The document outlines the achievements and capabilities of Doug, a leader in the convergence of entertainment and social media, including his work with major networks and the development of innovative technologies. It details the features of the Smackdab platform, which enables interactive live broadcasting and audience engagement through various multimedia tools. Additionally, it highlights partnerships with celebrities and brands, emphasizing the potential for global reach and brand promotion through interactive content and real-time analytics.

2. Watch a quick SmackDab Video
http://vimeo.com/47345911

3. CEO / Executive Producer Chief Technology Officer
! 20 plus years of television production and
Emmy Award winning Producer and Director
of Photography
! Most commonly known for his work with
Discovery Channel’s top television show
“Deadliest Catch”
! Produced top shows for FOX, ABC, Animal
Planet and Country Music Television.
! Doug is now regarded as the leader in
entertainment and social media convergence
amongst the most established professionals
in both industries.
! Founder of Open Source which is the most
utilized software platform on the internet
! Lead coding architect of Facebook, the
largest social media site in the world.
! Also developed websites and technologies for
Shutterfly, Friendster, NASA, Hitachi,
Laurence Livermore Labs, and Los Alamos
National Laboratories.
! Invented revolutionary marketing software
called WSpider and has given SmackDab
exclusive access to this marketing tool.

4. ! The Parlatones Rock Opera Concert:
“Dragonflies & Astronauts” was a LIVE
satellite feed to Fourteen 3D Theaters
! LIVE to DirecTV in 2D & 3D; with 80
subsequent airings
! Facebook Pay-Per-View (PPV)
with Global audience from 25 countries
setting a new precedent in global
interaction
! This broadcast led to Ridgeline’s
development of SmackDab and becoming
the leader in the convergence of
entertainment and social media

5. ! Video Player can broadcast:
! Live Events Multi- Stream
! Pre-Recorded content
! Video On Demand
! Pay-Per-View
! Any form of existing content
! Features Include:
! Dual Screen Viewer creates interactive content on multiple screens
! Multi-Chat Software creates interaction and global engagement in real-time
! eCommerce and “clear- layer technology” for information/product purchase
! Multi-Position Voting system for real-time voting
! Dynamic Skinning
! Geo-targeting
! On-line promotions and advertisements
! Real-time Analytics on all viewers
A powerful branding, promotional and money-making platform that can
drive millions of viewers to your facebook Brand Channel through the
following:

6. An Interactive Entertainment and promotion platform that
leverages the full power of social media!
! SmackDab is the perfect broadcast platform for:
! Branded Entertainment
! Original Television Series
! Feature Movies
! Sports
! Concerts
! SmackDab enables brands to target Facebook Users Worldwide, offering
an interactive, entertaining experience that allows your brand to:
! Become a destination
! Broadcast
! Promote
! Own
! Give back to your fans

7. Within the Facebook EcoSystem Brand Channels Increase
! Brand’s presence
! Brand’s Capabilities
! Brand’s Connectivity
! Brand’s ability to engage with current fans and connect with new
customers.
Your Facebook Brand Page becomes a “sticky” destination to:
! Broadcast interactive premium content, Live or Pre-Recorded
! Generate Revenue through the eCommerce Store or Donate Button
! Grow the Brand’s “Shares” and “Likes” by reaching existing fans that
match the Brand’s Demographic Target Profiles.

8. ! Multiple Chat Rooms
! Friends
! Global
! Moderated
! Social Media Pushes to Events/Entertainment
! An artist, like Eminem, can invite his fans
to the event and push out to 60 Million
fans who already “Like” him
! Celebrities can join the show from
anywhere, anytime
! Side-by-side viewing when two people call
in via cell phone, Skype or other video
mechanism
! Moderated Chats
! Monitor discussion, drop negative
comments and lead global interactions

9. ! Web-crawling technology gathers information from
ALL internet activity
! Internet Marketing Intelligence Center (IMIC) aggregates
data 24/7 to bring valuable information to the the Brand
and then uses the data collected to create specific and
effective promotions to targeted internet users
worldwide.
! Predicts future user activity: bringing new fans whose
passions and interests align with your brand directly to
your “Brand Channel”
! Monitors your competitor’s activities: responds to
changes in your competitors strategies.
! Collects Information: millions of viewers who actively
engage
! Allows brands to monitor global engagement in real-
time tracking
! Demographics, user numbers and data streams
We have exclusive access to
the most sophisticated data
analysis software called
WSpider guaranteeing NEW
targeted “Likes”

10. ! Real-Time analytics during the engagement
! Use to target and re-target the Brand’s message to players
! Track engagement, demographics
! Track types of devices being used
! At the end of every event receive full data reports that details
! Every person who came to the event

12. ! 72 Cameras
! Broadcast on NBC
! America’s Cup retains the
broadcast rights for online

13. ! 72 Cameras=72 video
channels for unique
perspectives from each team
! Dual Screen and Interactivity
! Main Broadcast
! eCommerce and promotion
for individual brands

14. ! Add individual America’s Cup
Team Channels to the Mix
! Team Specific Sites
! Team Specific video with
cameras on each boat
moderators from each team
! Team chats
! Boat Sponsors become part of
the Broadcast EcoSystem

15. ! Upcoming Channels:
Humanitarian and Education
! Third party programming
available through partners
including Ryan Seacrest
Productions
! Brands can negotiate during
the contractual phase with
Networks the rights to retain
the use of programming that
they are currently sponsoring
for their Online Broadcast
Channel

16. ! Artists/Productions Currently In Discussions for Brand Channels
! “Our Tribute to Our Father, Michael Jackson”: co-produced with Michael
Jackson’s Children, Paris and Prince. Multi-Artist Tribute Concert from
Millennium Stadium in Cardiff,Whales. Featuring: Jamie Foxx, Christina
Aguilera, Beyonce,Alexandra Burke,Yolanda Adams, Pixie Lott, Cee Lo
Green, Gladys Knight,The Jackson Brothers, Ne-You, Smoky Robinson,
LaToya Jackson, Leona Lewis, Alien Ant Farm, Craig David and others
performing Michael’s music.
! Overall event will be a LIVE and Pre-Recorded dual-stream interactive
event that will allow for second-screen presentation of many types of
never before seen content. Projected facebook Audience: 10Million.
! Madonna
! Lady Ga Ga
! The Black Eyed Peas
! Macy Gray/Stevie Wonder LIVE from the Hollywood Bowl
! Florence and the Machine LIVE atop the W Hotel
! No Doubt
! Eminem and Rhianna Video
! Justin Beiber and Carly Rae Jepson Video
! ColdPlay

17. ! Leverage the full power of Social Media
! Drives “Fans” and “Likes” to the brand and holds a
fan base for extended and repeatable periods of time
! The Brand Channel is the CONTROL CENTER for the
Brand’s promotional universe
! Insertion of Ads and promos into the video player
! Brand integration into programming
! Sponsored LIVE events, concerts, product launches
! Global Pay-Per-View Broadcast Events
! eCommerce: direct retail merchandising that can
function while fans chat, watch and shop
! A source of Premium content
! Pre-recorded
! LIVE event Multi-streaming in real-time
! Video On Demand

18. Thank you for learning about SmackDab!
We now invite you to Chat on Your facebook
Brand Channel with Our Team!