This document discusses the evolution of a grocery shopping app from its initial minimum viable product (MVP) to a more scalable business model one year later. The MVP focused on a single store and few sale items and recipes to test the core idea with early users. Over the next year, the company expanded to include thousands more stores, hundreds of thousands of sale items and recipes based on lessons learned from customers. The key was developing the MVP based on anticipating user needs, getting feedback, and making improvements incrementally based on learning rather than prematurely increasing scope and complexity.