The document provides tips for writing effective emails for marketing purposes. It recommends focusing emails on one clear call to action, using clickable links, crafting attention-grabbing subject lines that include the recipient's name, and keeping the email short and engaging with a hook and postscript. Follow-up emails should be sent 1-2 times per week, preferably in the morning or on weekends when open rates are highest. Downloading a free marketing kit is suggested to help plan strategic email campaigns and grow a business without a large budget.

1. How to Write
Awesome and
Engaging Emails

2. Brought to you by
Shoestring Marketing

3. Do you remember the
good ol’ days of
email marketing?

4. ☑ Open your emails
☑ Read them from start to finish
☑ Head over to your website to buy
Prospects
Would

5. Then, along came
spammers, the CAN-
SPAM laws, and the
competition.

6. TODAY…

7. 11.4%
OF OUR EMAILS ARE EVEN OPENED

8. “.03% take any
action at all after
opening the email

9. DON’T
WORRY!

10. Email is Still a
Powerful and Low-
Cost Marketing Tool

11. How About a Free
Shoestring Marketing Kit?
D O W N L O A D N O W !
Let’s grow your business without spending a lot of money

12. 10 Steps for Writing
Emails That Get Results

13. Decide on ONE Call to Action
Every timeyousend anemail, askyour prospecttotake action
1.

14. Insert a Clickable Link
Make it easy for your prospects to take action
2.

15. Spend Time on Your Subject Line
Create an amazing, mind-bogglingsubjectline
3.

16. Get Personal
Grab their attention by using their firstname
4.

17. Hook Them In Right Away
Keep them reading with a great openingline
5.

18. Keep Your Emails Short
Your emails should be short, sweet, and to the point
6.

19. Add a P.S. to Your Emails
The P.S. isthe 2nd most readsectionof your email
7.

20. Send Out More Emails
Send outemails at least once to twice a week
8.

21. Send Out Emails in the Morning
Most emails areopened between 7 am and 10 am
9.

22. Send Out Emails on Weekends
Sundays have the highest email openrates
10.

23. Let the Email
Marketing Begin!

24. ü Plan out exactly when to send your emails.
ü Decide on one call to action.
ü Spend time on your subject line.
ü Usethe reader’s first name.
ü Hook them in with your openingline.
ü Keep the email short.
ü Insert an obvious, clickableclink.
ü Add a P.S. at the end.
TAKE ACTION

25. How About a Free
Shoestring Marketing Kit?
D O W N L O A D N O W !
Let’s grow your business without spending a lot of money

26. Thanks!
Stop by and say hello at
ShoestringMarketingUniversity.com