This document discusses human capital and startups. It provides tips for CEOs, including having a clear vision, building a strong team, acting with integrity and decisively, and focusing on the future. It also discusses defining value versus price, understanding what a company needs versus who it needs, and motivators for employees based on Herzberg's motivator-hygiene theory.

1. HUMAN CAPITAL
@ SLP TAIPEI
BY JOSEPH TANG, YAOCHUNG 20121227

2. Myself & Startup
 I was a co-founder of a
Marketing Consulting Team
when at NTU, soon was
screwed up by i4uuu.com…;
 I had a restaurant…;
 I am always thinking about
starting up something….. ;
 So I started up my family
first….;
 I know DaMa, and now know
you guys;
 I have seen a lot new
companies, new
business, new CEOs, and
new failures in last 10 years;
 I know humanity.

3. Startup v.s Revolution
革命不是請客吃飯，不是做文章，不
是繪畫繡花，不能那樣雅致，那樣從
容不迫，文質彬彬，那樣溫良恭儉
讓。革命是暴動，是一個階級推翻一
個階級的暴烈的行動。
毛澤東同志，《湖南農民運動考察報告》(1927年3月)

4. LET THE GAME START!

5. Describe Your Company in…
願景 (Vision)
使命 (Mission)
主要目標 (Key Goals)
核心信念 (Key Beliefs & Conduct)
理想夥伴與員工的描述 (Hiring)

6. What Do You Need v.s. Who Do You Need
Partnership –
Respect, Trust, Mutual Benefit
Treasure Map of Your
Organization – Do your Homework
C.W.S
Keep Singing the Same Song!

7. 10 Tips for CEOs
Have a Concrete Be Adaptable
Vision Be Consistent
Be Your Own Maintain Focus
Messenger Live for the
Build a Team Ego Future, Not in the
Act with Integrity Past
Act Decisively Act Selflessly

8. Value v.s. Price
Define Your Competitor
Do You Know How Much They Pay
Non-Business v.s. Business
Employees
Motivators

9. HERZBERG
Factors on the job that led to Factors on the job that led
extreme dissatisfaction to extreme satisfaction
50% 40 30 20 10 0 10 20 30 40 50%
Achievement
Recognition
Work itself
Responsibility
Advancaement
Growth
Company policy & admin
Supervision
Relationship with supervisor
Work conditions
Salary
Relationship with peers
Personal life
Relationship with subordinates
Status
Security
Factors on the left show a greater potential for dissatisfaction and satisfaction. Improving them does not create a
motivational atmosphere, only short-lived satisfaction. Factors on the right have little to do with money and status. More
to do with achievement and responsibility. They are called motivators.

10. 鴻鵠，還是燕雀?
“王侯將相寧有種耶”