1. Mobile Road Show Asia
“Tips on making a Great App”
Sander Munsterman
Email: s.munsterman@xs2theworld.com
Twitter: SanderMobile
LinkedIn: Sander Munsterman
2. About XS2TheWorld
What we are
• Mobile Marketing Company
• Innovative full service mobile solution supplier
What we do
• Consultancy – Strategic, Tactical, Creative, analysis
• Production – Products and technical delivery
• Delivery – Shortcode Text and iframe distribution
Awards & honours
• Silver award Lions award in Cannes 2009
• Nominee MEFFY award London 2009
• MCA – Silver award for Kodak Best mobile concept 2009
• Gold winner New York Festival Award 2009
• MCA – Bronze in “Best Handset Application” 2008
• MCA – Nominee “Best Mobile Travel Concept” 2008
• MMA Global Marketing awards – Best Mobile
branding application 2008
5. That means …
Different OS
Different keyboards
Different screens
Different functionality
Differences in API (3D)
Different touch screens
Different maximum Application sizes
14. Tips we learnt from developing Apps:
• Keep it simple – focus on main features
• Specify your audience
• Carry out extensive testing and user testing
• Be prepared to change your concept
• Think carefully about the required features
• Think about the design
• Think multi-platform
• Always remember the user is in control
15. Conclusions Guinness & Fanta
• Always have client meetings
• Advice client about mobile strategy: Strongly/A little
• Create storyboard & mock-ups/wireframes in collaboration with client
• Get approval for design and features (avoid multiple correction rounds)
•Think multi-platform (low-end phones: 300KB)
• Once the app is ready - TEST (with client & children (users!!)
• Black box testing
• White box testing
• Guinness: 6 weeks – Fanta 3 weeks
