Iskandar Malaysia
The Next Frontierby Lee Chia Chun
Culture & Arts
Enrichment
Green Development Social & Living Progression
Catalyst projects
Full utilization
Executive Summary
• Iskandar Malaysia (IM) is the main southern development corridor; Inauguration
date: Nov 2006
• Garnered RM111.4 bil in investments; 40% has been realized
• Aims to be a developed metropolitan driven by high tech K-economy
GOAL MOVING FORWARD: A BALANCED SOCIO-ECONOMIC,
WORK & PLAY ENVIRONMENT
Pillar of Social and Living Progression
OVERVIEW
• Seen as the determinant of IM’s success in attracting & retaining talents
• Given scarce land supply, rising land prices, increased property prices &
levy paid for foreign labours, JB is seen as the hinterland for SG
• Focuses are on the following:
Centre of Security Excellence
Connectivity Incentive
Program
Pillar of Social and Living Progression
ACTION ITEM
2014 - 2015 2016 - 2020 2020 - 2025
• Scholarships Awards
• Tax incentives for
knowledge workers
• Wellness coach
• Centre of Crime
Prevention &
Research (within MSC
Cyberport) – 1st Phase
–Home & Surveillance
security system
–Security monitoring
–Research & design
–Cyber security
monitoring
• Traffic information sync
with smart mobile
application
• Virtual Stores concept
• Connect-While-Wait
(CWW)
–Wifi in public
transports
–Expansion of
gigabytes network
(1Gbps)
• Centre of Crime
Prevention & Research
(within MSC
Cyberport) – 2nd Phase
–Consultancy &
Training
–Manufacturing firms
of security devices
–Erect of an iconic
building
Centre of
Security
Excellence
Design
Government
Biometrics
Security
Monitoring
Consultancy
& Training
Martial Art
Training
Cyber
Security
Monitoring
Pillar of Social and Living Progression
POTENTIAL IMPACT
1
• Opportunity investments in : US$16 million (RM52 million) in
Government Biometrics Market alone (national ID, law
enforcement, and border control)
• Ability to manufacture security devices (export-intensive)
• Attracts investors [RM], inventors & local techno-preneurs
• Leverage on MSC Cyberport
$
2
• Reduction in crime rates (security assurance)
• Higher life productivity
• Satisfactory virtual interaction experiences
• Workforce talents are retained and attracted


2
• Offers personal or corporate security consultations
• Bottom-up approaches in combating crimes using technologies
• Safe city model for Malaysia
• Development of software and hardware for safety and security
• Smarter cities!
𝐥𝐢𝐦
𝒏→∞
𝟏 +
𝟏
𝒏
𝒏

𝝅𝒓 𝟐
𝒙 𝒚 𝟐
𝒂 𝟐 + 𝒃 𝟐
Pillar of Green Development
OVERVIEW
• To ultimately become a self-sustained city
• “Conserve, Beautification, Create”
• In phase 2, I.M will be known as “Green Palaces in the Heart of South East
Asia (SEA)”, become a niche of Johor  Tourism spot
• Shift of green solutions and manufacturing sectors to JB
Pillar of Green Development
ACTION ITEM
2014 - 2015 2016 - 2020 2020 - 2025
Phase 1
• Zero-energy buildings
• Biomass, composting
• Plantation of fruit by zones
• Urban beautification
– Green Lung of the city
– Construction of an
iconic green clock
Phase 2
• Centre for
Manufacturing of Green
Building Materials
• Route network planning
• “Green Palaces in the
Heart of SEA”
– Installation of vertical
green walls
– Formation of green
consultancies
Phase 3
• Wide application of solar
• Energy-plus buildings
– Residential areas (50%)
– Industrial areas (70%)
Pillar of Green Development
POTENTIAL IMPACT
2
1
• Reduction of carbon footprint by 40% in 2020 from 2005 levels
• Eco-tourism spots
• Lower energy consumption at least 25%
• Business creation opportunities based on green technologies
• Job creations (e.g. horticultural scientists, architects, technologists,
workers) [300k]
• Manufacturing of green construction materials contributes > 20%
exports
• Nature Conservation: Tourist Attraction
• Green buildings add 15-20% to a real-estate’s value
$

2
• Consultancy on green urban beautification efforts𝐥𝐢𝐦
𝒏→∞
𝟏 +
𝟏
𝒏
𝒏

𝝅𝒓 𝟐
𝒙 𝒚 𝟐
𝒂 𝟐 + 𝒃 𝟐
Pillar of Culture and Arts Enrichment
OVERVIEW
• To ensure that the historical and cultural aspects of the State are preserved,
enhanced and promoted
• Nation building through reinforcing national identities
• IM as the world’s venue for various international events
• Providing new forms of entertainment
• Production and promotion of local films and music
Preservation of
Cultures
Hub for International
Events
Hub for Creative
Industry
Pillar of Culture and Arts Enrichment
ACTION ITEM
2014 - 2015 2016 - 2020 2020 - 2025
Pillar of Culture and Arts Enrichment
POTENTIAL IMPACT
2
1
• New entertainment options available (DIY Studio)
• Local talents in arts and culture will be increased
• Job creation [100k]
• Attract investors to invest in IM (e.g. Peter Lim)
• Producing Asian movies, expected to yield RM1 bil in 8 years
• Local culture: Tourist attraction
• Stimulate growth of local economy (F&B, Retail, Hotel)
$


2
• Innovative ways to portray Johor’s history & Malaysians’ cultures
through street arts & activities
• Stimulates growth of creative industries
• Digitalisation of recording industry
𝐥𝐢𝐦
𝒏→∞
𝟏 +
𝟏
𝒏
𝒏

𝝅𝒓 𝟐
𝒙 𝒚 𝟐
𝒂 𝟐 + 𝒃 𝟐
Desired Scenario
CWW
Monthly
Family Wellness
Coaching
Desired Outcome
• Senai Airport; to handle increased passenger flights and air cargo handling capacity
• Reduction of carbon footprint by 40% by 2020 from 2005 level
• Achieve RM264 billion investment
• Create 1 million jobs
• 20% of the export from IM are high-tech products & services
• Economy grow, bilateral ties between M’sia & SG grows positive
• Tourism spots
• More people (investors, inventors, researchers, entrepreneurs, workers, tourists) want
to live, work, play & invest in IM
• Strategic city development in line with green agenda
Pillar of Social and Living
Progression
Pillar of Green
Development
Pillar of Culture and
Arts Enrichment
Desired Outcome
• Centre of Security and Life
Safety Solutions
• Connectivity and Digitalisation
– Life Convenience
• Social Media Applications
Design Centre
• Green City Model –
Malaysia’s designated
R&D spot for Green
Buildings
• Sustainable
Metropolitan in Green
Energy – biomass,
wind, solar
• National and International Events
• Art Galleries
• Culture Conservation
• Recording Academy
• Excellence in
manufacturing sector:
security hardware / software,
green construction
materials, green technology
equipment
• Green Palaces
• Restoration of historical
buildings into green
buildings
• New green construction of
performance centres,
studios, etc.
• Digital excellence in
recording and performance
arts
• Mobile Projectors / TV –
real time information
provision
• IM that generates revenue for Malaysia
from businesses and income
• World class standards of living –
balanced lifestyle and cultured society
• IM in the world map of economic
regions with unique development
Thank You
Further elaboration or enquiries, please contact Mr. Lee Chia Chun
at maxermesilliam@gmail.com

Slide_Frost & Sullivan Iskandar Case Challenge

  • 1.
    Iskandar Malaysia The NextFrontierby Lee Chia Chun
  • 2.
    Culture & Arts Enrichment GreenDevelopment Social & Living Progression Catalyst projects Full utilization Executive Summary • Iskandar Malaysia (IM) is the main southern development corridor; Inauguration date: Nov 2006 • Garnered RM111.4 bil in investments; 40% has been realized • Aims to be a developed metropolitan driven by high tech K-economy GOAL MOVING FORWARD: A BALANCED SOCIO-ECONOMIC, WORK & PLAY ENVIRONMENT
  • 3.
    Pillar of Socialand Living Progression OVERVIEW • Seen as the determinant of IM’s success in attracting & retaining talents • Given scarce land supply, rising land prices, increased property prices & levy paid for foreign labours, JB is seen as the hinterland for SG • Focuses are on the following: Centre of Security Excellence Connectivity Incentive Program
  • 4.
    Pillar of Socialand Living Progression ACTION ITEM 2014 - 2015 2016 - 2020 2020 - 2025 • Scholarships Awards • Tax incentives for knowledge workers • Wellness coach • Centre of Crime Prevention & Research (within MSC Cyberport) – 1st Phase –Home & Surveillance security system –Security monitoring –Research & design –Cyber security monitoring • Traffic information sync with smart mobile application • Virtual Stores concept • Connect-While-Wait (CWW) –Wifi in public transports –Expansion of gigabytes network (1Gbps) • Centre of Crime Prevention & Research (within MSC Cyberport) – 2nd Phase –Consultancy & Training –Manufacturing firms of security devices –Erect of an iconic building Centre of Security Excellence Design Government Biometrics Security Monitoring Consultancy & Training Martial Art Training Cyber Security Monitoring
  • 5.
    Pillar of Socialand Living Progression POTENTIAL IMPACT 1 • Opportunity investments in : US$16 million (RM52 million) in Government Biometrics Market alone (national ID, law enforcement, and border control) • Ability to manufacture security devices (export-intensive) • Attracts investors [RM], inventors & local techno-preneurs • Leverage on MSC Cyberport $ 2 • Reduction in crime rates (security assurance) • Higher life productivity • Satisfactory virtual interaction experiences • Workforce talents are retained and attracted   2 • Offers personal or corporate security consultations • Bottom-up approaches in combating crimes using technologies • Safe city model for Malaysia • Development of software and hardware for safety and security • Smarter cities! 𝐥𝐢𝐦 𝒏→∞ 𝟏 + 𝟏 𝒏 𝒏  𝝅𝒓 𝟐 𝒙 𝒚 𝟐 𝒂 𝟐 + 𝒃 𝟐
  • 6.
    Pillar of GreenDevelopment OVERVIEW • To ultimately become a self-sustained city • “Conserve, Beautification, Create” • In phase 2, I.M will be known as “Green Palaces in the Heart of South East Asia (SEA)”, become a niche of Johor  Tourism spot • Shift of green solutions and manufacturing sectors to JB
  • 7.
    Pillar of GreenDevelopment ACTION ITEM 2014 - 2015 2016 - 2020 2020 - 2025 Phase 1 • Zero-energy buildings • Biomass, composting • Plantation of fruit by zones • Urban beautification – Green Lung of the city – Construction of an iconic green clock Phase 2 • Centre for Manufacturing of Green Building Materials • Route network planning • “Green Palaces in the Heart of SEA” – Installation of vertical green walls – Formation of green consultancies Phase 3 • Wide application of solar • Energy-plus buildings – Residential areas (50%) – Industrial areas (70%)
  • 8.
    Pillar of GreenDevelopment POTENTIAL IMPACT 2 1 • Reduction of carbon footprint by 40% in 2020 from 2005 levels • Eco-tourism spots • Lower energy consumption at least 25% • Business creation opportunities based on green technologies • Job creations (e.g. horticultural scientists, architects, technologists, workers) [300k] • Manufacturing of green construction materials contributes > 20% exports • Nature Conservation: Tourist Attraction • Green buildings add 15-20% to a real-estate’s value $  2 • Consultancy on green urban beautification efforts𝐥𝐢𝐦 𝒏→∞ 𝟏 + 𝟏 𝒏 𝒏  𝝅𝒓 𝟐 𝒙 𝒚 𝟐 𝒂 𝟐 + 𝒃 𝟐
  • 9.
    Pillar of Cultureand Arts Enrichment OVERVIEW • To ensure that the historical and cultural aspects of the State are preserved, enhanced and promoted • Nation building through reinforcing national identities • IM as the world’s venue for various international events • Providing new forms of entertainment • Production and promotion of local films and music Preservation of Cultures Hub for International Events Hub for Creative Industry
  • 10.
    Pillar of Cultureand Arts Enrichment ACTION ITEM 2014 - 2015 2016 - 2020 2020 - 2025
  • 11.
    Pillar of Cultureand Arts Enrichment POTENTIAL IMPACT 2 1 • New entertainment options available (DIY Studio) • Local talents in arts and culture will be increased • Job creation [100k] • Attract investors to invest in IM (e.g. Peter Lim) • Producing Asian movies, expected to yield RM1 bil in 8 years • Local culture: Tourist attraction • Stimulate growth of local economy (F&B, Retail, Hotel) $   2 • Innovative ways to portray Johor’s history & Malaysians’ cultures through street arts & activities • Stimulates growth of creative industries • Digitalisation of recording industry 𝐥𝐢𝐦 𝒏→∞ 𝟏 + 𝟏 𝒏 𝒏  𝝅𝒓 𝟐 𝒙 𝒚 𝟐 𝒂 𝟐 + 𝒃 𝟐
  • 12.
  • 13.
    Desired Outcome • SenaiAirport; to handle increased passenger flights and air cargo handling capacity • Reduction of carbon footprint by 40% by 2020 from 2005 level • Achieve RM264 billion investment • Create 1 million jobs • 20% of the export from IM are high-tech products & services • Economy grow, bilateral ties between M’sia & SG grows positive • Tourism spots • More people (investors, inventors, researchers, entrepreneurs, workers, tourists) want to live, work, play & invest in IM • Strategic city development in line with green agenda
  • 14.
    Pillar of Socialand Living Progression Pillar of Green Development Pillar of Culture and Arts Enrichment Desired Outcome • Centre of Security and Life Safety Solutions • Connectivity and Digitalisation – Life Convenience • Social Media Applications Design Centre • Green City Model – Malaysia’s designated R&D spot for Green Buildings • Sustainable Metropolitan in Green Energy – biomass, wind, solar • National and International Events • Art Galleries • Culture Conservation • Recording Academy • Excellence in manufacturing sector: security hardware / software, green construction materials, green technology equipment • Green Palaces • Restoration of historical buildings into green buildings • New green construction of performance centres, studios, etc. • Digital excellence in recording and performance arts • Mobile Projectors / TV – real time information provision • IM that generates revenue for Malaysia from businesses and income • World class standards of living – balanced lifestyle and cultured society • IM in the world map of economic regions with unique development
  • 15.
    Thank You Further elaborationor enquiries, please contact Mr. Lee Chia Chun at maxermesilliam@gmail.com

Editor's Notes

  • #3 What have been done / achieved so far (where we are as of 2013) – EduCity, etc Show the graph/chart that we are now in critical growth stage Summarize your 3 or 4 or 5 areas that could propel Iskandar into a successful region of socio-economic activities. Use boxes / animations if you wish to. (Let’s just say three areas for example, and I roughly list them here: Pillar of Culture and Arts, Pillar of Green Development, Pillar of Social and Living Development
  • #4 What are the holistic benefits from developing Social and Living Development? (economic benefits – investment by security firms and solutions providers, etc? Social benefits – social media hub, safety, quality living?)
  • #5 These are recommendation steps (action item) for short term, medium term, and long term
  • #6 This pillar should be able to answer all KPIs
  • #7 Replicate slide 4 and 5 hereafter
  • #8 Green Building materials = export-intensive products Green Consultancies = job creation + service
  • #9 This pillar should be able to answer KPI A (economic impact) and KPI C (innovation factor), and KPI D (sustainability)
  • #10 To boost the popularity, Peter Lim Motor Sports Centre Define what are the sub-areas under Culture and Arts (international audio / video / recordimg studios? Performing arts centers – replicate Istana Budaya, KLPAC, or something unique? Local culture conservation and promotion centre? ASEAN / Asian civilization museum and showcase? Potential to be the next host of World Expo?) What are the holistic benefits from developing Culture and Arts? (economic benefits – promote tourism, revive local entertainment industry? Social benefits – culture conservation and instillation of artistic values?)
  • #11 Negara Cartonistiwa, According to Bernama, RM 1 bil over 8 years,
  • #12 This pillar should be able to answer KPI A (economic impact) and KPI B (social impact)
  • #13 Lives in Gelang Patah, This slide should talks about the over-arching steps to realize the three main pillars that you presented. Example of strategies: Transportation and logistics (develop Senai Airport, connectivity to ports, etc) Continuously develop ICT platform for Iskandar – to strengthen Iskandar as a Smart City (smart buildings and infrastructure, and mobile communications networks, etc) Strengthen Iskandar’s EduCity to churn out local talents to provide manpower to Iskandar (offer scholarships to undergraduates - to serve Iskandar upon graduation, etc)
  • #14 This slide should talks about the over-arching steps to realize the three main pillars that you presented. Example of strategies: Transportation and logistics (develop Senai Airport, connectivity to ports, etc) Continuously develop ICT platform for Iskandar – to strengthen Iskandar as a Smart City (smart buildings and infrastructure, and mobile communications networks, etc) Strengthen Iskandar’s EduCity to churn out local talents to provide manpower to Iskandar (offer scholarships to undergraduates - to serve Iskandar upon graduation, etc)