My talk from #DesignMatters 2016 in Copenhagen. Practical tips and real-life pitfalls when great UX needs to happen.

1. PRACTICAL DELIGHT FOR
MODERN DESIGN TEAMS
BEYOND LENS FLARE
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2. DECEMBER 17
2015
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3. @simondoggett #BeyondLensFlare

4. LATE JUNE 2016
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5. @simondoggett #BeyondLensFlare
@FILMCRITHULK

7. WHAT THE HECK IS STAR
WARS: THE FORCE AWAKENS
ACTUALLY ABOUT?
@FILMCRITHULK
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8. SAME SEQUENCE
OF EVENTS
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9. FUN, ENERGETIC,
PRETTY ACCEPTABLE
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10. FADE AWAY
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11. FOR THE TRUTH ABOUT THESE
FILMS IS THAT OUR ENJOYMENT
OF THEM IS FLEETING.
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12. FEATURE LENGTH J.J. ABRAMS MOVIES TO DATE
▸ STAR WARS: The Force Awakens (2015)
▸ Star Trek Into Darkness (2013)
▸ Super 8 (2011)
▸ Star Trek (2009)
▸ Mission: Impossible III (2006)
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13. WHAT IS IT ABOUT J.J.'S SPECIFIC
MODUS OPERANDI THAT
ENCOURAGES SUCH A RESPONSE?
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14. WHAT MAKES A MOVIE
HAVE THIS KIND OF EFFECT
TIME AND TIME AGAIN?
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15. IT ACTUALLY GOES RIGHT
PAST A SIMPLE ERROR TO
A CORE SIMPLICITY:
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16. THE STORIES ARE LITERALLY
DESIGNED TO PLEASE IN
THE MOMENT... NOT TO LAST.
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17. LOVE SEEKERS
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18. STOP FREQUENTLY
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19. “IS THIS DELIGHTFUL?”

20. @simondoggett #BeyondLensFlare

21. FEATURE LENGTH J.J. ABRAMS MOVIES TO DATE
▸ STAR WARS: The Force Awakens (2015)
▸ Star Trek Into Darkness (2013)
▸ Super 8 (2011)
▸ Star Trek (2009)
▸ Mission: Impossible III (2006)
@simondoggett #BeyondLensFlare

22. THINGS HAPPEN

23. DelightDisappointment
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24. DelightDisappointment
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25. DON’T BE LIKE J.J.
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26. #DontBeLikeJJ

27. SERVICE DESIGN
1. GO DEEP ON
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28. @simondoggett #BeyondLensFlare

34. @simondoggett #BeyondLensFlare

35. @simondoggett #BeyondLensFlare

36. @simondoggett #BeyondLensFlare

39. DESIGN WORKS BEST WHEN FOCUSED ON
CUSTOMER JOURNEYS AND THEIR END-TO-END
EXPERIENCES, IN CONTRAST TO FOCUSING ON
THE PRODUCTS AND FEATURES THAT MAKE UP
THOSE JOURNEYS.
Peter Merholz, Kristin Skinner
Org Design for Design Orgs (O’Reilly, 2016)
GO DEEP ON SERVICE DESIGN
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40. CELEBRATE THEIR
SPECIALISMS
2. HIRE SPECIALISTS
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41. SKILLS OVER OBJECTIVES
3. DEVELOP
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42. ALWAYS BE COACHING
4. NOT JUST YOUR TEAM,
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43. “SOMEONE CAN COACH YOU TO
PERFORM BETTER, EVEN IF THEY
ARE LESS EXPERT THAN YOU”
Meri Williams, CTO - MOO.com,
Co-Creator @TheLeadDev
ALWAYS BE COACHING
@simondoggett #BeyondLensFlare

44. AWESOME PEOPLE
MANAGEMENT WITH AGILE
http://www.slideshare.net/meriwilliams/awesome-people-management-with-agile

45. BE COMMERCIAL
5. $$$
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46. SO WHILST WE’RE ALL OCCUPIED BY BUILDING
PURPOSE-LED BUSINESSES, AND FOSTERING
CULTURES THAT PRIZE AUTONOMY AND MASTERY,
LET’S NOT FORGET THAT IF THE NUMBERS
AREN’T THERE, THEN NOTHING IS.
Tom Petty, Head of Design @GoCardless
PROFITS EAT CULTURE FOR BREAKFAST
@tp on medium.com
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47. SET A TIME LIMIT
6. TICK TOCK
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48. @simondoggett #BeyondLensFlare

49. @simondoggett #BeyondLensFlare

51. COMBAT COMPLACENCY
7. GET REAL
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52. FIND DELIGHT
GO DEEP ON SERVICE DESIGN
HIRE AND CHAMPION DESIGN SPECIALISTS
SKILLS ARE OBJECTIVES
COACH EVERYONE
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53. FIGHT
DISAPPOINTMENT
KNOW YOUR COMMERCIALS
SET A TIME LIMIT
DON’T GET COMPLACENT
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54. THANK YOU
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