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Business Pitch

SkyEscape



The Emergency Escape Device (EED)
Background




Businessplan - SkyEscape   2   15.05.2012
The Solution
        • Four person carrier on the
          building faces

        • Descent ≈ 2 m/s

        • Capacity – 4 persons per 90
          sec for each rail

        • For a 100 m tall building w.
          12 rails – 1440 ppl/h

        • Redundant system




Businessplan - SkyEscape                 3   15.05.2012
The Product




Businessplan - SkyEscape   4   15.05.2012
Value proposition
        • Building owners can safe lives

        • High standard of safety for users of tall buildings

        • Raise signal value for building owners

        • Higher rent income for building owners

        • Possible to exclude a emergency staircase in new constructions




Businessplan - SkyEscape                        5                          15.05.2012
Business Model
        • A Product/Service System

        • Stage one:
            – Sell physical product – the EED

        • Stage two:
            – Providing a service such as:
                  • Sale of maintenance carrier
                  • Maintenance of the building
                  • Window cleaning




Businessplan - SkyEscape                        6   15.05.2012
Market Size
        • Buildings taller than 35m

        • 30.000 buildings of this height

        • Expected market share of min 0,5%

        • No strong market leader

        • Retrofit solution in the west

        • New constructions in the east




Businessplan - SkyEscape                      7   15.05.2012
Customers
        • The entrepreneur constructing new buildings
           – Primary market




        • Owners of existing buildings
           – Secondary market




        • Insurance Companies
            – Business partners




Businessplan - SkyEscape                     8          15.05.2012
Economics (corrected from BP)
        • Total investment of approx. 6 mill. DKK

        • Breakeven at 2015

        • Production cost – 9 mill. DKK
            – 100 m. tall building
            – 12 rails mounted in total
            – 90 carriers in total

        • Sales price – 11,3 mill. DKK

        • Investor can achieve
          an “exit” by 2019




Businessplan - SkyEscape                      9     15.05.2012
Thank you!
                           Any questions?



Businessplan - SkyEscape          10        15.05.2012

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Sky escape

  • 3. The Solution • Four person carrier on the building faces • Descent ≈ 2 m/s • Capacity – 4 persons per 90 sec for each rail • For a 100 m tall building w. 12 rails – 1440 ppl/h • Redundant system Businessplan - SkyEscape 3 15.05.2012
  • 4. The Product Businessplan - SkyEscape 4 15.05.2012
  • 5. Value proposition • Building owners can safe lives • High standard of safety for users of tall buildings • Raise signal value for building owners • Higher rent income for building owners • Possible to exclude a emergency staircase in new constructions Businessplan - SkyEscape 5 15.05.2012
  • 6. Business Model • A Product/Service System • Stage one: – Sell physical product – the EED • Stage two: – Providing a service such as: • Sale of maintenance carrier • Maintenance of the building • Window cleaning Businessplan - SkyEscape 6 15.05.2012
  • 7. Market Size • Buildings taller than 35m • 30.000 buildings of this height • Expected market share of min 0,5% • No strong market leader • Retrofit solution in the west • New constructions in the east Businessplan - SkyEscape 7 15.05.2012
  • 8. Customers • The entrepreneur constructing new buildings – Primary market • Owners of existing buildings – Secondary market • Insurance Companies – Business partners Businessplan - SkyEscape 8 15.05.2012
  • 9. Economics (corrected from BP) • Total investment of approx. 6 mill. DKK • Breakeven at 2015 • Production cost – 9 mill. DKK – 100 m. tall building – 12 rails mounted in total – 90 carriers in total • Sales price – 11,3 mill. DKK • Investor can achieve an “exit” by 2019 Businessplan - SkyEscape 9 15.05.2012
  • 10. Thank you! Any questions? Businessplan - SkyEscape 10 15.05.2012