Enrico Plateo

3. v
1.21.1MILIARDI DI UTENTI ATTIVI MILIONI DI MINI PROGRAMS
20.0+MILIONI DI ACCOUNT UFFICIALI
35%DI TUTTO IL TEMPO TRASCORSO ONLINE

4. A COMPANY EXISTS AS LONG AS ITS
WECHAT OFFICIAL ACCOUNT EXISTS
IT ALLOWS A COMPANY TO INFORM
CONSUMERS, SERVE THEM THROUGH
CUSTOMER CARE AND SELL ONLINE

5. Engagement though services
Drive to Store
Sales products and services

6. GROUPS
APPROVAL AND
IDENTIFICATION
IS ESSENTIAL
KOL IS
PERCIVED AS A
SUPER-FRIEND
GUIDING YOU

7. QR IS ONE OF
THE BEST WAY
TO ENGAGE
CONSUMERS
OFFILE…
CHINESE USERS
THINK QR
CODE HAS
BEEN
INVENTED BY
WECHAT
QRCODEAHOLIC
FROM A QR TO
AN OFFICIAL
ACCOUNT, A
PAYMENT OR A
PROMOTION ON
OR OFFLINE

8. ONLINE SHOPPING IS SEAMLESS.
AND SO IT IS EXPECTED
TO BE OFFLINE.
ONLINE SHOPPING IS SEAMLESS.
AND SO IT IS EXPECTED
TO BE OFFLINE

9. MOBILE PAYMENT IS NOT AN OPTION:
CHINA IS A CASHLESS
SOCIETY AND WECHAT PAY
MANAGES 1 MILLION
TRASACTIONS PER MINUTE
ON AND OFFLINE
OFFLINE WECHAT PAY
CAN BE ACTIVATED IN
ALL EUROPE FOR
CHINESE TOURISTS

10. 1 MILIARDO DI
TRANSAZIONI AL
GIORNO SU
WECHAT PAY

11. ADV IS OUTDATED.
ENTERTAISING IS THE
NEW KEY, ON
WECHAT AND OTHER
DIGITAL CHANNELS.
SHARING OF IT IS THE
BIGGEST REWARD
FOR A BRAND

12. ESSERE PRESENTI FARSI TROVARE INFORMARE E SERVIRE
YesMilano Official Account e Mini Program
UN’OPPORTUNITÀ PER MILANO
ONLINE - WECHAT
FARSI CONOSCERE
Mappa interattiva per la
ricerca di Galleria grazie
a tag*
Scheda merchant
descrittiva di Galleria per la
promozione all’interno
dell’OA e del MP*
Contenuto editoriale
dedicato alla Galleria
all’interno dell’Official
Account di YesMilano
Campagne ADV volte
alla promozione della
Galleria al pubblico
cinese
*Attivabileesclusivamentepersingolimerchant

13. 3
Informare il turista e guidare le sue scelte
di destinazione e esperienze
1
2
4
Supportare il visitatore durante la visita in
loco e offrire servizi e facilitazione
Facilitare l’acquisto di prodotti, servizi
e esperienze prima e durante la visita
Ingaggiare gli utenti on- e offline,
sia in Cina sia all’estero

14. 出境自游通
Service MP for travellers

15. Encyclopedia,
Users’ contents
and Videos
Firenze available on Baike,
on users’ Moments
and Tencent Video
as three first sections
on WeChat

16. What about
佛罗伦萨 ?
Ctrip appears among results,
articles and KOL blogs for tourists,
HD Tencent Video contents,
and many official accounts
about the city.
Which of these is managed
by Florence officially?

17. ToscanaonBaiduresults
Firence: 4.760.000
佛罗伦萨:68.400.000
Siena: 5.010.000
锡耶纳: 63.100.000
Toscana: 2.480.000
托斯卡纳: 63.300.000