SlideShare a Scribd company logo
INVESTMENT PRESENTATION
USERS
BRANDS
Street Wear: $60 Billion Industry
Skate Specific: $3 Billion Industry
MARKET
2
3
OPPORTUNITYOPPORTUNITY
4
TARGET STATE
Quick trick button to
record tricks using
smartphone video
capability.
Follow and watch trick
clips of friends and other
skaters around the the
world.Click pins to load videos
done in a park or spot.
View and enter
competitions based on
your current location.
5
HOW IT WORKS
Scalable location
parameters.
Image of competition
prize.
Custom time-frames
for competitions.
Brand Logo and
competition details.
6
HOW IT WORKS
Challenge
Target
Memorable
+
Association
7
EVENT BASED MARKETING
BRANDS
16 LA Brands and Shops
8
TRACTION
Nike SB App
WeRide
Trace
Direct Competitors Indirect Competitors
Instagram
Tricky NikeSB WeRide Trace Instagram
Record Video ✔ ✔ ✖ ✖ ✔
Public Video Profile ✔
✖ ✖ ✖ ✔
Find Spots ✔ ✖ ✔ ✔ ✖
Watch Tricks in Spots ✔ ✖ ✖ ✖ ✖
Contests ✔ ✖ ✖ ✖ ✖
9
MARKET COMPETITION
Brand/Shop Partnerships
Skater Input
Current Sustainable
Brand/Shop Partnerships
Community Immersion
Environment and Methods
for Fostering Mobile Action
Sports Competition
Patent (Approved)
We own all of the original
application source-code
Intellectual Property
10
COMPETITIVE ADVANTAGE
Monthly Subscription
Year Revenue Users # Brands
2015 $163,988.44 184,672 92
2016 $1,415,626.46 485,476 243
2017 $2,626,908.02 689,219 207
2018 $5,358,783.21 984,948 295
2019 $9,604,467.42 1,318,570 396
Independent Shops
$100-$300/mo.
Major Brands
$500-$1,000/mo.
11
REVENUE MODEL
Brands Partnerships
Social Media
Organic Growth PR
Original Content Community Events
12
MARKETING STRATEGY
Angel Round: $200,000
Need
For
CTO & Developers
Office Space
12 months Operation Costs
Salaries
Expanded Mobile Platforms (Android)
Marketing
Seed Round: $115,000
Raised
13
FUNDING
14
ANGEL ROUND DELIVERABLES
IOS Version 1.0: June 2014
- Map Interface
- Competitions Interface
- In-app recording
- Social media profile/ following/ search
- Business User web portal
iOS Version 2.0: Early 2015
- Complete debug of version 1.0
- Video Importing from camera roll
- In app montage editor
- User web portal
- Brand Profiles/click-thru AdSense
iOS Version 2.1 Summer 2015
- Complete debug of version 2.0
Android Version 1.0: Fall 2014
- Map Interface
- Competitions Interface
- In-app recording
- Social media profile/ following/ search
- Business User web portal
Android Version 2.0: Early 2015
- Complete debug of version 1.0
- Video Importing from camera roll
- In app montage editor
- User web portal
- Brand Profiles/ Click-thru AdSense
Android Version 2.1 Summer 2015
- Complete debug of version 2.0
Action Sports Corporations
Technology/Social Companies
Financial Buyer
Media Organizations
15
POTENTIAL EXIT STRATEGIES
T
E
A
M
T
E
A
M
Will Bater
Chief Marketing Officer/Co-Founder
Where’s The Rum, Milk and Honey
Bryan Lemster
Chief Technology Officer
Halcyon Innovations
Advisors
Andy Brown: Business Advisor (UBS, Bank of America)
Josh Burwick: Business Advisor (SandHill East,Moore Capital, Goldman
Sachs)
Joe DeVito: Industry Advisor (Capital V Productions, MTV Networks)
Bruce Brown: Technology Advisor (Variety, Upstart.LA)
Nick Brown
Chief Executive Officer/Co-Founder
Primewizard Productions, Comedy Central, Wendel
Sam Gass
Chief Financial Officer/ COO/Co-Founder
Global Giving, WHDH, EAPD, OFA
18
ANGEL ROUND LINE BUDGET
Year 1: 2014-2015
Salaries
• Founder salaries (3) – 54K
----------
$54K
Development/ Technology Expenses
• Server expenses- Rackspace Program 60K
• Development Costs 60K
----------
$120K
Operations Costs
• Office Space/ maintenance – 36K
• Legal Fees – 20K
• Accounting Fees- 5K
----------
$61k
Marketing
• Video Content for web distribution- 5K
• Tricky Events/ Contests- 10K
• Travel- 10K
• Hard Goods for distribution- 10K
----------
$35K
----------
$270K

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Tricky investor pitchdeck 5.2

  • 2. USERS BRANDS Street Wear: $60 Billion Industry Skate Specific: $3 Billion Industry MARKET 2
  • 5. Quick trick button to record tricks using smartphone video capability. Follow and watch trick clips of friends and other skaters around the the world.Click pins to load videos done in a park or spot. View and enter competitions based on your current location. 5 HOW IT WORKS
  • 6. Scalable location parameters. Image of competition prize. Custom time-frames for competitions. Brand Logo and competition details. 6 HOW IT WORKS
  • 8. BRANDS 16 LA Brands and Shops 8 TRACTION
  • 9. Nike SB App WeRide Trace Direct Competitors Indirect Competitors Instagram Tricky NikeSB WeRide Trace Instagram Record Video ✔ ✔ ✖ ✖ ✔ Public Video Profile ✔ ✖ ✖ ✖ ✔ Find Spots ✔ ✖ ✔ ✔ ✖ Watch Tricks in Spots ✔ ✖ ✖ ✖ ✖ Contests ✔ ✖ ✖ ✖ ✖ 9 MARKET COMPETITION
  • 10. Brand/Shop Partnerships Skater Input Current Sustainable Brand/Shop Partnerships Community Immersion Environment and Methods for Fostering Mobile Action Sports Competition Patent (Approved) We own all of the original application source-code Intellectual Property 10 COMPETITIVE ADVANTAGE
  • 11. Monthly Subscription Year Revenue Users # Brands 2015 $163,988.44 184,672 92 2016 $1,415,626.46 485,476 243 2017 $2,626,908.02 689,219 207 2018 $5,358,783.21 984,948 295 2019 $9,604,467.42 1,318,570 396 Independent Shops $100-$300/mo. Major Brands $500-$1,000/mo. 11 REVENUE MODEL
  • 12. Brands Partnerships Social Media Organic Growth PR Original Content Community Events 12 MARKETING STRATEGY
  • 13. Angel Round: $200,000 Need For CTO & Developers Office Space 12 months Operation Costs Salaries Expanded Mobile Platforms (Android) Marketing Seed Round: $115,000 Raised 13 FUNDING
  • 14. 14 ANGEL ROUND DELIVERABLES IOS Version 1.0: June 2014 - Map Interface - Competitions Interface - In-app recording - Social media profile/ following/ search - Business User web portal iOS Version 2.0: Early 2015 - Complete debug of version 1.0 - Video Importing from camera roll - In app montage editor - User web portal - Brand Profiles/click-thru AdSense iOS Version 2.1 Summer 2015 - Complete debug of version 2.0 Android Version 1.0: Fall 2014 - Map Interface - Competitions Interface - In-app recording - Social media profile/ following/ search - Business User web portal Android Version 2.0: Early 2015 - Complete debug of version 1.0 - Video Importing from camera roll - In app montage editor - User web portal - Brand Profiles/ Click-thru AdSense Android Version 2.1 Summer 2015 - Complete debug of version 2.0
  • 15. Action Sports Corporations Technology/Social Companies Financial Buyer Media Organizations 15 POTENTIAL EXIT STRATEGIES
  • 16. T E A M T E A M Will Bater Chief Marketing Officer/Co-Founder Where’s The Rum, Milk and Honey Bryan Lemster Chief Technology Officer Halcyon Innovations Advisors Andy Brown: Business Advisor (UBS, Bank of America) Josh Burwick: Business Advisor (SandHill East,Moore Capital, Goldman Sachs) Joe DeVito: Industry Advisor (Capital V Productions, MTV Networks) Bruce Brown: Technology Advisor (Variety, Upstart.LA) Nick Brown Chief Executive Officer/Co-Founder Primewizard Productions, Comedy Central, Wendel Sam Gass Chief Financial Officer/ COO/Co-Founder Global Giving, WHDH, EAPD, OFA
  • 17.
  • 18. 18 ANGEL ROUND LINE BUDGET Year 1: 2014-2015 Salaries • Founder salaries (3) – 54K ---------- $54K Development/ Technology Expenses • Server expenses- Rackspace Program 60K • Development Costs 60K ---------- $120K Operations Costs • Office Space/ maintenance – 36K • Legal Fees – 20K • Accounting Fees- 5K ---------- $61k Marketing • Video Content for web distribution- 5K • Tricky Events/ Contests- 10K • Travel- 10K • Hard Goods for distribution- 10K ---------- $35K ---------- $270K