This document discusses how to explore the impact of digital technologies on a selected industry by examining a film industry case study on Slumdog Millionaire. It provides examples of areas to analyze such as official websites, marketing campaigns, trailers, fan sites, social media presence, and online merchandising. It also suggests considering how the film's distributors used the internet to promote its release and what impact it had on other films' online presence.

1. Explore the impact of digital technologies on your selected industry.
...this question could be considered as similar to...
How important is the internet to your selected industry?
This is mainly a Marketing & Promotion question – particularly as Slumdog doesn’t really have
too many CGI effects to write about.
Technology & Marketing
Things to write about...
• Official websites
• Downloads
• Marketing campaigns (virals, teasers etc)
• Official trailers and where they can be found
• Competitions
• Google images
• Music and other links (think iTunes store etc)
• Fan sites and social networking
• Global reach
Things to consider...
This film nearly didn’t get a cinema release – did the distributors use the internet to spread the word
about Slumdog?
How much of an online presence did the film have on it’s run up to release? How much of an online
Film
presence does it still have? (Google searches etc)
Has it had an impact on other films and their presence online – e.g. Bollywood?
What websites are used to sell merchandising for the film? E.g. Amazon, iTunes etc.
Who from the film is on Twitter? What kind of presence does the movie have on Facebook?