The document discusses the origins and principles of the Lean Startup methodology, emphasizing the importance of understanding customer needs to avoid failures among tech startups. It highlights Eric Ries's contributions and the significance of experimenting and learning in building sustainable businesses. Additionally, it draws connections between Lean principles and efficiency in industries like automotive, underscoring the importance of eliminating waste to meet customer demands.

1. Lean Startup – How it all started?
Alumni Forum
Zagreb,
October 17th
By;
Miro Hegedić

2. About me
# Lean Thinker
# Faculty of Mechanical Engineering and
Naval Architecture
# Startup founder
# Co-Founder of Lean Startup Croatia
# Lean Consultatnt

3. More Than 90% Tech
Startups Fail

4. Why?
Startups don’t build
what customers
really want
More startups fail from a lack of customer
than from a failure of product development

5. Hypothesis & Startup?
Who is
your
customer?
What
problem
do you
solve?
What is the
solution for
the problem
www.leanstartupmachine.com

6. Hypothesis & Startup?
Who is
your
customer?
What
problem
do you
solve?
Do NOT define a solution What is the
solution for
until you’ve validated the problem!
the problem
www.leanstartupmachine.com

7. Lean Start(up)
Eric Ries
Co-founded
IMWU In
2004
Steve
Blank
Invested in
IMWU

8. Customer Development

9. Erice Ries i IMWU
Eric Ries – founder
of Lean Startup
Eric wrote about his experience on blog
The Movement That is Transforming How
New Products are Built and Launched

10. The Lean Startup Book
In 2011 –
the book
was
published
Eric Ries – founder
of Lean Startup
Available in Croatian

11. Startup
Startups exist not just to
make stuff, make money, or
even serve customers.
-- Eric Ries
They exist to learn how to build a sustainable business.

12. Two words
Lean & Startup
„A human institution designed
to create a new product or
service under conditions of
extreme uncertainty„
-- Eric Ries

13. Lean Thinking
MIT: Why Japanese automotive industry is so
competitive?
Based on:
Toyota Production System
Lean – a way to eliminate waste and improve efficiency in
processes. Lean is a new way of thinking!

14. Automotive industry in 1980s
Productivity (hours/ vehicle)
16.8
25.1
Start of production to market (months):
1
4

15. Automotive industry in 1980s
Improvement proposals / Employee
61.6
0.4
0.2
2.9
Inventory (days):

16. Connection?
1) Define value
(customer’s
viewpoint)
2) Eliminate waste
The biggest waste is to produce something what
customer doesn’t want!

17. Agile
Scrum

18. & Lean Starup
Leap- of- faith question: if we can provide a superior
customer experience, will people give our product a try?
Beta waiting list
4 min video
75000
80000
70000
60000
50000
40000
30000
20000
Customers often don’t
know what they want!
10000
5000
0
Before
After

19. & Lean Starup
Drew Houston, Dropbox CEO on lessons learned

20. It can be implemented
everywhere!
From startups to establish business

22. Read more about at:
www.netokracija.hr
Thank you!