Huawei commissioned a design firm to develop a new presentation system called the Moon Light to showcase Huawei's telecom services and products to large European carriers. The designers created initial concepts based on "Classic", "Box", "Thin", and "Future" directions. They focused on making a prototype that could be mass produced at a high quality. Sketches were made that considered user needs, manufacturability, and mechanics. Interface designers also worked on the user experience and system design.

1. How do you
design for
demending is
right for your
brand?
HUAWEI MOON LIGHT
THE NEW PRESENTATION SYSTEM
Product Design
Huawei is a leading telecom solutions provider, owned
entirely by its employees through continuous customer-
centric innovation.
Huawei commissioned us to develop a new presentation
system with superior look and feel in product and user ex-
perience. The biggest challenge in this project is not in de-
veloping a high quality presentation system but to develop
a prototype and more importantly, to insure that produc-
tion models should be created with immaculate quality.
The Moon light is to support Huawei’s market in their
meetings with large European telecom carriers like Voda-
fone, Deutsche Telekom, BT and so forth. Huawei devel-
oped a showcase promoting a kind of carrier which can
introduce Huawei’s services and products to interested
marketing parties.
HUAWEI MOON LIGHT 01
Research and Design by ZHENG XU, while at FROMD, LLC.

2. How do you
design for
demending is
right for your
brand?
HUAWEI MOON LIGHT
THE NEW PRESENTATION SYSTEM
Product Design
Based on the scenarios in the first phase of the design,
we created four initial design directions- “Classic”, “Box”,
“Thin” and “Future”. Some concepts were created that
based on the four directions.
“Pro’s”
- Flexible in use
- Compact outline
- All components easy to ac-
cess
- Compact feature overview
“Con’s”
- Thick
- Weight needs to be investi-
gated
- Double hinge
- Two parts, wiring
“Pro’s”
- Easy to use
- Robust
- Compact Design
- Good heat control
- Low development risk
“Con’s”
- Screen on the outside
- Less protected
- Simple ritual
- High quality req’d
“Pro’s”
- Warm personal presentation,
Strong character
- Thin
- Simple design electronics,
low risk, no wiring challenges
- Phones are well presented
“Con’s”
- Screen on the outside during
transport
- Very large outline
- Weight of the unit would be
heavy to support on a torque
hinge
“Pro’s”
- Spectacular presentation
- Compact design
- Easy to transport
“Con’s”
- Future, needs more time
- Light, ambient dependent
- Projection surface dependent
- Interactivity needs
sensors
ThinClassic Fabric Future
HUAWEI MOON LIGHT 02
Research and Design by ZHENG XU, while at FROMD, LLC.

3. How do you
design for
demending is
right for your
brand?
HUAWEI MOON LIGHT
THE NEW PRESENTATION SYSTEM
Product Design
During the detailing phase, many sketches were created
that took into account of the user’s needs and manufactur-
ing.
One of the most important parts of this project was me-
chanical design. We grouped a team with two designers
and two engineers to finish the outside cabinet and the
working mechanism. We also worked on the user interface
and system design with interactive designers.
HUAWEI MOON LIGHT 03
Research and Design by ZHENG XU, while at FROMD, LLC.

4. How do you
design for
demending is
right for your
brand?
HUAWEI MOON LIGHT
THE NEW PRESENTATION SYSTEM
Product Design
HUAWEI MOON LIGHT 04
Research and Design by ZHENG XU, while at FROMD, LLC.