Learn what motion infographics are, what makes them great, and how you can use them for your business. Presented by: Barry Saiff - Founder and CEO, Saiff Solutions, Inc. Sai Salgado - Graphics Manager, Saiff Solutions, Inc.

1. Your Host
Scott Abel aka “The Content Wrangler”
Internationally recognized content strategist
Helps organizations deliver the right content to the
right audience, anywhere, anytime, on any device
Featured presenter at content industry events
Serves on the faculty of the University of California,
Berkeley, School of Information.

2. Your Speaker
Barry Saiff
35 years in technical documentation
Led content development teams at
Symantec, Oracle, IBM, and GE
Founded Saiff Solutions in 2011
Provides technical writing services to large
enterprises in Australia, Japan, Canada,
US

3. Your Speaker
Sai Salgado
3+ years graphic design and technical
illustration experience.
Graduate from Lyceum of the Philippines
University - Cavite with a bachelor's degree
in Multimedia Arts.
Excellent technical illustrator, designer,
mentor, and manager.

4. Agenda
● Motion Infographic Samples
● Motion Infographic: Our Output
● Motion Infographics Overview
● Skill Requirements
● Applications Used
● Source File
● How are Motion Infographics Made?
● Before and After Comparison
Proj

5. Polling Question 1
What are your biggest challenges in educating
your audiences?
A. Short attention spans for text
B. Lack of graphical content
C. Organizing information to be useful
D. Difficulty in producing videos
E. Other
Proj

6. Motion Infographic Samples
1. How a Car Engine Works
2. Cheetah: Natures Speed Machine
3. Ford Ecoboost

7. Motion Infographic: Our Output

8. Motion Infographics Overview
Infographics:
● Explain a process or procedure to
audiences in a creative way
● Help viewers absorb a large amount of
information with minimal text
Motion Infographics:
● Add motion (animation) to infographics
● Bring the pictures to life
● Dramatically improve learning

9. Skill Requirements for Creating Motion
Infographics
● Creativity and imagination
● Patience and attention to detail
● Computer literacy
● Familiarity with graphics software
● Flexibility
● Accuracy
● Typography

10. Applications Used
● Autodesk Maya: 3D Modeling and animation
● Adobe Illustrator CC 2018: Illustration
● Adobe AfterEffects CC 2018: 2D Animation
● Adobe Media Encoder CC 2018: Compress
video file size
● Adobe Photoshop CC 2018: Render as .GIF file

11. Source File

12. How are Motion Infographics Made?
Creating the 3D Model
● Used Autodesk Maya to create a 3D
Model of the Engine Cooling Fan
● Added 3D animation to rotate the fan
- 24fps
● Used Maya Vector to render as
image sequence

13. How are Motion Infographics Made?
Creating illustrations
● Used Adobe Illustrator CC 2018 to
recreate illustrations based on the
source file/s

14. How are Motion Infographics Made?
Adding graphics
● Used Adobe After Effects CC 2018
to add text and graphics
● Imported the image sequence as
footage
● Used Adobe Media Encoder CC
2018 to render as .Mp4 file to reduce
the file size without compromising
quality

15. How are Motion Infographics Made?
Saving as .GIF file
● Used Adobe Photoshop CC 2018 to
to save output as .GIF file
● Imported video frames as layers
● Exported as .GIF file

16. Before and After Comparison
BEFORE AFTER

17. How Can We Help You?
If Saiff Solutions could assist you in overcoming
your challenges, would you be interested in a
free consultation?
A. Yes, please contact me directly.
B. Not right now, but please send me more
information about Saiff Solutions’ services.
C. No, thank you.