The document discusses various camera shots, makeup, costumes, lighting, editing techniques, and conventions that were used and drawn inspiration from in creating a music video. Medium shots and close-ups of the main singer were used to make her stand out, as well as extreme close-ups drawing focus to her face. Makeup and costumes followed conventions seen in other artists' music videos. High key lighting, split screens, and lip syncing were utilized to create a professional look while still challenging some conventions by keeping the original studio location and green screen background.