The Erase Case allows users to design their own iPhone case by writing or drawing on a white canvas case that can be erased and redesigned. It is targeted towards iPhone users of any age, especially teenagers who like customizing their own cases. A SWOT analysis identifies strengths in fast shipping and customizability, while weaknesses include a high product price and little promotion. Opportunities exist in online sales and bundling with free gifts.

1. The Erase Case.
Made by: Jesiah Muscat, Sandra Baldonado
and Christian Bruckmeier

2. The Erase Case
Instead of buying cases
where you have to choose
which one is the best you can
now decorate your own by
buying the "erase case"
where you can write or draw
whatever you want on a
white canvas (case) and
erase it whenever you want.

3. Audience
 This is for anyone who
has an iPhone.
 It can be bought from
someone of any age.
 Mostly, teenagers like
the idea of designing
there own case.

4. SWOT analysis
WEAKNESSES
High price in the sending of the product.
Little presupposed to promote the product.

5. THREATS
 Competition
 Price of the product (others people can sell the cheapest
product) -> Us: 35 Euros and others 30 euros.

6. STRENGTHS
Fast shipping
To give value to the product (to publicise
well the product).
Exclusivity in the product (you can design to
your taste, the case for iPhone)

7. SHIPPING

8. Opportunities
 Sending the product with details and a free gift.
 Buy the product online from the side and arrives at your house

9. LOCATION AND SALES
We'll create a webpage where we sell the
cases.