The document provides five tips to reduce shopping cart abandonment, which include limiting distractions by removing outbound links during checkout, integrating cart functionality visible throughout the process, and ensuring a secure and trust-inspiring checkout experience. It emphasizes the importance of simplifying form fills and providing support, such as live chat, to enhance user experience. Additionally, it suggests showing progress through breadcrumb navigation and using clear labeling of charges and policies.

1. 5 TIPS
TO REDUCE
SHOPPING CART
ABANDONMENT
1
LIMIT
DISTRACTIONS
Remove outgoing links like header
navigation and social footers, from
checkout pages. Emphasize
call-to-action buttons like “Next
Step” or “Complete Order”,
and optimize.
2
3
CHECKOUT
CART SUMMARY
Items Total
Shipping
Estimated Tax
YOUR TOTAL:
(3 items)
$15.00
$4.50
$1.17
$20.67
Integrate cart functionality into your
e-commerce store and display the
cart throughout the browsing and
checkout process.
3
SHIPPING
PAYMENT
REVIEW ORDER
Enter Payment Information
Billing Address
Same as Shipping Address
Cardholder Name
4
Address
Card Number
State
Zip Code
Security Code
Secure Payment
NEXT STEP
5
WIN TRUST
Always use secure checkout,
display security badges and SSL
certificates, clearly list all charges
including shipping, and make
customer service information,
product guarantees and return
policies visible.
SHOW STEPS
Include breadcrumb navigation of
the checkout process, using multiple
short, above-the-fold pages instead
of long scrolling forms, and offer
check-out support along the way,
such as live chat or customer
service phone number.
City
Expiration
* Tax, shipping costs and discounts
will be applied during checkout.
INCREASE
CART VISIBILITY
SIMPLIFY
FORM FILLS
Don’t force customer registration,
ask only for the information needed
to complete the order and auto-fill
all possible fields.
2ON
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