http://www.quirk.biz/cms/3021.quirk_emarketing_mobile_marketing101_ch1.pdfThey are tech-savvy, but remember a life before the Web the younger generation are able to recall a lot more Mobile Marketing content than Generation X and the Baby Boomers. The younger users are more in tune with Mobile Marketing due to the increased connectivity and a general interest in market related news.
brands such as Adidas, Coke, Microsoft, Ford, Pizza Hut and warner Bros. are increasing brand equity through mobile mediaThis opportunity must however be shaped through the development of a coherent mobile marketing strategy that is fully integrated withyour brands primary marketing strategy and clearly supports your businesses objectives by demonstrating unquestionable ROI.
RELEVANT MESSAGING IS KEYsales leads, newsletter signups, retain customersmarket understandingHow to inspire your target audience
redemption of in store coupons can reach 80% with mobile marketing campaigns
You need to know what brought customers through the doorGauge the return on marketing euros spent- Use qualitative research and quantitative metrics to constantly improve interactions and results. Traffic, drop-off, and conversion rates
Adikat Mobile Overview
Mobile Marketing<br />1<br />
What is Mobile Marketing<br />Communicating with consumers via their mobile phones<br />SMS text messages<br />MMS messages<br />Bluetooth Wireless <br />Mobile Internet<br />QRCodes<br />Mobile Ads<br />Mobile Applications<br />Short Codes<br />2<br />
Short Codes - Examples<br />Education: Students can text STUDENT to 51444 to join the Student Association alert list<br />Finance – Text PRICE + Stock Symbol to 51444 to query a website for current stock price<br />Media – Text FM107 + your song request to 51444 to hear your favourite song on the radio.<br />Nightlife – Text RSVP + your name and # of people in your party to 51444 to reserve a table<br />Non-Profit – Text GIVE + your phone number to 51444 and a representative will contact you for your donation<br />Retail – Text COUPON to 51444 for an instant coupon code for 20% off your entire purchase<br />Services - Text PICKUP + your location to 51444 for the nearest Taxi driver to pick you up immediately.<br />7<br />
QRCodes (2D Barcodes)<br />Online Code:<br /> URL : Mobile Website, Direct Download of a Video or Song etc.<br />Offline Code:<br /> SMS<br /> Text<br /> Phone Number<br /> Vcard<br /> E-Mail<br />8<br />
QRCodes (2D Barcodes)<br /> Product website with details <br /> Twitter, Facebook IDs and Pages <br /> Links to You Tube video <br /> Link to blogs <br /> Installation instructions <br /> Warnings and warranties <br /> Directions and contact information <br /> Customer feedback forms <br /> Customer information <br />9<br />
Principles of Mobile Marketing Strategy<br />10<br />