Helping the LatinGRAMMY's launch a global website, to the masses, in advanced of the 14th annual Latin GRAMMY award show.

1. Launch with Confidence
Internationalization: Music to My Ears
9/12/2013
Launching a multilingual website for the masses, to support the
14th annual LatinGRAMMY Awards.

2. Agenda
About Achieve
 Key Clients
 Achieve Services
 Core Values
Achieve: Multilingual Experts
The LatinGRAMMY‟s Before
 Out Dated Theme
 Poor User Experience (UX)
 Limited Translation Abilities
The Challenge
 New Platform
 Multilingual Support
 Content Migration
The Solution
 Language Support
 The Panels Module
 Translation Administration
The LatinGRAMMY‟s After
 Great UX
 Multilingual Support for New and Old Content
 Updated Codebase
 Responsive Design

3. Achieve at a Glance
legal name
founded
headquarters
leadership
mission
primary
contact info
Achieve Internet, Inc.
1998
1767 Grand Avenue, Suite #2 | San Diego, CA 92109 | U.S.A.
Ron Huber, Chief Executive Officer
Achieve leverages best-in-class Open Source web application development experience, and tools to create
optimized platforms for enterprise clients.
800.618.8777 | info@achieveinternet.com
Achieve is a leading software development company that leverages Drupal to develop advanced
enterprise web and mobile solutions for an array of clients in varying verticals. Achieve has a singular
goal: To help you launch your advanced digital platforms with confidence.
Our ethos is “it‟s not magic, it‟s excellence,” and our all-star developers deliver on that promise
with every new project we take on by consistently exceeding client expectations.

4. Key Clients: Media & Entertainment
clients

5. Additional Key Clients
clients

6. Achieve Services
Achieve builds custom enterprise IT management systems to solve the most complex business challenges.
Achieve makes integration easy so you can focus on what is most important to your business – your customers.
Optimize the performance of your web site or application to increase productivity and streamline operations.
Achieve has vast experience in creating global web solutions that far out perform the competition.
„Going Mobile‟ is no longer an option. With Achieve you won‟t have to compromise design for utility.
Application
Development
Integrated
Communications
Infrastructure
Services
Globalization
Services
Mobility & End User
Services

7. Multilingual Experts

8. Enterprise websites have already begun the shift
to adopt an international online presence
A Growing Global Trend

9. Multilingual Resume
Achieve has deep experience creating multilingual
sites that reach an international audience

10. Multilingual Support
The Latin Recording Academy selected Achieve as their
development team for their new multilingual property.

11. LatinGRAMMYs Before

12. LatinGRAMMY.com – Before
• Needed to update their website in time for the 14th annual
Latin GRAMMY awards.
• Previous site offered a poor User Experience (UX).
• The old content was not multilingual optimized.
• Site was not mobile optimized.
• There was a lack of brand consistency between
LatinGRAMMY.com and GRAMMY.com

13. The Challenge

14. The Task at Hand
• Enhance the User Experience (UX) of the new platform.
• Develop a fully functional multilingual site to include the
following languages:
• English
• Spanish
• Portuguese
• Migrate over 1,000 pages of pre-existing content.
• Implement a fully Responsive theme.

15. The Solution

16. 2.
Prepare
content
types
3. Prepare taxonomy
vocabularies and
terms
4. Setup
localization &
international tools
5. Setup translation
management tools
6. Create
roles for
translators
7. Enable
language
8. Setup language
negotiation
9. Translate content
10. Test translation
workflow
1. Identify
globalization
type
Internationalization: The Achieve Way

17. Translation Capabilities
Filter form to quickly find
strings that need to be
translated
Filter between strings
that have and have not
been translated, by
language as well
Context based translation so the
site admins can understand where it
is being used and where it is
coming from

18. Translation Interface
Translation sets
Menu items
available under
translation menu

19. Going Global with Panels
The Panels module offered the ability to give the
LatinGRAMMY site flexibility and functionality with an easy
to use and intuitive back-end interface.
Other benefits:
• Multilingual capabilities
• Quicker deployment time of new pages
• Admin configurable
• Extremely flexible
• Multiple different page layouts
• Caching options for improved performance
• Scalability

20. Panels Homepage Functionality
Implemented detection on
the block so each pane
was detected and given a
language
Certain block elements
were not translatable
with the block
translation
Behind the scenes look
at what the Panels
layout looks like

21. Homepage Part II
Not all of the blocks had to
be translated using the
language detection, such as
photos and videos

22. Homepage Part III
This method was not
necessary for every pane,
just a tool we implemented
when needed

23. Content Admin Interface
Thumbnail of each content
block to make content editing
and entry easier for site
admins
Intuitive back-end
interface to enhance
the UX for the site
admins

24. Panels Admin Interface
35 Panels
pages in total
The whole site
was built on
Panels

25. LatinGRAMMYs After

26. Achieved a Global Reach
• Enhanced the UX
• Increased user engagement
• Expanded LatinGRAMMYs
marketability
• Broadened global reach
• Support for 3 languages
• Simplified the translation process
• Increased time to market of new
site updates
• Better promotion for the 14th
annual LatinGRAMMY awards

27. Seamless Support in 3 Languages

28. User Experience (UX)
• Met client UX
requirements
• Increased functionality
• Responsive Design

29. Launch with confidence
q & a

30. Thank You
Ron Huber
 CEO
 Rhuber@achieveinternet.com
 800.618.8777 o.
Rob Montero
 Senior Engineer
 Rob@achieveinternet.com
 800.618.8777 o.
Esteban Solano
 Web Engineer
 Esteban.solano@achieveinternet.com
 800.618.8777 o.