Vme is a Spanish-language television network that aims to empower and inspire the Hispanic community through educational and culturally relevant programming. It reaches Hispanic consumers across both TV and online platforms. Some of its key programming pillars include health and wellness, financial education, small business, and general education shows. Vme's viewers are predominantly Hispanic, with over 80% being of Hispanic ethnicity. The majority have a high school education or less and have household incomes between $30,000 to $75,000. Vme provides concise summaries in 3 sentences or less that provide the high level and essential information from the document.
Media campaign done for DISH Network and their traveler's segment. Done in Advanced Media Strategies through the Texas Media Sequence at the University of Texas at Austin.
WILL SMART TVS BE INTELLIGENT?
Content has always been king. The way that we consume it however, is changing at break-neck speeds. Cable companies used to be able to control what people saw and when they saw it. But with emerging technologies, it’s becoming increasingly simple for people to access the content they want through streaming ser- vices like Netflix, Hulu, as well as directly through content creators that have reached an inflection point and are breaking away from cable companies (e.g. HBO, CBS).
This simple access to content is motivating more and more people to cancel their cable agreements, which frees up their spending money to purchase the exact content they want. If a consumer wants to watch Breaking Bad, it’s very easy for them to exclusively purchase that show without having to have a slew of unwant- ed content bundled with it. Instead of tuning in every week at a specific time to watch a show, they can now binge-watch a show all at once, adapting their media consumption to their unique schedules.
Media campaign done for DISH Network and their traveler's segment. Done in Advanced Media Strategies through the Texas Media Sequence at the University of Texas at Austin.
WILL SMART TVS BE INTELLIGENT?
Content has always been king. The way that we consume it however, is changing at break-neck speeds. Cable companies used to be able to control what people saw and when they saw it. But with emerging technologies, it’s becoming increasingly simple for people to access the content they want through streaming ser- vices like Netflix, Hulu, as well as directly through content creators that have reached an inflection point and are breaking away from cable companies (e.g. HBO, CBS).
This simple access to content is motivating more and more people to cancel their cable agreements, which frees up their spending money to purchase the exact content they want. If a consumer wants to watch Breaking Bad, it’s very easy for them to exclusively purchase that show without having to have a slew of unwant- ed content bundled with it. Instead of tuning in every week at a specific time to watch a show, they can now binge-watch a show all at once, adapting their media consumption to their unique schedules.
Social Media broadcast platform that creates Brand Channels where entertainment can be broadcasted just like a network channel on Facebook. Brands and entertainment can reach a global audience. Broadcast Live events, pre-recorded, VOD, PPV.
Omniverse empowers Producers, Content Rights Holders, Syndicators, and Broadcasters large and small to effectively monetize their content through a Multi-Media Platform which covers all 211 domestic markets, worldwide markets, has unlimited channel capacity, and allows for very low broadcasting costs allowing us to transfer those savings to our subscribers. Omniverse is built to allow the viewer to Watch what they want to - On the device they want to - Whenever they want to. Viewers can watch content from anywhere whether at home, at work, in the park, on business trips...
Omniverse's core services are built on "The OMNI Platform" allowing the end user to view “Real Time Live TV" or “Video on Demand” with the ability to deliver an HD signal to millions of TV viewers across the United States and around the World using the "The OMNI Platform" and a single broadband connection. Since the bandwidth required to broadcast doesn't increase with the number of viewers, this technology allows producers, content rights holders, syndicators, and broadcasters to achieve massively lower broadcast costs than usual with today's technology. In addition, "The OMNI Platform" also has the benefit of delivering live feeds without being stored to viewers hard disks, and thus offers better protection to content owners.
The Omniverse service opens the next generation for TV Broadcasters, Producers, Content Rights Holders, and Syndicators. It offers opportunities denied to them by the limitations of cable and satellite infrastructure. Local content providers and broadcasters become National and International; new channels can find a channel position; and bigger broadcasters can create new channels to monetize content that they own but lack the space to broadcast on their existing channels and platforms.
Whether you’re a broadcaster, syndicator, content rights holder or subscriber you can take part in all the benefits Omniverse One World Television has to offer.
Presenter: Oscar Rondon, VP, Advanced TV, Amobee
The Advanced TV industry faces evolving fragmentation trends and consumer specific challenges. This session explores the current state of the TV industry and demonstrates how marketers can reach their target audiences with a holistic approach to TV planning and buying across multiple devices used to stream premium content.
ThinkNow Media™ Explores Streaming and Live TV Habits of Total Market ConsumersThinkNow
Consumer demand for streaming services has opened the door for new players. Snapchat has signed development deals in the past year with Walt Disney’s ESPN, Discovery, the NFL, A+E Networks, Time Warner’s Turner Broadcasting, and Vice Media. Twitter recently signed on to stream several sports leagues, which is on par with its strategy to carve out their share of the live streaming category. Facebook will stream 20 MLB games for free this season. And YouTube TV is now streaming live TV for cord-cutters around the globe. But it’s not just social networks looking to capitalize on the popularity of streaming. Comcast now allows its X1 customers to stream Netflix seamlessly from their service.
As you can see, things in media are, for lack of better words, complicated. Unpacking who watches what and where is becoming increasingly difficult. So, ThinkNow Research wanted to get back to basics and just ask people how they consume media. In our recent study, ThinkNow Media™, we look at a nationally representative sample of U.S. Hispanics, African-Americans, Asians and non-Hispanic whites to see if there were any major differences in usage across the major media modes.
The findings of the study are depicted in our 2017 report, now available for download at no cost to you.
Social Media broadcast platform that creates Brand Channels where entertainment can be broadcasted just like a network channel on Facebook. Brands and entertainment can reach a global audience. Broadcast Live events, pre-recorded, VOD, PPV.
Omniverse empowers Producers, Content Rights Holders, Syndicators, and Broadcasters large and small to effectively monetize their content through a Multi-Media Platform which covers all 211 domestic markets, worldwide markets, has unlimited channel capacity, and allows for very low broadcasting costs allowing us to transfer those savings to our subscribers. Omniverse is built to allow the viewer to Watch what they want to - On the device they want to - Whenever they want to. Viewers can watch content from anywhere whether at home, at work, in the park, on business trips...
Omniverse's core services are built on "The OMNI Platform" allowing the end user to view “Real Time Live TV" or “Video on Demand” with the ability to deliver an HD signal to millions of TV viewers across the United States and around the World using the "The OMNI Platform" and a single broadband connection. Since the bandwidth required to broadcast doesn't increase with the number of viewers, this technology allows producers, content rights holders, syndicators, and broadcasters to achieve massively lower broadcast costs than usual with today's technology. In addition, "The OMNI Platform" also has the benefit of delivering live feeds without being stored to viewers hard disks, and thus offers better protection to content owners.
The Omniverse service opens the next generation for TV Broadcasters, Producers, Content Rights Holders, and Syndicators. It offers opportunities denied to them by the limitations of cable and satellite infrastructure. Local content providers and broadcasters become National and International; new channels can find a channel position; and bigger broadcasters can create new channels to monetize content that they own but lack the space to broadcast on their existing channels and platforms.
Whether you’re a broadcaster, syndicator, content rights holder or subscriber you can take part in all the benefits Omniverse One World Television has to offer.
Presenter: Oscar Rondon, VP, Advanced TV, Amobee
The Advanced TV industry faces evolving fragmentation trends and consumer specific challenges. This session explores the current state of the TV industry and demonstrates how marketers can reach their target audiences with a holistic approach to TV planning and buying across multiple devices used to stream premium content.
ThinkNow Media™ Explores Streaming and Live TV Habits of Total Market ConsumersThinkNow
Consumer demand for streaming services has opened the door for new players. Snapchat has signed development deals in the past year with Walt Disney’s ESPN, Discovery, the NFL, A+E Networks, Time Warner’s Turner Broadcasting, and Vice Media. Twitter recently signed on to stream several sports leagues, which is on par with its strategy to carve out their share of the live streaming category. Facebook will stream 20 MLB games for free this season. And YouTube TV is now streaming live TV for cord-cutters around the globe. But it’s not just social networks looking to capitalize on the popularity of streaming. Comcast now allows its X1 customers to stream Netflix seamlessly from their service.
As you can see, things in media are, for lack of better words, complicated. Unpacking who watches what and where is becoming increasingly difficult. So, ThinkNow Research wanted to get back to basics and just ask people how they consume media. In our recent study, ThinkNow Media™, we look at a nationally representative sample of U.S. Hispanics, African-Americans, Asians and non-Hispanic whites to see if there were any major differences in usage across the major media modes.
The findings of the study are depicted in our 2017 report, now available for download at no cost to you.
7. VIEWER PROFILE
High school
or less
education
Higher
Education
62 %
38%
EDUCATION)
RACE /
ETHNICITY)
African
American
2%
Hispanic
80%
Asian
American
5%
White
2%
Other
11%
57%
AGE RANGE)
Millennial 18-34
Source: Network Demographics, Rentrak Nov 2013
8. Male Present in HH 52%
Female Present in HH 48%
Children Present in HH 64%
No Children Present in HH 36%
HOUSEHOLD COMPOSITION)
VIEWER PROFILE
Less than 30K 32%
30 to 49K 20%
50 to 74K 19%
75 to 99K 20%
100K+ 8%
HOUSEHOLD INCOME)
52%
48%
64%
36%
Source: Network Demographics, Rentrak Nov 2013
9. !! When compared to other Spanish-language networks,
Vme viewers over-index in U.S. Hispanic Middle Income
($35-$50K) at a 106.
Sources: *Simmons NCS/NHCS: Full Year Spring 2010 ADULT. Average Spanish Language TV viewer encompasses all
Spanish language Broadcast and Cable networks
*The Media Audit Spring 2010 YTD
* 30% more likely to Have Graduated College
* 27% more likely to Have a Savings Account
* 17% more likely to Have and Use a Credit Card
Vme Insight: Middle Income Latinos Are Watching
10. Source: Nielsen Segmentation Report Fall 2010
)
Engagement Statements
This!network!offers!high!quality!programs 73% 52% 49% 57%
This!network!reflects!posi;ve!aspects!of!the!
!La;no!community
70% 55% 52% 63%
This!network!offers!more!culturally!relevant!!
programs!than!on!other!networks
67% 43% 38% 49%
This!network!offers!programs!that!match!my!
lifestyle
64% 47% 39% 52%
Positive cultural aspects and being considered in-tune with the Latino
community and lifestyle is where the network engages its audience
compared to other networks.
Vme Insight: Emotional Connectivity
11. !Outpacing Latino males in their educational pursuits &
career developments
!
* Nielsen report, The Latina Power Shift August 2013
)Key)drivers)of)Hispanic)economic)power
))
Leading)the)shiK)to)the)ambicultural®)middle
Nielsen Insights: Latinas are…
CulNvate)connecNvity))
12.
13. Underwriting spots on Vme National Network Program Entitlement, :10
Billboards, Logo and Corporate Messaging.
Original Vignettes (TV & Digital) One to three minute capsules with sponsor
message / corporate insights. Content rights and masters to sponsor for their own
branding use.
Programming Vignettes (TV & Digital) One to three minute capsules to be
produced from program content.
Sponsored Promos (TV & Digital) Showcased as the exclusive Sponsor in entire
promotional campaign and length program.
Community Sponsored Event Screenings with PBS local partners/community
leaders to provide local impact recognition and awareness of the broadcast series.
Digital Presence on Vmetv.com Extended content, banners, page takeovers,
contests, pre/mid/post roll in online videos on program’s microsite.
Sponsor
Underwriting
14. Vme
Do’s
BRANDING
MESSAGES
Vme provides an uncluttered environment for
your corganization’s messaging and branding to
help consumers better connect with your brand.
Describe your business
Describe your corporate mission
Identify and depict products
Include your corporate logo & slogan
Use an 800# and web address without a
call to action like “call” or “visit”
Associate your company and brand with
sponsored programming
17. CSR
Spots
Dawn Saves Wildlife!
Give with Target!
Chipotle Back to the Start!
!
Walmart Rollbacks!
!
Subaru: Green is Welcome Here!
Clorox Tres Mellizos Campaign!
.
18. Digital
Media
VmeTv.com’s fresh new redesign
NEW PLATFORM FEATURES
Improved search engine optimization
Improved layout
New ad units, including rich media
Improved online viewing experience
New state of the art video player
Pre-roll, Mid-roll, Post-roll capabilities
Increased social networking
capabilities
19. Creative
Solutions
A Balanced
Approach
How we
Program
TRADITIONAL PROGRAMMING
Traditional Spanish language television is not very diverse. Relying on 3
main categories of content.
TRULY ALTERNATIVE PROGRAMMING
Vme has done away with the traditional programming model,
in favor of a more relevant, progressive, lifestyle-driven strategy.
PrePschool,)Lifestyle,)Nature,)Original)Entertainment,)Series)and)Current)
Affairs.
20. 3Cs and a Q
C ost
Vme
Don’ts
CC
Q
alls to
actions
(“Guaranteed
lowest price”,
“free”, “$19.99”,
“40% off”)
omparisons
(“Guaranteed
lowest price”,
“free”, “$19.99”, “40%
off”)
(“Guaranteed
lowest price”,
“free”, “$19.99”,
“40% off”)
ualitative
(fast edits, visuals showing satisfied consumers,
performance capability)
25. A Vme ORIGINAL
PRODUCTION
• A daily block of diverse culinary programs
such as Sumo Placer, Gourmet Light,
Recetas en Cadena, and Sabores en
Mexico.
• In-house chef, Hamlet Garcia, ties all
these great programs together through
short vignettes, cooking tips and classic
creations.
26. Original
Entertainment
Vme keeps audiences up to date
with current events in the
entertainment world. Celebrity news,
music, concerts, interviews and
more!
Hosts include: Gaby Acuña &
Águeda López
27. A Vme ORIGINAL
PRODUCTION
• A must watch for mothers and mothers to
be. Dedicated to conception, pregnancy and
parenting, TuBebé offers practical advice on a
wide variety of issues.
• From speaking both Spanish and English to
your child to the financial impact of children
on your bank account, this half hour series
runs the gamut of child rearing topics.
• Host: Minerva Borjas
28. A Vme ORIGINAL
PRODUCTION
• Each week, a dozen titles of the worlds
finest wildlife and nature programming.
• The wild life block is designed to enlighten
viewers about the complexity of the
environment and sheds light on the latest
ground-breaking discoveries in the animal
kingdom.
• Consistently one of our highest rated
programs.
• !Other)shows)include:!Naturaleza,!Shark!Gordon,!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Hábitat!Salvaje,!Los!Shamwari!&!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Historias!de!Animales!
29. Estelares Vme captures the imaginations and
hearts of families across the US with new
miniseries.
“El Pacto” – Teenage girls make a pact to
become pregnant simultaneously
“Paquirri” – a biography about the tragic end to
the matador Francisco Rivera’s life
“Los Kennedy” – an intimate & historical
depiction about the Kennedy family
30. Dramatic
Series
Intense dramas filled with adventure,
action and suspense that will leave
you at the edge of your seat. Critically
acclaimed series from around the
globe with captivating plot lines that
fascinates all audiences.
31. Current Affairs/
Specials:
Smart and engaging programming that
discusses important topics impacting
the world today. Interviews and
conversations with important figures
from all over the world covering
politics, immigration, arts, science,
sports and more.
Hosted)by)Jackeline)Cacho,)Marian)
de)la)Fuente,)and)Jorge)Gestoso)
))
32. Vme airs the Latino
Americans series for
Spanish language viewers
The first major documentary series for
television to chronicle the rich and
varied history and experiences of
Latinos, who have helped shape North
America over the last 500-plus years
and have become, with more than 50
million people, the largest minority
group in the U.S.
33.
34. World-class
Award-winning
Preschool Content
Plaza Sésamo (Sesame Street)
Barney
Angelina Ballerina
Bob the Builder
Thomas y sus Amigos
(Thomas the Tank)
Las Tres Mellizas Bebes
(Baby Triplets)
Cinco Minutos Más
(Five Minutes More)
Jim De La Luna (Lunar Jim)
Los Pies Mágicos De Franny
(Franny’s Feet)
Lazy Town
Dibo
Toopy and Binoo
Peep
Pororo
Manon
40. Target: 6-13 years old
A)dynamic,)educaNonal)and)entertaining)
magazine)style)kids)program)that)strives)to)
make)learning)school)subjects)fun.)Hybrid)
Kids)strives)to)expose)viewers)and)
reporters)to)various)life)styles,)handsPon)
acNviNes,)healthy)habits)and)career)choices)
to)help)them)dream)about)possible)
opportuniNes,)learn)different)ways)to)
express)their)ideas,)have)a)roadmap)to)
success,)to)be)proud)of)their)LaNno)roots,)
their)history)and)hard)fought)
accomplishments.))
Hybrid)Kids) New)
41. Yamila Constantino is an award-winning journalist,
content creator, producer, and financial expert with two
decades of experience in the U.S., Latin America, and
Europe. She acquired her financial expertise at
Bloomberg Multimedia where she launched the first
nationally syndicated Spanish-language radio report to
provide business and personal finance information to the
U.S. Hispanic audience. Early in her career, she was the
NY Correspondent for Canal de Noticias NBC, a 24-hour
Spanish-language news network broadcast in 18 Latin
American countries, and worked as a reporter and
producer for Univision and Telemundo.
Talent Host, Su Negocio:
Yamila Constantino
Su!Negocio!
Hosted)by)Yamila)ConstanNno)
SU!NEGOCIO,!an)informaNonal)series)
developed)with)strategies)to)empower,)
build)and)sustain)successful)Hispanic)
businesses.)
Format:))Magazine)Style)
Genre:)))Business/educaNonal))
Length:))30)minute)weekly)program)
Target:))))Adults)18+)
))