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Salt Lake City Search Engine Marketing Digital Marketing Conference September 2017 Simon Heseltine is the Vice President of Search at ForRent.com, helping drive brand awareness and traffic to one of the nation’s top apartment rental sites.His past experience includes running Global SEO for Hewlett Packard Enterprise, leading the award winning Audience Development team at AOL, and even a stint on the agency side working with multi-national e-commerce / publishing / non-profit sites. Simon also sits on the board of SEMPO (Search Engine Marketing Professional Organization).

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How the world's most successful marketers decide what to create, where to distribute it, and how to measure it. Facebook or Snapchat? Email or Youtube? Marketing automation or direct mail? Instagram stories or LinkedIn? It's never been easier to be overwhelmed with opportunities to market our products and services to ever growing audiences. But even the most resource-rich brands in the world have to make tough choices. How do we decide what's going to make the biggest impact on our business? It turns out some of the most successful marketers don't see these as choices. In fact, they think the answers are obvious. But how? In this opening keynote presentation, bestselling author and keynote speaker, Michael Brenner will uncover the simple framework you too can use to decide what activities will have the biggest impact on your bottom line. He'll show you how brands, big and small, have re-invigorated their marketing (and increased sales) by using one simple question that turns you into a champion marketer. You'll embrace the three easy approaches that turn complicated marketing decisions into obvious choices. And, most importantly, Michael will show you how to find the time and resources to do the things that have the greatest impact. Are you ready to rethink your 2017?

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Jeff Perkins is Chief Marketing Officer of Parkmobile, the leading provider mobile parking solutions. They just hit the 10 million user milestone and are adding an additional million every 90 days. Prior to Parkmobile, Jeff was the CMO of QASymphony where he helped establish the brand and grow revenue 500% over a three-year period. He also has held senior marketing leadership positions at PGi and AutoTrader.com. On September 27, 2018 at the Simply SaaS Forum, powered by Atlanta Ventures, Jeff took us through 6 ways to make a big impact with a small budget. The main takeaways were: 1) Focus, 2) Know your buyer, 3) Get your name out there, 4) Think big, 5) Be the brand, and 6) Create raving fans.

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If you’re working on a small team with limited resources, you know you need to work smarter, not harder. But there are a lot of moving parts across the marketing funnel, from lead generation to sales enablement and brand building. This session will cover tips, tricks, and best practices for running a small team with big goals. Plus, you’ll walk away with actionable ideas for developing your own plan for when you get back to your desk.

موثوقية مصادر الأخبار - كيف نتحقق من مصادر الأخبار

معلومات عامة عن الشائعات كيف نحصل عادة على الخبر لماذا تنتشر الشائعات والأخبار الزائفة أمثلة على التزييف لماذا عليك أن تتحقق كيف تتحقق كيف تتحقق من مصداقية أخبار كورونا (كوفيد-19) وباء كورونا المعلوماتي ومنصات التواصل الاجتماعي مبادرات لمكافحة الأخبار الزائفة والإشاعات مواقع وأدوات التحقق من الأخبار كيف تتحقق من الصور كيف تتحقق من الفيديو

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