Adikat Mobile Overview

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An overview of mobile marketing products and services provided by Adikat Mobile Marketing.

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  • http://www.quirk.biz/cms/3021.quirk_emarketing_mobile_marketing101_ch1.pdfThey are tech-savvy, but remember a life before the Web the younger generation are able to recall a lot more Mobile Marketing content than Generation X and the Baby Boomers. The younger users are more in tune with Mobile Marketing due to the increased connectivity and a general interest in market related news.
  • brands such as Adidas, Coke, Microsoft, Ford, Pizza Hut and warner Bros. are increasing brand equity through mobile mediaThis opportunity must however be shaped through the development of a coherent mobile marketing strategy that is fully integrated withyour brands primary marketing strategy and clearly supports your businesses objectives by demonstrating unquestionable ROI.
  • RELEVANT MESSAGING IS KEYsales leads, newsletter signups, retain customersmarket understandingHow to inspire your target audience
  • http://mmaglobal.com/articles/academic-review-mobile-marketing-framework-overview
  • redemption of in store coupons can reach 80% with mobile marketing campaigns
  • You need to know what brought customers through the doorGauge the return on marketing euros spent- Use qualitative research and quantitative metrics to constantly improve interactions and results. Traffic, drop-off, and conversion rates
  • Adikat Mobile Overview

    1. 1. Mobile Marketing<br />1<br />
    2. 2. What is Mobile Marketing<br />Communicating with consumers via their mobile phones<br />SMS text messages<br />MMS messages<br />Bluetooth Wireless <br />Mobile Internet<br />QRCodes<br />Mobile Ads<br />Mobile Applications<br />Short Codes<br />2<br />
    3. 3. Group Texting Campaigns<br />3<br />
    4. 4. Group Texting Campaigns<br />4<br />
    5. 5. Group Texting Campaigns<br />Database Segmenation<br />Secure & Compliant<br />2-way messages (RSVP)<br />Auto opt-out<br />Personalised Text messages<br />5<br />
    6. 6. Short Codes<br />Competitions<br />Surveys<br />Polls<br />Quick recruitment of subscribers <br />Cost efficient marketing campaign<br />Makes printed advertising interactive<br />6<br />
    7. 7. Short Codes - Examples<br />Education: Students can text STUDENT to 51444 to join the Student Association alert list<br />Finance – Text PRICE + Stock Symbol to 51444 to query a website for current stock price<br />Media – Text FM107 + your song request to 51444 to hear your favourite song on the radio.<br />Nightlife – Text RSVP + your name and # of people in your party to 51444 to reserve a table<br />Non-Profit – Text GIVE + your phone number to 51444 and a representative will contact you for your donation<br />Retail – Text COUPON to 51444 for an instant coupon code for 20% off your entire purchase<br />Services - Text PICKUP + your location to 51444 for the nearest Taxi driver to pick you up immediately.<br />7<br />
    8. 8. QRCodes (2D Barcodes)<br />Online Code:<br /> URL : Mobile Website, Direct Download of a Video or Song etc.<br />Offline Code:<br /> SMS<br /> Text<br /> Phone Number<br /> Vcard<br /> E-Mail<br />8<br />
    9. 9. QRCodes (2D Barcodes)<br /> Product website with details <br /> Twitter, Facebook IDs and Pages <br /> Links to You Tube video <br /> Link to blogs <br /> Installation instructions <br /> Warnings and warranties <br /> Directions and contact information <br /> Customer feedback forms <br /> Customer information <br />9<br />
    10. 10. Principles of Mobile Marketing Strategy<br />10<br />
    11. 11. Adding consumer value<br />11<br />
    12. 12. Campaign Objectives<br />12<br />
    13. 13. Response Rates<br />13<br />
    14. 14. Performance Measurement<br />14<br />Bluetooth = Measurability <br />SMS Texts – Unique Code<br />Mobile Web - Analytics<br />Short Codes – use Mobile Web<br />
    15. 15. Adikat Mobile Marketing<br />15<br />
    16. 16. Adikat Mobile Marketing<br />Adikat Mobile Marketing<br />13 Upper Baggot St<br />Second Floor<br />Dublin 4<br />m. 085 111 7068<br />t. 01 443 4262<br />f. 01 653 0750<br />e. Vince.doherty@adikat.ie<br />16<br />

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