The TrendLab Telco Report 2013/14 is about a major development in the telco industry, and a huge opportunity in terms of innovation for telco companies, we call it “Liberation”.
The report is centred around three core consumer benefits that derive from that “Liberation”: EASE, JOY & POWER.
EASE will be about a ‘new era of contracts and tariffs’, ‘enriched’ access, and the mobility of services across geographical and technological borders.
JOY will be about ‘experiencing’ the net (4G/ fiber), about ‘unlimited’ entertainment through content partnerships and content- related branding strategies, and new credit and currency systems created by telco companies.
POWER will be about the empowerment of people and businesses through knowledge, technology, influence and reach.
Within each of these three chapters, the report will feature innovative tariffs, products and services, new patterns in communications and advertising, interesting organisational changes, promising partnerships with players from different industries and incubation programmes.
BACKGROUND
The net is more important for our everyday lives than ever before and the demand for services across devices, manufacturers and industries is growing rapidly.
The urge for freedom by consumers is opposed to the need of monetization by telco companies: people increasingly want to use the net and digital services, however, they are not willing to get locked into proprietary systems and contracts.
There is a historical chance for Telco companies to regain relevance and strength: Thanks to their access to millions of people, their technological expertise and most of all their independence as providers of infrastructure (rather than technology or devices), they are predestined for pushing the development of a new, open (!) ecosystem of digital services.
Those brands who succeed in delivering services and products that make peoples’ lives easier, more enjoyable and beyond that help them realize their dreams, will grow sustainably and will matter in the digital world of tomorrow.
Api days 2014 from theatrophone to ap is_the 2020 telco challenge_Luis Borges Quina
"From the theatrophone, to apps ... to APIs: the
2020 Telco innovation challenge"
From the inception of Meucci's Teletroffono to the Theatrophon, first on-demand live events broadcasting service, Telecoms have always been a provider of life changing technologies. But since the rise of "Over
The Top" services (Viber, WhatsApp, Skype,etc.), and the duopolistic Google and Apples' app distribution channels, the Telecom industry has been severely challenged. In this session, after reviewing the main disruptions, we will provide scenarios on how the Telco value chain will change in the next 5 years. And show how the app economy, Open Source and APIs are going to lead the change in this industry.
A look at the disruption in the Telecommunications industry by multiple startups. Covering the conditions that created the opportunity for new entrants, their common traits, and the take aways for entrepreneurs.
Fundamo, named after “fundamentally mobile”, a
company avant-garde in mobile payments service. The
concept was very visionary, ambitious, introspective and
"before its time" as most mobile phones could not even send
SMS’s during those days. The founder’s vision was to become
the world’s No.1 mobile financial service provider. This case
study confabulates Fundamo’s inspiring journey that
embrace: (i) mobile payments (MP) evolution that took place
almost in parallel with the inception of Fundamo, (ii) being
an avant-garde in MP, the company had own story to reveal,
(iii) an entrepreneurial philosophy and sustainable lean
culture that focused on incessant innovation to drive results,
(iv) a new concept of ownership culture that contrived
barriers for competitors, (v)conceived contributory
environment for customer support and service to effectuate
client satisfaction to ensure loyalty, (vi) insight into how the
company became the World’s no.1 mobile financial service
provider, (vii) a holistic advent to innovation that built trust
with key partners those who were instrumental ininfluencing
end users globally, (viii) the execution of lean canvas model
(LCM) particularly the unique value proposition (UVP)
configuration that offered the value elements (trust, ease of
use, cost & reach) to partners, (ix) a leap beyond faith---how
solutions allowed end-users to transact ubiquitously using a
card, computer or mobile device, and (x) a dream came true
when the global giant Visa acquired Fundamo for US$110
million which is a living testimony to the theory that the
whole is greater than the sum of its parts.
Api days 2014 from theatrophone to ap is_the 2020 telco challenge_Luis Borges Quina
"From the theatrophone, to apps ... to APIs: the
2020 Telco innovation challenge"
From the inception of Meucci's Teletroffono to the Theatrophon, first on-demand live events broadcasting service, Telecoms have always been a provider of life changing technologies. But since the rise of "Over
The Top" services (Viber, WhatsApp, Skype,etc.), and the duopolistic Google and Apples' app distribution channels, the Telecom industry has been severely challenged. In this session, after reviewing the main disruptions, we will provide scenarios on how the Telco value chain will change in the next 5 years. And show how the app economy, Open Source and APIs are going to lead the change in this industry.
A look at the disruption in the Telecommunications industry by multiple startups. Covering the conditions that created the opportunity for new entrants, their common traits, and the take aways for entrepreneurs.
Fundamo, named after “fundamentally mobile”, a
company avant-garde in mobile payments service. The
concept was very visionary, ambitious, introspective and
"before its time" as most mobile phones could not even send
SMS’s during those days. The founder’s vision was to become
the world’s No.1 mobile financial service provider. This case
study confabulates Fundamo’s inspiring journey that
embrace: (i) mobile payments (MP) evolution that took place
almost in parallel with the inception of Fundamo, (ii) being
an avant-garde in MP, the company had own story to reveal,
(iii) an entrepreneurial philosophy and sustainable lean
culture that focused on incessant innovation to drive results,
(iv) a new concept of ownership culture that contrived
barriers for competitors, (v)conceived contributory
environment for customer support and service to effectuate
client satisfaction to ensure loyalty, (vi) insight into how the
company became the World’s no.1 mobile financial service
provider, (vii) a holistic advent to innovation that built trust
with key partners those who were instrumental ininfluencing
end users globally, (viii) the execution of lean canvas model
(LCM) particularly the unique value proposition (UVP)
configuration that offered the value elements (trust, ease of
use, cost & reach) to partners, (ix) a leap beyond faith---how
solutions allowed end-users to transact ubiquitously using a
card, computer or mobile device, and (x) a dream came true
when the global giant Visa acquired Fundamo for US$110
million which is a living testimony to the theory that the
whole is greater than the sum of its parts.
The Internet of Things - Software is eating the world, Industry, and everythi...Martin Spindler
Slides for a talk I gave in Munich on Dec. 2nd, 2016, on invitation of Harvey Nash. Talking about the Impact of Software and the Internet of Things on several industries and some common fallacies when trying to come up with strategies surrounding IoT.
We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history (no, really!)? One word: mobile.
In this update of his past presentation on Mobile Eating the World — delivered this month at Andreessen Horowitz’ annual investor meeting — a16z’s Benedict Evans shares just how and why mobile changes everything. Because tech is outgrowing the tech industry.
Telecom 2020: Preparing for a very different futureRob Van Den Dam
Mega market and technological trends are creating a very new world for consumers, businesses and markets as a whole. A potential role for communications service providers in this new world charts a path to growth
In the early days of product development, the technology is inferior and lacking in performance. The focus is very much on the technology itself. The users are enthusiast who like the idea of the product, find use for it, and except the lack of performance. Then as the product becomes more mature, other factors become important, such as price, design, features, portability. The product moves from being a technology to become a consumer item, and even a commodity.
In this lecture we explore the change from technology focus to consumer focus, and look at why people stand in line overnight to buy the latest gadgets.
Not only do we overestimate how easy it is to replace humans, replacing them is often neither desirable nor the best use of AI. A better way to think about the future of AI is interlacing its strengths with those of humans.
Autonomous vehicles are often posed as reducing human interaction with vehicles to a minimum. While they will take more of the cognitive load of driving off humans, in many cases it is more useful to think of a human-machine collaboration.
How digital technologies are disrupting business today and for the future. A look at the history of industry, digital business models and responses that businesses should have prepared.
**My additional research and summary of the European Centre of Technology lessons in Digital Marketing**
The mobility disruption around the corner will largely initiated by three technology advances, but the knock-on impacts will be shaped by economic and social choices, as much as technology.
The Internet of Things - Software is eating the world, Industry, and everythi...Martin Spindler
Slides for a talk I gave in Munich on Dec. 2nd, 2016, on invitation of Harvey Nash. Talking about the Impact of Software and the Internet of Things on several industries and some common fallacies when trying to come up with strategies surrounding IoT.
We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history (no, really!)? One word: mobile.
In this update of his past presentation on Mobile Eating the World — delivered this month at Andreessen Horowitz’ annual investor meeting — a16z’s Benedict Evans shares just how and why mobile changes everything. Because tech is outgrowing the tech industry.
Telecom 2020: Preparing for a very different futureRob Van Den Dam
Mega market and technological trends are creating a very new world for consumers, businesses and markets as a whole. A potential role for communications service providers in this new world charts a path to growth
In the early days of product development, the technology is inferior and lacking in performance. The focus is very much on the technology itself. The users are enthusiast who like the idea of the product, find use for it, and except the lack of performance. Then as the product becomes more mature, other factors become important, such as price, design, features, portability. The product moves from being a technology to become a consumer item, and even a commodity.
In this lecture we explore the change from technology focus to consumer focus, and look at why people stand in line overnight to buy the latest gadgets.
Not only do we overestimate how easy it is to replace humans, replacing them is often neither desirable nor the best use of AI. A better way to think about the future of AI is interlacing its strengths with those of humans.
Autonomous vehicles are often posed as reducing human interaction with vehicles to a minimum. While they will take more of the cognitive load of driving off humans, in many cases it is more useful to think of a human-machine collaboration.
How digital technologies are disrupting business today and for the future. A look at the history of industry, digital business models and responses that businesses should have prepared.
**My additional research and summary of the European Centre of Technology lessons in Digital Marketing**
The mobility disruption around the corner will largely initiated by three technology advances, but the knock-on impacts will be shaped by economic and social choices, as much as technology.
Recipes for a successful production cloudfoundry deployment - CF Summit 2014Vinícius Carvalho
How to be successful on a PCF deployment into production. This deck shows lessons learned while pushing to production a revamped platform on a large media company. It shows a few things I've learned as chief architect while deploying apps using the microservices strategy
DS-Rendite-Fonds: Ausschüttungen werden zurückgefordert! Können Anleger sich ...Mathias Nittel
Nicht völlig unerwartet, scheitern immer mehr Sanierungen von Fondsgesellschaften, teilweise auch, nachdem man schon dachte, sie seien gelungen. Nicht selten waren die dem Sanierungskonzept zugrunde liegenden Annahmen einfach zu optimistisch, klangen aus Sicht der Skeptiker wie lautes Singen im Wald.
Nunmehr kommt es dazu, dass nicht nur bei solchen Beteiligungen, in denen die Anleger sich schon in Sicherheit wähnten, die Fondsgesellschaften die geleisteten Ausschüttungen zurückfordern.
By CEO of EDEL Technology Consulting at IMANI Youth Event
Traditional media and bureaucratic restrictions are no longer walls high enough to deprive our society of accountable governance through youth activism. Technology offers the youths with innovative and multi-faceted ways to:
1. Voice out their opinions on government policies and issues of concern to their target audience through multifaceted social media such as Facebook, Twitter, Blogs etc. Good examples would be the "Dumsor March" in 2015, "Bring back out Girls campaign", “The Occupy Ghana Campaign” and many others.
2. Test government efficacy by making all elements and information associated to governance and government decisions accessible to both the government and citizenry such as figures and technical related to public projects for example, the recent "bus branding saga" etc.
3. Facilitate accountable governance in data collection and record keeping through data management systems
4. Simplify and make all elements and information associated to governance and government decisions accessible to both the government and citizenry through interactive websites and mobile applications.
Technology conversion- Interconnection of digital technologiesDeepika Ojha
Technology convergence- Interconnection of digital technologies on the surrounding world and its impact on education, Industry & Society. Technology convergence, Impact on Education , Industry & Society ,Digital Global village ,fusion of technology, NFC - Near Field Communication, Digitalization of telecommunications, Broadcasting of services , operations of NFC , Applications of NFC ,e-learning services ,B2B Services
http://www.ericsson.com/thinkingahead/networked_society
Digitalization has unleashed a wave of transformation across a range of industries. The pace of change has been mind boggling and will only continue to accelerate. Everything from business models and product categories to financing and human resources will transform in order to take advantage of the possibilities of the Networked Society.
The book is dedicated to the continued viability of the $1+ trillion Telco industry as data becomes the norm. It consolidates a series of knowledge kernels that provide strategic insights for savvy Telco and Internet professionals on how to transform their organisations in the Digital era.
Technology for Good : 2011 Corporate Responsibility & Sustainability ReportEricsson
http://www.ericsson.com/thecompany/sustainability_corporateresponsibility.
This report, together with additional information available online, summarizes our 2011 sustainability and corporate responsibility (CR) performance. For us, sustainability is about the ‘‘triple bottom line” – long-term social equity, economic prosperity and environmental performance
Dti Telecommunications Industry white paperMyles Freedman
De Wet Bisschoff - MD Communications Media Technology Africa, Accenture has supplied this white paper to explain about the Digital Transformation Initiative
OTT (Over The Top) is a new and growing markets on the internet. Many service providers are directed to the widespread use of the internet and internet connection diversifying methods of distributing content through OTT considering. OTT delivery method basically made with equipment to end users through internet content (PC-phone-tablet-settopbox-SmartTV-game consoles) is based on the delivered safely.
OECD Digital Economy Outlook 2017: Setting the foundations for the digital tr...innovationoecd
The Digital Economy Outlook 2017 shows how Internet infrastructure and usage varies across countries and firms in the OECD area. It looks at policy implications of the digital transformation as well as a wide array of trends. Report available at http://oe.cd/deo2017 - See also the OECD Going Digital project: www.oecd.org/going-digital
Similar to Trendlab Telco Report 2013/14 - Global Trends and Challenges for Companies and Brands in the Telecommunications Sector (20)
Sonderthema anlässlich des #GivingTuesday:
Wahrhaft soziale Medien – Wie sich Facebook & Co. dafür nutzen lassen, soziales Bewusstsein und gute Taten zu verbreiten
Kosmetikmarken 2020 – Trends, Herausforderungen und Erfolgsfaktoren in der Ma...Sasserath Munzinger Plus
Uwe Munzingers Vortrag auf der CosmeticBusiness 2015 zum Thema: Kosmetikmarken 2020 – Trends, Herausforderungen und Erfolgsfaktoren in der Markenführung
Uwe Munzinger, Sasserath Munzinger Plus, über die neuen Möglichkeiten für Ver...Sasserath Munzinger Plus
Worauf müssen Versicherungen in der digitalen Welt achten, um ihre Marken erfolgreich zu positionieren? Uwe Munzinger beschreibt anhand von aktuellen Best Practice-Beispielen, wie die digitale Welt die Markenführung verändert, wie zeitgemäße Markenführung aussieht, warum Versicherungen auf die digitalen Umwälzungen schlecht vorbereitet sind und warum Markenverantwortliche sich die Geschichte der Basler Versicherungen genauer anschauen sollten.
2 Wochen vor der Wahl interessiert uns die Frage:
Welche Partei dominiert die Konversation im Social Web? Mit welchen Themen?
Auf Basis einer Social Media Monitoring Analyse mittels Daten aus radian6 zeigen wir, welche Partei momentan die Konversation im Netz dominiert und dass die Spitzenkandidaten mehr interessieren als die Wahlthemen.
Für mehr Infos über Social Media Monitoring und wie man als Marke die Konversation im Web im Auge behält, gibt´s bei uns: sasserathmunzingerplus.com
Marken werden über eine Vielzahl von bewussten und unbewussten, direkten und indirekten, medialen und non-medialen Erlebnissen wahrgenommen. Jedes dieser einzelnen Markenerlebnisse prägt unser Bild von Marken und bestimmt unsere Präferenzen. Besonders attraktiven und intensiven Markenerlebnissen kommen hierbei eine besondere Rolle zu für den Aufbau und die Steuerung des Markenerlebens.
Wir von SM+ sammeln daher jeweils über drei Monate interessante Markenerlebnisse. Aus diesen wählen wir die spannendsten aus, die zukünftig an jedem Quartalsende vorgestellt werden sollen.
Vorschläge sind jederzeit willkommen! Wem interessante Markenerlebnisse begegnen, kann gerne einen Link oder eine Beschreibung an uns senden: Okkan Coban (oco@sasserathmunzingerplus.com)
Marken werden über eine Vielzahl von bewussten und unbewussten, direkten und indirekten, medialen und non-medialen Erlebnissen wahrgenommen. Jedes dieser einzelnen Markenerlebnisse prägt unser Bild von Marken und bestimmt unsere Präferenzen. Besonders attraktiven und intensiven Markenerlebnissen kommen hierbei eine besondere Rolle zu für den Aufbau und die Steuerung des Markenerlebens. Wir von SM+ sammeln daher jeweils über drei Monate interessante Markenerlebnisse. Aus diesen wählen wir die spannendsten aus, die zukünftig an jedem Quartalsende vorgestellt werden sollen. Vorschläge sind jederzeit willkommen! Wem interessante Markenerlebnisse begegnen, kann gerne einen Link oder eine Beschreibung an uns senden: Okkan Coban (oco@sasserathmunzingerplus.com)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trendlab Telco Report 2013/14 - Global Trends and Challenges for Companies and Brands in the Telecommunications Sector
1.
2. Jede Verwertung der von Sasserath Munzinger Plus GmbH erbrachten Präsentationsleistungen ist ohne vorherige schriftliche Zustimmung des Unternehmens unzulässig. Dies gilt
auch und gerade für Leistungen von Sasserath Munzinger Plus, die nicht Gegenstand besonderer gesetzlicher Rechte, insbesondere des Urheberrechts sind.
TrendLab Telco Report 2013/14.
Berlin, April 2014
TEASER
4. 4
Australia
Canada
China
France
Germany
India
Indonesia
Ireland
Kenya
Netherlands
New Zealand
48
Ampya
Apple
AT&T
Avea/Woops
Barthi Airtel
Base
Bliep
Boost Mobile
EE
Fairphone
Firefox
Free
Fon
Fonic
Fyve
GiffGaff
Google
Guardian
Huawei
Internux
Kreon Mobile
Lenovo
Microsoft
Movistar Spain
O2
Ono
Optus
Orange
Pro Sieben Smart
Republic Wireless
Rogers Canada
Samsung
Sainsbury´s
SFR
Singtel
SK Telecom
Sprint
MARKETS BRANDS
Peru
Singapore
South Africa
South Korea
Spain
Switzerland
Turkey
U.S.
UK
Starhub
Swisscom
Telekom/T-Mobile
Telefónica
Telstra
Tesco
Three
TPO
Turkcell
T World
Vine
Verizon
Virgin Mobile
Viva Movil
Vodafone
Wikipedia
Yourfone
Ziggo
ZTE
SCOPE OF
ANALYSIS
5. 5
“The digital revolution has created
an ecosystem whose current
status quo has resulted in a
decline in the freedom of choice of
our customers who are locked into
closed ecosystems whilst new non-
regulated dominant positions have
emerged, which is not good neither
for customers nor the developers
or for the sustainable development
of the industry.”
CÉSAR ALIERTA
Chief Executive Officer Telefónica
economiaweb.it
6. 6
Telco History & Future: The Path to Freedom.
Yes, we love ecosystems.
But only, if they leverage consumer freedom.
Trend Report 2008
Trend Report 2009
Trend Report 2010
Trend Report 2011
Trend Report 2012
the system is changing:
telecommunication is
opening up
Trend Report 2013/14
‘telemonarchy’
until the mid 90’s
launch of
the iPhone
social media
are initiating a
shift in power
power shift
questions the
role of telcos
a new, open
(eco)system
is growing
8. 8
POST-
CONTRACTISM
Change of tariff culture towards
consumer freedom
ACCESS+
Expansion of the eco-system
around the core of
telecommunications
MOBILITIZATION
Mobile devices and services
cross geographical, industrial
and technological borders
NET EXPERIENCE
From Blah-blah to Ta-Dah!
THE MEDIUM IS …
THE TELCO
Evolving from mere
infrastructure providers to
media ecosystems
CREDIT
UNLOCKED
Towards a universal currency
and a more powerful reward
and loyalty system
DIY-MENT
Enabling and empowering
people to do something
themselves
EMPOWERING
THE MARGINS
Tapping into those parts of the
society and economy that are
responsible for change
DESTINATION
EMPOWERMENT
The empowerment of people
has found ‘homes’
EASE
EASE
EASE
JOY
JOY
JOY
POWER
POWER
POWER
9. 9
POST-
CONTRACTISM
Change of tariff culture towards
consumer freedom
BEYOND ACCESS
Expansion of the eco-system
around the core of
telecommunications
MOBILITIZATION
Mobile devices and services
cross geographical, industrial
and technological borders
NET EXPERIENCE
From Blah-blah to Ta-Dah!
THE MEDIUM IS …
THE TELCO
Evolving from mere
infrastructure providers to
media ecosystems
CREDIT
UNLOCKED
Towards a universal currency
and a more powerful reward
and loyalty system
DIY-MENT
Enabling and empowering
people to do something
themselves
EMPOWERING
THE MARGINS
Tapping into those parts of the
society and economy that are
responsible for change
DESTINATION
EMPOWERMENT
The empowerment of people
has found ‘homes’
EASE
EASE
EASE
JOY
JOY
JOY
POWER
POWER
POWER
LIBERATION!
EASE
10. 10
POST-
CONTRACTISM
Change of tariff culture towards
consumer freedom
ACCESS+
Expansion of the eco-system
around the core of
telecommunications
MOBILITIZATION
Mobile devices and services
cross geographical, industrial
and technological borders
NET EXPERIENCE
From Blah-blah to Ta-Dah!
THE MEDIUM IS …
THE TELCO
Evolving from mere
infrastructure providers to
media ecosystems
CREDIT
UNLOCKED
Towards a universal currency
and a more powerful reward
and loyalty system
DIY-MENT
Enabling and empowering
people to do something
themselves
EMPOWERING
THE MARGINS
Tapping into those parts of the
society and economy that are
responsible for change
DESTINATION
EMPOWERMENT
The empowerment of people
has found ‘homes’
EASE
EASE
EASE
JOY
JOY
JOY
POWER
POWER
POWER
11. 11
Post-Contractism.
More than 20 years after the beginning of the liberalization of telecommunications, and
nearly 10 years after social media have started to become a platform of empowerment for
people, we are witnessing a change of tariff culture.
This is the early beginning of a new era, in which products and services –
telecommunications at its core – become more flexible, transparent, manageable, less
constraining and thus leave more freedom to people, contributing to a shift of power that
has started with the end of monopolism.
EASE
12. 12
“Carriers have counted on staggered contract end dates and heft early
termination fees to keep people bound to them forever. But now families
can switch to T-Mobile without paying a single red cent to leave them
behind. (...). This isn’t an offer; this is a lifestyle. We will never have
contracts … We are either going to take over this whole industry, or
these bastards will change and we’ll still be wildly successful.”
JOHN LEGERE
CEO T-Mobile
digitaltrends.com
13. 13
EASEPOST-CONTRACTISM
Movement Campaigning! Telcos across the world
have created ads that build on the mechanics of
political campaigning, aimed at winning over or
keeping consumers with the outlook of more freedom.
marketingmagazine.co.uk
underconsideration.comizwilson.me/my-work
facebook.com/TMobile
15. 15
POST-
CONTRACTISM
Change of tariff culture towards
consumer freedom
ACCESS+
Expansion of the eco-system
around the core of
telecommunications
MOBILITIZATION
Mobile devices and services
cross geographical, industrial
and technological borders
NET EXPERIENCE
From Blah-blah to Ta-Dah!
THE MEDIUM IS …
THE TELCO
Evolving from mere
infrastructure providers to
media ecosystems
CREDIT
UNLOCKED
Towards a universal currency
and a more powerful reward
and loyalty system
DIY-MENT
Enabling and empowering
people to do something
themselves
EMPOWERING
THE MARGINS
Tapping into those parts of the
society and economy that are
responsible for change
DESTINATION
EMPOWERMENT
The empowerment of people
has found ‘homes’
EASE
EASE
EASE
JOY
JOY
JOY
POWER
POWER
POWER
16. 16
Access+
Telecommunication companies have been further developing their core product
‘connecting people’ through their networks, making it more people-centric and need-
based: From providing advanced access that is easier to understand, more convenient,
reliable and secure to entering new territories like commerce, payment, fashion, and
sustainability, expanding their eco-system around telecommunications.
EASE
17. 17
EASEACCESS+
getviva.com, adage.com
rogers.com
vodafone.de
swisscom.ch
optus.com.au
Tariff design: In mature markets, digitalization opens the door for new
value added services that can help (premium) telcos to push higher rates.
Mobile apps: Quick customer
service and insight into account
statuses increase consumer
control, especially abroad.
Retail: By tailoring distribution
channels to the specific needs of
(ethnic) consumer groups, telcos can
unlock new business opportunities.
orange.ch
Personal service: In a world of
technological complexity, the
demand for services that provide
(personal) assistance is increasing.
18. 18
POST-
CONTRACTISM
Change of tariff culture towards
consumer freedom
ACCESS+
Expansion of the eco-system
around the core of
telecommunications
MOBILITIZATION
Mobile devices and services
cross geographical, industrial
and technological borders
NET EXPERIENCE
From Blah-blah to Ta-Dah!
THE MEDIUM IS …
THE TELCO
Evolving from mere
infrastructure providers to
media ecosystems
CREDIT
UNLOCKED
Towards a universal currency
and a more powerful reward
and loyalty system
DIY-MENT
Enabling and empowering
people to do something
themselves
EMPOWERING
THE MARGINS
Tapping into those parts of the
society and economy that are
responsible for change
DESTINATION
EMPOWERMENT
The empowerment of people
has found ‘homes’
EASE
EASE
EASE
JOY
JOY
JOY
POWER
POWER
POWER
19. 19
Mobilitization
As mobile devices and services cross geographical, industrial and technological borders,
they become truly mobile, increasing consumer flexibility and freedom.
On the other hand, actual mobility (cars, planes …) is merging with telecommunications,
opening up a whole new world of services and products.
EASE
21. 21
POST-
CONTRACTISM
Change of tariff culture towards
consumer freedom
BEYOND ACCESS
Expansion of the eco-system
around the core of
telecommunications
MOBILITIZATION
Mobile devices and services
cross geographical, industrial
and technological borders
NET EXPERIENCE
From Blah-blah to Ta-Dah!
THE MEDIUM IS …
THE TELCO
Evolving from mere
infrastructure providers to
media ecosystems
CREDIT
UNLOCKED
Towards a universal currency
and a more powerful reward
and loyalty system
DIY-MENT
Enabling and empowering
people to do something
themselves
EMPOWERING
THE MARGINS
Tapping into those parts of the
society and economy that are
responsible for change
DESTINATION
EMPOWERMENT
The empowerment of people
has found ‘homes’
EASE
EASE
EASE
JOY
JOY
JOY
POWER
POWER
POWER
LIBERATION!
JOY
22. 22
POST-
CONTRACTISM
Change of tariff culture towards
consumer freedom
ACCESS+
Expansion of the eco-system
around the core of
telecommunications
MOBILITIZATION
Mobile devices and services
cross geographical, industrial
and technological borders
NET EXPERIENCE
From Blah-blah to Ta-Dah!
THE MEDIUM IS …
THE TELCO
Evolving from mere
infrastructure providers to
media ecosystems
CREDIT
UNLOCKED
Towards a universal currency
and a more powerful reward
and loyalty system
DIY-MENT
Enabling and empowering
people to do something
themselves
EMPOWERING
THE MARGINS
Tapping into those parts of the
society and economy that are
responsible for change
DESTINATION
EMPOWERMENT
The empowerment of people
has found ‘homes’
EASE
EASE
EASE
JOY
JOY
JOY
POWER
POWER
POWER
23. 23
Net experience:
from “blah-blah” to “ta-dah!”
The major challenge in telco communications over the last couple of years was making
network quality tangible and thus valuable for the people. A zillion pieces of
communications introducing new standards and technologies, and a zillion of disillusioning
experiences where telcos just did not deliver what they promised, has lead to a point
where people do not listen to telcos anymore. For that reason it is more crucial than ever
to a) find unconventional ways to grasp people’s attention and b) get the experience right.
By creating branded spaces, services and manifestations that truly bring the net to life,
telcos added some new types of brand experiences to their communications portfolio.
JOY
24. 24
NET EXPERIENCE: FROM BLAH-BLAH TO TA-DAH! JOY
Liberating technologies: In mature markets, WiFi
innovations enable new consumption models …
… in emerging markets,
circumstances call for
whole new approaches.
Communications: Telcos face the challenge to
make people both understand AND experience.
facebook.com/ee, ee.co.uk, crave.cnet.co.uk
twitter.com/BigGigAustin, cnet.com bloomberg.com,
wantedinrome.com
republicwireless.com
telekom.de
brck.com, google.com/loon
horizont.net, thetutuproject.com
Network havens: By claiming spaces and
turning them into network havens, telcos
have found a way to really deliver.
25. 25
POST-
CONTRACTISM
Change of tariff culture towards
consumer freedom
ACCESS+
Expansion of the eco-system
around the core of
telecommunications
MOBILITIZATION
Mobile devices and services
cross geographical, industrial
and technological borders
NET EXPERIENCE
From Blah-blah to Ta-Dah!
THE MEDIUM IS …
THE TELCO
Evolving from mere
infrastructure providers to
media ecosystems
CREDIT
UNLOCKED
Towards a universal currency
and a more powerful reward
and loyalty system
DIY-MENT
Enabling and empowering
people to do something
themselves
EMPOWERING
THE MARGINS
Tapping into those parts of the
society and economy that are
responsible for change
DESTINATION
EMPOWERMENT
The empowerment of people
has found ‘homes’
EASE
EASE
EASE
JOY
JOY
JOY
POWER
POWER
POWER
26. 26
“You start seeing changes in customer
behavior as soon as you introduce a
great 4G network: firstly, video
becomes much much more important.
In Japan and Korea, where you have
people commuting all the time, (in the
UK it is 77 minutes average, every
day), consumers want to make their
time exciting and interesting. Video is
25% of all the traffic we have on our
network. People do this because it is
possible. On 2G and 3G infrastructure,
they simply have to wait too long. When
a customer has to wait more than 2
seconds, they stop.”
OLAF SWANTEE
Chief Executive Officer Everything Everywhere
ytimg.com
27. 27
The medium is … the telco.
”And I feel whahoo – wooo!” When Vodafone launched the “How are You?” campaign in
2001 featuring The Dandy Wahrhols’ song “Bohemian Like You”, it was
telecommunications history in the making. Pop culture and entertainment were always a
vital part of telco communications. They are reflections of modern life and nothing has
shaped modern life as much as telecommunications. Telcos have built a technological
infrastructure that fundamentally changes the way we entertain ourselves. At the same
time entertainment has become the killer use case for fast internet – at home and on the
go. Slowly but steadily, telcos are evolving from mere infrastructure providers to media
ecosystems, providing technology and content in one convenient, all-time-available
package.
JOY
28. 28
THE MEDIUM IS … THE TELCO JOY
Reducing complexity: Entertainment, and serials in particular, help
telcos to sell complicated products in the most uncomplicated way.
Bringing 4G/LTE to life:
Entertainment remains the killer
use case for super fast internet.
Distribution: Telcos realize that their infrastructure is
perfectly suited for the distribution of (exclusive) content.
Engagement: In the digital world,
entertaining content has become the
leading currency for engagement.
vimeo.com/75012238
youtube.com/user/ShareATT youtube.com/giffgaff
prosieben-smart.deyoutube.com/user/samsungmobileusa
youtube.com/user/three, thefwa.com, wklondon.com
29. 29
POST-
CONTRACTISM
Change of tariff culture towards
consumer freedom
ACCESS+
Expansion of the eco-system
around the core of
telecommunications
MOBILITIZATION
Mobile devices and services
cross geographical, industrial
and technological borders
NET EXPERIENCE
From Blah-blah to Ta-Dah!
THE MEDIUM IS …
THE TELCO
Evolving from mere
infrastructure providers to
media ecosystems
CREDIT
UNLOCKED
Towards a universal currency
and a more powerful reward
and loyalty system
DIY-MENT
Enabling and empowering
people to do something
themselves
EMPOWERING
THE MARGINS
Tapping into those parts of the
society and economy that are
responsible for change
DESTINATION
EMPOWERMENT
The empowerment of people
has found ‘homes’
EASE
EASE
EASE
JOY
JOY
JOY
POWER
POWER
POWER
30. 30
“When we think of Nike in 10 years,
‘Just Do It’ will all be about FUEL. [...] I
am not sure which devices and fibers
will connect you to your FUEL, but
because you live and pay with the
currency you will have to be attached to
the currency at all time. [...] The most
surprising thing to me about my day at
the Nike Accelerator was the 30
entrepreneurs completely hitched to this
trend did not own the one currency that
was attached to this trend…NIKE. I tried
to explain the connection of what they
were doing to the opportunity to
participate, but I did not see anyone [...]
buy a few shares.”
HOWARD LINDZON
Author The Wallstrip Edge: Using Trends to Make
Money, financial analyst and super angel investor
ytimg.com
31. 31
CREDIT UNLOCKED JOY
bell.ca
shop.ee.co.uk
verizonwireless.com
phoneshopbysainsburys.co.uk
adsoftheworld.com kampanyaburda.com
asia.cnet.com, techinasia.com, facebook.com/Kreon.Mobile.Official
Shared plans: Families, friends and
companies are now allowed to share
their data, plans and bills.
Gamification and
reward schemes
based on unlocked
credit are already
being tested by
innovative players.
Retail: By turning phone credit
into a universal currency for
shopping, telcos create a
whole new loyalty system.
32. 32
Credit unlocked:
Towards a universal currency.
The core benefits of an ecosystem from a customer point of view are convenience and
value. Some recent initiatives have shown that a reinvention of phone credit has much
potential to add both more convenience and more value to telco ecosystems. Being
allowed to use credit more flexibly, to share it, or even to use it as a universal currency for
content, grocery shopping or charity would be a huge improvement in terms of
convenience. In return, a universal currency enables the ecosystem provider to create a
more powerful reward and loyalty system where every single activity pays off.
JOY
33. 33
POST-
CONTRACTISM
Change of tariff culture towards
consumer freedom
BEYOND ACCESS
Expansion of the eco-system
around the core of
telecommunications
MOBILITIZATION
Mobile devices and services
cross geographical, industrial
and technological borders
NET EXPERIENCE
From Blah-blah to Ta-Dah!
THE MEDIUM IS …
THE TELCO
Evolving from mere
infrastructure providers to
media ecosystems
CREDIT
UNLOCKED
Towards a universal currency
and a more powerful reward
and loyalty system
DIY-MENT
Enabling and empowering
people to do something
themselves
EMPOWERING
THE MARGINS
Tapping into those parts of the
society and economy that are
responsible for change
DESTINATION
EMPOWERMENT
The empowerment of people
has found ‘homes’
EASE
EASE
EASE
JOY
JOY
JOY
POWER
POWER
POWER
LIBERATION!
POWER
34. 34
POST-
CONTRACTISM
Change of tariff culture towards
consumer freedom
ACCESS+
Expansion of the eco-system
around the core of
telecommunications
MOBILITIZATION
Mobile devices and services
cross geographical, industrial
and technological borders
NET EXPERIENCE
From Blah-blah to Ta-Dah!
THE MEDIUM IS …
THE TELCO
Evolving from mere
infrastructure providers to
media ecosystems
CREDIT
UNLOCKED
Towards a universal currency
and a more powerful reward
and loyalty system
DIY-MENT
Enabling and empowering
people to do something
themselves
EMPOWERING
THE MARGINS
Tapping into those parts of the
society and economy that are
responsible for change
DESTINATION
EMPOWERMENT
The empowerment of people
has found ‘homes’
EASE
EASE
EASE
JOY
JOY
JOY
POWER
POWER
POWER
35. 35
DIY-ment.
How does empowerment really work? How does empowerment have an impact on people
and create value? And what role does telecommunication play? A new and very powerful
answer appears to be DIY-ment. Providing tools, applications, technologies, platforms and
foremost inspiration for people to do things themselves that used to be the business of big
corporations only. DIY-ment is giving them a voice, means to express themselves, and the
opportunity to build a business and make a living. Thanks to telecommunications and
digital technologies DIY-ment has become available for everyone.
POWER
36. 36
DIY-MENT POWER
Technological empowerment:
Makes the digital world tangible and
lowers the entry barrier for entrepreneurs.
Empowerment through
visibility: Telcos help small
and social organizations to
become more visible and
reach more people.
helpouts.google.com
marketingweek.co.uk
blueinsider.o2.de
Giffgaffization: Customers become
an active part of telco’s marketing.
facebook.com/yourfone
joannerosedesign.com, mumbrella.com.au
loveischanginghistory.com
37. 37
POST-
CONTRACTISM
Change of tariff culture towards
consumer freedom
ACCESS+
Expansion of the eco-system
around the core of
telecommunications
MOBILITIZATION
Mobile devices and services
cross geographical, industrial
and technological borders
NET EXPERIENCE
From Blah-blah to Ta-Dah!
THE MEDIUM IS …
THE TELCO
Evolving from mere
infrastructure providers to
media ecosystems
CREDIT
UNLOCKED
Towards a universal currency
and a more powerful reward
and loyalty system
DIY-MENT
Enabling and empowering
people to do something
themselves
EMPOWERING
THE MARGINS
Tapping into those parts of the
society and economy that are
responsible for change
DESTINATION
EMPOWERMENT
The empowerment of people
has found ‘homes’
EASE
EASE
EASE
JOY
JOY
JOY
POWER
POWER
POWER
38. 38
medya.turkcell.com.tr
“4 years ago, as we
introduced 3G to Turkey, we
had a dream: People would
be able to reach information
from everywhere, there would
be a complete equality of
opportunity in terms of
accessing information. Today,
we are happy to take a further
step in making that dream
come true. We cooperated
with world leaders in
education to make cutting-
edge knowledge available to
our people in Turkish
language.”
SUREYYA CILIV
CEO Turkcell
39. 39
Empowering the margins.
The world is changing – all the time. To be ahead or at least part of the change, it is vital to
tap into those parts of our society and economy that are responsible for this change. To
understand it, to catalyse it, and to profit from it in the long run.
Today, the most interesting changes seem to happen or will happen in the – small or big –
“margins” of our world: women, children, start-ups, start-ups led by women, start-ups led
by women with children, developing countries and start-ups lead by women in developing
countries …
POWER
40. 40
EMPOWERMENT THE MARGINS POWERPOWER
google.com/entrepreneurs
theathenanetwork.com.so
SMUs: New platforms provide
small businesses with information,
software and networking
opportunities.
Women: Many startup
initiatives focus on women,
supporting them with
networking opportunities,
knowledge and money.
Access: Telcos use their
infrastructure to facilitate the
accessibility of knowledge –
sometimes at practically no cost.
mybusiness.singtel.com masquenegocio.com
wikimediafoundation.org
turkcell.com.tr
41. 41
POST-
CONTRACTISM
Change of tariff culture towards
consumer freedom
ACCESS+
Expansion of the eco-system
around the core of
telecommunications
MOBILITIZATION
Mobile devices and services
cross geographical, industrial
and technological borders
NET EXPERIENCE
From Blah-blah to Ta-Dah!
THE MEDIUM IS …
THE TELCO
Evolving from mere
infrastructure providers to
media ecosystems
CREDIT
UNLOCKED
Towards a universal currency
and a more powerful reward
and loyalty system
DIY-MENT
Enabling and empowering
people to do something
themselves
EMPOWERING
THE MARGINS
Tapping into those parts of the
society and economy that are
responsible for change
DESTINATION
EMPOWERMENT
The empowerment of people
has found ‘homes’
EASE
EASE
EASE
JOY
JOY
JOY
POWER
POWER
POWER
42. 42
Destination Empowerment.
Empowering people, customers, start-ups, and even employees is a journey, but
increasingly also a “real” destination. The shape of such destinations varies: from a new
global business division which is the central hub for empowering the organisation, to
actual spaces where start-ups, developers, and even customers can become part of a
companies’ transformation process.
POWER
43. 43
DESTINATION EMPOWERMENT POWER
telefonica.com, wayra.org, prepaidmvno.com
orange.com, umaparis.com, facebook.com/numaparis
Startup and innovation campuses:
Telcos create environments for innovation
based on openness and partnership.
Flagships: By combining café, shop and incubation,
telcos have created a new type of flagship store for the
age of empowerment.
Business Divisions: The digital age forces telco giants
to rethink their own organizational structures in order to
remain relevant and tap into new revenue streams.
justcurious.co.za, www.facebook.com/bransoncentre
44. 44
POST-
CONTRACTISM
Change of tariff culture towards
consumer freedom
ACCESS+
Expansion of the eco-system
around the core of
telecommunications
MOBILITIZATION
Mobile devices and services
cross geographical, industrial
and technological borders
NET EXPERIENCE
From Blah-blah to Ta-Dah!
THE MEDIUM IS …
THE TELCO
Evolving from mere
infrastructure providers to
media ecosystems
CREDIT
UNLOCKED
Towards a universal currency
and a more powerful reward
and loyalty system
DIY-MENT
Enabling and empowering
people to do something
themselves
EMPOWERING
THE MARGINS
Tapping into those parts of the
society and economy that are
responsible for change
DESTINATION
EMPOWERMENT
The empowerment of people
has found ‘homes’
EASE
EASE
EASE
JOY
JOY
JOY
POWER
POWER
POWER
2013/14 TrendLab Telco Report
Wrap-up …
45. 45
POST-
CONTRACTISM
Change of tariff culture towards
consumer freedom
ACCESS+
Expansion of the eco-system
around the core of
telecommunications
MOBILITIZATION
Mobile devices and services
cross geographical, industrial
and technological borders
NET EXPERIENCE
From Blah-blah to Ta-Dah!
THE MEDIUM IS …
THE TELCO
Tbd.
CREDIT
UNLOCKED
Towards a universal currency
DIY-MENT
Enabling and empowering
people to do something
themselves
EMPOWERING
THE MARGINS
Tapping into those parts of the
society and economy that are
responsible for change
DESTINATION
EMPOWERMENT
The empowerment of people
has found ‘homes’.
EASE
EASE
EASE
JOY
JOY
JOY
POWER
POWER
POWER
2013/14 TrendLab Telco Report
Fields of Action for Telco Companies:
46. 46
POST-
CONTRACTISM
Change of tariff culture towards
consumer freedom
ACCESS+
Expansion of the eco-system
around the core of
telecommunications
MOBILITIZATION
Mobile devices and services
cross geographical, industrial
and technological borders
NET EXPERIENCE
From Blah-blah to Ta-Dah!
THE MEDIUM IS …
THE TELCO
Tbd.
CREDIT
UNLOCKED
Towards a universal currency
DIY-MENT
Enabling and empowering
people to do something
themselves
EMPOWERING
THE MARGINS
Tapping into those parts of the
society and economy that are
responsible for change
DESTINATION
EMPOWERMENT
The empowerment of people
has found ‘homes’.
EASE
EASE
EASE
JOY
JOY
JOY
POWER
POWER
POWER
EASE: INNOVATE
further develop, improve and
extend your core product
47. 47
POST-
CONTRACTISM
Change of tariff culture towards
consumer freedom
ACCESS+
Expansion of the eco-system
around the core of
telecommunications
MOBILITIZATION
Mobile devices and services
cross geographical, industrial
and technological borders
NET EXPERIENCE
From Blah-blah to Ta-Dah!
THE MEDIUM IS …
THE TELCO
Tbd.
CREDIT
UNLOCKED
Towards a universal currency
DIY-MENT
Enabling and empowering
people to do something
themselves
EMPOWERING
THE MARGINS
Tapping into those parts of the
society and economy that are
responsible for change
DESTINATION
EMPOWERMENT
The empowerment of people
has found ‘homes’.
EASE
EASE
EASE
JOY
JOY
JOY
POWER
POWER
POWER
EASE: INNOVATE
further develop, improve and
extend your core product
JOY: FIND PARTNERS
create relevant and valuable content
48. 48
POST-
CONTRACTISM
Change of tariff culture towards
consumer freedom
ACCESS+
Expansion of the eco-system
around the core of
telecommunications
MOBILITIZATION
Mobile devices and services
cross geographical, industrial
and technological borders
NET EXPERIENCE
From Blah-blah to Ta-Dah!
THE MEDIUM IS …
THE TELCO
Tbd.
CREDIT
UNLOCKED
Towards a universal currency
DIY-MENT
Enabling and empowering
people to do something
themselves
EMPOWERING
THE MARGINS
Tapping into those parts of the
society and economy that are
responsible for change
DESTINATION
EMPOWERMENT
The empowerment of people
has found ‘homes’.
EASE
EASE
EASE
JOY
JOY
JOY
POWER
POWER
POWER
EASE: INNOVATE
further develop, improve and
extend your core product
POWER: TRANSFORM
rethink your organization to be able to
empower and benefit from others
JOY: FIND PARTNERS
create relevant and valuable content
49. 49
Australia
Canada
China
France
Germany
India
Indonesia
Ireland
Kenya
Netherlands
New Zealand
48
Ampya
Apple
AT&T
Avea/Woops
Barthi Airtel
Base
Bliep
Boost Mobile
EE
Fairphone
Firefox
Free
Fon
Fonic
Fyve
GiffGaff
Google
Guardian
Huawei
Internux
Kreon Mobile
Lenovo
Microsoft
Movistar Spain
O2
Ono
Optus
Orange
Pro Sieben Smart
Republic Wireless
Rogers Canada
Samsung
Sainsbury´s
SFR
Singtel
SK Telecom
Sprint
MARKETS BRANDS
Peru
Singapore
South Africa
South Korea
Spain
Switzerland
Turkey
U.S.
UK
Starhub
Swisscom
Telekom/T-Mobile
Telefónica
Telstra
Tesco
Three
TPO
Turkcell
T World
Vine
Verizon
Virgin Mobile
Viva Movil
Vodafone
Wikipedia
Yourfone
Ziggo
ZTE
For the full 160 slide report please contact
Anita Lotterschmid
al@sasserathmunzingerplus.com
Adam Domanski
ad@sasserathmunzingerplus.com
50. Sasserath Munzinger Plus GmbH
Gesellschaft für umsetzungsorientierte Markenberatung
und Markenentwicklung
Rosenstraße 18
D-10178 Berlin
T +49 30.7790777-70
F +49 30.7790777-99
hello@sasserathmunzingerplus.com
www.sasserathmunzingerplus.com
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