Today’s brands understand the need for original brand storytelling to connect with their audiences on a global scale; however, up until this point, the challenge for marketing leaders has been deploying a strategy locally without compromising brand messaging or control.
Join experts from our Skyword Global team to find out how to:
-Articulate a global content marketing vision to local markets
-Manage teams, strategies, and processes across borders
-Develop localized global content guidelines
-Find local editors and establish regional knowledge
-Execute a plan for scaled production
Welcome to the unit ! Hacker Unit is a community of startups, experts and investors focusing on disruptive technologies.
Our flexible program implements key milestones and o ers resources to help startups raise funds. The duration of each main step will be tailored according to each startup—the goal is to achieve everything within the 12 weeks program.
Requirements Rodeo: Wrangling and Taming Your Project NeedsOPIN Software Inc.
Whether you’re working in an agency with external clients, or within an internal technical team, requirements are a reality for any development and design project.
The full deck from Mika Trottier's DrupalCamp Ottawa Presentation July 2016. https://drupalcampottawa.com/node/2/sessions/requirements-rodeo-wrangling-and-taming-your-project-needs
Planning & Executing Custom Drupal Integration ProjectsAchieve Internet
With the rise of Enterprise IT Systems, such as Marketo, SharePoint, and Salesforce, more organizations and clients are asking for custom integration with their third-party platforms. A common need for many organizations is integrating Drupal with these systems. A proper strategy can double the effectiveness of the integration.
Check out this webinar to find out how we plan, execute and implement successful integration projects. In this presentation you will learn the necessary processes and strategies to ensure a smooth project from start to finish. This presentation will review how to plan for integration projects and how to deal with the challenges along the way, including:
• Questions to ask at the beginning of a project
• Questions to ask your developer team at the beginning of a project
• How to effectively plan your projects
• How to manage changes to your plan
In the Tasting Room Profitability workbook of the Oregon Wine Profit Planner, you can create your complete profit and loss (P&L) statement, forecast revenue, personnel expenses and other costs, and create a budget for your tasting room. Once set up, you can examine areas of income and expense to optimize your tasting room profits.
Lessons Learned From an International Drupal Project (DrupalCampBaltics 2015)Ivar Laks
In Aprill 2015 Wunderkraut Estonia launched one of their biggest international projects - website for a well known construction materials brand Gyproc which is aimed to the Scandinavian markets (Sweden, Norway, Denmark). With the presentation I will share lessons learned from the project.
Some of the questions that I will answer - how to not kick off an international project? How to not communicate with the client? How to not manage risks? How to not work with the requirements?
Welcome to the unit ! Hacker Unit is a community of startups, experts and investors focusing on disruptive technologies.
Our flexible program implements key milestones and o ers resources to help startups raise funds. The duration of each main step will be tailored according to each startup—the goal is to achieve everything within the 12 weeks program.
Requirements Rodeo: Wrangling and Taming Your Project NeedsOPIN Software Inc.
Whether you’re working in an agency with external clients, or within an internal technical team, requirements are a reality for any development and design project.
The full deck from Mika Trottier's DrupalCamp Ottawa Presentation July 2016. https://drupalcampottawa.com/node/2/sessions/requirements-rodeo-wrangling-and-taming-your-project-needs
Planning & Executing Custom Drupal Integration ProjectsAchieve Internet
With the rise of Enterprise IT Systems, such as Marketo, SharePoint, and Salesforce, more organizations and clients are asking for custom integration with their third-party platforms. A common need for many organizations is integrating Drupal with these systems. A proper strategy can double the effectiveness of the integration.
Check out this webinar to find out how we plan, execute and implement successful integration projects. In this presentation you will learn the necessary processes and strategies to ensure a smooth project from start to finish. This presentation will review how to plan for integration projects and how to deal with the challenges along the way, including:
• Questions to ask at the beginning of a project
• Questions to ask your developer team at the beginning of a project
• How to effectively plan your projects
• How to manage changes to your plan
In the Tasting Room Profitability workbook of the Oregon Wine Profit Planner, you can create your complete profit and loss (P&L) statement, forecast revenue, personnel expenses and other costs, and create a budget for your tasting room. Once set up, you can examine areas of income and expense to optimize your tasting room profits.
Lessons Learned From an International Drupal Project (DrupalCampBaltics 2015)Ivar Laks
In Aprill 2015 Wunderkraut Estonia launched one of their biggest international projects - website for a well known construction materials brand Gyproc which is aimed to the Scandinavian markets (Sweden, Norway, Denmark). With the presentation I will share lessons learned from the project.
Some of the questions that I will answer - how to not kick off an international project? How to not communicate with the client? How to not manage risks? How to not work with the requirements?
Learn what motion infographics are, what makes them great, and how you can use them for your business.
Presented by:
Barry Saiff - Founder and CEO, Saiff Solutions, Inc.
Sai Salgado - Graphics Manager, Saiff Solutions, Inc.
The roles of the Product Owner, Business Analyst and/or Subject Matter Expert are crucial to the success of an AEM project, especially at critical times. From the development team’s perspective leveraging these resources during kickoff can set the project up for success. Hear more about the right resourcing and preparation for kickoff can enable development teams to start a project off right and to avoid costly changes (scope increase or rework) later in the project.
Real estate agents, Proxio Developer Showcase is the easiest way to sell developer properties. Check out these slides or sign up for a webinar at proxioworld.com/webinars to access this free tool!
Everyone wants to see their project launch successfully. In this session learn about the roles, processes, and tools that are critical to every project.
Full Webinar: A Roadmap for Successfully Creating and Amplifying Great ContentSkyword Inc.
Today’s best brands understand that digital is more than a collection of channels. Instead they embrace digital as a means to tell powerful stories that engage audiences, to build preference for their brand, to convert new customers, and to increase loyalty. But publishing and amplifying your brand story across digital requires a modern content strategy.
Attend and get a roadmap to successfully creating and amplifying your content!
During this webinar, MaryAnne Flynn, VP of Content Services at Skyword and Rich Ullman, VP of Marketing at Outbrain will provide a roadmap for successful digital storytelling. They will also review the major components of a winning content strategy, including tips for targeting, reaching, and engaging digital audiences.
The webinar covers:
Insights into how businesses are growing by creating great content and amplifying its reach.
The major components required for building a modern content strategy.
A personalized roadmap for success, including tools and practical tips for creating great content and growing an engaged audience.
How We Create High-Impact Content at VisuallyVisually
Join Bradley Joe and David Wyant to see how Visually makes engaging, beautiful visual content fast and affordable. We'll cover:
- Our talented freelancer network
- Our streamlined process
- Advanced collaboration tools
- Best practices for running successful projects
- A sneak peak into upcoming features
Making the leap to Agile within Marketing: A practical success storyPlanview
View the On-Demand Webcast! Planview.info/Agile
Learn about
-the challenges one marketing department faced and why they sought a change in the status quo
-what options and approaches they considered to help steer this change
-what made Agile an attractive option for marketing teams
-how to sell Agile internally and gain support from the top with buy-in from the team
-how to adopt agile into the workflow
-what benefits the marketing saw as a result of this change
-adding capacity planning
View the On-Demand Webcast! Planview.info/Agile
Social Media Engagement for sales & B2B partner channelsSkeeter Harris
Having the honor to be speaking at GaggleAMP's Employee Advocacy conference on social media and how to engage employees to become brand ambassadors. Below is the session description for this talk along with the slides that I'll be presenting at AMPlify15.
EarthLink started as a pioneer in residential dial-up as an ISP, and have transformed themselves into a managed services provider in business communications and IT services. Leveraging social media in a B2B environment is vastly different then promoting consumer focused products and services. Using a hub and spoke content distribution model and providing impactful content to our sales team and partner channel has helped them extend their reach, increase their professional brand, and delivered sales results.
In this session you will learn:
How to create social media service level agreements for product and event marketing
How to engage sales and partners with social selling and training
What worked on feeding the sales and partner social funnel with GaggleAMP and what didn’t
How to manage the Gaggle members and for those that engaged the success they’ve seen
Marketing with video works. Video increases website traffic by 157%, increases time on site by 105%, and sites with video convert at two times the rate of sites without video.
In this slideshare, you will learn about the essential technologies for video marketing, how video fits within your overall technology stack, best practices to drive real results and how companies like Salesforce’s ExactTarget and Puma are executing video-centric marketing strategies at scale.
Learn what motion infographics are, what makes them great, and how you can use them for your business.
Presented by:
Barry Saiff - Founder and CEO, Saiff Solutions, Inc.
Sai Salgado - Graphics Manager, Saiff Solutions, Inc.
The roles of the Product Owner, Business Analyst and/or Subject Matter Expert are crucial to the success of an AEM project, especially at critical times. From the development team’s perspective leveraging these resources during kickoff can set the project up for success. Hear more about the right resourcing and preparation for kickoff can enable development teams to start a project off right and to avoid costly changes (scope increase or rework) later in the project.
Real estate agents, Proxio Developer Showcase is the easiest way to sell developer properties. Check out these slides or sign up for a webinar at proxioworld.com/webinars to access this free tool!
Everyone wants to see their project launch successfully. In this session learn about the roles, processes, and tools that are critical to every project.
Full Webinar: A Roadmap for Successfully Creating and Amplifying Great ContentSkyword Inc.
Today’s best brands understand that digital is more than a collection of channels. Instead they embrace digital as a means to tell powerful stories that engage audiences, to build preference for their brand, to convert new customers, and to increase loyalty. But publishing and amplifying your brand story across digital requires a modern content strategy.
Attend and get a roadmap to successfully creating and amplifying your content!
During this webinar, MaryAnne Flynn, VP of Content Services at Skyword and Rich Ullman, VP of Marketing at Outbrain will provide a roadmap for successful digital storytelling. They will also review the major components of a winning content strategy, including tips for targeting, reaching, and engaging digital audiences.
The webinar covers:
Insights into how businesses are growing by creating great content and amplifying its reach.
The major components required for building a modern content strategy.
A personalized roadmap for success, including tools and practical tips for creating great content and growing an engaged audience.
How We Create High-Impact Content at VisuallyVisually
Join Bradley Joe and David Wyant to see how Visually makes engaging, beautiful visual content fast and affordable. We'll cover:
- Our talented freelancer network
- Our streamlined process
- Advanced collaboration tools
- Best practices for running successful projects
- A sneak peak into upcoming features
Making the leap to Agile within Marketing: A practical success storyPlanview
View the On-Demand Webcast! Planview.info/Agile
Learn about
-the challenges one marketing department faced and why they sought a change in the status quo
-what options and approaches they considered to help steer this change
-what made Agile an attractive option for marketing teams
-how to sell Agile internally and gain support from the top with buy-in from the team
-how to adopt agile into the workflow
-what benefits the marketing saw as a result of this change
-adding capacity planning
View the On-Demand Webcast! Planview.info/Agile
Social Media Engagement for sales & B2B partner channelsSkeeter Harris
Having the honor to be speaking at GaggleAMP's Employee Advocacy conference on social media and how to engage employees to become brand ambassadors. Below is the session description for this talk along with the slides that I'll be presenting at AMPlify15.
EarthLink started as a pioneer in residential dial-up as an ISP, and have transformed themselves into a managed services provider in business communications and IT services. Leveraging social media in a B2B environment is vastly different then promoting consumer focused products and services. Using a hub and spoke content distribution model and providing impactful content to our sales team and partner channel has helped them extend their reach, increase their professional brand, and delivered sales results.
In this session you will learn:
How to create social media service level agreements for product and event marketing
How to engage sales and partners with social selling and training
What worked on feeding the sales and partner social funnel with GaggleAMP and what didn’t
How to manage the Gaggle members and for those that engaged the success they’ve seen
Marketing with video works. Video increases website traffic by 157%, increases time on site by 105%, and sites with video convert at two times the rate of sites without video.
In this slideshare, you will learn about the essential technologies for video marketing, how video fits within your overall technology stack, best practices to drive real results and how companies like Salesforce’s ExactTarget and Puma are executing video-centric marketing strategies at scale.
If your company needs to submit a Website Designing Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3fiAph2
Customer Success Webinar Series: How to Align your Company Around an Onboardi...Gainsight
Customer onboarding can sometimes be considered an afterthought for organizations—leading to lengthy times to get up and running, under-educated customers and a general sense of dissatisfaction. Ensuring your customers are onboarded quickly and effectively is crucial to success, but also presents a number of unique challenges.
It seems easy to get content on a website, right? Just press activate!
Unfortunately, it isn't that easy. This talk discusses the steps net-new content needs to go through to go live. By understanding the complete process, you can anticipate delays and plan accordingly.
This talk will help AEM Devs, Tech Leads, PMs and Architects or anyone else involved in project plan.
Effektiv ledelse skaber værdidrevne teams - Karolina Jackson-Ward Manager Cus...Mediehuset Ingeniøren Live
Inspireret af Lean, Agile metoder og forskning i motivation og produktivitet, får du viden og gode input til, hvordan du kan øge dit teams præstationer. Vi kommer blandt andet ind på:
Hvorfor er motivation så vigtig, og hvad driver os mennesker?
Hvordan formes adfærd (best practice)?
Hvilke faktorer betyder mest?
Hvordan kan du konkret hjælpe dit team med at udnytte sit fulde potentiale?
Marketing your products and services to international audiences requires a localized website that meets the needs of those audiences. Website translation options are scalable so it's important to know which option is right for you and which process works best with your content.
Similar to How to Launch a Successful Global Content Marketing Program (20)
Skyword360 Product Webinar — November 15, 2018Skyword Inc.
Offering 360-degree views of the entire enterprise, Skyword360 is the only content marketing platform that combines enterprise-wide visibility and planning with original content creation, distribution, and optimization. Now, you can fuel marketing across channels, divisions, regions, and countries with a consistent, relevant brand story. With TrackMaven's industry benchmarking and insights into the content planning process, you'll have the ability to combine best-in-class analytics with best-in-class content marketing. Consolidate content marketing software across your organization to create unique, synchronized customer experiences that drive measurable results.
Skyword and TrackMaven Join Forces: Webinar with the Founders Tom Gerace and ...Skyword Inc.
The combination of Skyword and TrackMaven integrates insights into the content planning, creation, and activation process. It combines best-in-class analytics with best-in-class content marketing. No more unanswered questions. No more guesswork. Just stories that stand out and drive results, and the ability to demonstrate that you are delivering best-in-class performance.
Connecting with Content: Building Brand and Demand Through Content StrategySkyword Inc.
B2B marketers often struggle with the strategic and tactical complexity of building a content marketing strategy that drives continuous audience engagement and establishes new connections.
In this presentation from Christine Polewarczyk, Service Director of Content Strategy and Operations, SiriusDecisions, and Ray Gilmartin, Senior Director of Product Marketing, Skyword, cover building a successful content strategy.
They review how to:
Develop, organize, and document a content marketing strategy
Infuse brand purpose into your strategy to deliver on brand promises.
Build brand awareness and foster authentic and continuous customer relationships.
Keeping Up with the Algorithms: SEO Best Practices from Skyword [Webinar Slides]Skyword Inc.
Between the moment "Googling" became a verb in the early 2000s to our present reality of search results we can carry in our pockets or ask for aloud, the world of SEO has expanded and evolved so rapidly that many brands have struggled to keep up.
In this webinar, we'll review how to:
Build a solid SEO foundation with your website
Implement a strong keyword strategy
Establish an SEO Style Guide
Optimize content with mobile, voice, and global trends in mind
Learn from your optimization results
Enterprise Planning and Streamlined Navigation from Skyword [Webinar]Skyword Inc.
Ready for a centralized location where you can see all of your content across the enterprise? Learn more about Skyword’s latest release.
Skyword’s May 2018 release incorporates two compelling elements—a visual redesign and an Enterprise Planner. The Skyword Enterprise Planner provides a central location to view all content and marketing activities, empowering you to coordinate internal team efforts and execute global campaigns.
Plan and visualize your content across your campaigns, business regions, divisions, and distribution channels.
Inspiring Trust and Transparency: Skyword's Compliance with GDPR [Webinar]Skyword Inc.
Skyword will be compliant with the EU General Data Protection Regulation (GDPR) when it goes into effect on May 25, 2018. We know that this is top of mind for all of you, and we have been working diligently for months to ensure our platform, policies, and procedures meet GDPR requirements.
Join Skyword's CMO, Tricia Travaline, and Chief Technology and Data Protection Officer, John Mihalik, delivered these slides in a webinar to provide an overview of Skyword's new data protection policies.
Master the Art of Story for Business [Webinar with Robert McKee]Skyword Inc.
Marketers strive to use storytelling in their strategies, but most still struggle to understand the practice and master the craft. Join Robert McKee, story authority and best-selling author, and Tom Gerace, Founder and CEO of Skyword, for a webinar where they discuss the importance of applying storytelling principles to business practices.
Inside the Content Marketing Continuum [Webinar Slides]Skyword Inc.
Clare McDermott, Chief Research Officer, Mantis Research, and Tricia Travaline, Chief Marketing Officer, Skyword, will walk you through the most interesting findings of this year-long survey of 1,000 global content marketers. Learn:
Benchmarks for the practice of content marketing today
The defining characteristics of the most successful content marketers
Areas of focus for advancing your content marketing organization's performance
Brands and Their Contributors: Working Together to Build a Cohesive Social M...Skyword Inc.
This session is geared to brand marketers and contributors, encouraging both to use social media to its full potential. Contributors who build their personal brand on social give themselves a competitive edge, and when they share the content they create for clients they establish themselves as thought leaders in the industry and bring the content to a broader
audience, benefiting their clients and themselves. Brand marketers should encourage their creatives’ brand advocacy by following their contributors on social and tagging them when appropriate.
Lauren DiZazzo, Associate Community Manager, Skyword
Bridget Burns, Social Media Strategist, Tom’s of Maine
Christine Kayser, Senior Content Strategist, Skyword
Angela Tague, Freelance Contributor
Allen Gannett, Founder & CEO, TrackMaven
We are getting sucked into a content marketing death spiral. Brands compete in a race to the bottom, then complain about how hard it is to be heard over the noise. How can we pull ourselves out of the echo chamber and refocus on delivering value? In this session, we’ll take a deep dive into what’s working (and not working) in marketing today. Allen Gannett will outline the headwinds marketing executives face in scaling an effective digital marketing program and leave you with five clear strategies to course-correct your organization’s approach to digital.
Reimagining the Patient Experience: Content Marketing & Digital Experience De...Skyword Inc.
Developing an insightful content marketing strategy that anticipates consumers’ need for meaningful health information can go a long way towards helping healthcare organizations reach their target audiences and build relationships. But many marketers, wary of navigating this heavily regulated industry, have made scant progress. This discussion will dive deep into the ins and outs of content marketing in the healthcare continuum, where Dignity Health is adapting to the needs of patients and communities to create proactive and personalized experiences from click to clinic.
Sho Balkian, Digital Content Manager, Dignity Health
Dee Mostofi, Director of Public Relations, Dignity Health
Nick Cifuentes, Senior Director, Digital Engagements, Dignity Health
JD Singh, SEO Manager, Dignity Health
Scott Ludwig, Senior Director, Content Services, Skyword
Beers with Engineers: Getting a Firsthand Look at Skyword’s Product VisionSkyword Inc.
Come join Skyword’s engineers and get a sneak peek at some upcoming features to the Skyword Platform. This open-dialogue session will give attendees an opportunity to discuss the challenges they face as marketers. We’ll create an open forum where you can inspire what the Skyword team will build next to make content marketing an easier and more sustainable process. And yes, beers will be provided!
John Mihalik, CTO, Skyword
Cara Rickard, User Experience Architect, Skyword
Jim Fischer, Product Manager, Skyword
Machine Learning and the Human Endeavor: How AI is Being Applied to the Futur...Skyword Inc.
As marketers, do we fully understand what AI is or the implications it will have on our careers and lifestyles? Join Skyword’s CTO, John Mihalik, for a session on the advancements of AI, what the different levels of AI are, and what they mean for marketers.
John Mihalik, CTO, Skyword
Creating Trends, Not Just Following Them: How IBM & Other Top Brands Have Ear...Skyword Inc.
Every marketer wants to be a leader in their industry; they want to be creating trends, not following them. How do you accomplish that with content? It takes the perfect fusion of industry expertise, research, and creative thinking to be innovative. This session will examine what goes into becoming a true thought leader. We’ll unpack how marketers can challenge themselves to shake up the status quo and think bigger—and how expert contributors leverage their personal passions and experience to deliver stories that exceed their clients’ expectations.
Casey Nobile, Editorial Director, Skyword
Molly Berry, Community Manager, Skyword
Ray Hainer, Senior Director, Content Services, Skyword
Kyle Harper, Digital Marketer, Freelance Writer
Pam Jones, World Wide Digital Marketing Strategist, IBM
Cultivating Your Individual Voice: When a Publication Looks Beyond Brand ToneSkyword Inc.
When you’re a writer in content marketing, you constantly hear that you need to follow content creation guidelines and brand voice and tone. But what if a brand is looking to create a publication with individual and unique voices throughout?
We will discuss how writers can cultivate their voice while still giving clients what they need to help brands create true publications.
Tom Hardej, Editorial Director, Skyword
Ben Chamas, Senior Editorial Manager, Skyword
Laurie Mega, Content Director, FEN Learning
Liz Alton, Skyword Contributor
Skyword Platform Tips & Tricks: Content Marketing Made EasierSkyword Inc.
Combine the power of Skyword’s technology with a white glove services team, and what do you get? Unprecedented content marketing genius. Take your marketing strategy to the next level. We’ll ensure you get more comfortable with the Skyword Platform by learning the tricks and tools to capitalize on to kickstart your content marketing strategy.
Megan Menesale, Director, Product Marketing, Skyword
Jim Fisher, Product Manager, Skyword
Marc Wasserman, Customer Success Manager, Skyword
Allie Chartoff, Director, Content Services, Skyword
Aligning Technology Stack and Content for Digital TransformationSkyword Inc.
We will explore the steps that McKesson has taken on their digital
transformation journey, from building their martech stack and getting buy-in from multiple stakeholders to acquiring technology and showing how content/marketing activities affect the bottom line.
Eric Herman, Director, Brand Partnerships, Skyword
Omar Al-Sinjari, Senior Manager, Digital Marketing Operations and
Technology, McKesson
How to Use Interactive Content to Tell Your Story & Accelerate the Buyer’s Jo...Skyword Inc.
A compelling content marketing strategy answers the who, what, why, where, and when questions of content creation. In order to capture our audience’s attention, we must deliver the right content, to the right people, at the right time in their journey.
Interactive content clears the path for marketers who are seeking to move prospects through their journey faster. Using a digital dialogue of increasing relevance and personalization, interactive content builds engagement and education more memorably than traditional static content and storytelling. During this session, Mary Ward, Vice President of Account Services at ion interactive, will showcase real-world examples of interactive content success at each stage of the buyer’s journey.
Mary Ward, VP of Account Services, Ion Interactive
Content Choreography: An Inside Look at Samsung’s Omni-Channel Content ProgramSkyword Inc.
As brands forge ahead with content marketing programs, many fail to go beyond the surface when it comes to brand storytelling, limiting their ability to embrace story at the core. In order to push your organization to the future and remain ahead of the competition, you need to focus your energy on creating a story-centric marketing culture.
Reuben Staines, Senior Director, Content Marketing, Samsung
Mandi Tompkins, Director of Content Services, Skyword
Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...Skyword Inc.
When you spend so much time investing in your content creation process, it can be easy to lose sight of the end goal. A successful content strategy must be able to measure it’s worth by tracking the new leads coming in, as well as audience engagement. In order to own your audience, you have to first figure out how they interact with your content. During the webinar, he will discuss key factors to content marketing success including how to:
-Define your mission statement
-Track your buyer's journey
-Identify key KPIs
Don’t just hear him speak during the webinar. Secure your seat to see him at Forward by registering for our conference from June 22nd-23rd (http://www.skyword.com/forward/).
Use the promo code 100_off to get 20% off your ticket.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
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Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
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Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
INTRO: LS:
Welcome to today’s global content marketing webinar. My name is Lauren, I’m the Director of Product Marketing here at Skyword, and I’ll be kicking off today’s panel. Thank you all for joining us. We have a great group of listeners with us this afternoon, and hope to provide some ideas that you can all bring back to your teams.
What does it mean to go global? To BE global?
You all understand the need to connect with your audiences on a global scale. Or else you wouldn’t be here.
It is not the lack of vision, or ambition to go big,
It’s execution strategy that’s often overlooked in our rush to go global.
Consider managing writers across multiple time zones and compensating them in their native currencies. It’s not as simple as translating one piece of content into a dozen languages – it’s about shaping individual stories for each market, paying attention to the nuances in dialect, and employing creatives who actually inhabit the spaces brands are trying to reach. It’s about seamlessly spreading a message that is consistent with your brand voice throughout the world.
These are just some of the challenges our customers brought to us…
You can probably relate these and have your own pain points that you’re trying to solve.
There are a lot of moving pieces involved in content marketing even for a single location. It can become chaotic as you consider the challenges of working with teams located across the globe - each with their own priorities..
Today we’re going to talk through a framework that will help you address these challenges.
Todays webinar will address these challenges.
We’ll be ending with a Q&A where we open up the lines to your questions.
Type into chat box. And we’ll address as many as we can get to after the presentation.
LS – our first speaker today is Skyword’s VP of Global Operations, MaryAnne Flynn
MA: Hello my name is MAF and I’m so pleased to be with you today. I’ve been in operational roles nearly all of my career, and I’ve been in content marketing since before we called it that – since 2006. Prior to my position as VP of Global Operations at Skyword I lead the editorial team, support services and recruitment of all of the creatives who make the amazing stories for Skyword’s clients
LS - Up next, our Director of Global Services, Reggie Vertiz
LS – Finally, introducing our Sr. Director of Editorial, Matt Johnson
Before you can even start thinking about a global content marketing program, you have to take a step back
You may be familiar with the benefits of content marketing, but that doesn’t mean that your counterparts in other markets see it that way.
They may think that putting up product offers is content marketing, versus telling a story that engages, that entices, that hooks.
So before you can build your strategy, make sure that there is buy-in to brand storytelling.
For brand storytelling…
Think about who you are trying to influence… who are your target customers?
What topics do they love to read about and to watch?
Which of those topics aligns with your brand? …
Focus on those topics that your target customers find valuable, are timely and help you to build a relationship with them
Global story telling it’s about shaping individual stories for each market, paying attention to the nuances of the target customer, the culture & dialect, and employing creatives who actually inhabit the spaces you are trying to reach.
We’ve created a framework for launching a Global Content Marketing program.
The framework consists of
[CLICK]
a Vision
[CLICK]
a Strategy And
[CLICK]
Executing on the strategy
Your vision should be broad and should address your reason for using storytelling to connect with your global target customer
Your vision will be consistent across regions
Here is an Example:
To Connect with consumers all over the world in a personal way.
To Use local, authentic content to raise awareness and build trust
To Focus on stories about places and experiences
This brand is reaching their target customers with stories they love and that are aligned with their brand. So when their target customers around the world need their products and services this brand is top of mind.
Only You can decide what vision makes sense for your organization. Once you have that vision articulated, you need to communicate it widely within your organization.
Evangelize: Identify who your content marketing champions are in priority regions around the world and talk through your vision with them. Listen to their feedback and incorporate it into the vision so that you start to create buy-in and so the initiative is relevant and meaningful to other regions.
MAF-
I can’t emphasize enough how critical it is to put a communication plan in place for all of the region involved.
Whenever possible, have those conversations Face to face
We can have all the technology in the world, Skype, email, teleconference. But without forging those connections in person, the old fashion way, you’ll never be able to create a strong vision that is so critical t a successful global content marketing launch.
You’ve communicated your vision, now it’s time to create a plan to achieve that vision
1)[CLICK] Draft Global Editorial Guidelines: At a high level, editorial guidelines provide direction to your story tellers and your editorial team, about your brand’s tone, voice and target audience. They create an overarching mission for this content and ensure there is brand consistency across regions. The guidelines can be nuanced for the local regions, but don’t move too far away from your global editorial guidelines or there can be disparate messages that won’t resonate with your target customer.
2) [CLICK] These are specific topics you want to cover in all markets. They are a portion of the overall topics, but by having each region create stories around a few key topics you’re providing a consistent user experience that’s executed uniquely around the world.
EXAMPLE: A travel company who creates content in every city about the best way to navigate within that city. It could be the Tube, it could be gondolas, it could be walking. It doesn’t matter what the best way is… it matters that this company makes sure they cover a topic they know their customers want through a creative story. Another key topic may be much less practical and speak more to the emotions of their customers. They may decide no matter the location they want a story about the best places to watch the sunset.
3) [CLICK] Determine where it makes sense for you to expand your content marketing to first. What are your priority regions around the world?
4) [CLICK] With any content marketing program you need a technology platform to manage the many moving pieces. When you’re expanding to a global plan, you need a platform that can handle all of the languages, currencies, that has Localized Keyword search and optimization and Localized spelling and grammar checks, and adapt to time zones. Skyword handles all of these critical elements and is the only content marketing platform that does.
5) [CLICK] You need to determine if budgets will be from headquarters or will be from local regions. That will depend on your own organization’s practices. Based on my experience, headquarters is usually the one driving a global strategy because they’ve seen great results at regional or local levels and want to replicate that success, or they see inefficiencies without a global plan. When headquarters drives the initiatives they often cover the costs for the first year with a plan to have local regions pick up the budget after a set period of time.
Image by: Dave Meier
Image by: Dave Meier
Important: Build a plan that recognizes regions may be strapped for resources, and each of your local marketing people may already have a lot on their plate.
It’s OK to START Small when launching globally – give regions time to understand the process and after early learnings and success at the local level you will have the buy-in needed to ramp up.
With the vision and plan in place… now the rubber hits the road and you execute the plan. I’ll turn the discussion over to Matt Johnson to kick off this area.
So now that you have your global vision and a strategy in place. How do you actually get it done?
Reggie and I will talk to you about your execution plan. [CLICK] Creating editorial guidelines [CLICK], deciding the split between local and global content [CLICK], original versus translated content [CLICK], how to recruit the storytellers to make the connection to the audience [CLICK], and how to manage the whole process at scale.
Start from the top down — As MaryAnne mentioned, you want to use the global vision to inform a set of global guidelines that define content vision and goals, articulates your brand’s tone and voice, and spells out who the audience is.
These editorial guidelines tell your storytellers who the audience is and how to speak to them. BUT Even within the same global company, different markets are going to speak to different audiences, or the same audience in a different way. That’s why you need to let the local market refine the global guidelines to meet the needs of their specific audience and content goals. The editorial guidelines must still fit the global vision, but you can refine audience and goals to meet the needs of that region, country or city. You can also refine tone and voice to a degree, but try to keep these consistent globally so that your company has a consistent image across markets.
One example of an acceptable voice change was for a B2B client we worked with who wanted a very casual and conversational approach to the English content, but when we spoke to the German market, they told us that their audience would take conversational to be unprofessional, so a more formal approach was taken.
Trying to lock a local market into a set of guidelines that is either overly general or only takes into account your US audience will alienate your regional team and make them feel like you don’t understand their needs. You want them to be bought-in and excited about the global vision and their part in it, not hog-tied into something that doesn’t work for them.
The regional audience is also going to be disengaged when they realize the content they’re reading hasn’t been created with them in mind. Once they lose trust in the content and your brand, they won’t be back.
As part of your global vision and local refinement, you need to decide whether the content is produced in English or in the region’s native language. The audience is the prime driver in this decision. If you’re creating culinary content for foodies in Paris, you’ll probably produce that in French. But if you’re creating tourism content for affluent travellers coming to Paris, you’ll probably stick with English.
Your local editorial guidelines are also going to call out local market language usage and grammar nuances. Even between two English-speaking countries, words and phrases have different meanings, and you risk cultural kickback and cringe if you use the wrong word in the wrong country. Use the local guidelines to call out the correct terms to use in that region. If you’re trying to explain to your Australian or British audience how to change a diaper, you’ve immediately lost them because they say “nappy”. As you’ll see in a few minutes, there are ways you can safeguard against potential misuse of terms and ideas across regions.
You should be starting to see that, when going global, your success hinges on an authentic local experience. The Local market brings creativity and cultural relevance in their execution of the vision. The local market will also be working on other campaigns using social media, events, and offers, and these can be used to enhance the local experience.
But that doesn’t mean you need to go totally local. You may have some universal content that works across all markets, and it would be a shame not to use that. If you do, determine a split between global and local content volumes - i.e. 2-3 editorial topics/month out of the 20/month for each region may be globally focused. The remainder articles cover what’s relevant to the local market.
Seque into original vs transcreation
How do you decide which to choose?
What are the challenges and benefits of each
We believe in the value of original content in each region. It’s the best way to speak to your local audeince
BUT there could be awesome content you’ve already produced that appeals to a global audience, and you want to utilize that asset. That’s where transcreation comes in. It’s the act of translating the content, but taking into consideration regional nuances to rewrite and redirect the content specifically for that market.
HOW do you transcreate? With a partner.
A B2B tech company we work with says about 70% of their content they think is appropriate for a global audience. They need to be sharing that content with the local markets, so they will set aside a larger budget for transcreation, coupled with original content creation in that market.
A B2C client we work with creates content about unique experiences in cities for people in those cities. BUT they also know that their audience in other regions is traveling to that city, so they transcreate to make content that appeals to that audience. It is still an article about the best museums in NYC, for example, but it is now directed to people arriving in the city from elsewhere, giving them some different information that wouldn’t be useful to a New York audience.
Now it’s time to find the people that will be telling your stories; connecting your brand with your audience.
You need two levels here: the creator and the editor.
You MUST use local creators that are either native to the area or have vast experience and knowledge of it. It’s the only way to create an authentic connection between you and your audience.
Creators can mean writers, videographers, photographers and more. But all should know your regions inside and out.
HOW DO I FIND CREATORS?
It doesn’t matter if you’re creating content in English or in the region’s native language - the local market should be driving the search for creators.
You find creators in the same way you find any new partner or employee. You can advertise, search your networks and reach out to freelancers through social media and creator groups. Or you partner with someone who works with global creators.
HOW DO I VET CREATORS?
Vetting is the trickier part. You have people in the local markets who are fluent in the local language, of course, but can they recognize relevant and strong content creators? Again, you work in much the same way as you would when you hire anyone. Check references, check portfolios for regular similar work. And seek the help of a partner you trust to help you decide who to create the content.
EDITORS
All of these considerations also apply to editors. These local editors aren’t just your defense against spelling and grammatical errors and poor flow and clarity, they will also call out anything that isn’t authentic. A regional nickname misunderstood, a word or phrase that has no meaning in that region, or a description of an area that just isn’t right - your editor will instinctively know when it’s not right. If you don’t have that line of defense and something inauthentic gets through to your audience, you’ve lost them.
You’ll need to leverage your local markets to help not only find and recruit the creators, but also to vet their abilities. Or partner with someone that has experience recruiting creative talent globally.
You can’t create content need writers who know the audience, and you’re not going to get that anywhere other than that region
Here you see some of the storytellers we've used to create global content:
Animated Clicks
Plaza de Toros en Sevilla
Managing a Global Content Marketing program can be as intricate a dance as bull fighting. It has an art, it has technique, and most of all precision. One slip in the wrong direction could turn a thing of beauty into something ugly. Here’s how we’ve worked out our dance:
First of all, you need a consistent editorial process and the technology in place to maintain that process.
How do you keep track of all of the moving parts? You have to create a system, a process that incorporates the feedback of all stakeholders.
From Top Generation to Content Creation to Reporting, here is the process we take when working with our clients.
TOPIC GENERATION
First you have to figure out what you’re going to talk about.
What will resonate with your audience?
More importantly, how will you keep them on track to keep up delivery?
You need the creatives and the editors to brainstorm topics, and the editorial calendar to keep them on track.
Transition: Once you’ve established a topic direction and schedule, the next step is to figure out how audiences will find this great material….
Keyword Reach is an essential element to any program. You want to identify a keyword that is relevant to:
-target audience
-location
-language
A few tools I use to research keywords are
-Google Keyword Planner
-Google related searches
-Google, Yahoo! And Bing Trends
-Twitter trending topics and trend maps
-And Social listening tools such as sysomos.
SEO Scorecard in Portugese & English
Industry has a set of SEO best practices to help you produce quality content
Customize these to your needs, website design and corporate guidelines,
i.e. Have at least one image, maybe more. Also consider the metadata you are sending with that image. What about links that your including? Again this is A LOT to be thinking about, but very essential considerations.
Once the keyword and topics been assigned, now it’s time to create!
Matt mentioned the necessity for local storytellers earlier.
The Key is getting the creatives to adhere to the editorial and program guidelines that will make your program a success.
Multiple steps involved in the creation of videos for your Content Marketing Program
Transition: Photos similar method
Similar to videos
You need to determine the goal for each of your photos or images
Do you need a local photo journalist to tell your story
Original images to compliment your story – crowdsourcing the work can help you obtain the best images for your story – Tools such as FOAP where you create missions anf 2
Are you looking for an infographic to explain a concept, explain your process, capture methodology
How are you going to distribute the image?
Is it complimenting a written article
Stand alone? Facebook, Pinterest, Instagram
COPY EDITOR/REVIEWER –
If you are in the London Headquarters, how do you make sure al story from Berlin checks out? You need to have teams engineered around the local content. So the content editor to take a first pass at what the creative has produced.
Consider tracked changes. Consider all stakeholders must signed off. It is imperative to be organized about your review and work flow process.
Make sure you keep track of your history, noting who’s touched the piece when and what they said about it. Otherwise could be surely lost in translation.
Once the article has made its rounds, we make sure the program manager gets the final say.
This last official quality check – is what separates the good from the great.
If you’re investing in a global program you want to make sure it is top notch, which is why it’s critical that all parties involved in the program get their eyes on the content.
Publishing Platforms –
Tumblr, Facebook, Microsite
Also talk to Metrics/Reporting?
Transition:
With those steps in place, your global content marketing strategy will become more of an artful dance than an exact science. Being both nimble AND precise, will help you drive your strategy forward.
Now that I’ve brought you through the operational details, I’ll hand it back to MaryAnne to bring it back home…
Today we talked through a framework to address launching global content marketing in an organized way.
We started by sharing our perspective of how critical it is to articulate a vision for your global content marketing program
As you’re thinking through how you’ll crystalize your vision, float it to other content marketing champions in your company, especially those from other markets.
Incorporate their best ideas so you end up with a broad but succinct vision. One that is universally understood and valued.
We shared ideas for creating your strategic plan.
Deciding which markets to prioritize, a system for managing the process and assembling assets to produce relevant content for local markets
Keep your plan managable, not overwhelming.
We walked you through how we execute content marketing programs globally.
Here’s a snapshot of Skyword’s global platform capabilities.
At Skyword we are currently managing content marketing programs in 18 countries. We’ll be launching programs in 3 additional countries in Q2.
Our platform is actively used in 7 languages and the platform will be rolled out in 4 additional languages in Q2.
Skyword’s storytellers are creating stories in 11 languages today and we administer payments to them in 14 local currencies.
The Where will your global journey take you?
my notes:
You’ve seen how we’ve been tackling these challenges. Now we’re going to open up for some Q&A. What are you experiencing? What’s working for you? What are your challenges?
Q&A –
Recruiting writers?
Writer compensation?
Cadence? Editorial Calendar? Frequency in different countries.