
Access to the internet via mobile phone
doubled between 2010 and 2013
Source: Office for National Statistics, Internet Access
Households, Individuals 2013
CHARLOTTE
CHILDS

15. “The 20th Century was dozens of
markets of millions of consumers. The
21st Century is about millions of
markets of dozens of consumers”
Joe Kraus,
Dotcom Pioneer
CHARLOTTE
CHILDS

16. 1 I N 6 P E O P L E I N U K H AV E A N O N L I N E B U S I N E S S
WWW
OPEN FOR BUSINESS
CHARLOTTE
CHILDS

17. CHARLOTTE
CHILDS

18. IN THE SAME MARKET
23.2 MILLION UNIQUES
7.9 MILLION ‘ACTIVE’ CUSTOMERS
241 COUNTRIES & TERRITORIES
2012 GROSS PROFIT OF £252m
ONE AMBITION…..
CHARLOTTE
CHILDS

19. IN THE SAME MARKET
To become the
world’s No.1 online
fashion destination
for 20 ‘somethings’
CHARLOTTE
CHILDS

20. ALAN MOORE
AUTHOR
NO STRAIGHT LINES
CHARLOTTE
CHILDS

21. A L L T H I S T E C H N O L O G Y C R E AT E S A N A M B I G U O U S W O R L D
LINEAR
NON -LINEAR
SOURCE: WWW.NO-STRAIGHT-LINES.COM
CHARLOTTE
CHILDS

22. CHARLOTTE
CHILDS

23. THE SIX PRINCIPLES OF NON LINEAR THINKING
HOW TO DEAL WITH AN
AMBIGUOUS WORLD
ADAPTIVENESS
SOURCE: WWW.NO-STRAIGHT-LINES.COM
OPENNESS
CRAFTSMANSHIP
PA R T I C I PAT O R Y
EPIC
PROCESS & TOOLS
CHARLOTTE
CHILDS

24. CHARLOTTE
CHARLOTT
CHILDS
E CHILDS

25. INDEPENDENT
RECORD
SHOPS
DECREASE OF
70%
1000
312
‘10
‘99
CHARLOTTE
CHILDS
SOURCE: ENTERTAINMENT RETAILERS ASSOCIATION

26. RECORD
LABELS
38.7%
14.9%
23.2%
24.6%
‘97
‘12
13.9%
UNIVERSAL
SONY
14.7%
16.9%
36.7%
WARNER
BMG
EMI
CHARLOTTE
CHILDS

27. VALUE
OF
RECORDED
MUSIC
GLOBALLY
2000
2012
£25
£10
BILLION
BILLION
CHARLOTTE
CHILDS

28. 4.4
1
BILLION
BILLION
T O TA L N U M B E R O F
L EG AL LY S TREAM ED
TRACKS IN THE UK
IN 2012
S O U R C E : O F F I C A L C H A RT S C O M PA N Y / B P I
T O TA L N U M B E R O F
L EG AL LY D OWN L OAD ED
TRACKS IN THE UK BY
APRIL 2013
CHARLOTTE
CHILDS

29. 250
MILLION
USERS
5
MILLION
SONGS
TA G G E D
SOURCE: SHAZAM
10
O F TA G G E D
TRACKS
R E S U LT I N
PURCHASE
CHARLOTTE
CHILDS

30. CHARLOTTE
CHILDS

31. CHARLOTTE
CHILDS

32. NEW ECOSYSTEMS
CHARLOTTE
CHILDS

33. CHARLOTTE
CHILDS

34. CHARLOTTE
CHILDS

35. CHARLOTTE
CHILDS

36. CHARLOTTE
CHILDS

37. CHARLOTTE
CHILDS

38. CHARLOTTE
CHILDS

39. CHARLOTTE
CHILDS

40. CHARLOTTE
CHILDS

41. CHARLOTTE
CHILDS

42. Q U I C K R E C A P O N W H AT W E ’ V E TA L K E D A B O U T ?
1. BRITAIN IS WEATHERING THE PERFECT STORM
2. THE INTERNET IS A PLATFORM THAT CAN SUPPORT ANY SIZE OF VENTURE
3. NON-LINEAR THINKING IS THE FUTURE
4. CO-EXISTANCE AND COLLABORATION CAN PROVE MUTALLY BENEFICAL
5. THERE’S ALWAYS NEW WAYS TO DO THINGS
6. SHINY NEW THINGS MAY TAKE LONGER TO ADOPT THAN THE PRACTICAL
7. GOOGLE ARE ONTO SOMETHING BIG….
CHARLOTTE
CHILDS

43. “The future is already here –
its just not very evenly distributed”
William Gibson
CHARLOTTE
CHILDS

44. Thank you.
charlotte.childs@wearesmartcookie.com
@Chachi09
www.wearesmartcookie.com
@SmartCookieSays
CHARLOTTE
CHILDS