The strategic plan document outlines recommendations for the Chamber of Commerce from 2000-2005. A team developed the plan which included presenting it to the Board for approval in stages. Key recommendations included changing the name to the Sacramento Regional Chamber of Commerce to reflect a broader regional focus, adopting new strategic emphasis statements to guide priorities in specific program areas, and evaluating a potential name and logo change to reinforce the regional identity.

1. STRATEGIC PLANSTRATEGIC PLAN
2000-20052000-2005
July 14, 2013July 14, 2013
INTHE BUSINESS O F GRO WING
BUSINESS

2. July 14, 2013 IN THE BUSINESS OF 2
Building The Plan -
Team Members
Linda Clifford, Mark Davis, Ron Ellis,
Rick Fowler, Greg Glass,
Rusty Hammer, Tom Hobday,
Jeff Koewler, Raymond Nelson,
Walt Payne, Susan Peters,
Mike Profumo, Scott Roland,
and Frank Washington.
1

3. July 14, 2013 IN THE BUSINESS OF 3
Building The Plan -
Recommendations
• Presentations:
– Early Oct. intro. at board meeting
– Full discussion at late Oct.
Board Retreat.
– Approval at Nov.
board meeting
(2 of 2)
3

4. July 14, 2013 IN THE BUSINESS OF 4
REVIEW - Strengths, Weaknesses,
Opportunities & Threats
• 1997 Plan review & update
• Detailed SWOT analysis
• Member survey completed in 1998.
3

5. July 14, 2013 IN THE BUSINESS OF 5
Building the plan –
Items Developed
• Statements of Strategic Emphasis
• Key Measures of Success
• Recommendation for Chamber name
change
3

6. July 14, 2013 IN THE BUSINESS OF 6
Building the plan -
Items Reviewed
• Strengths, Weaknesses,
Opportunities & Threats
• Current Vision & Mission Statements
• Chamber’s Lines-of-Business for
consistency with the Vision & Mission
3

7. July 14, 2013 IN THE BUSINESS OF 7
REVIEW - Major ‘Opportunities’
A 5-year plan
• As much or more progress in the
next 5 years as the last
• An ambitious plan
• A major fund development program
– Dues reach national averages
– Funding for long-term projects &
facilities / technology needs.
5
5-Yr.
PLAN

8. July 14, 2013 IN THE BUSINESS OF 8
REVIEW –
Current Vision Statement
• THE SACRAMENTO ‘METRO
CHAMBER’ IS A CATALYST IN
TRANSFORMING THE REGION INTO
AN INTERNATIONAL CENTER FOR
COMMERCE, LEARNING, CULTURE
& RECREATION.
• Recommendation - No need to
reconsider at present
2

9. July 14, 2013 IN THE BUSINESS OF 9
REVIEW -
Current Mission Statement
To provide services that strengthen
our members; to advocate policies that
improve the business climate; to
promote the economic development of
the region; and to build coalitions with
other organizations in the region.
1
To New Mission

10. July 14, 2013 IN THE BUSINESS OF 10
REVIEW -
Mission Statement Analysis
• Mission statement should focus on:
– Why we exist
– Ourcore values, &
- Ourincreasingly regional
orientation..
4

11. July 14, 2013 IN THE BUSINESS OF 11
REVIEW -
Recommendation: New Mission Stmt
THE THE SACRAMENTOTHE THE SACRAMENTO
METROPOLITAN CHAMBEROFMETROPOLITAN CHAMBEROF
COMMERCE FOSTERS REGIONALCOMMERCE FOSTERS REGIONAL
ECONOMIC PROSPERITYECONOMIC PROSPERITY..
1
To Current Mission

12. July 14, 2013 IN THE BUSINESS OF 12
REVIEW -
Lines-of-Business – WHY?
• A ‘fit’ with Mission & Vision
• A clear identification of the Chamber’s
‘core’ objectives
RegionalRegional
EconomicEconomic
ProsperityProsperity
MemberMember
ValueValue
4

13. July 14, 2013 IN THE BUSINESS OF 13
REVIEW -
Lines-of-Business- WHAT?
– Int’l Trade
– Business Expansion
& Retention
– Venture Capital
– Workforce
Development
– Riverfront
Development
– Policy Advocacy
– Quality of Life
– Regional Leadership
Regional Economic Prosperity through:
8

14. July 14, 2013 IN THE BUSINESS OF 14
REVIEW -
Lines-of-Business – WHAT?
• Member Value through…
– MemberBenefits
– Small Business ProgramsPrograms
– Info. Services
– Special Events
5

15. July 14, 2013 IN THE BUSINESS OF 15
DEVELOPMENT - Strategic
Emphasis by program area:
• Membership, Finance, Public Policy,
Economic Development, Human
Resources, & Corporate Development
• Statements establish strategic
directions for volunteer & staff focus
• Annual business plan action items will
address these statements.
3
[Go to End]

16. July 14, 2013 IN THE BUSINESS OF 16
DEVELOPMENT -
Name change
• Clearly position the Chamber as a
regional organization.
• Metropolitan implies a more limited
(city) role
‘A Critical & strategic RECOMMENDATION’
2

17. July 14, 2013 IN THE BUSINESS OF 17
Sacramento RegionalSacramento Regional
Chamber of CommerceChamber of Commerce
1
DEVELOPMENT -
Name change Recommendation

18. July 14, 2013 IN THE BUSINESS OF 18
DEVELOPMENT -
Name change Considerations
• New corporate logo should be
considered to reinforce the new identity
• Future consideration for use of
Sacramento (city) Chamber of
Commerce name
2
Strategic Emphasis
Statements

19. July 14, 2013 IN THE BUSINESS OF 19
REQUEST FOR APPROVAL
• New Mission Statement
• Lines of Business Planning Approach
• Focused Strategy on Statements of
Strategic Emphasis
• Repositioning Committee to Evaluate
Regional role, name change, etc.

20. Strategic Emphasis
Statements
INTHE BUSINESS O F GRO WING
BUSINESS
STRATEGIC PLANSTRATEGIC PLAN
2000-20052000-2005
STRATEGIC PLANSTRATEGIC PLAN
2000-20052000-2005
1
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