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“ UX Week is the premier user experience conference, and in 2008 we consider what it takes to create great products and services in an uncertain world. With a mix of inspiring talks from recognized thought leaders and hands-on workshops delivering takeaway skills, this event delivers for user experience professionals at all levels — directors, managers, and practitioners.” Adaptive Path…

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Just north of Frisco

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Frisco

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zefcam

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Golden Gate

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China Town

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A tall building

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DAY 1

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Don Norman / NN Group Author of fourteen books, including The Design of Everyday Things and The Design of Future Things

16.
Don Norman / NN Group <ul><li>Don Norman told us what a good job user experience designers have been doing in recent years. &quot;On the whole existing products have been getting better&quot;. </li></ul><ul><li>But Don went on to say that simultaneously design is getting worse. </li></ul><ul><li>He said it's because too few designers are the decision makers. &quot;Who here is the CEO of a large company?&quot; Nobody. </li></ul><ul><li>He said until we get to this level designers and business people need to communicate better. &quot;We need to act more like marketers... Sell the vision and show a spreadsheet with projected figures. Make the case for your ideas.&quot; </li></ul><ul><li>Design & Operations need to work in unison for products or services to succeed. </li></ul><ul><li>Apple, Amazon and Netfliks - their success is due to slick operations. It's seamless and they give you feedback. &quot;They do all sorts of things just right&quot;. </li></ul><ul><li>&quot;It's the operations that make it work&quot;. </li></ul>Author of fourteen books, including The Design of Everyday Things and The Design of Future Things

17.
Leah Buley / Adaptive Path Experience designer for Adaptive Path

18.
Leah Buley / Adaptive Path <ul><li>She asked the audience &quot;When did you discover User Experience&quot;. </li></ul><ul><li>I think for me it was when I worked at Tearaway Magazine in the late 1980s. We looked at changing the font of the magazine from Avante Garde to Helvetica. Several reasons for this were considered. First of all the business need. We could fit more words per cm using Helvetica, meaning more in-depth articles and better value for readers (more readers = higher per cm rates for advertisers). Next we considered the font size and came up with an optimal size and line-spacing to ensure readability. Helvetica was also thicker so more readable on newsprint. This along with other tweaks to the magazine shot it to the top of the readership ratings in New Zealand for the teen age group. </li></ul>Experience designer for Adaptive Path

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Jensen Harris / Microsoft One of the key designers behind the new Ribbon user interface introduced in Office 2007

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Jensen Harris / Microsoft <ul><li>On average people spend more time with Office than with their spouse. </li></ul><ul><li>They use ‘Design Tenets’ – a set of rules your team believes in. </li></ul><ul><li>“ Needs to feel like it was designed by a single person”. </li></ul><ul><li>Use iterative prototypes to test features (but not the whole app). </li></ul><ul><li>Run longitudinal usability testing – over weeks/months – it’s about the overall experience. </li></ul><ul><li>“ We aim to give people a sense of mastery”. </li></ul><ul><li>Plan to make mistakes. They do 3 to 5 iterations of the working prototypes. </li></ul>One of the key designers behind the new Ribbon user interface introduced in Office 2007

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Jensen Harris / Microsoft One of the key designers behind the new Ribbon user interface introduced in Office 2007

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Jensen Harris / Microsoft One of the key designers behind the new Ribbon user interface introduced in Office 2007

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Jensen Harris / Microsoft One of the key designers behind the new Ribbon user interface introduced in Office 2007

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Mark Baskinger Assistant Professor in the School of Design at Carnegie Mellon University

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Mark Baskinger Assistant Professor in the School of Design at Carnegie Mellon University

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Mark Baskinger Assistant Professor in the School of Design at Carnegie Mellon University

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Mark Baskinger Assistant Professor in the School of Design at Carnegie Mellon University

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Workshop

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Workshop

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Workshop

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Workshop “ Don’t you get it? Large is called Grande!”

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Taxed 3 x

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DAY 2

34.
Scott Griffith / Zipcar Zipcar has emerged as the world’s largest car sharing service

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Scott Griffith / Zipcar Zipcar has emerged as the world’s largest car sharing service

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Scott Griffith / Zipcar <ul><li>Each Zipcar takes 20+ personally-owned cars off the road. </li></ul><ul><li>Forty percent of Zipcar members have told us they either sold their car or decided not to buy a car because of Zipcar. </li></ul><ul><li>Members also tell us they save over $435 a month using Zipcar! They appreciate the low rates, living without the hassle of car maintenance and that we pay for gas, parking and insurance. </li></ul>Zipcar has emerged as the world’s largest car sharing service

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Scott Griffith / Zipcar Zipcar has emerged as the world’s largest car sharing service

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Scott Griffith / Zipcar <ul><li>225,000 members and 15,000 new members every month. </li></ul><ul><li>Have a dedicated Experience team (previously Product Marketing). </li></ul><ul><li>Clear separation of teams: </li></ul><ul><ul><li>Experience (Design) </li></ul></ul><ul><ul><li>Member Services (Operations) </li></ul></ul>Zipcar has emerged as the world’s largest car sharing service

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Scott Griffith / Zipcar

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Scott Griffith / Zipcar <ul><li>People are used to getting self-service. </li></ul><ul><li>Zipcar is a lifestyle brand. </li></ul><ul><li>Their mission statement doesn’t even mention cars. “We’re in the freedom business”. </li></ul><ul><li>GOAL: Give freedom to urban dwellers, businesses and universities. </li></ul><ul><li>Keeping it simple: One price for gas, insurance, the car. </li></ul>Zipcar has emerged as the world’s largest car sharing service

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Scott Griffith / Zipcar <ul><li>Think about the total experience. </li></ul><ul><li>Concentrate on back-office to support the experience. </li></ul>Zipcar has emerged as the world’s largest car sharing service

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Audrey Chen / Daily Show Senior Information Architect at Comedy Central

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Audrey Chen / Daily Show www.thedailyshow.com/video/videos.jhtml

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Audrey Chen / Daily Show <ul><li>Had to tag 1400 episodes </li></ul><ul><li>10,000+ video clips </li></ul><ul><li>Team of 16 writers, 12 video recorders </li></ul><ul><li>2 shifts </li></ul><ul><li>15,000 tags </li></ul>Senior Information Architect at Comedy Central

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Rob Nader + Dan Levine / Current Current is a global television network that gives you the opportunity to create and influence what airs on TV

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Rob Nader + Dan Levine / Current <ul><li>Global TV network. </li></ul><ul><li>In 58 million homes. </li></ul><ul><li>Viewer created content (e.g. news) </li></ul><ul><li>Viewer-created commercials. </li></ul><ul><li>They pick a feature news story every hour. </li></ul><ul><li>Participation rate of 4-7%/month. Very high for social media. </li></ul><ul><li>Lesson learnt: Publish, then filter. </li></ul><ul><li>Releasing a Current TV API soon. </li></ul>Current is a global television network that gives you the opportunity to create and influence what airs on TV

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Rob Nader + Dan Levine / Current

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Party animals

49.
Dan Saffer / Interactive Gestures Experience design director for Adaptive Path

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Workshop <ul><li>[notes] </li></ul>

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Workshop <ul><li>[notes] </li></ul>

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Workshop <ul><li>[notes] </li></ul>

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Workshop <ul><li>[notes] </li></ul>

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Workshop <ul><li>[notes] </li></ul>

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Workshop <ul><li>[notes] </li></ul>

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Workshop <ul><li>[notes] </li></ul>

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Workshop

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Workshop

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Workshop

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Adaptive Path HQ

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Adaptive Path HQ

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zefcam

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zefcam

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DAY 3

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Jane McGonigal Game designer and future forecaster

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Jane McGonigal Game designer and future forecaster

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Jane McGonigal

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Jane McGonigal Game designer and future forecaster

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Jane McGonigal

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Jane McGonigal

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Jane McGonigal

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Jane McGonigal

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Jane McGonigal Game designer and future forecaster

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Jane McGonigal <ul><li>Game design is the perfect UX model for real life. </li></ul><ul><li>Make your life fun – real life should be more like games. Reality is broken. </li></ul><ul><li>Gaming gives constant feedback ad reinforcement (this doesn’t happen enough in real life). </li></ul><ul><li>People say: ‘I’m better at games than real life” </li></ul>Game designer and future forecaster

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Jane McGonigal <ul><li>Games work better: </li></ul><ul><ul><ul><li>Better instructions (goal) </li></ul></ul></ul><ul><ul><ul><li>Better feedback (environment responds) </li></ul></ul></ul><ul><ul><ul><li>Better emotions </li></ul></ul></ul><ul><ul><ul><li>Better community (collaboration/same goals) </li></ul></ul></ul><ul><li>“ All part of the same experience” </li></ul><ul><li>It’s a quality of life problem. </li></ul>Game designer and future forecaster

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Jane McGonigal <ul><li>What humans crave: </li></ul><ul><ul><ul><li>Satisfying work to do. </li></ul></ul></ul><ul><ul><ul><li>To experience being good at something (or better). </li></ul></ul></ul><ul><ul><ul><li>Time spent with people we like. </li></ul></ul></ul><ul><ul><ul><li>Chance to be part of something bigger. </li></ul></ul></ul>Game designer and future forecaster

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Jane McGonigal <ul><li>Happiness – it’s measurable. </li></ul><ul><li>“ Rise of the happiness engineers” </li></ul><ul><li>UX Designers who commit to making people happy. </li></ul><ul><li>Multiplayer games are the ultimate happiness engine. </li></ul>Game designer and future forecaster

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Jane McGonigal <ul><li>Reality Games </li></ul><ul><li>Prius Dashbaord </li></ul><ul><li>Chore Wars </li></ul><ul><li>Nike Plus </li></ul><ul><li>Zyked </li></ul><ul><li>+1me.com </li></ul><ul><li>Sharkrunners </li></ul><ul><li>Weather overlays </li></ul><ul><li>Social networking collar for pets </li></ul><ul><li>Plant twitter </li></ul><ul><li>Trackstick (GPS) $USD170 </li></ul><ul><li>Bluetooth headset which tracks emotions </li></ul>Game designer and future forecaster

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Jane McGonigal <ul><li>Her prediction: </li></ul><ul><li>“ We will harness our cognitive surplus” </li></ul><ul><li>Her latest game: superstructgame.org </li></ul><ul><li>Superstruct is the world’s first massively multiplayer forecasting game. By playing the game, you’ll help us chronicle the world of 2019 - and imagine how we might solve the problems we'll face. Because this is about more than just envisioning the future. It’s about making the future, inventing new ways to organize the human race and augment our collective human potential. </li></ul>Game designer and future forecaster

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Dan Albritton / Megaphone MegaPhone makes a real-time multi-player gaming platform where anyone can use their cell phone as a controller to interact with big screens in public spaces, using a regular phone call.

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Dan Albritton / Megaphone <ul><li>Primarily aimed at digital screen installations </li></ul><ul><li>Massive multiplayer games </li></ul><ul><li>Interface: buttons and audio </li></ul><ul><li>“ So simple – just call that number” </li></ul><ul><li>Quick adoption. </li></ul><ul><li>Link to realworld rewards (e.g. tickets) </li></ul><ul><li>Runs on low bandwidth, almost any phone. </li></ul>MegaPhone makes a real-time multi-player gaming platform where anyone can use their cell phone as a controller to interact with big screens in public spaces, using a regular phone call.

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Dan Albritton / Megaphone <ul><li>zap game ( video ) </li></ul><ul><li>popcorn game ( video ) </li></ul><ul><li>karaoke ( video ) </li></ul>MegaPhone makes a real-time multi-player gaming platform where anyone can use their cell phone as a controller to interact with big screens in public spaces, using a regular phone call.

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Dan Albritton / Megaphone

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Dan Albritton / Megaphone

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Dan Albritton / Megaphone

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Dan Albritton / Megaphone <ul><li>Goals </li></ul><ul><li>Make new experiences possible </li></ul><ul><li>Make idle time valuable </li></ul><ul><li>Socialise the phone experience </li></ul>MegaPhone makes a real-time multi-player gaming platform where anyone can use their cell phone as a controller to interact with big screens in public spaces, using a regular phone call.

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Jake Barton / Local Projects Award-winning hybrid physical/design firm focused on museums and public spaces

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Jake Barton / Local Projects Memory Match - Neighbourhood networking : physical geospatial

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Jake Barton / Local Projects Storycorp

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Jake Barton / Local Projects Storycorp

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Jake Barton / Local Projects Beijing expo ( video )

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Jake Barton / Local Projects Cube : Reacts to pedestrians, weather

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Exploratorium / Field Trip A hands-on museum of science, art, and human perception

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Exploratorium / Field Trip A hands-on museum of science, art, and human perception

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Exploratorium / Field Trip <ul><li>Spectrum screen ( video ) </li></ul><ul><li>Nice horsey ( video ) </li></ul><ul><li>Cuppa tea? ( video ) </li></ul>A hands-on museum of science, art, and human perception

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DAY 4

109.
Michael B Johnson Leader of Moving Pictures Group at Pixar Animation Studios.

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Michael B Johnson <ul><li>Philosophy </li></ul><ul><li>Casting. </li></ul><ul><li>Art as a team sport. </li></ul><ul><li>Peer driven relationship between creative and technical. </li></ul><ul><li>Director-driven studio (not the producer). </li></ul><ul><li>Culture of constructive criticism. </li></ul>Leader of Moving Pictures Group at Pixar Animation Studios.

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Michael B Johnson <ul><li>Making a movie in 3 easy steps </li></ul><ul><li>Design a rich believable world. </li></ul><ul><li>Create engaging characters. </li></ul><ul><li>Tell a compelling story. </li></ul>Leader of Moving Pictures Group at Pixar Animation Studios.

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Rachel Hinman Mobile design strategist for Adaptive Path

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Rachel Hinman Mobile design strategist for Adaptive Path

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zefcam

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Microsoft Surface ( video )

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Jeffery Veen Design Director, Google

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Jeffery Veen Design Director, Google

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Jeffery Veen Design Director, Google

121.
Jeffery Veen Design Director, Google

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Jeffery Veen Design Director, Google

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Jeffery Veen Design Director, Google

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Jeffery Veen Design Director, Google

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Jeffery Veen Design Director, Google

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Michal Migurski Stamen Design

127.
Michal Migurski Stamen Design

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Michal Migurski Stamen Design

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Michal Migurski Stamen Design

130.
Dennis Wixon User Research Manager - Microsoft Surface Computing.

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Dennis Wixon <ul><li>The past CLI : Command Line Interface </li></ul><ul><li>Now GUI : Graphical User Interface </li></ul><ul><li>Near future NUI : Natural User Interface </li></ul><ul><li>Future OUI : Organic User Interface </li></ul>User Research Manager - Microsoft Surface Computing.

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Dennis Wixon User Research Manager - Microsoft Surface Computing.

133.
Dennis Wixon <ul><li>Microsoft Surface </li></ul><ul><li>“ Not just a PC on a table” </li></ul><ul><li>Flat to encourage collaboration. </li></ul><ul><li>Seamless with persons actions. </li></ul><ul><li>Spatial. </li></ul><ul><li>An emotional connection. </li></ul>User Research Manager - Microsoft Surface Computing.

134.
Dennis Wixon <ul><li>OUI </li></ul><ul><li>Organic User Interface </li></ul><ul><li>This is the future ( video ) </li></ul>User Research Manager - Microsoft Surface Computing.

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Dennis Wixon <ul><li>www.organicui.org </li></ul>User Research Manager - Microsoft Surface Computing.

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Jesse James Garret Co-Founder and President of Adaptive Path

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Jesse James Garret <ul><li>Aurora Video </li></ul><ul><li>Mozilla Labs Concept Series </li></ul>Aurora Concept

138.
Dan Saffer / Tap is the New Click Experience Design Director at Adaptive Path

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Dan Saffer / Tap is the New Click <ul><li>Microsoft Surface Sphere ( video / video with technical stuff) </li></ul>Experience Design Director at Adaptive Path

140.
Darren David & Nathan Moody Stimulant

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Darren David & Nathan Moody <ul><li>NUI </li></ul>Stimulant

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Darren David & Nathan Moody Stimulant

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Darren David & Nathan Moody Stimulant

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Darren David & Nathan Moody Stimulant

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Darren David & Nathan Moody Stimulant

147.
Darren David & Nathan Moody Stimulant

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Darren David & Nathan Moody Stimulant

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Darren David & Nathan Moody Stimulant

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Darren David & Nathan Moody Stimulant

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Darren David & Nathan Moody Stimulant

152.
A sticky sofa

153.
Mike Kuniavsky Principal, ThingM - an ubiquitous computing device studio.

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Aaron Powers iRobot ( Scary Link )

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Johnny C. Lee HCI Researcher, Carnegie Mellon University / Researcher at Microsoft Applied Sciences

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Johnny C. Lee HCI Researcher, Carnegie Mellon University / Researcher at Microsoft Applied Sciences

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Johnny C. Lee HCI Researcher, Carnegie Mellon University / Researcher at Microsoft Applied Sciences

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Johnny Chung Lee <ul><li>Low-Cost Multi-touch Whiteboard using the Wiimote </li></ul><ul><li>Foldable Displays (tracked with the Wiimote ) </li></ul><ul><li>Head Tracking for Desktop VR Displays using the WiiRemote </li></ul><ul><li>www.johnnylee.net </li></ul><ul><li>www.procrastineering.blogspot.com </li></ul><ul><li>www.wiimoteproject.com </li></ul>HCI Researcher, Carnegie Mellon University / Researcher at Microsoft Applied Sciences

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My Takeaways <ul><li>Don’t get GUI – time to get NUI! </li></ul><ul><li>And then (sooner or later) we can get OUI. </li></ul><ul><li>A successful UX comes from SMOOTH OPERATIONS. </li></ul><ul><li>UX peeps increasingly hand-sketch UIs then rapidly prototype in Flash etc. </li></ul><ul><li>Big trend (in US) towards gestural interfaces, UX for devices, ‘realworld’ social networking and gaming. </li></ul>